Jeff Klein gave a presentation on search engine optimization (SEO) and local SEO. He discussed that SEO is the process of improving website visibility in organic search results through on-page optimization like keyword research, meta tags, and internal linking, and off-page optimization like building links from other sites. For local SEO, he emphasized the importance of claiming and optimizing business listings on Google+, Bing, and Yahoo Local since most local searches now happen online rather than in phone books. He provided tips for local businesses to get started with local SEO and track their online presence and customer reviews.
The Basics of SEO Every Entrepreneur Should Know for Their Startups to improve website ranking & visibility in search engines to generate more traffic on website.
Search Engine Marketing (Oldschool) - an introduction.Tim Vermeire
An introduction to Search Engine Marketing that defines the basics of the 'art'. Goal is to provide a general framework upon which in-depth session follow to obtain expert knowledge in the SEO domain.
The Basics of SEO Every Entrepreneur Should Know for Their Startups to improve website ranking & visibility in search engines to generate more traffic on website.
Search Engine Marketing (Oldschool) - an introduction.Tim Vermeire
An introduction to Search Engine Marketing that defines the basics of the 'art'. Goal is to provide a general framework upon which in-depth session follow to obtain expert knowledge in the SEO domain.
Slides from my presentation on how small businesses and non-profits can improve their search engine visibility and drive more qualified leads to their site.
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
A four step approach to a successful search strategy for new online retailers.
A presentation given at the Sheerluxe Conference 2009 by Stephen Pratley of Shine Marketing
Local Search Engine Optimization (SEO) - Why, How, and ResourcesEvans Design Studio
Understand Why Local Search Engine Optimization is important to your business and How to accomplish better rankings. This presentation concludes with an extensive list of resources to use.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
Search engine optimization step by step. Latest SEO guidelines for SEO audit, webmaster knowledge, off page guidelines,Directory submission, link building and Facebook posting
Slides from my presentation on how small businesses and non-profits can improve their search engine visibility and drive more qualified leads to their site.
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
A four step approach to a successful search strategy for new online retailers.
A presentation given at the Sheerluxe Conference 2009 by Stephen Pratley of Shine Marketing
Local Search Engine Optimization (SEO) - Why, How, and ResourcesEvans Design Studio
Understand Why Local Search Engine Optimization is important to your business and How to accomplish better rankings. This presentation concludes with an extensive list of resources to use.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
Search engine optimization step by step. Latest SEO guidelines for SEO audit, webmaster knowledge, off page guidelines,Directory submission, link building and Facebook posting
Sustainable building materials of ancient indiaAshok Nene
The presentation describes herbal techniques used in construction in ancient India and introduces three ancient texts namely Shilparatna, Brihat Samhita and Vishnudharmottar Purant.
The project report was compiled in 1975 by Final year students of B.E.civil of VNIT Nagpur. It deals with engineering properties of expansive soils and construction techniues,
SEO basics with Alex Miranda of Pr Underground. Tips on Google Plus Local, Search Engine Optimization, Penguin 2.0 update
Visit me at: http://www.prunderground.com
Follow me on Twitter: @mralexmiranda
what you wear is how you present yourself to the world, especially today,when human contact are so quick.Fashion is instent language.
"Fashion should be a form of escapism,and not a form of imprisonment.
How Google Got Binged, and other SEO StoriesSanky Inc.
Wondering about the world of search engine optimization? This presentation take you through how search engines work, a step-by-step of how to optimzie your site, and some of the recent changes in search engine demographics.
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloDavid Carollo
The presentation of my recent speech "Secrets of Search Engine Rankings! at International Conference on Tourism Technology India 2019 (26th September 2019 - Kochi, Kerala)
Business Network North SEO Seminar Notes Aug 2012andy1005
Hi Everyone
These are the slides from this mornings seminar, sorry it was a bit of arush at the end, if you have any questions, please let me know!
Andy
SEO experts from Oxiem Marketing Technology in Columbus, Ohio, presented this session on all the ways you can optimize your website for search engines, market your business in search engines, discover keywords and do pay per click (ppc) advertising.
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
Game Changer Immersion - Search Engine Optimisation for Fitness ProfessionalsAlexei Kouleshov
Game Changer Immersion is an event by Dan Henderson (a business coach who specialises in helping fitness businesses grow). We did a presentation specific to search engine optimisation and how simple SEO processes can help fitness professionals with local SEO and organic SEO. To find out more about presentation go to https://yews.com.au/uncategorized/search-engine-optimisation-for-fitness-professionals/
The focal point of the webinar was Search engine optimization. The point of discussion during the webinar were how the search engine works, how search engines can be used to maximize the visibility of the site, ho to do on page & off page SEO, etc.
The agenda of the webinar was:
How search engines work?
Why you should know SEO?
How can you make your site visible to others?
Question & Answer session
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
Similar to Boca chamber seo and local seo - jeff klein (20)
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
3. Search Engine Optimization
What is Search Engine Optimization?
• Search Engine Optimization (SEO) is the process of improving the visibility
of a website in a search engine’s natural or unpaid search results.
Example: TenGoldenRules.com
• SEO Efforts
• Keyword research
• Added valuable content
• Optimized meta tags
• Results
• High rankings
• Targeted traffic
5. Search Engine Optimization
On-Page SEO – Keyword Research
• What are the terms your users are actually using?
• Relevance, search volume, competitiveness, and commerciality
6. Search Engine Optimization
On-Page SEO – Meta Tags
• HTML codes inserted into the header on a web page
• Help tell search engines and users what your site is about
• Title, description, and keyword tags
• Keyword rich, compelling, and user focused
7. Search Engine Optimization
On-Page SEO – Internal Link Structure
• Links from one page of a website to a different page on the same site
• Helps search engines (and visitors) navigate your website and discover
your content
• Keyword-rich anchor text
8. Search Engine Optimization
Basic Components of SEO – External SEO (Link Building)
On-page SEO External SEO Content
(Link Building)
9. Search Engine Optimization
Link Building – Link Velocity
• The rate at which you get incoming backlinks to your website
• Consistency is the key, build backlinks each and every month
• Better to build 100 links every month for a year than building 1,200
backlinks in a single month and then stopping
10. Search Engine Optimization
Link Building - Diversity
• Anchor text diversity
• Types of links: blog comments, directory sites, social bookmarking, article
marketing, press releases, video marketing
• Resources:
• Open Site Explorer - http://www.opensiteexplorer.org/
• Backlinkwatch.com - http://backlinkwatch.com/
11. Search Engine Optimization
Link Building – Quality
• Relevance: Links from a page about the targeted keywords
• Contextual: Links within relevant text content, located in the main
content section of the web page (as opposed to in the sidebar or footer)
• Authentic: One-Way (non-reciprocal) links, unpaid
12. Search Engine Optimization
Content
• Generate Interest
• Create unique and interesting content with real value
• Build Authority
• Become a trusted resource within your market
• Promote Sharing
• People want to share quality content
• Social proof as a ranking factor
13. Search Engine Optimization
Google Updates
• Google uses over 200 ranking factors and changes their algorithm over
500 times per year
Google Panda – February, 2011
• Designed to reduce rankings of “low-quality” sites
• First penalty that went after sites with “thin content” such as scraper
sites and content farms
14. Search Engine Optimization
Google Penguin – April, 2012
• Designed to better catch violators of Google’s guidelines
• Aggressive exact-match anchor text
• Low-quality article marketing and blog spam
• Keyword stuffing in internal/outbound links
16. Local SEO
What is Local Search/Local SEO?
• Any search made with local intent (finding something in a specific
geographic area). Example: Miami Plumber
• Local SEO is the process of improving the visibility of a website or web
page in search engine’s unpaid LOCAL search results
Why is Local SEO Important?
• People’s search behaviors are changing
• 66% of Americans use local search to find local businesses*
• 54% of Americans have replaced phone books with Internet and local search*
How do you search?
Source: Comscore
17. Local SEO
Local Search in Google – Google Places
• Until recently, local search in Google took the form of Google Places
• A digital Yellow Pages for consumers seeking local businesses
• Address, hours, service areas, photos, videos and more
18. Local SEO
Local Search in Google – Google+ Local
• Google recently replaced Google Places with Google+ Local (5/30/2012)
• Your online business hub across Google Search, Maps, and Google+
• Google+ Local Listing includes:
• Address, hours, service areas, photos, videos and more
• Richer content, more versatile, and more “social” options
• Zagat 30-point rating scale and summaries
• Replaces Google’s 5-Star rating
• Separate scores for food, service, and atmosphere
20. Local SEO
How To Get Started
• Check to see if you have an unclaimed page first
• Search for your business name or phone number
• Create your business listings:
• Google Places
http://www.google.com/+/business/
• Bing Business Portal (beta)
http://www.bing.com/businessportal
• Yahoo Local
http://listings.local.yahoo.com
21. Local SEO
Action Items
• Make sure your website is optimized for the right keyword phrases
• Check your website’s current visibility in Google
• Use the same name, address and phone number everywhere online
• Use tracking phone numbers
• Develop a system for capturing
customer reviews
• Commit to a consistent link
building campaign
Good morning. My name is Jeff Klein. Today I’ll be speaking to you about Search Engine Optimization (SEO) and Local SEO. While we only have a brief amount of time today, it’s my goal to provide you with both some fundamental SEO concepts as well as some action items to benefit your business. Let’s get started.
So what is Search Engine Optimization?SEO is the process of improving the visibility of a website in a search engine’s natural or unpaid search results.Using Google as an example of SEO, the green area in the screenshot represents the natural/unpaid search results. The red areas of the page are paid ads.Let me give you an example using Jay's website, TenGoldenRules.comJay told me that when he first launched the site, some of the SEO steps he took were:Researched his keywordsAdded valuable content through the use of a blogOptimized his meta tags (unique titles and descriptions)The result was high rankings for his content in search engines such as Google. This in turn led to increased targeted traffic to his site.#1 for internet marketing florida
There are ThreeBasic Components of SEOOn-page SEOExternal SEO / Link BuildingContentIn looking at On-Page SEO, there are many factors. Three key elements however are:Keywords ResearchMeta TagsInternal Link Structure
First element of On-Page SEO is Keyword ResearchFoundation of your all your SEO effortsEvery business ownerwants to rank #1 for the terms they THINKare most importantThe key however is, what terms are your customers ACTUALLYusing to search for your business?When identifying keywords to target, you want to keep in mind:Relevance, search volume, competitiveness, and commercialityNumber of tools available to help with your keyword research:Google Keyword Tool, Analytics
2nd Element of On-Page SEO – Meta TagsHTML codes inserted into the header on a web pageThe text in these tags is not displayed (to people), but it is readable by search enginesHelp search engines, and ultimately users, understand what your site is aboutWhen it comes to SEO, Meta Tags usually refer to:The page Title, description, and keyword tagsWhile there is some debate about the importance of meta tags (which tags are still supported), there is no question that if you ignore them or implement meta tagsincorrectly, it will negatively impact your SEO efforts.Meta tags are one piece in a large puzzle search engines use when deciding how to rank websites.Your meta tags should be keyword rich, compelling, and user focused
3rd Element of On-Page SEO – Internal Link StructureInternal links are links from one page of a website to a different page on the same siteHelps search engines (and visitors) navigate your website and discover your contentWhen creating internal links, you want to incorporate your target keywords in the anchor text of the linksAnchor Text is the visible, clickable text in a hyperlink. It’s what you click on. (Example: MacBook Pro with Retina Display)
2nd Component of SEO – External SEO / Link BuildingLink building is getting other websites to link to your siteIn simple terms, search engines view a link to your website as a vote for your site’s importanceThe theory here is the more links your site has, the moreimportant it is, and the higher it should rankThe reality however is that it’s not all about quantityThere are Three Important Factors When Building Links to Your SiteLink VelocityLink DiversityLink Quality
1st Important Link Building Factor – Link VelocityThe rate at which you get incoming backlinks to your websiteConsistency is key. Build backlinks to your site every month Better to build 100 links every month for a year than building 1,200 backlinks in a single month and then stopping
The NextImportant Link Building Factor is Link DiversityLink diversity is very important both in terms of anchor text diversity and the types of links you are buildingAnchor Text is the visible, clickable text in a hyperlink. It’s what you click on.Don’t want all the links to your site to have the same anchor text. Unnatural. There are many types of links you can build to your website such as blog comments, directory sites, social bookmarking, article marketing, and press releasesJust as with link text, you don’t want all the links to your website be the same type of links. Mix of many different types of links.Resources: Check your site, Check your competitors site
3rd Important Link Building Factor – Link QualityAre the links to your site relevant? Are they contextual? And are they authentic?For relevance:Are the pages linking to your site, related to your siteIn terms of being contextual:Are the links to your site within relevant content?Are the links located in the main content section of the web page (as opposed to in the sidebar or footer)?AuthenticAre the links real as opposed to paid, sponsored or reciprocal links
3rd Component of SEO – ContentEvery website needs to have content. The goal here is to have quality content that is of value to users.Having quality content on your website will:Generate interest in your sitePosition you or your site as an authority in your marketPromote sharingThe web is increasingly more and more socialWhen you provide quality content, users will share itSearch Engines understand the importance of this type of social proof and are increasingly valuing it as a ranking factorWhat sites or companies do you trust online? Where do you go for information? Amazon, NY Times. Be that authority in your market.
SEO is Constantly EvolvingGoogle uses over 200 factors in ranking your website and changes their algorithm over 500 times per yearAs an example, two significant recent changes to Google were the Panda and Penguin UpdatesGoogle Panda – February 2011Designed to reduce rankings of “low-quality sites” and reward sites with original content such as research and in-depth reportsFirst penalty that went after sites with “thin content”such as scraper sites and content farms
Google Penguin – April 2012Goal was to reduce spam and promote high quality contentDesigned to better catch violators of Google’s guidelines such as sites that used:Aggressive exact-match anchor textLow-quality article marketing and blog spamKeyword stuffing in internal/outbound links
What is Local Search/Local SEO?A local search is any search made with local intent (finding something in a specific geographic area). Example: Miami PlumberJust as SEO is the process of improving your website’s rankings, Local SEO is the process of improving yourwebsite’s rankings in a search engine’s LOCAL search resultsWhy is Local SEO Important?People’s search behaviors are changingThink about the last time you searched for a local business, did you use the phonebook, or did you use your smartphone, tablet or computer?
Local Search in Google – Google PlacesUntil recently, local search in Google took the form of Google PlacesA digital Yellow Pages for consumers seeking local businessesBasic business info: Address, hours, service areas, photos, videos and more
We’ve recently seen some significant changes in the Local SEO market. On May 30, 2012, Google replaced Google Places with Google+ Local.Approx. 80 million Google Places pages, converted to Google+ Local pages.If you had a Google Places page, you now have a Google+ Local pageYour new Google+ Local page is designed to be your online business hub across multiple Google properties: Google Search, Google Maps, and Google+How does your Google+ Local Page differ from your old Google Places page:Still have your basic business info: address, hours, service areas, photos, videos and moreYou now have richer content that is more versatile and has more “social” optionsGoogle replaced their 5-Star rating system with Zagat 30-point rating scale and summariesSeparate scores for food, service, and atmosphere
This slide shows two screenshots. One of the old Google Places Page layout and the other of the new Google+ Local Page layout
How Do Your Get Started With Local SEO?Each of the major Search Engines (Google, Bing, and Yahoo) has their own local business directory.First, check to see if you have an unclaimed pageGo to the URLs listed in the slideSearch for your business name or phone numberIf you do have a Page, you’ll want to claim it. Once you’ve verified you are the actual business owner, you will be able to edit the page, and build out your profile more completelyIf you don’t have an existing Page yet, you can create your business listing (subject to verification)
Here are some action items to improve your SEO efforts:Make sure your website is optimized for the right keyword phrasesCheck your website’s current visibility in GoogleUse the same business name, address and phone number everywhere online. Consistency is key.Consider using tracking phone numbers in your online marketing.Develop a system for capturing customer reviewsCommit to a consistent link building campaignDIY vs. OutsourcingExpect to pay $300 - $2000 a month, after your set up, depending on your marketDon’t let anyone set-up your Google+ Local listing using their account – use your own account or one you have access to
Finally, these three things are critical to the online success of your business:Know Your NumbersWhat are the numbers specific to your business?What is the lifetime value of a customer for your business?How much does it currently cost you to acquire a customer?Many business owners don’t know or understand the importance of this infoDefine Your GoalsWhat is the goal of your internet marketing efforts?Sign ups? Phone calls? Foot traffic? Sales?It’s not enough to just have a website or to promote it.What are you trying to accomplish?Track Your ResultsYou can’t measure, and more importantly improve, what you don’t track