The document provides an agenda for an SEO training session. It begins with introductions and an overview of how search has evolved and how search engines work. It then defines SEO and discusses key on-page and off-page optimization factors such as technical structure, content, and links. Metrics for success and tools for analysis are also reviewed. The training aims to provide actionable tactics for improving search engine visibility and website usability.
Learn advanced SEO tactics and strategies in this second installment of my Demand Quest course. Topics include local SEO, link building, and international SEO.
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-PractiseErudite
On Thursday 28th November the group of search experts and business owners, who blog together as "the SEO Chicks" conducted a panel discussion at The Digital Marketing Show at Londons' Excel.
The presentation outlines each of the main considerations each of the presenters discussed; including critical concerns, best practise and common mistakes.
The SEO Chicks are Lisa Myers, Jackie Hole, Julie Joyce, Judith Lewis, Annabel Hodges, Hannah Smith, Bridget Randolph and Nichola Stott
A practical guide to building SEO compliant websites before you hire an SEO agency. Understand the important aspects of technical SEO & find out the right questions to ask to make your website SEO friendly.
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What is SEO ? what types of seo ? how to rank your website in Google , Yahoo , Bing ? how to optimize a website , seo tips and tricks , seo techniques , how to do onpage and offpage optimization.
Learn advanced SEO tactics and strategies in this second installment of my Demand Quest course. Topics include local SEO, link building, and international SEO.
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-PractiseErudite
On Thursday 28th November the group of search experts and business owners, who blog together as "the SEO Chicks" conducted a panel discussion at The Digital Marketing Show at Londons' Excel.
The presentation outlines each of the main considerations each of the presenters discussed; including critical concerns, best practise and common mistakes.
The SEO Chicks are Lisa Myers, Jackie Hole, Julie Joyce, Judith Lewis, Annabel Hodges, Hannah Smith, Bridget Randolph and Nichola Stott
A practical guide to building SEO compliant websites before you hire an SEO agency. Understand the important aspects of technical SEO & find out the right questions to ask to make your website SEO friendly.
What is SEO ? (Search Engine Optimization) - Types of SEO and techniquesMohideen Kareem
What is SEO ? what types of seo ? how to rank your website in Google , Yahoo , Bing ? how to optimize a website , seo tips and tricks , seo techniques , how to do onpage and offpage optimization.
AuroIN creates "Website analysis report" which consists deep analysis on the On-site, On-page, Off-page factors, proposed list of keywords, proposed changes, proposed plan of action, SEO pricing and features.
Find your best performing content and repurpose that to attract a larger audience. Reformatting older blog posts, recording Podcasts and creating videos will help to reach a broader audience.
SEO Audit Workshop: Framework, Techniques And ToolsDigital Vidya
Care about learning 'SEO Audit Workshop: Framework, Techniques And Tools'. You will find this deck presented by Mohit Maheshwari, MD, New Media Guru during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Top 10 Technical SEO Mistakes (that we see time and again)...Erudite
Getting your technical SEO right from the outset gives the best starting-shot for your website. Plus; fixing these commonly found technical housekeeping issues can bring the single biggest step-change boost to your search presence. There is no excuse!
Session 1 of RankAbove's SEO workshop tailored to developers. RankAbove Senior Analyst Avromi Sommers breaks down the history of SEO, on-page search, site structure, sitemaps (including those for video and news), mobile SEO, and structure for foreign language sites.
SEO Audit Checklist and Worksheet - over 90 SEO checkpoints!Jonathon Colman
Want to conduct a comprehensive SEO audit for your web site but didn't know how to get started? Download this SEO Audit worksheet - it's free, easy to use, and produces great results!
Covering over 90 of the most common SEO mistakes that most web sites make, this SEO audit tool will help you learn the best practices of search engine optimization as well as where to focus your attention so that you can start realizing ROI for all your hard work.
Have more SEO questions? Feel free to connect with me on Twitter at @jcolman - http://twitter.com/jcolman
The 30 Minute Website Audit - Using Google to Make Your Website More EffectiveWebLink International
Are you using the wealth of data that Google provides to maintain and enhance your website? Are you overwhelmed with all of the data and don't even know where to start?
In this quick 30 minute website audit, Benji Craig, Senior Website Designer at WebLink International, will give you simple tips for using Google and its various tools to better understand what information they maintain on your website and how you can use it to your advantage. We’ll show you how you can leverage this information to make improvements, increase traffic and bring more value to you and your members.
You’ll learn the following in this webinar:
- A brief understanding of how Google.com works and why that’s important.
- How Google reads your website content and what they think is most valuable.
- How to use Google tools to find out what content you should be building on your website.
- Why your brand isn’t as important to your website success as you think.
A Website Analysis SEO Report. Full view of private details outlining 40 search engine ranking factors. Google SEO tips offered for the first time from SEO Expert, Randi Thornton. Website report is now open to the public.
What is Search Engine Optimization | Why is SEO Important for the Healthcare ...Kotla Ranjith Kumar Reddy
Result driven with over 6+ years of experience in Digital Marketing. Skilled in training workforce and achieve organizational targets.
Hands-on experience in managing online and offline campaigns such as: Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), Social Media Optimization (SMO), Email Marketing, Affiliate Marketing, Online Reputation Management (ORM), Google Analytics, and Wordpress.
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
What is SEO? Scope? Options? Importance?
Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
How search works ?
OnPage & OffPage SEO Techniques. (4 lessons)
Wordpress SEO & Yoast SEO Plugin-Installation & Features (5 lessons)
Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
Don't know what search engine optimization is? SEO is strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results.Learn about SEO in 2016, and how it can be used to improve your marketing.
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Search engine optimization class 1. October 2016 at Demand Quest in Minneapolis. Learn the building blocks of SEO and how to apply tactics to your site.
AuroIN creates "Website analysis report" which consists deep analysis on the On-site, On-page, Off-page factors, proposed list of keywords, proposed changes, proposed plan of action, SEO pricing and features.
Find your best performing content and repurpose that to attract a larger audience. Reformatting older blog posts, recording Podcasts and creating videos will help to reach a broader audience.
SEO Audit Workshop: Framework, Techniques And ToolsDigital Vidya
Care about learning 'SEO Audit Workshop: Framework, Techniques And Tools'. You will find this deck presented by Mohit Maheshwari, MD, New Media Guru during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Top 10 Technical SEO Mistakes (that we see time and again)...Erudite
Getting your technical SEO right from the outset gives the best starting-shot for your website. Plus; fixing these commonly found technical housekeeping issues can bring the single biggest step-change boost to your search presence. There is no excuse!
Session 1 of RankAbove's SEO workshop tailored to developers. RankAbove Senior Analyst Avromi Sommers breaks down the history of SEO, on-page search, site structure, sitemaps (including those for video and news), mobile SEO, and structure for foreign language sites.
SEO Audit Checklist and Worksheet - over 90 SEO checkpoints!Jonathon Colman
Want to conduct a comprehensive SEO audit for your web site but didn't know how to get started? Download this SEO Audit worksheet - it's free, easy to use, and produces great results!
Covering over 90 of the most common SEO mistakes that most web sites make, this SEO audit tool will help you learn the best practices of search engine optimization as well as where to focus your attention so that you can start realizing ROI for all your hard work.
Have more SEO questions? Feel free to connect with me on Twitter at @jcolman - http://twitter.com/jcolman
The 30 Minute Website Audit - Using Google to Make Your Website More EffectiveWebLink International
Are you using the wealth of data that Google provides to maintain and enhance your website? Are you overwhelmed with all of the data and don't even know where to start?
In this quick 30 minute website audit, Benji Craig, Senior Website Designer at WebLink International, will give you simple tips for using Google and its various tools to better understand what information they maintain on your website and how you can use it to your advantage. We’ll show you how you can leverage this information to make improvements, increase traffic and bring more value to you and your members.
You’ll learn the following in this webinar:
- A brief understanding of how Google.com works and why that’s important.
- How Google reads your website content and what they think is most valuable.
- How to use Google tools to find out what content you should be building on your website.
- Why your brand isn’t as important to your website success as you think.
A Website Analysis SEO Report. Full view of private details outlining 40 search engine ranking factors. Google SEO tips offered for the first time from SEO Expert, Randi Thornton. Website report is now open to the public.
What is Search Engine Optimization | Why is SEO Important for the Healthcare ...Kotla Ranjith Kumar Reddy
Result driven with over 6+ years of experience in Digital Marketing. Skilled in training workforce and achieve organizational targets.
Hands-on experience in managing online and offline campaigns such as: Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing (SMM), Social Media Optimization (SMO), Email Marketing, Affiliate Marketing, Online Reputation Management (ORM), Google Analytics, and Wordpress.
SEO Checklist 2018 - Ranking in the first page of SERP organically.AVIK BAL
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
What is SEO? Scope? Options? Importance?
Types of SEO – OnPage, OffPage, Black, Grey, White Hat SEO
How search works ?
OnPage & OffPage SEO Techniques. (4 lessons)
Wordpress SEO & Yoast SEO Plugin-Installation & Features (5 lessons)
Local SEO, Technical SEO
Myths and Realities of SEO Practice (4 lessons)
Keyword Research & Analysis
100 proven ways of SEO. (4 lessons)
30 Tricks of SEO to rank in just 3-4 Weeks
Google Algorithm Updates
Don't know what search engine optimization is? SEO is strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results.Learn about SEO in 2016, and how it can be used to improve your marketing.
The Four Pillars of Search Engine Optimization (SEO)Jonathon Colman
Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Search engine optimization class 1. October 2016 at Demand Quest in Minneapolis. Learn the building blocks of SEO and how to apply tactics to your site.
Introduction to SEO presented by Nate Plaunt on Wednesday, May 25, 2016. Learn about the foundational and technical elements of SEO that set your website up for success!
Google is more than a search engine. It’s also a verb! That’s right, the search engine company is also an action word for the activity consumers participate in everyday. Consumers use the search engine for tips, product information, comparisons, reviews, prices, and more. Essentially, they want immediate answers and they search online to find them. The question becomes: will the answers to their questions come from your company or its competitors the next time they Google? Get started with search engine marketing in SEO 101: Increasing Your Organic Traffic.
Have you invested in an SEO (search engine optimization) agency or worked to enhance your SEO efforts in-house? Or, are you just experimenting with search for the first time? Understanding the key elements to successful search optimization campaigns is crucial to ensuring that you are visible to your clients online. It not only helps to increase your site traffic and but can help you to increase sales and grow your business over time.
This workshop by Francis Skipper teaches the 10 steps any marketer or business owner can take to ensure that their website is optimized for search. Content to include review of on and off-page ranking factors, Google Analytics, webmaster tools, and server logs.
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
Search Engine Optimization is the process of getting Organic Traffic to the website. In this power-point, we will learn the basic overview of Search Engine Optimization.
Creating an effective SEO (Search Engine Optimization) presentation is crucial for understanding and harnessing the power of digital marketing. In this SEO PowerPoint, we'll explore key strategies and techniques to improve your website's visibility on search engines like Google. We'll cover on-page optimization, meta tags, keyword research, and content quality. Off-page optimization will be addressed through backlink building, guest posting, and social signals. Technical SEO will be demystified with insights on site speed, mobile optimization, and schema markup. Monitoring and analysis tools like Google Analytics and Google Search Console will be discussed, along with the importance of tracking and adapting your SEO efforts for long-term success.
Understanding how the search engines work and our process for evaluating SEO performance.
Learn the importance of SEO compared to other forms of online traffic such as paid search and social media.
For more information please visit us at http://jagdigital.com.au/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
2. TODAY’S AGENDA
1. Introduction
2. How Searching Has Evolved
3. What to expect today
4. How search engines work
5. What is SEO?
6. The SEO Pyramid
7. Local SEO
8. 30-Minute SEO Checkup
6. ANATOMY OF A SERP
(SEARCH ENGINE RESULTS PAGE)
Paid Ads
Local / Map
Results
Organic Results
7. • Organic traffic accounts for up to 64% of all website
traffic*
• Roughly 52,000 search queries happen on Google -
every SECOND!
• This translates into about 4.5 billion searches every
day**
ORGANIC SEARCH STATS
* Source: http://searchenginewatch.com/sew/study/2355020/organic-search-
accounts-for-up-to-64-of-website-traffic-study
** Source: http://www.internetlivestats.com/one-second/#google-band
11. • Each year, Google changes its search algorithm
around 500–600 times.*
• That’s roughly 1.5 changes
EVERY.
SINGLE.
DAY!
THE SHIFTING SANDBOX
• Source: https://moz.com/google-algorithm-change
12. BUT, THE ALGORITHM ISN’T THE ONLY THING CHANGING…
SEARCHERS ARE CHANGING TOO
13. TOP GOOGLE SEARCHES
2005
1. Myspace
2. Ares
3. Baidu
4. Wikipedia
5. Orkut
6. iTunes
7. Sky News
8. World of Warcraft
9. Green Day
10. Leonardo da Vinci
2016
1. Powerball
2. Prince
3. Hurricane Matthew
4. Pokémon Go
5. Slither.io
6. Olympics
7. David Bowie
8. Trump
9. Election
10. Hillary Clinton
14. IN FACT, SEARCHERS ARE “EVOLVING”
THEY ARE LEARNING HOW TO INTERACT WITH SEARCH ENGINES TO GET SOLUTIONS
MORE QUICKLY
17. WHAT TO EXPECT:
• A solid understanding of how search engines
operate
• Learn how to beat out your competition in the
search engine results
• Actionable tactics you can implement today
• Tools to implement optimizations
25. WHAT IS SEO?
Search engine optimization (SEO) is
the process of affecting the visibility
of a website or a web page in a
search engine's "natural" or un-paid
("organic") search results.
• Source: Wikipedia
26. WHAT IS SEO? (SIMPLIFIED)
SEO is two things:
1. The practice of making your website as accessible as
possible to search engines and human visitors.
2. Ensuring your website is as useful and relevant as
possible to your current and prospective customers.
33. PHASE 1: PLAN FOR SUCCESS
1. What is the business goal you are trying to achieve?
2. What are the key performance indicators that tell you if you’re on
or off track?
3. What are your baseline metrics?
4. What does your team look like?
34. HOW DO WE MEASURE SUCCESS?
Source: http://www.kaushik.net/avinash/digital-marketing-and-measurement-model/
35. HOW DO WE MEASURE SUCCESS?
Source: http://www.kaushik.net/avinash/digital-marketing-and-measurement-model/
36. HOW DO WE MEASURE SUCCESS?
Source: http://www.kaushik.net/avinash/digital-marketing-and-measurement-model/
37. HOW DO WE MEASURE SUCCESS?
Source: http://www.kaushik.net/avinash/digital-marketing-and-measurement-model/
38. PHASE 1: YOUR TEAM
SEO
Project
Team
SEO
Dev.
P.M.
Analyst
40. • Goal: Ensure accessibility for Search Engines &
Users
• Foundation of your entire online presence, so it’s
important to get it right
• Search engines have very clear guidelines for
webmasters to follow when building sites
TECHNICAL AND STRUCTURAL FACTORS
41. WHAT TO LOOK FOR
• Can your entire website be
crawled?
• Is your website indexed by the
search engines?
• Does your website have any
errors?
• Is your page load time too slow?
42. HOW YOU CAN DO THIS
• XML sitemap
• Accurate robots.txt file
• Google Search Console
• Page speed optimization
43. WHAT TO AVOID
Any unnecessary hurdle for the search engines
• Flash
• iFrames
• Serving content via JavaScript
• URL Parameters
46. ROBOTS.TXT FILE
The robots.txt file is a directive for all “bots”
visiting your site.
• It tells them what
URLs to crawl or
not crawl
• Simple text file –
can be created with
notepad
48. ROBOTS.TXT FILE – *PRO TIP
Use the Robots.txt
testing tool in
Google Search
Console to
troubleshoot
errors in your file
and to test
individual URLs
49. XML SITEMAP
The XML sitemap is a map of
your website that enables
search engines to efficiently
crawl and index your site.
It is, essentially, the directory
for your site.
50. XML SITEMAP
Various tools can help you generate an accurate
and up-to-date sitemap:
• Screaming Frog Spider
• CMS plugins like Yoast
• Other web-based sitemap generators
- www.xml-sitemaps.com
51. WHY DOES SPEED MATTER?
In 2014, mobile search overtook desktop search.
• The gap between
mobile and desktop
will widen
• Fast page load speed
is critical to
optimizing for mobile
• Page load in 2
seconds
53. GOOGLE PAGESPEED INSIGHTS
PageSpeed Insights is a free tool from Google that gives
you a prioritized roadmap on how to fix speed issues on
your site.
• https://developers.google.com/speed/pagespeed/insights
55. ON AND OFF PAGE FACTORS
• Goal: Demonstrate Relevance and Authority
• Search engines want to provide users with search results that are
relevant to their query and authoritative in nature.
• Building upon a sound technical structure, we make sure that search
engines and users are able to fully understand what various pages
on your website are all about.
56. On-page SEO refers to factors that
you can control directly on your
website
Examples of on-page factors are:
• Metadata
• Internal links
• Content
• Technical / Structural
Off-page SEO refers to factors “out
of your control” on other websites
Examples of off-page factors are:
• Inbound links
• Social Media
• Mentions
• Local Directories
ON-PAGE vs. OFF-PAGE SEO
57. WHAT TO LOOK FOR
• Are your on-page elements
optimized?
• What keywords are you ranking
for?
• Who are your organic
competitors?
• Who is linking to you?
58. ON-PAGE SEO ELEMENTS
• URL
• Page Title
• H1 heading
• H2 headings
• Meta Description
• Page Copy
• Alternative image text
59. Page Title: Unique and
descriptive
URL: Descriptive and
readable by both
humans and search
engines
H1 Heading: Unique
and descriptive
Sub-Headings: Targeted
sub-topics of the page
theme
Page Copy: Descriptive,
unique, and RELEVANTAlt Image Text:
Descriptive and
keyword rich
SEO ON-PAGE ELEMENTS
62. WHAT KEYWORDS DO YOU RANK FOR?
Ground Rules:
1. Don’t “Google yourself”
2. Use a keyword tracking tool
a) SEM Rush (freemium)
b) Bright Local (paid)
65. INTERNAL vs. EXTERNAL LINKS
(BACKLINKS)
• Internal links refer to
links within your site,
such as navigation
links.
• External links refer to
links outside of your
site, such as a link
from Wikipedia.
• Both are very useful,
but for different
reasons.
66. HOW DO BACKLINKS HELP?
• Backlinks act as
“votes” for pages on
your site.
• Generally speaking,
the more links you
have from
authoritative sources,
the more your site is
trusted, and the
better your pages will
rank.
YourWebsite.com
NewsSite.com RetailSite.com
IndustryBlog.com ShadySite.com
67. WHY INVEST IN LINK BUILDING?
A technically sound site will only get you so far.
Without links, it simply will not have the equity or
authority to be visible in search engines.
68. LINK ANCHOR TEXT
• The words used in the anchor text of a link to your
site helps search engines understand what that
page is about.
• So, if your page is about “Lego Star Wars
collections” the anchor text Star Wars Legos would
be preferable over click here.
70. CONTENT STRATEGY
• Goal: Ensure Quality & Alignment with Audience
• To convert visitors to prospects or customers we need to have
high quality content that addresses their problems.
• Through keyword research and customer understanding, we
can determine the topics that are of interest to your customers
and where you have the opportunity to be competitive in
search engine results.
71. Understanding
who your user is, what problems
they have that you
are able to solve,
WHAT IS A CONTENT STRATEGY?
and finding a way
to solve those
problems.
+ =
73. WHAT TO LOOK FOR
• Am I speaking to my customer
in their language?
• Do I have the content they are
looking for?
• Where is there opportunity to
provide an answer to a
question?
74. HOW YOU CAN DO THIS
1. Identify buying personas or audience
segments
2. Understand the decision making process
3. Keyword research
4. Content inventory
75. • Match existing content to personas
and steps in the buying cycle.
• Identify areas that lack content and
fill gaps.
Content Inventory & Gap Analysis
VS.
76. Content Inventory & Gap
Analysis
URL Worker
Willy
Fashion
Freddy
Awareness Interest Consideration Purchase
Intent
/401-red-wing-mens-
6-inch-boot-brown
x x x
/footwear/6-
hawthorne-8113-
08113
x x x
Awareness Interest Consideration Purchase
Intent
Worker
Willy
15 17 10 5
Fashion
Freddy
11 2 7 13
Content Inventory & Gap Analysis
77. CONTENT STRATEGY STEPS
1. Business Objectives
2. Persona / Buying Cycle Analysis
3. Content Audit
4. Gap Analysis
5. Recommendations
79. CONTENT MARKETING
• Goal: Right Content in front of the Right People in the Right Place
at the Right Time
• Content Marketing is the practice of distributing your content
through various channels.
• Get the right types of content to the right audiences.
82. WHAT IS LOCAL SEO?
Local SEO is the process of making it as easy as
possible for prospective customers to find
information about your company online, either
when they search specifically for your
enterprise or for any businesses that provides
particular goods and services nearby them.
• Source: LocalU.org
83. WHAT IS LOCAL SEO?
Enhancing the
visibility of your
business for queries
with “local intent”
84. LOCAL SEO RANKING FACTORS
1. Google My Business signals
2. Link signals
3. On-page signals
4. External location signals
5. Review signals
6. Behavioral signals
7. Personalization signals
8. Social signals
Source: https://moz.com/blog/local-search-ranking-factors-survey-results-2017
85. HOW YOU CAN DO THIS
• Ensure your contact info is present
• Acquire relevant local links
• Make sure your Google My Business page is accurate
and optimized
• Consistent NAP (Name, Address, Phone #)
• Create engaging, quality content
• Make your site the best in your area
• Ask for reviews!
86. GOOGLE LOCAL RANKINGS
(RIGHT FROM THE HORSE’S MOUTH)
Relevance
“Relevance refers to how well a local listing matches
what someone is searching for. Adding complete and
detailed business information can help Google
better understand your business and match your
listing to relevant searches.”
Source: https://support.google.com/business/answer/7091
87. GOOGLE LOCAL RANKINGS
(RIGHT FROM THE HORSE’S MOUTH)
Distance
“Just like it sounds–how far is each potential search
result from the location term used in a search? If a
user doesn't specify a location in their search,
Google will calculate distance based on what’s
known about their location.”
Source: https://support.google.com/business/answer/7091
88. GOOGLE LOCAL RANKINGS
(RIGHT FROM THE HORSE’S MOUTH)
Prominence
“Prominence refers to how well-known a business is. Some
places are more prominent in the offline world, and search
results try to reflect this in local ranking. Prominence is also
based on information that Google has about a business from
across the web (like links, articles, and directories). Google
review count and score are factored into local search ranking:
more reviews and positive ratings will probably improve a
business's local ranking.”
Source: https://support.google.com/business/answer/7091
89. CITATIONS
• Citations are essentially a mention of your brand on another site like a
listing directory.
• Yelp
• Yellow Pages
• City Search
90. CITATIONS
• It is important that these listings maintain consistency
and accuracy.
• Name
• Address
• Phone Number
• *Check up on your listings using Moz Local
• - moz.com/local
92. 1. If done right, SEO is a distinct competitive advantage
2. Get the foundation right
3. Optimize your pages and off-page presence
4. Strategically create and distribute content
5. Optimize for local visibility
TL;DR
95. 1. Analytics Platform (Google Analytics)
2. Google Search Console (formerly Webmaster Tools)
3. Bing Webmaster Tools
4. Google
5. Screaming Frog Spider
6. Crawl Data Visualization Spreadsheet
7. Panguin Tool – by Barracuda Digital
8. Word, Excel, Google Docs, pen and paper, or anything
else you want to use to make a checklist
WHAT YOU NEED:
96. 1. Google Analytics - https://www.google.com/analytics/
2. Google Search Console - https://www.google.com/webmasters/tools/home
3. Bing Webmaster Tools - http://www.bing.com/toolbox/webmaster
4. Google - https://www.google.com/
5. Screaming Frog Spider - http://www.screamingfrog.co.uk/
6. Crawl Data Visualization Spreadsheet - http://bit.ly/1npByIE
7. Panguin Tool - http://barracuda.digital/panguin-tool/
WHAT YOU NEED:
99. • Download Screaming Frog Spider
• http://www.screamingfrog.co.uk/seo-spider/
• Enter your domain into the box at the top and hit
Start
• *Pro Tip: exclude the “www” to capture info on all
subdomains
STEP 1: CRAWL YOUR SITE
100. • Download the Crawl Data Visualization Worksheet
• http://www.threedeepmarketing.com/blog/visualizing-website-data-with-screaming-frog
• Save your crawl once it’s complete
• Export the Crawl Overview Report as a .csv file
• Copy and Paste into the “Data” tab of the Crawl Data
Visualization Worksheet
STEP 1: CRAWL YOUR SITE
102. Page Title: Unique and
descriptive
URL: Descriptive and
readable by both
humans and search
engines
H1 Heading: Unique
and descriptive
Sub-Headings (H2):
Targeted sub-topics of
the page theme
Page Copy: Descriptive,
unique, and RELEVANT
Alt Image Text:
Descriptive and
keyword rich
SEO ON-PAGE ELEMENTS
Meta Description: The
elevator pitch - unique
and descriptive
103. • Take note of:
• Any redirection (3xx), broken links (4xx), and server
error (5xx) status codes
• URL Issues
• Page Title Issues
• Meta Description Issues
• Missing Heading Tags (H1, H2)
• Mark any issues down on your checklist
STEP 1: CRAWL YOUR SITE - OUTPUT
105. • If you haven’t already, go verify your site in Google
Search Console –
https://www.google.com/webmasters/tools/home
• Once verified, click on your site to access the
Dashboard*
STEP 2: GOOGLE SEARCH CONSOLE
106. • First stop here is to check out your crawl errors
report.
• Click on the section banner to access the report
• This will bring you to a different screen
STEP 2: GOOGLE SEARCH CONSOLE
107. • Here you will see the graph on each type of error
encountered over time.
• Clicking on the individual error URLs will show you
exactly where that URL is linked from (internal or
external too!)
STEP 2: GOOGLE SEARCH CONSOLE
108. • Next, from the left-hand
navigation, head to the HTML
improvements area
• Here you’ll find a listing of
issues with various on-page
elements such as:
• Meta descriptions
• Title tags
• Non-indexable content
• Take note of any issues
reported here and mark them
in your checklist.
STEP 2: GOOGLE SEARCH CONSOLE
109. • Finally, make sure you do
not have any manual
actions from Google.
• These can be extremely
time consuming and
costly to clear up.
• If you see something
here, consult an
experienced partner.
STEP 2: GOOGLE SEARCH CONSOLE
• Pro Tip: for a detailed walk-through on how to recover from a link based manual
penalty and a hacked content penalty, see instructions here:
http://www.threedeepmarketing.com/blog/complete-guide-google-manual-penalty-removal/
http://www.threedeepmarketing.com/blog/how-to-remove-a-hacked-content-google-manual-penalty
111. • If you haven’t already, go verify your site in Bing
Webmaster Tools –
https://www.bing.com/webmaster
• Once verified, click on your site to access the
Dashboard
STEP 3: BING WEBMASTER TOOLS
112. • From the left-hand dropdown menu, select “SEO
Reports”
• Although there is a lot of great information here,
we’re only going to check out this section.
STEP 3: BING WEBMASTER TOOLS
113. • Here you’ll find a list of “SEO Suggestions”
• Clickable links to lists of URLs on which the issue
occurs.
• Prioritize the most severe issues and mark them
down in your workflow checklist.
STEP 3: BING WEBMASTER TOOLS
115. • Log into your analytics tool and access your website
profile
• For this example we are going to look at Google
Analytics as it is one of the most popular and
powerful website analytics tools on the market…and
it’s “free”
STEP 4: CHECK YOUR ANALYTICS
116. • Choose a period of time
you want to analyze and
compare it to the
previous year.
• Drill down into the
Channels report
• Here you’ll see a listing
of traffic by channel
• Next step is to click on
“Organic Search”
STEP 4: CHECK YOUR ANALYTICS
117. • Now change the Primary Dimension to “Landing
Page”
• Here you can see the year over year difference in
entrances per page from organic search
• Mark down any pages with drastic drops in your
checklist
STEP 4: CHECK YOUR ANALYTICS
119. • The Panguin Tool is a tool developed by a company
called Barracuda Digital
• It pulls in your organic data and overlays when major
updates to the Google algorithm have occurred
• This is SUPER helpful when trying to diagnose
whether or not your site took a hit
• While you are logged into Google Analytics, head over
to http://barracuda.digital/panguin-tool/ and follow
the instructions to connect your site’s analytics to the
tool
STEP 5: THE PANGUIN TOOL
120. • Once connected you will see something like this:
STEP 5: THE PANGUIN TOOL
Color-coded lines
represent updates to the
Google algorithm
Toggle switches allow you
to turn off update types
121. • Mark down major traffic correlations
• Read up on the provided information about the
update
• List out possible solutions in your checklist
STEP 5: THE PANGUIN TOOL
123. • Pull up google.com in your browser and use the “site:”
advanced search operator to check your indexation
• Example: “site:domain.com”
• How many pages are indexed?
• How does this compare to your actual page count?
• If it differs greatly, mark it down in your checklist.
STEP 6: GOOGLE YOURSELF (LIKE THIS)
125. • High priority issues include:
• Internal redirection – 301 and 302 status codes
• Broken links – 404 status codes
• Page Title issues
• Uncrawlable website
• Manual actions
• Medium priority issues include:
• H1 and H2 issues
• Pages with traffic loss YoY
• Low priority issues include:
• Meta Description issues
• Alt image text
PRIORITIZE YOUR CHECKLIST
126. 1. Launch a crawl on your site with Screaming Frog
2. Download the Crawl Data Visualization spreadsheet
3. While crawl is running, log into Google Search Console
4. After that, log into Bing Webmaster Tools
5. Check your crawl, if it’s done export the crawl overview and
load data into the Crawl Data Visualization spreadsheet
6. Log into Google Analytics
7. While logged into GA, head over to the Panguin Tool
8. Check your indexation in Google
9. Mark down issues as you go
WORKFLOW TIMELINE AND REVIEW
This is because each search engine has its own ranking algorithm
Google
Over 200 “ranking factors” help to decide where your site ranks
Roughly 10,000 sub-factors
Bing
Fewer ranking factors in algorithm
Heavy reliance on social factors
Search engines use a mathematical algorithm to serve up search results for any given query.
They have to, because any given day, 15% of all searches have never been searched before
That means that of the 3.5 billion queries that happen on Google, 525 million of them are brand new.
There are over x factors that influence the algorithm, but let’s focus on the top ones….
Keep in mind that it is always changing….
Data as of April 2016
Everyone else: AOL, Ask Jeeves
As SEOs or people working in digital marketing, we are playing in Google’s Sandbox
Study conducted by Conductor in 2014
This is a familiar image that most of us see everyday.
When you type a search query into Google, how do those results come so fast?
More importantly, what came up when you searched today?
Search engines do not crawl the web in real time, they categorize web pages into their index for easy retrieval
16-20% of searches have never been searched before
http://readwrite.com/2012/02/29/interview_changing_engines_mid-flight_qa_with_goog/#awesm=%7EoiNkM4tAX3xhbP
900,000,000 searches world wide
There’s an incredible amount of information that search engines have to parse through
-about 1.1 billion websites that Google has to crawl and keep track of.
-compared to only 2.4 million in 1998 – when Google was first launched
How do they do this…a mathematical algorithm (next slide)
And instead of walking in, all you have to do is type
In this step we’re really looking at making your site accessible
Here are some things to avoid
What happens when you have unnecessary road blocks for search engines?
The XML sitemap is like the directory for your website.
Search Engines use this like we use the directory in an office building – to more efficiently find what they are looking for.
The XML sitemap is like the directory for your website.
Search Engines use this like we use the directory in an office building – to more efficiently find what they are looking for.
The XML sitemap is like the directory for your website.
Search Engines use this like we use the directory in an office building – to more efficiently find what they are looking for.
Search engines want to stay in business – to do so they need people coming back. To be people coming back they need to provide the best answers to questions.
A shady link may be one that looks completely unnatural or comes from a totally unrelated site
Search engines have filters that take the quality of links into account and tend to serve up pages with a trusted backlink profile
Too many shady links can result in a penalty from Google so it’s best to just build links organically from providing the best content
A shady link may be one that looks completely unnatural or comes from a totally unrelated site
Search engines have filters that take the quality of links into account and tend to serve up pages with a trusted backlink profile
Too many shady links can result in a penalty from Google so it’s best to just build links organically from providing the best content
Gather all existing assets you have. Understand the landscape and move forward.
Not all personas or steps are created equal. You should have content to support all of your personas at each step in the cycle, but you may focus on some areas more than others.
Your website is not an online brochure, it is the solution to your customer’s problems.
On-page signals
Link signals
Google My Business signals
External location signals
Behavioral signals
Personalization signals
Review signals
For example, famous museums, landmark hotels, or well-known store brands that are familiar to many people are also likely to be prominent in local search results.
All of these tools have much, much more to offer than the high level functionality that we are going to walk through so take time after to familiarize yourself with them
Add URLs
Warning: if your site has more than 500 URIs (Uniform Resource Identifier) – all website assets like pages, videos, images, files, etc. – you should buy a license to activate all features.
- A license costs less than $12 / month
Add Definitions
Definition of GSC – It is the portal that Google uses to send you information pertaining to your site
There is lots of good info here but we’re just going to look at a couple different areas
Definition of GSC – It is the portal that Google uses to send you information pertaining to your site
Note – it is usually easier to export to excel to manipulate the data
Each color-coded line represents an update to the Google algorithm
The toggle switches at the right allow you to turn off update types
Clicking on a line will bring up an information box with specifics about that update and any related links with more information
Each color-coded line represents an update to the Google algorithm
The toggle switches at the right allow you to turn off