This webinar discusses how to use web analytics to improve website conversions. Attendees are instructed to tweet questions with #seowebinar. The presenter, Claye Stokes, then discusses tracking key events like form submissions and downloads. He stresses measuring conversion rates by channel and landing page to identify high and low performing pages. Other factors like site speed, the customer journey, and meaningful touchpoints that lead to sales are also covered. Attendees are encouraged to ask questions on Twitter.
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essen...SEO.com
Here is the slide deck from part 2 of the "Implement These 10 SEO Tips, You Must" webinar series.
SEO.com is celebrating Talk Like Yoda day with this series.
Part 2 covers 5 Link Building Strategy Essentials
You will be able to view the recording here http://www.seo.com/webinars/implement-10-seo-tips-you-must/
SEO.com Webinar: The Science Of Local Search Made SimpleSEO.com
This webinar will teach you:
• How local search works
• Where you need to focus your efforts to maximize local online exposure
• What it takes to stay competitive
Implement These 10 SEO Tips, You Must Part 1 | SEO.com WebinarSEO.com
Here is the slide deck from part 1 of the "Implement These 10 SEO Tips, You Must" webinar series.
SEO.com is celebrating Talk Like Yoda day with this series.
Part 1 covers 5 Content Strategy Fundamentals
You will be able to view the recording here http://www.seo.com/webinars/implement-10-seo-tips-you-must/
The Ethics of Black Hat and White Hat SEOAsh Buckles
Utah Valley University’s Center for the Study of Ethics and its College of Technology & Computing are presenting “White Hats and Black Hats: An Ethics Conference on Computing, Search Engines and Security.” The two-hour conference, set for March 8 at 11:30 a.m. in UVU Library’s fourth-floor Lakeview room, features a keynote presentation by Ash Buckles, the president of SEO.com.
Five Content Marketing Metrics You Should Track, But You're NotRight_Intel
Content marketing is all about leads and revenue, but there are more data points along the way that can be treated as 'leading indicators' of content marketing success. Join Claye Stokes of SEO.com and David Malmborg, VP of Marketing at Right Intel as they talk about data points that most businesses are not paying attention to. Bring your content marketing strategy to the next level by registering for our next thought leader webinar.
This webinar was recorded and produced by Right Intel on September 24, 2014. We appreciate SEO.com and Claye Stokes for Participating with Right Intel. You can learn more at http://rightintel.com/home/white-paper/data-points-you-should-be-tracking/
Implement These 10 SEO Tips, You Must Part 2 - 5 Link Building Strategy Essen...SEO.com
Here is the slide deck from part 2 of the "Implement These 10 SEO Tips, You Must" webinar series.
SEO.com is celebrating Talk Like Yoda day with this series.
Part 2 covers 5 Link Building Strategy Essentials
You will be able to view the recording here http://www.seo.com/webinars/implement-10-seo-tips-you-must/
SEO.com Webinar: The Science Of Local Search Made SimpleSEO.com
This webinar will teach you:
• How local search works
• Where you need to focus your efforts to maximize local online exposure
• What it takes to stay competitive
Implement These 10 SEO Tips, You Must Part 1 | SEO.com WebinarSEO.com
Here is the slide deck from part 1 of the "Implement These 10 SEO Tips, You Must" webinar series.
SEO.com is celebrating Talk Like Yoda day with this series.
Part 1 covers 5 Content Strategy Fundamentals
You will be able to view the recording here http://www.seo.com/webinars/implement-10-seo-tips-you-must/
The Ethics of Black Hat and White Hat SEOAsh Buckles
Utah Valley University’s Center for the Study of Ethics and its College of Technology & Computing are presenting “White Hats and Black Hats: An Ethics Conference on Computing, Search Engines and Security.” The two-hour conference, set for March 8 at 11:30 a.m. in UVU Library’s fourth-floor Lakeview room, features a keynote presentation by Ash Buckles, the president of SEO.com.
Five Content Marketing Metrics You Should Track, But You're NotRight_Intel
Content marketing is all about leads and revenue, but there are more data points along the way that can be treated as 'leading indicators' of content marketing success. Join Claye Stokes of SEO.com and David Malmborg, VP of Marketing at Right Intel as they talk about data points that most businesses are not paying attention to. Bring your content marketing strategy to the next level by registering for our next thought leader webinar.
This webinar was recorded and produced by Right Intel on September 24, 2014. We appreciate SEO.com and Claye Stokes for Participating with Right Intel. You can learn more at http://rightintel.com/home/white-paper/data-points-you-should-be-tracking/
The SEO game has undergone dramatic change in the last 12 months, if you need to get your mind straight about what SEO is about and how to do it right, this is for you.
This is a true SEO 101 session.
The Basics of SEO Every Entrepreneur Should Know for Their Startups to improve website ranking & visibility in search engines to generate more traffic on website.
Ranking highly in search engines is critical for generating real estate leads online. But what's the right formula? How can individual agents, teams, and brokers compete against the large listing portals?
It's actually easier than you think! You simply have to follow some really simple steps and form a good habit of creating valuable content for your clients.
Ever wonder what SEO is and why it is important?
Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person.
Don't worry, there are lots of pictures...
What Real Estate SEO is. Part one of two
What Real Estate SEO is
Why Real Estate SEO is important
What Real Estate SEO is needed for
(Part two will include HOW to do Real estate SEO)
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
Search Engine Marketing (Oldschool) - an introduction.Tim Vermeire
An introduction to Search Engine Marketing that defines the basics of the 'art'. Goal is to provide a general framework upon which in-depth session follow to obtain expert knowledge in the SEO domain.
A presentation from BlueTraffic (www.bluetraffic.com) on search engine optimization from February, 2009. This was done in conjunction with the Iowa AMA and the Des Moines Partnership in West Des Moines, Iowa.
SEO Strategy 2013 - An iGaming perspective Blueclaw
Blueclaw Head of Business Development John Ward gave a presentation at the ICE gaming conference in February 2013 which considered some of the most recent developments in search and social marketing in the iGaming sector.
Don't just regurgitate data from your web analytics tool. Develop real insights, test your way to better conversion rates, and grow your business by focusing on the metrics that matter.
The SEO game has undergone dramatic change in the last 12 months, if you need to get your mind straight about what SEO is about and how to do it right, this is for you.
This is a true SEO 101 session.
The Basics of SEO Every Entrepreneur Should Know for Their Startups to improve website ranking & visibility in search engines to generate more traffic on website.
Ranking highly in search engines is critical for generating real estate leads online. But what's the right formula? How can individual agents, teams, and brokers compete against the large listing portals?
It's actually easier than you think! You simply have to follow some really simple steps and form a good habit of creating valuable content for your clients.
Ever wonder what SEO is and why it is important?
Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person.
Don't worry, there are lots of pictures...
What Real Estate SEO is. Part one of two
What Real Estate SEO is
Why Real Estate SEO is important
What Real Estate SEO is needed for
(Part two will include HOW to do Real estate SEO)
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
Search Engine Marketing (Oldschool) - an introduction.Tim Vermeire
An introduction to Search Engine Marketing that defines the basics of the 'art'. Goal is to provide a general framework upon which in-depth session follow to obtain expert knowledge in the SEO domain.
A presentation from BlueTraffic (www.bluetraffic.com) on search engine optimization from February, 2009. This was done in conjunction with the Iowa AMA and the Des Moines Partnership in West Des Moines, Iowa.
SEO Strategy 2013 - An iGaming perspective Blueclaw
Blueclaw Head of Business Development John Ward gave a presentation at the ICE gaming conference in February 2013 which considered some of the most recent developments in search and social marketing in the iGaming sector.
Don't just regurgitate data from your web analytics tool. Develop real insights, test your way to better conversion rates, and grow your business by focusing on the metrics that matter.
Here’s a framework for conversion optimization called READY, which stands for (R)elevant, (E)ngaging, (A)uthoritative, (D)irectional, and (Y)ield Optimal. These are the five dimensions that we’ve repeatedly seen impact the success of conversion optimization scenarios — landing pages, conversion paths, microsites — in both B2B and B2C markets. Within each dimension, I’ve pulled out 5 elements that I think are most important.
In this presentation, Insivia CEO and founder Andy Halko explores conversion optimization. Some of the topics include:
- A/B Testing
- Heat Mapping
- Landing Page Design
- Call To Action (CTA's)
- Mobile and Tablet
To learn more about this topic, visit us at www.insivia.com.
The 4 Critical Areas for Successful Conversion Optimisation - Paul Rouke at I...PRWD
In this talk Paul Rouke, Founder & Director of Optimisation at full service conversion optimisation agency PRWD, explains what are the 4 critical areas to get right for businesses to truly be able to grow through having a data driven culture of continuous testing and learning.
It provides insights based around experiences delivering conversion optimisation programmes for brands like Trend Micro, The North Face, The Student Room, Schuh, Vans and Speedo
Nutzerforschung als Grundlage für A/B Tests, die bessere Ergebnisse bringenOptimizely
Viele A/B-Tests zeigen keine nennenswerten Ergebnisse, da ihnen valide Hypothesen fehlen. Zuverlässige Hypothesen helfen dabei, nur die wertvollsten Experimente durchzuführen und so mit einer größeren Wahrscheinlichkeit eine ansehnliche Steigerung der Conversion zu erzielen.
In diesem Webinar mit unserem Solutions-Partner Mindberry zeigen wir Ihnen:
- Wie Sie mit Nutzerforschung herausfinden, wo Ihr größtes Optimierungspotenzial liegt
- Beispiele aus unseren Projekten, wie wir gewinnbringende Test-Hypothesen aufgestellt haben
- Wertvolle Tools und Techniken, um Einblicke über Ihre Zielgruppe zu gewinnen, die Sie unmittelbar danach selbst anwenden können
Mehr Informationen über Optimizely finden Sie hier:
https://www.optimizely.de/
https://blog.optimizely.de/
Mehr Informationen zu unserem Solutions-Partner Mindberry gibt es hier:
http://www.mindberry.com/
20 Conversion Rate Optimization Experts Share Their Top Tip for eCommerce Rejoiner
The team at Rejoiner.com asked 20 of the world's top conversion rate optimization experts to share their top tip for making your eCommerce website convert. The responses were amazing and we assembled them in this SlideShare. Advice includes topics related to A/B testing, usability, metrics, cart abandonment, design philosophy, customer experience & more.
ools, Tools, Tools! Sehen Sie unter anderem welche Tools für welches Ziel zum Einsatz kommen sollten, welcher Toolmix effektiv ist, wie das Preis/Leistungsverhältnis ist, welche Einsparungspotentiale es gibt, die Sie noch nicht kennen und an welchen Stellen Sie besser nicht sparen sollten.
Per fare Conversion Optimization lo strumento più importante è il proprio cervello e la propria esperienza in un campo multidisciplinare.
Esistono però tanti altri strumenti molto utili ed Il panorama dei tools per fare conversion optimization si è arricchito molto negli ultimi anni. Questa è una guida ragionata per individuare quelli essenziali.
Conversion Rate Optimisation: Making The Most of Your Website (Service Networ...Marty Hayes
Venture Stream's Digital Director, Marty Hayes, presented on one of their favourite topics, Conversion Rate Optimisation (CRO) as part of Service Network's events series.
How Analytics Should Power Your Conversion StrategyOptimizely
Learn from Optimizely's Strategy Consultants as they explain how they use Google Analytics reports and insights to generate more online revenue for enterprise clients. In this video you see how we build CRO (Conversion Rate Optimization) strategies, analyze conversion funnels, build deeper insights into customers, and optimize the user experience. Also included are several real life A/B testing case studies and MVT experiment ideas.
Webinar held: April 7, 2015
Presenter: Hazjier Pourkhalkhali
SEO for Visibility, Action, & Conversion (SMBFTW)Cirrus ABS
(Search Engine Optimization) SEO for Visibility, Action & Conversion: Presented by Kevin Mullett for Social Media Breakfast Fort Wayne on September 21st, 2010 at the Saint Joseph United Methodist Church in Fort Wayne Indiana.
SEO Seminar for Visibility, Action, & ConversionCirrus ABS
(Search Engine Optimization) SEO for Visibility, Action & Conversion: Presented by Kevin Mullett for Cirrus ABS on November 3rd, 2010 at the Northeast Indiana Innovation Center in Fort Wayne Indiana.
Getting the right SEO consultant can be challenging when the busy small business owner is not savvy in digital marketing. Here are some practical things to look out for and questions to ask when choosing the right SEO consultant.
This presentation was prepared by Krishna Kumar, founder and Managing Director of Website Jungle (www.WebsiteJungle.com), a leading Web Design and Digital Agency in the NJ and NYC metro area.
· You have a website or a SAAS product but it doesn’t generate the leads you expected?
· SEO fundamentals: How Google ranks websites, myths vs facts
· Keyword Analysis: Shortlisting and leveraging the most effective keywords
· On-page and Off-page SEO techniques.
· Creative content writing: Driving traffic through Innovative and unique content
· Pay Per Click (PPC) strategy
· Comprehensive Digital Marketing Techniques
· Executive’s guide to Online Marketing goals: Determining you marketing budget
Getting prospective students to a website is one thing, but marketing strategies can't stop there. Learn how to use Google Analytics, a free but feature-rich tool, to understand and optimize the website experience. Topics to be covered include understanding basic web analytics metrics, understanding and using conversion goals and tips for measuring ROI.
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
Many have predicted the death of guest posting, but Syed Irfan Ajmal joins SEMrush with an effective step by step process proving that guest posting is still affective, alive and kicking.
Get ready to discover how he increased the monthly ROI of a client business to $200K using some good old fashion guest posting. He will walk you through the entire process and answer any questions you may have on implementing guest posting in your business.
In this webinar we will cover:
How to do keyword research so you can find the low hanging fruits (using SEMrush)
Linkreator Research (finding the right people to send your emails to)
Email outreach (how to construct your email using psychology principles for maximum impact)
Precautions (you can't miss this if you want to ensure your outreach is a success)
Guest Posting Case Study: $200K Revenue (23.85% Increase)Syed Irfan Ajmal
Guest posting is the same strategy that the likes of #Buffer (social media scheduling app) have used to grow massively. In this case study, I share how our marketing agency helped increase the revenue of a client from $160K to $200K within 6 months through guest posting alone.
Contrary to popular opinion, guest posting still works (as confirmed by Matt Cutts - who was heading Google's Web Spam Team at the time, as well). However one has to do it smartly and in a non-spammy manner. This presentation will teach you to do exactly that.
When it comes to design – for websites, print media, and user experience – there is good advice and bad advice. Today, we would like to present some of the worst advice ever recorded. If you see some of yourself in these examples, it might be time to seek professional help. For design solutions see great tips from SEO.com
SEO.com Webinar: Social Collaboration SEO & Content Marketing’s Missing link ...SEO.com
Watch the replay with notes and full slide deck here: http://www.seo.com/webinars/social-collaboration-seo-and-content-marketings-missing-link/
You know you're supposed to create content because it reinforces your expertise, impacts search engine optimization and provides value to your clients. But, how do you find time to treat the "king" with the reverence he deserves?
Sarah Evans (@PRsarahevans), open social collaboration platform, Tracky's chief evangelist and owner of Sevans Strategy will share her top secrets for creating a content marketing plan. From editorial calendars to collaborative blog posts, you'll learn six not-so-secret, secrets for success.
This webiunar was recorded live on May 2, 2013
Here is a sample of what we discussed:
- Editorial calendar for your website, blog, and social networks
- Keyword list creation
- Content creation for your website, blog, and social networks
- Editing and review of content
- Delegation of tasks to socially promote each piece of content
- and more
Impact of Google’s Panda Update on Content | SEO.com webinar 4-19-12SEO.com
Our presentation deck from our #SEOwebinar "Impact of Google’s Panda Update on Content"
You can also view the recording of the webinar here. http://www.seo.com/webinars/impact-googles-panda-update-content/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
4. Claye Stokes
Director of SEO
twitter.com/claye
linkedin.com/in/claye
5. High Level First, Then Drilling Down
• Can’t track what we’re not measuring!
• Make sure you’re tracking all of the following
with event tracking:
– Form submissions (lead generation, newsletters, etc.)
– Downloads
– Wishlists
– Reviews
– Comments
– Step completion (in multi-step forms and checkout
processes)
Tweet @SEOcom questions - Hashtag #seowebinar
6. High Level
• If a dollar sign can be attributed to any action
on your site, then use ecommerce tracking!
– Transactions (default)
• Even if users don’t actually pay, use
ecommerce tracking to quantify:
– Product inquiries
– Samples
– Offline orders (Nissan)
Tweet @SEOcom questions - Hashtag #seowebinar
7. Event Tracking
• First, locate a meaningful action to track
• The code looks like this:
<input name="submit" type="submit" id="submit" value="Post Comment“
onClick="_gaq.push(['_trackEvent', 'comment', 'submit', ‘title of post“ />
Tweet @SEOcom questions - Hashtag #seowebinar
8. Event Tracking
• The report will look like this:
Tweet @SEOcom questions - Hashtag #seowebinar
9. This Won’t Help Improve Conversion
• Visits
• Pageviews
• Pages/visit
• Another website’s conversion rate
Tweet @SEOcom questions - Hashtag #seowebinar
10. What Will
• Knowing your current conversion rate, in context
– How it has fluctuated in the past, and why
– How does it vary among channels?
• Landing page analysis: top vs worst converting
• Site speed
• The lifetime of a sale
• Meaningful touch points that lead to sales
• The usual
– Bounce rate
– Exit rate on key landing pages
Tweet @SEOcom questions - Hashtag #seowebinar
11. Current Conversion Rate
PLEASE don’t pay (much) attention to your
global conversion rate
Tweet @SEOcom questions - Hashtag #seowebinar
12. Current Conversion Rate
• Segment!
– How do new visitors convert, vs current visitors?
– Blog readers, vs visitors that land on your
services/product pages?
– Branded, vs non-branded terms?
Tweet @SEOcom questions - Hashtag #seowebinar
14. Then Ask Questions
• What landing pages rank so well in Yahoo?
Why do they convert well?
• Why aren’t our CPC visitors converting at a
higher rate?
Tweet @SEOcom questions - Hashtag #seowebinar
15. Landing Page Analysis
• Compare top converting vs worst converting
pages
• Rely on percentages, not volume
• Segment content so that you’re comparing apples
to apples
– PPC landing pages
– Blog pages
– Product pages
– Category pages
– Service pages
Tweet @SEOcom questions - Hashtag #seowebinar
16. Landing Page Analysis
1. Go to the Content->Landing Pages report
2. Click “Advanced Filter”
3. Segment your landing pages in a useful way
4. Consider entering a minimum # of visits, to keep the
data statistically relevant
5. Sort by Goal Conversion Rate (or Revenue)
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18. Landing Page Analysis
• Takeaways
– Inspect and record best practices shared among
top converting pages
• What does that page convert? Quality of content?
Strong calls to action? Strong testimonials and proof of
your value?
– Pay attention to the nature of badly performing
landing pages, why aren’t they performing? How
can they be fixed?
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19. Site Speed
• “For every second slower your site loads,
conversion rate drops 7 percent” – Avinash
Kaushik
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20. Site Speed
• SEO.com bounce rate for page loads greater
than 5 seconds is 16% greater than the
bounce rate for pages that load in fewer than
5 seconds
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22. The Lifetime of a Sale
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23. The Lifetime of a Sale
• Takeaways
– Need long (adequate) cookie life for returning
visitors
– Give users an interactive experience by reminding
them where they left off last time (items in the
cart, previous items viewed, etc.)
– Watch the behavior and touchpoints of users that
take more than a few days to make a purchase.
Was social/PPC/email involved? Etc.
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25. Meaningful Touchpoints
• Takeaways
– Consider putting more focus on paid search,
organic search, email, or any other channel that is
contributing to sales but may not be a current
area of focus
– Most impactful for customers that take more than
a day to purchase
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27. Claye Stokes
Director of SEO
twitter.com/claye
linkedin.com/in/claye
Connect with SEO.com
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