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Personas are out-dated

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Tim Vermeire
Tim Vermeire

This presentation demonstrates why marketing people should avoid working with personas and instead do everything they can to understand and service real people.

Marketing
1 of 8
Personas or Real people? Why Personas are from the past.
Nice brain exercise … Today you’re able to track real behavior and tailor your content to that specific behavior…
A known website visitor … Imagine what you can do…
Turn the unknown into the known? How?
Build your digital eco system.

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Personas are out-dated