Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010.
This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Ethical Search Engine Optimization | White Hat SEO Tips and TechniquesNathan Ketsdever
Ethical search engine optimization is critical for increasing Google ranking and web traffic to your website or blog. This is a how to tutorial for white hat search engine optimization.
presentation on search engine optimization.gives a brief idea about the methods for optimizing our website.methods are explained with examples.this presentation willbe useful for preparing seminar.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
This is basically for those who want to learn Search Engine Optimization (SEO). and also for those marketers , business owners, entrepreneurs who want know about SEO.
Ethical Search Engine Optimization | White Hat SEO Tips and TechniquesNathan Ketsdever
Ethical search engine optimization is critical for increasing Google ranking and web traffic to your website or blog. This is a how to tutorial for white hat search engine optimization.
presentation on search engine optimization.gives a brief idea about the methods for optimizing our website.methods are explained with examples.this presentation willbe useful for preparing seminar.
Search Engine Optimization - What's it about?Vũ Lê
What’s Search Engine? How it works. What do SE Spiders See. What’s Search Engine Optimization? Why do you need SEO. What does SEO Need. How to work? SEO Process. Structure strategy. Content strategy. Link stategy. SEO Tools. Q&A.
Many people don't know what is seo and what are its advantages.This PPT will make one aware of search engine optimization (seo) and how one will profit from an seo technique.
This is basically for those who want to learn Search Engine Optimization (SEO). and also for those marketers , business owners, entrepreneurs who want know about SEO.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
What is search engine optimization? How to do Keyword research?
On-page optimization for SEO, Off-page optimization for SEO, How to build links? Link building methods discussed in detail.How to avoid bad links? Social media role in search engine optimization.How to optimize your social networks profile for SEO?
This deck contains details about the importance of Search engine optimization. How should Individual or organization define the search engine optimization objectives
How to conduct keywords research, create Site information architecture, handling redirects
search engine optimization | seo | on page optimization | w3 validator | keyw...iwebtra seo cochin
search engine optimization , seo , on page optimization , w3 validator , keyword research and analysis , keyword analysis , site analysis , press release submission , slide sharing, social media optimization , google analytics , pay per click advertisements , social web application , manual link request to sites , article submission , directory submission , link building campaigns , site map creation , competitive analysis , site quality check , content optimization,micro blogging service..............
Search Engine Optimization (SEO) -- University of Virginia PresentationMarketing Mojo
From search engine optimization basics to more advanced open graph tagging, this presentation provides a well-rounded education of search engine and paid search optimization. Find out how to update your website to drive visits and retarget your target market through online ads. It's all in here.
You’ve put all that work into your church website—why aren’t people visiting? Today’s search engines are programmed to think like a searcher would think, so there is no silver bullet for showing up in the top of the results in Google. However, there are a number of best practices that anyone can follow to give your site a better chance at showing up toward the top.
Online Digital Marketing Courses In India | Join Online Training InstituteRajatKamble8
Join India's 1st Online Digital Marketing Courses with 100% Placement Assistance at affordable fees. Get all details about online digital marketing course syllabus, course duration, fees, Job sectors etc. Digital Marketing is in boom in India, all business turning from off line to online.
Full guide at https://allotment.digital/learn/technical-seo/advanced-concepts/faceted-navigation-for-ecommerce-seo/
Webinar on faceted navigation for SEO with SEO Monitor
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results.
So you have a website....Did you know that 80% of website owners have not search engine optimized their websites. Watch this presentation about basic search engine optimization
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Total Search Engine Optimization Presentation In Bangla For The First Time. If Follow The Presentation Step By Step i Hope You Will Find You As A SEO Expert.
What is search engine optimization? How to do Keyword research?
On-page optimization for SEO, Off-page optimization for SEO, How to build links? Link building methods discussed in detail.How to avoid bad links? Social media role in search engine optimization.How to optimize your social networks profile for SEO?
This deck contains details about the importance of Search engine optimization. How should Individual or organization define the search engine optimization objectives
How to conduct keywords research, create Site information architecture, handling redirects
search engine optimization | seo | on page optimization | w3 validator | keyw...iwebtra seo cochin
search engine optimization , seo , on page optimization , w3 validator , keyword research and analysis , keyword analysis , site analysis , press release submission , slide sharing, social media optimization , google analytics , pay per click advertisements , social web application , manual link request to sites , article submission , directory submission , link building campaigns , site map creation , competitive analysis , site quality check , content optimization,micro blogging service..............
Search Engine Optimization (SEO) -- University of Virginia PresentationMarketing Mojo
From search engine optimization basics to more advanced open graph tagging, this presentation provides a well-rounded education of search engine and paid search optimization. Find out how to update your website to drive visits and retarget your target market through online ads. It's all in here.
You’ve put all that work into your church website—why aren’t people visiting? Today’s search engines are programmed to think like a searcher would think, so there is no silver bullet for showing up in the top of the results in Google. However, there are a number of best practices that anyone can follow to give your site a better chance at showing up toward the top.
Online Digital Marketing Courses In India | Join Online Training InstituteRajatKamble8
Join India's 1st Online Digital Marketing Courses with 100% Placement Assistance at affordable fees. Get all details about online digital marketing course syllabus, course duration, fees, Job sectors etc. Digital Marketing is in boom in India, all business turning from off line to online.
Full guide at https://allotment.digital/learn/technical-seo/advanced-concepts/faceted-navigation-for-ecommerce-seo/
Webinar on faceted navigation for SEO with SEO Monitor
Designing For Discovery With Faceted NavigationJim Kalbach
Faceted navigation has become very popular in the last decade. It’s seen as way to improve the findability of information on many sites, particularly those with large collections of products or documents. The design of real-world faceted navigation systems, however, proves to be more intricate than people first assume, and designers must be aware of many details.
This workshop covers principles of faceted classification and shows you how to use facets in web design. Many examples of faceted navigation will be presented and discussed. A clear, structured framework for understanding the individual components is presented to help you understand all the decisions involved. The topics are brought to life through several hands-on exercises.
Features
Using facets. After a brief overview of facets, we’ll discuss how to plan out their implementation.
Interface design. You’ll learn about the layout, display, and interaction with facets in detail. We’ll examine real-world examples, and you’ll apply what you’ve learnt in hands-on exercises.
Advanced topics. You will also be exposed to advanced topics in faceted navigation design, selecting multiple values, grouping, and more.
Faceted Navigation presented by me at the Wildcardconf 2015 (http://wildcardconf.com). Examples when Faceted Navigation done right and wrong, observations what should be avoided and what should be implemented to achieve goal of Faceted Navigation.
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
Full guide at https://allotment.digital/learn/technical-seo/advanced-concepts/faceted-navigation-for-ecommerce-seo/
The technical setup of category and faceted category systems in ecommerce sites can make or break a website's organic visibility.
There are common errors in off-the-shelf and proprietary e-commerce platforms, which mean that sites using them aren't able to rank for all of the terms that they should.
Learn:
Common issues with category pages of ecommerce sites, which decrease organic visibility and crawl efficiency
How you can identify these issues on your own website
How to maximise organic visibility, reduce crawl waste, and outrank your industy's most authoritative sites by getting these pages right.
Common methods of forecasting the financial effect of fixing your facets and building business cases to get the C-suite to pay attention
The technical setup of category and faceted category systems in ecommerce sites can make or break a website's organic visibility.
There are common errors in off-the-shelf and proprietary e-commerce platforms, which mean that sites using them aren't able to rank for all of the terms that they should.
Introduction to Search Marketing - Search Engine OptimisationRhys Downard
In this SlideShare we look at Search Engine Optimisation as part of Search Marketing. We consider the elements that can affect SEO as well as looking at some basic tools and strategies
Workshop slides of the Innovation Melange "Introduction to SEO" hosted by Talent Garden Vienna.
During this free online workshop, we have explored the fundamentals of SEO as well as some best practices and proven tactics.
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloDavid Carollo
The presentation of my recent speech "Secrets of Search Engine Rankings! at International Conference on Tourism Technology India 2019 (26th September 2019 - Kochi, Kerala)
A short adapted presentation that was presented at the Gift and Lifestyle affair in 2017. The presentation and works are based off of a presentation provided by a colleague.
SEO basics with Alex Miranda of Pr Underground. Tips on Google Plus Local, Search Engine Optimization, Penguin 2.0 update
Visit me at: http://www.prunderground.com
Follow me on Twitter: @mralexmiranda
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...Distilled
Most people in this industry know the ins and outs of the Panda, Penguin and Hummingbird Google updates. But how many of us understand exactly how content and SEO are interlinked? In this talk, Jon is going to teach us how to adopt a more advanced approach to optimizing our content, talking through real case studies and the latest algorithm changes
You have frequently asked questions about planning a website; we have answers. Our presentation covers everything you must know when building a new site.
Optimizing Library Websites for Better VisibilityErin Rushton
Binghamton University Librarians have attempted to employ search engine optimization strategies to make their website more visible on search engine result pages. Search engine optimization is the practice of improving ranking on search engine result pages and also increasing targeted traffic to a website. The presenter will discuss the effectiveness (or lack thereof) of developing a “do it yourself” optimization strategy for library websites.
#1NWebinar - Transparency in SEO: A Look Inside the Black BoxOne North
Historically, search engine optimization (SEO) has been predicated on a mysterious, black box model for page rankings. However, as Google and other search engines have provided transparency into the rules used to order and return search results, that is no longer the case. Google is urging website owners to “make pages primarily for users, not search engines” and is regularly updating its algorithms to penalize sites that try to ‘game’ SEO.
So, what does SEO mean now? Join One North’s Managing Director of Technology, Ryan Horner, as he shares a simple and straightforward explanation from industry experts on how search engines really work and what factors contribute to search engine rankings. Discover how your firm can develop a strategy that will maximize your visibility, in a clear and transparent way.
To view a recording of the webinar, visit http://bit.ly/1blN4Kx.
Ever wonder what SEO is and why it is important?
Check out this easy to understand presentation that breaksdown the SEO basics for the non techy business person.
Don't worry, there are lots of pictures...
http://www.digitalspaceconsulting.com. Presentation demonstrates how small business can leverage social media to build their business, connect with customers, suppliers, and partners. Small business social media provided by Digital Space Consulting (a social media and strategy consulting firm) Dallas, Texas. http://www.digitalspaceconsulting.com
SEO experts from Oxiem Marketing Technology in Columbus, Ohio, presented this session on all the ways you can optimize your website for search engines, market your business in search engines, discover keywords and do pay per click (ppc) advertising.
Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human.
And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content.
In this presentation, you'll learn:
- How content strategy works in a context of product design and development
- A framework for minimum viable content that provides quality and consistency
- How to build and iterate on product content experiences to meet people's needs
- How to stand up and become a better advocate for the people using your products
Stand up for putting The Why before The How.
Stand up for value, ease of use, and craft.
Stand up for meeting (and exceeding) people's needs.
Stand up for BETTER CONTENT!
Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team.
Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
A keynote on aliens, nuclear waste, wicked problems, and the one big thing that unites everyone working in user experience: AMBIGUITY.
See a video and the full transcript of this keynote at http://www.jonathoncolman.org/2015/05/21/wicked-ambiguity/
How do you solve the world’s hardest problems? And how do you respond if they’re unsolvable? As user experience professionals, we're focused on people who live and work in the here and now. We dive into research, define the problem, break down silos, and build value by focusing on intent.
But how does our UX work change when a project lasts not for one year, or even 10 years, but for 10,000 years or more? Enter the “Wicked Problem,” or situations with so much ambiguity, complexity, and interdependencies that—by definition—they can’t be solved.
Using real-world examples from NASA’s Voyager program, the Yucca Mountain Nuclear Waste Repository, and other long-term UX efforts, we’ll talk about the challenges of creating solutions for people whom we’ll never know in our lifetimes. The ways we grapple with ambiguity give us a new perspective on our work and on what it means to build experiences that last.
Originally presented as the opening keynote for the 2014 Society for Technical Communication Summit in Phoenix, Arizona. Redeveloped as the opening keynote for the 2015 Confab Central conference and presented on May 21, 2015 in Minneapolis, Minnesota.
Sine Qua Non: Core Values and Content StrategyJonathon Colman
Core values aren't created; they’re found. They're not selected; they’re discovered. And they’re not your mission or vision; they're what support them. But for most of our organizations or clients, content and design are not—and never will be—core values. Rather, they’re simply just commodities.
Our content strategy work so often focuses on tactics, techniques, and tools that when it comes to creating a core content strategy, we find ourselves blocked. Never for the lack of goals or objectives, but for the values that help us create authentic experiences in support of them. Our values help us find our voice and delight our audience.
Using real-world examples, we’ll walk through the hard questions that you need to ask in order to discover your organization's core values and build them into your content and design.
In this presentation, you'll learn:
- What are core values (and what aren't!)
- How to discover your organization's core values and build them into your brand
- How to align your content with your core values to build lasting results
Based on the works of Jim Collins, Jerry Porras, Patrick Lencioni, and several others. Featuring examples from NatureBridge, Etsy, Moz, Pack, and Facebook. Originally presented at the Content Strategy Forum #csforum13 in Helsinki, Finland on September 12, 2013.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems?
In this presentation, we take a look at content strategy and learn how it can help you build and design better experiences and bring them to market. Content strategy, UX, and product design can work hand in hand to create delight while driving business growth. And when you’re doing it right, it’s hard to tell where content ends and design begins.
By focusing on the entire system and workflow from the beginning, you’ll create better content—which means a better experience for the people using your products or web site.
You’ll learn about:
● What content strategy is (and isn’t!)
● Why “content” means more than just words
● The 8 core components of content strategy
● The 5 key impacts of a strong content strategy
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Data Sets You Free: Analytics for Content StrategyJonathon Colman
The value of content strategy is hard to measure and even harder to forecast. For many content strategists, the hardest part of the job isn't even the content strategy work itself! It's getting your hands untied so that you can help the organization or client take action.
Data is what sets you free. By learning how to tell the story of your content and audience with data, you'll be able to move onward from just TALKING about content strategy to actually DOING it!
Included in this Content Strategy presentation:
1. WHAT data and analytics mean for our content as well as to our partners, colleagues, and clients
2. WHY content strategists should value and use data and analytics in their work
3. HOW to use the Excellent Analytics plug-in for Microsoft Excel to automate the inclusion of Google Analytics data in a content audit (no more cutting and pasting!)
4. HOW to use conditional formatting in Microsoft Excel to make opportunities for improving content pop
5. HOW to visualize and format data and analytics as you report out the results of your content strategy work, including 8 key learnings from Edward Tufte.
If you're ready to start using more data in your content strategy work, then this presentation includes actionable tactics, tools, and links to more information. Remember: you are what you measure - so start measuring the impacts of your work now!
Originally presented at Confab: The Content Strategy Conference in Minneapolis, MN on June 4, 2013.
For more information and tools that you can use to set your content free, see this associated blog post on the Confab Events blog: http://confabevents.com/blog/data-sets-you-free
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
What we carry with us in our everyday lives and interactions is just as important for our success as our technical skills and achievements.
This is what I carry with me. What do YOU carry?
Slides designed and produced with Haiku Deck for iPad. Set your story free with Haiku Deck at http://www.haikudeck.com/
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Why does so much web content SUCK? And how can we make it BETTER? To find out, we need to question our perspective about content.
Content isn't a feature.
It's not "lorem ipsum" text. It's not something you "bolt on" after design is done. It's not even design or code or even plain text. Instead, content is about brands, audiences, data, systems, processes and workflows. In short, great content is all about PEOPLE.
Which means that content is an EXPERIENCE. Once we understand that, we can get to work on making our content BETTER. Better for users, for businesses, for communities... for a Better Web!
Want to know more about the design and concept of these slides and how I got them to be featured as "Top Presentation of the Day" on Slideshare? See my post at http://www.jonathoncolman.org/2013/02/24/why-our-content-sucks/
Originally presented at the SearchFest conference by SEMpdx in Portland, Oregon on February 22, 2013.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
How Introverts Can Survive in This Extroverted WorldJonathon Colman
Our world constantly demands that we share and interact with others. But what if you're an introvert? How can you get along in a world like that?
We'll learn about what introversion is and isn't, why introversion matters at work and at home, and I'll cover five lifehacks for introverts trying to survive in a world that values extroversion.
But simply surviving isn't good enough - introverts can do better than that because they're part of this world. With a new understanding of themselves and others, they won't just survive.
They'll thrive!
Originally presented at Ignite! Seattle 19 on February 20, 2013 at Town Hall in Seattle, Washington.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
For more information, please see http://www.jonathoncolman.org/2013/02/20/ignite-seattle-how-introverts-can-survive-in-this-extroverted-world/
Enterprise SEO & Content Strategy: STOP THE PAIN!Jonathon Colman
Why do SEOs and Content Strategists have such a hard time working together when they have so much in common? They don't have to suffer when they can both WIN!
Learn about tricks, tips, tools that content strategists can use to STOP THE PAIN when it comes to search engine optimization. This way, you can focus on the things that matter most: your users and customers!
Originally presented at the Intelligent Content Conference 2013 in San Francisco on February 7, 2013.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job.
It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end.
But SEO doesn't have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward.
I can’t promise to change your mind about SEO, but you’ll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. You’ll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And you’ll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself.
Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together.
Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Imagine what you could do if your customer was the core focus of your marketing work, from strategy down to tactics and measurement - Agile Marketing to the rescue!
And what if you were measured on shipping value to customers, not on how well you kissed ass or how politically adept you were? Agile Marketing has built-in mechanisms to help!
How much more time could you dedicate to customers if you had only three standing meetings each month? Agile Marketing focuses on action!
And consider all the benefits of working as part of a cross-functional team that includes design, development, content, analysis, and testing experts so that you have everyone you need to make great things happen all in one place... that Agile Marketing.
In this presentation from SEOmoz MozCon 2012, I'll show you four principles of Agile Marketing and thirteen ways to hack your marketing organization with Agile to make it better, faster, and more accountable for your customers.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Making The Case For Local Search OptimizationJonathon Colman
The key to success with local search engine optimization is to start small and stay focused on your customers. But by building slowly on your success, you can accomplish big things!
In this presentation at David Mihm's Local University at SMX Advanced 2012 in Seattle, Jonathon Colman, the in-house SEO at REI, walks us through how he and his colleagues made the case to pursue local SEO and how REI later bought into a wide-ranging cross-channel customer strategy that had big wins for local search visibility.
Watch out for a special guest appearance by Data the android from TV's "Star Trek: The Next Generation"!
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Web Performance Optimization: The Silver Bullet of SEO and UXJonathon Colman
How can companies increase conversion, drive more traffic, and increase customer satisfaction? By focusing on web site performance. It's like the silver bullet of customer experience!
In this presentation at SMX Advanced 2012 in Seattle, Jonathon Colman, the in-house SEO at REI walks us through the business case around site speed optimization and shares five key tips to make your site perform faster for the benefit of your customers.
There's also quite a few references to Twilight, Jacob Black, werewolves, and Taylor Lautner.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Learn Agile Marketing & SEO from Star Wars StormtroopersJonathon Colman
The modern SEO is like "An Army of One", always taking on new roles and responsibilities. But there are many problems and limitations with this model for SEO in large organizations.
We must do better to achieve greater results -- enter Agile development methodology!
In this presentation for the ad:Tech 2012 Marketing Masters panel chaired by Rhonda Hanson from Getty Images, I show how REI used Agile development practices to complete numerous SEO efforts that results in greatly increased organic visibility and traffic.
If you like SEO, the stormtroopers from Star Wars, and shipping iteration after iteration of valuable experiences to your customers, then this is the presentation for you!
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
SEO in the Age of Entities: Using Schema.org for FindabilityJonathon Colman
How is SEO changing to support microdata like Schema.org? And why is this metadata good for information retrieval and organic search engine optimization?
In this introductory guest lecture for the University of Washington, I present some of the problems in information retrieval for unstructured content ("blobs") and how to solve for these challenges using Schema.org microdata to define "entities".
There's a simple Schema.org markup exercise to expose students to the basics as well as jokes about horror movies, The Simpsons, Keanu Reeves, and even Joss Whedon just to keep things light-hearted and fun.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
SEO and User Experience (UX): A Vision of CollaborationJonathon Colman
It’s not enough just to rank highly and drive keyword traffic these days (if you can even do that after Google’s Panda algorithm update). You also need to win over the customer by providing breakthrough experiences that anticipate their needs while providing real, tangible value. The new generation of SEOs understands this, which is why they’re also focused on information architecture and user experience.
In this session, you’ll see world-class examples of how you can bring these disciplines together in your companies and organizations in order to delight your users, plug holes in your conversion rate, and drive more qualified traffic. No “best practices” or baseless theories here – just real-life tactics that solved problems and drove conversion. SEOs and IA/UX pros don’t need to butt heads (or headbutt!) when they can collaborate together to improve the cross-channel experience.
Are you having trouble meeting the needs of your users while growing your traffic? This is the panel for you.
Originally presented by Jonathon Colman, John Goad, Mike Pantoliano, Michael King, and Ben Lloyd at the first-ever Seattle Interactive Conference (SIC 2011) in Seattle, Washington.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Agile SEO - Infrastructure Innovation by IterationJonathon Colman
Originally presented on the "The Really Complicated Technical SEO Infrastructure Issues" panel at SMX Advanced 2011 in Seattle, Washington. The panel included Maile Ohye of Google, Todd Nemet of Nine by Blue, and was moderated by Vanessa Fox of Search Engine Land.
This presentation is a quick introduction to Agile SEO development, a methodology that can help you deliver more value to your customers more quickly. We'll take a look at a few of REI's SEO technical infrastructure optimizations, as well as see what the results were from making these optimizations.
One of the controversial points of discussion in the presentation was REI's use of the "rel=canonical" <link> element to reduce duplicate content caused by pagination.
Download the slide show and see the speaker notes for more information.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
SEO Audit Checklist and Worksheet - over 90 SEO checkpoints!Jonathon Colman
Want to conduct a comprehensive SEO audit for your web site but didn't know how to get started? Download this SEO Audit worksheet - it's free, easy to use, and produces great results!
Covering over 90 of the most common SEO mistakes that most web sites make, this SEO audit tool will help you learn the best practices of search engine optimization as well as where to focus your attention so that you can start realizing ROI for all your hard work.
Have more SEO questions? Feel free to connect with me on Twitter at @jcolman - http://twitter.com/jcolman
Total Search Marketing Optimization: Testing Paid vs. Organic SearchJonathon Colman
This presentation on search engine marketing (SEM) testing scenarios looks at how you can structure a test across the search marketing funnel. In particular, it focuses on the interactions between paid search (PPC) and natural search (SEO) as well as multi-touch/cross-program attribution. Key takeaway: integrate your search engine marketing (SEM) programs in order to realize more efficiency in spending and greater insights into customer behavior and total marketing impact.
Presented as part of Vanessa Fox's "Demystifying Online Attribution" panel at SMX Advanced 2010 in Seattle on June 8, 2010.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Fundraising 2.0: A New Model for Fundraising on FacebookJonathon Colman
Fundraising 2.0: A presentation on how nonprofits, associations and other organization can raise more money for their cause on Facebook by following a new model of cause-related marketing that promises greater results for less staff time. If high ROI is what you're after in your fundraising efforts on Facebook, view this presentation and learn how The Nature Conservancy quickly became the 3rd highest-performing nonprofit on all of Facebook in terms of funds raised.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
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Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
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LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
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Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
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Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
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💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
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Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
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In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
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Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
The Four Pillars of Search Engine Optimization (SEO)
1. Online Marketing Summit
SEATTLE | JUNE 14, 2010
Making the Most of Natural Search:
The Four Pillars of a Strategic SEO Program
Jonathon D. Colman
Internet Marketing Program Manager
Natural Search Engine Optimization (SEO)
REI: Recreational Equipment, Inc.
www.REI.com | @REI_Coop | Facebook.com/REI
8. The natural search business case
• Drives at least 75% of clicks on search engine results pages
• Nearly 7 out of 10 searchers only click on natural results
• Top three organic listings seen by 100% of all searchers
• Just 50% for top paid listing
• Only 8% of searchers click past the third page of organic
results
• Searchers equate high organic ranking with brand trust,
reputation, and relevancy
12. Different searchers have different needs
Over 6,000 searches are performed each second in the US, but:
• Not everyone knows you exist
• Not everyone knows what they’re looking for
• Not everyone is ready to buy
And:
• Some searchers are already familiar with you
• Some searchers do know exactly what they’re looking for
• Some searchers are ready to buy right now
13. Major types of search queries
Informational queries: cover a broad topic(s) with many results
• Ex. “Social network”
Navigational queries: find a particular entity, brand, web site
• Ex. “Facebook”
Transactional queries: make a purchase or perform any action
• Ex. “How to avoid my Mom on Facebook LOL”
Structured queries: includes Boolean or other search operators
• Ex. “your AND mom site:facebook.com”
14. Context: where does your audience search?
What are all of
these searchers
looking for?
15. Awareness
Engagement
Research
Purchase
Each type of visitor needs
to be directed to different
content to meet their needs
15
16. This page is intended for use by
people who are interested in
cycling but need to learn more in
order to figure out how they want
to engage in riding a bike.
To attract that audience, this page
should be optimized for broad
terms like “cycling” and “bikes”. 16
17. This page is intended for use by
people who are interested in
starting to ride their bike and need
help learning how to begin.
To attract that audience, this page
should be optimized for specific
words attached to cycling and
17
learning like “getting started”.
18. This page is intended for use by
people who are ready to try bicycle
commuting to and from work.
To attract that audience, this page
should be optimized for phrases
like “bicycle commuting”. 18
19. This page is intended for use by
people who are ready to research
the purchase of a commuter bike
or to buy one right now.
To attract that audience, this page
should be optimized for the
product and category terms. 19
20. Key takeaways
• Focus on meeting your visitors’ needs
• Optimize content for different types of inbound traffic
• Help your visitors advance through the funnel
• Not everyone’s ready to buy, but be ready for those who are
Advanced tips:
• Offer engagement opportunities to top-of-funnel visitors
• Videos, downloads, quizzes, checklists, etc.
• Use web analytics to track where visitors drop out of your content flow
• Always Be Testing: conduct testing of landing pages to learn what drives
conversion, stickiness, and return visits
22. What’s the anatomy of a web page?
• Different for humans and for search engines
• Humans have a full visual experience of web content
• Search engines have a… different user experience
23. The homepage for the Seattle
Sounders is visually compelling
and engaging…
23
24. …but a search engine can only see
the text, links, and code driving the
page without bells and whistles.
The takeaway for the Sounders is
to make their pages as accessible
and as relevant as possible for
humans… and for search engines.
25. What can’t search engines see?
• Flash, Javascript, AJAX, or other client-side programming
• But they’re getting better at it
• Content in images, audio, and video
• Progress is being made here as well
• Password-protected content
• Content hidden behind a login or a form field
• Most dynamic widgets and applications
• Any other content you purposefully block (i.e., robots.txt)
• Off-line content (duh)
26. What can search engines see?
• We know of over 200 factors that search engines consider
when evaluating a page, including…
• <title> elements • URL structure and content
• <meta> elements • CSS
• <link> canonical element • Site speed
• Navigation links • Server response header
• Links in body copy • Media types
• Anchor text in links • ALT attribute text
• Inbound & outbound links • Structured information
• Nofollowed links • Metadata
• Headers • Content! (duh)
27. The “Long Tail” of Search Marketing
High
General phrases:
“cycling”, “bikes”
Cost, competition
2-4 word phrases:
“road bike reviews”, “bike to work”
Even more descriptive phrases:
“how to repair a flat tire”
Low
High volume, Keyword popularity, Low volume,
low conversion high conversion
search volume 27
Adapted from an Elliance infographic
28. Relevancy factors in your content
• Matches your visitors’ interests and intents
• Original and unique
• Literal and specific
• Provides a compelling user experience
29. This is an REI.com product page
for a popular backpacking stove.
How is it optimized for relevancy?
30. Original, detailed, and descriptive
product information written in
language that our customers use.
33. …and relevancy for additional
keywords that customers actually
use while searching the web.
All of the content on your pages
plays a role in driving relevancy,
which can lead to higher rankings
and more traffic.
34. Key takeaways
• Optimize content experience for humans
• Optimize content access for search engines
• Optimize content relevancy to drive visibility and engagement
Advanced tips:
• Use keyword research tools to understand customer demand for terms
• Use Flash text replacement techniques to add beauty without sacrifice
• Don’t fragment relevancy by splitting content into too many pages
• Socialize your content creation to drive transparency, bring customers into
your brand, and build additional SEO value
36. Questions and answers
• So you have great content – now what?
• How do you get search engines to find and crawl through your
site?
• How do you prioritize some pages above others?
• How do you optimize pathways through your site for users
and search engines?
The answer: Links.
37. Links are signs of trust
For a search engine, links from one site to another are
like a vote of confidence and trust. If a page on Site A
links to a page on Site B, the page on Site B can be said
to be “a trusted resource” of value to visitors of Site A.
Page on Page on
Site A Site B
“I trust you!”
Link
38. Discovery and discoverability
Search engines index the entire Web by following link
after link to page after page of content. Search engines
can’t find brand new pages because there aren’t any
links pointing at them.
Links
Strongly interlinked site New pages without links are
with numerous links isolated from search engines
39. Trust aggregates into authority
As search engines index the Web, they count one-way,
inbound links to each page online. Pages with more
links can be said to be more authoritative because
more individual sites trust their content resources.
Page on Page on
Site A Site B
Five inbound links Ten inbound links
= more authority
40. The importance of navigation to SEO
• Moves users and search engines through your site
• Signals the importance of your content to search engines
• Shows search engines the flow of meaning through content
• Focuses your authority on strategic content of your choosing
41. Your homepage has more authority
than any other page on your site –
use it to link to deeper content to
focus search engine attention!
42. Smart navigation pays attention to
context – choices should change
to suit the customer’s needs and to
further distribute authority.
43. Faceted navigation is based on
sorting through content attributes
– a win for users that also helps
you target more specific keywords.
44. Key takeaways
• Links are the means by which search engines crawl the web
• New content can’t be discovered unless you link to it
• Navigation help users and search engines find content
• Use your navigation to focus search engine authority
Advanced tips:
• Provide an XML sitemap to help ensure that all your content gets crawled
• Build faceted navigation/sorting to benefit user experience
• Use Google Webmaster Tools to help identify duplicate content
• Use the canonical <link> element to signal duplicate content to
search engines
46. External links and citations
Good for traffic and even better for SEO – use them to:
• Build your brand awareness
• Gain access to new, established audiences
• Help search engines find/re-find your site
• Drive increased visibility in search engine results
• Make your SEO program more pro-active and agile
47. How much do external links matter?
• 24% – Trust/authority of the host domain
• 22% – Link popularity of the specific page
• 20% – Anchor text of external links
= 66% of overall ranking algorithm is dependent on links!
48. Where should(n’t) you get links to your site?
Not all links are created equal – you can drive quality links from:
• Sites related to your market or subject area
• Sites where your users are actively engaged
• Sites where your competitors already have links
Some links can hurt you – try to avoid driving links from:
• Sites where you have to pay to list a link
• “Bad neighborhoods” (also don’t link to these)
49. Link sources
Easy General directories,
organizations, and classifieds
Blogs, forums,
profiles, and e-mail lists
Niche directories, article
sites, and small publishers, etc.
Basic social media,
PR and partnerships
Key influencers,
advanced social media
Highest
Difficult authority sites
Adapted from a chart by AudetteMedia
50. How can you drive more links to your site
Link-building starts with content and continues with outreach:
• Provide genuinely useful content that exists nowhere else
• Build a new tool that’s valuable for your audience
• Feature content from external authorities
• Hold a contest with awards for your users
• Create a blog on your site and respond to timely news
• Reach out to influencers who are passionate about you
• Pitch your content to publishers, bloggers and media contacts
• Leverage your social media outlets
51. Engage your audience by asking
questions that matter to them –
you’ll drive both engagement and
links back to your content.
52. Create Top 10 lists and utility-
focused content that provides a
useful service for your die-hard
audience members.
53. Hold a contest that incentivizes
online user participation with a
creative pay-off that’s valuable and
meaningful for your audience.
54. Create applications based on your
site content that provide a useful
service for your audience – then
build buzz to drive links.
55. Drive awareness and focus
attention through direct
communication with your audience
using your social media channels.
56. Key takeaways
• What happens off your site is just as important (if not more
so!) than what happens on your site
• Developing great content is your first step into link-building
• Link-building opportunities are everywhere – get started now!
Advanced tips:
• Use tools like Open Site Explorer to track your (and competitors’) links
• Use social media outlets like blogs, Twitter, Facebook, etc. to drive link-
building outreach and viral growth
• Develop “link-bait”, engaging content that’s so good and useful (or
entertaining) that other sites just have to link to yours
• Track social media mentions to develop new contacts for link outreach
58. Conclusion: What have we learned?
The four pillars of a strategic, customer-focused SEO program:
• Targeting your audience
• Building accessible, relevant on-site content
• Optimizing your site structure for people and search engines
• Driving attention to your site with off-site factors like links
59. Conclusion: What have we learned?
Your key takeaways:
• Do what’s best for the customer and focus on user experience…
• But keep in mind that search engines are content consumers, too
• Strive for uniquity and specificity and avoid ambiguity and generality
• Use your navigation and links to your advantage
• Solicit links from your audience and from external sites
Advanced tips:
• Talk to each other: meet, listen, network, publish, speak, share
• Never be afraid of failing — always be afraid of not learning
60. 60 resources for growing your SEO knowledge
Industry news & blogs Tools, tools, tools… Tactical approaches
- Search Engine Land - Google Webmaster Tools - In-house SEO guide
- Search Engine Watch - Bing Webmaster Center - Search ranking factors (2010)
- Google Webmaster Central - Yahoo Site Explorer - Local search
- Yahoo Search Marketing blog - Google AdWords Keyword Tool - Adobe Flash & SEO
- Bing Webmaster Center blog - SEOBook Keyword Tool - AJAX & SEO
- Matt Cutts - Google Insights for Search - Flash text replacement
- SEOmoz - Search-based Keyword Tool - Site speed
- SEOBook - Google rich snippets testing tool - SEO for video
- Search Engine Journal - SEOmoz tools - XML sitemaps
- TopRank - Open Site Explorer - Robots.txt
- WebmasterWorld - Majestic-SEO tools - Rich snippets/microformats
- Sphinn - Raven SEO tools - Developer’s SEO cheatsheet
- ClickZ - SEO-Browser - Link-building tips (Matt Cutts)
- Xenu Link Sleuth - HTML <meta> tagging
Books - Firebug and YSlow - CSS and SEO
- SEO For Dummies - Analytics
- SEO: An Hour a Day Conferences - Social media and SEO
- The Art of SEO - Online Marketing Summit! - Social media optimization
- Web Analytics: An Hour a Day - Search Marketing Expo (SMX) - Worst practices for SEO
- Search Engine Visibility - Search Engine Strategies (SES)
Hey! You probably know of
- Anything by Peter Morville - Pubcon
many other great resources.
Help us out by sharing them
with others so that we can all
learn together.
61. Many thanks!
Let’s continue learning together. Please
contact me with questions or comments:
• Jonathon D. Colman, jcolman@rei.com
• Twitter @jcolman
• Portal: http://flavors.me/jcolman
• Profile: Google
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62. Thank You!
Visit
www.onlinemarketingsummit.com
for more information
Follow us @OMSummit
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