This document outlines various search engine optimization (SEO) strategies and techniques including conducting keyword research, building links, optimizing pages for local search results, crawling and indexing, and the importance of factors like title tags, image alt text, and fresh unique content. It also discusses the difference between organic and paid search, and how SEO efforts can help increase click-through rates and conversions from organic traffic.

2. Content
• The Search Landscape
• How Search Engines Work
• Building Accessible Sites
• Conducting Keyword Research
• Link Building Strategies
• Social Media & Web Influences

3. Google Heat Map

4. Organic vs. Paid Search

5. Click Percentages

6. Click-Through Rates

7. Local Results

8. Crawling & Indexing

9. Domain Authority

10. Page Rank

11. Google Ranking Algorithm

12. SEO Pyramid

13. Link Architecture

14. Duplicate

15. Canonical

16. URLS

17. Sitemap

18. Title

19. Tag Length

20. Anchor

21. Image Alt

22. Rank Effort

23. Long Tail

24. Search Demand Curve

25. Popular Keywords

26. Conversion

27. Converting on Traffic

28. Other Importants
• Freshness
• Unique
• H1, H2
• Keywords
• Keyword research
• 3 Pillars of SEO:
1. Content
2. Architecture
3. Links
• Search Engine Submissions
• Link Research
• 301 Redirects
• Duplicate Meta
• Collaboration with Links