Episode 8 business models
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A business model is the method by which a company generates revenue. There are several common business models including the commission model, typically used by marketplaces like eBay which take a fee per transaction; the advertising model used by sites like Google and Facebook which rely on advertising revenue; and the subscription model where users pay periodic fees for access like Netflix.
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The document then categorizes and defines different e-commerce business models, including advertising revenue (websites providing free content supported by ads), subscription revenue (users pay periodic fees for services), transaction fee revenue (companies charge per transaction processed), sales revenue (companies sell goods and services) and affiliate revenue (companies provide financial incentives to partner sites for sales referrals). Each model is briefly explained.
PGDM2 1526 RAHUL SINGH IAE A2
The document discusses various business models for online companies, including brokerage, advertising, infomediary, merchant, manufacture, freemium, community, subscription, and utility models. It provides examples for each model like eBay and PayPal for brokerage, Google AdWords and Yahoo for advertising, Nielsen and NetRatings as infomediaries, Amazon and Apple for merchant, Dell and Sony Vaio for manufacture, Zynga and Crippleware for freemium, GeoCities and Wikipedia for community, The Economic Times and Scribd for subscription, and describes the utility model as paying for usage.
Online business models
The document discusses various online business models, including brokerage, advertising, infomediary, merchant, manufacturer, affiliate, community, subscription, and utility models. It provides examples and descriptions of each model, noting how companies generate revenue through transactions, advertising, sales of products/services, membership fees, and usage-based metering. The models center around facilitating transactions, delivering content/services to users, gathering and analyzing user data, direct sales, and building communities.
Hyper disruptive business models
Eight 21st century business models in action:
1.THE SUBSCRIPTION MODEL
2.THE FREEMIUM MODEL
3.THE FREE MODEL
4.THE MARKET PLACE
5.ACCESS OVER OWNERSHIP
6.THE EXPERIENCE MODEL
7.The On Demand model
8.THE ECOSYSTEM
Introduction and meaning of e
This document provides an introduction and overview of e-marketing. It defines e-marketing as the application of marketing principles and techniques via electronic media, specifically the internet. The document discusses the types of e-marketing, including banner advertisements, sponsorship, classified listings, email marketing, partnership/affiliate marketing, and search engine marketing. It also outlines some key characteristics of e-marketing like longevity, reach, accountability, and flexibility. Finally, it discusses the objectives and benefits of e-marketing compared to traditional marketing.
business model how its works and all the business activities
The document discusses different types of business models for e-commerce, including brick-and-mortar, electronic markets, and different classifications based on transaction parties (B2C, B2B, etc.). It provides definitions and examples of different e-commerce models like brokerage, aggregators, value chain, community/alliances, and manufacturer/direct models. It also covers how different types of transactions work, like auctions, and advantages of different models.
Business Model generation - Innovation and entrepreneurship - Shubham
The document outlines 10 business models for online companies:
1) Brokerage, which brings buyers and sellers together
2) Infomediary, which acts as an information intermediary to assist buyers and sellers
3) Merchant, where companies wholesale and retail goods and services directly to consumers
It provides examples for each model.
10 Web Business Models Of the 21 Century
The document outlines 10 common web business models:
1) Brokerage model facilitates transactions between buyers and sellers for a fee. Ebay and PayPal are examples.
2) Advertising model generates revenue from banner/search ads. Yahoo and Google use this model.
3) Infomediary model collects and sells consumer data to help target ads. Nielsen and Entrepreneur.com are examples.
4) Merchant model sells goods/services directly through list prices or auctions. Amazon and Lands' End are examples.
Topic4-ECommerce Business Models.pptx
There are several e-commerce business models described in the document, including marketplace, brokerage, aggregator, infomediary, community, value chain, manufacturer/direct, advertising, subscription, and affiliate models. The marketplace model involves multiple vendors selling products on an online store. The brokerage model facilitates transactions between buyers and sellers for a fee. The aggregator model collects product information from various sources and the infomediary model collects and sells consumer information to marketers.
ptg16513123There’s not a single business model, and the.docx
ptg16513123
“There’s not a single business model, and
there’s not a single type of electronic
content. There are really a lot of
opportunities and a lot of options and we
just have to discover all of them.”
—TIM O’REILLY
A business model describes how an organization creates, captures, and
delivers value to its customers. Every business performs some activity
with the intention of generating value for its customers. At a conceptual
level, what does that look like and what existing businesses can you point
to as examples to determine that your model is sound?
Identifying your business model is helpful for two important reasons.
First, by studying businesses with a similar business model, you can
increase your own odds of success—an activity referred to as modeling.
Second, it provides a blueprint by which you can begin taking action to
define your business model. If you already have a model, you still can
make improvements or reinvent it by comparing it to well-established
models—an activity referred to as benchmarking.
CHAPTER 6
BUSINESS
MODELS
From the Library of Moaath Alangari
ptg16513123
Seven business model
archetypes
After spending considerable time mapping the various business models
online, we began to realize that many of the models were similar. We
observed there are fundamentally three archetypes that drive all business
models: Trade, Product, and Service. This was a breakthrough observa-
tion for us, because it paved the way for the model we then created.
Just as a color wheel starts with three primary colors and derives a set
of basic colors from the original three (red, green, blue), we’ve done
the same with our model. Many of the interesting online businesses are
hybrids of two of the three primaries; we call these the hybrid archetypes.
They include the Marketplace, Brokerage, and Subscription models.
And lastly there is the Ecosystem, which possesses traits of all three
primary archetypes.
Figure 6.1 illustrates this framework, which can be a useful place to start
thinking about how to structure your business. To make this framework
more useful, we also overlaid two prototypes to demonstrate each arche-
type. These prototypes are more defined and actionable models of the
more abstract archetype concept. This is not an exhaustive list of possible
prototypes, just a set of examples that illustrate the concept and provide
actionable material that you can use. Following the detailed description
of each archetype, we provide a list of the prototypes and a set of exam-
ples for each that appear to be succeeding online.
Trade
Trade is the primary archetype that describes the business of connect-
ing buyers and sellers, rather than offering something to be bought or
sold. The trader is the consummate “connector” who knows everyone
and helps to make introductions. Profits are generated by commission or
arbitrage, not by selling units or hours.
PART II KNOW80
From the Library of Mo ...
Business Model
This document describes 10 common business models for websites:
1. Brokerage Model - Facilitates transactions between buyers and sellers for a fee (e.g. eBay, PayPal).
2. Advertising Model - Provides free content supported by advertising (e.g. Yahoo, Google).
3. Infomediary Model - Collects and analyzes consumer data to provide to businesses (e.g. Nielsen).
Net atlantic businessmodels
The document discusses 11 successful business models for email marketing newsletters. It summarizes each model in 1-2 paragraphs, providing details on when each model works best and examples. The models include paid newsletter subscriptions, advertiser-supported newsletters, affiliate/revenue sharing models, free newsletters with premium content, brokerage models, and others.
Innovative Business Models
This document discusses innovative business models through examples of companies that have disrupted their industries. It begins by defining a business model and its key components, including value proposition, market segment, revenue streams, and competitive strategy. Examples are then given of companies like Airbnb, Uber, Rent the Runway, and Warby Parker that have innovated their business models in areas like peer-to-peer sharing, on-demand services, direct-to-consumer approaches, and eliminating middlemen. The document stresses the importance of business model innovation in driving growth.
E- Commerce Business Models
E-commerce Business Models, Major Business to Consumer (B2C) business models, Major Business to Business (B2B) business models, Business models in emerging E-commerce areas, How the Internet and the web change business: strategy, structure and process, The Internet: Technology Background, The Internet Today, Internet II-The Future Infrastructure, The World Wide Web, The Internet and the Web : Features
Customer Retention: Learn Critical Factors for Maintaining Online Commerce Su...
This document discusses key factors for maintaining online commerce customer retention. It covers the 4 C's: conversion, automated channel crossings, cooperative communications with third parties, and clarity of messaging. Retention is increasingly important as ecommerce growth shifts from acquiring new customers to retaining existing ones. Data analytics and personalized messaging are critical to understand customer behavior and increase engagement of high value customers through relevant promotions.
4 Strategies to Unlock Value From Your Mobile Customer Data
Many mobile-minded marketers are now looking to their customer data as a tool to drive extraordinary business growth. Historically, data is harder to collect on mobile screens. Tracking cookies, the workhorses of the PC web, are very problematic on mobile, especially with Apple devices and apps. But the data problems have diminished. If you are looking for ways to unlock value from your mobile data, consider starting with these four tips.
E - COMMERCE 01
What is Ecommerce?
Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.
Whereas e-business refers to all aspects of operating an online business, ecommerce refers specifically to the transaction of goods and services.
The history of ecommerce begins with the first ever online sale: on the August 11, 1994 a man sold a CD by the band Sting to his friend through his website NetMarket, an American retail platform. This is the first example of a consumer purchasing a product from a business through the World Wide Web—or “ecommerce” as we commonly know it today.
Since then, ecommerce has evolved to make products easier to discover and purchase through online retailers and marketplaces. Independent freelancers, small businesses, and large corporations have all benefited from ecommerce, which enables them to sell their goods and services at a scale that was not possible with traditional offline retail.
Global retail ecommerce sales are projected to reach $27 trillion by 2020.
Types of Ecommerce Models
There are four main types of ecommerce models that can describe almost every transaction that takes place between consumers and businesses.
1. Business to Consumer (B2C):
When a business sells a good or service to an individual consumer (e.g. You buy a pair of shoes from an online retailer).
2. Business to Business (B2B):
When a business sells a good or service to another business (e.g. A business sells software-as-a-service for other businesses to use)
3. Consumer to Consumer (C2C):
When a consumer sells a good or service to another consumer (e.g. You sell your old furniture on eBay to another consumer).
4. Consumer to Business (C2B):
When a consumer sells their own products or services to a business or organization (e.g. An influencer offers exposure to their online audience in exchange for a fee, or a photographer licenses their photo for a business to use).
Examples of Ecommerce
Ecommerce can take on a variety of forms involving different transactional relationships between businesses and consumers, as well as different objects being exchanged as part of these transactions.
1. Retail:
The sale of a product by a business directly to a customer without any intermediary.
2. Wholesale:
The sale of products in bulk, often to a retailer that then sells them directly to consumers.
3. Dropshipping:
The sale of a product, which is manufactured and shipped to the consumer by a third party.
4. Crowdfunding:
The collection of money from consumers in advance of a product being available in order to raise the startup capital necessary to bring it to market.
5. Subscription:
The automatic recurring purchase of a product or ser
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Episode 8 business models
- 2. IN THE MOST BASIC SENSE, A BUSINESS MODEL IS THE METHOD OF DOING BUSINESS BY WHICH A COMPANY CAN SUSTAIN ITSELF. THAT IS, GENERATE REVENUE. BUSINESS MODELS
- 3. 1 COMMISSION MODEL Fee on transaction. Usually marketplace and cross selling. Ebay, paypal, Amazon.
- 4. 2ADVERTISING MODELExtension of traditionnal media. User registration, content advertising, classifieds. Ex: Google, Yahoo, NY times.
- 5. 3 INFOMEDIARY MODELData about consumers and their consumption habits are valuable, especially when that information is carefully analyzed and used to target marketing campaigns. Google, Alexa,
- 6. 4 MERCHANT MODELWholesalers and retailers of goods and services. Sales may be made based on list prices or through auction.
- 7. 5MANUFACTURER ( DIRECT) MODEL The manufacturer model can be based on efficiency, improved customer service, and a better understanding of customer preferences Sell, lease, licence Dell, Apple
- 8. 6 AFFILIATE MODELIn contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, the affiliate model, provides purchase opportunities wherever people may be surfing. Banner exchange, pay per click. Couponing,
- 9. 7COMMUNITY MODELThe viability of the community model is based on user loyalty. Users have a high investment in both time and emotion. Revenue can be based on the sale of ancillary products and services or voluntary contributions; or revenue may be tied to contextual advertising and subscriptions for premium services Open source, open content, social network services. Wikipedia
- 10. 8 SUBSCRIPTION MODEL Users are charged a periodic -- daily, monthly or annual -- fee to subscribe to a service. It is not uncommon for sites to combine free content with "premium" (i.e., subscriber- or member-only) content. Content services, trust services Netflix
- 11. 9UTILITY MODEL The utility or "on-demand" model is based on metering usage, or a "pay as you go" approach. Unlike subscriber services, metered services are based on actual usage rates. Online tools
- 12. COMMISSION MODEL - AMAZON, EBAY, AIR BNB, UBER ADVERTISING MODEL - GOOGLE, FACEBOOK, YOUTUBE INFOMEDIARY - ALEXA, FACEBOOK MERCHANT MODEL - ZALANDO, RETAILERS MANUFACTURER MODEL - APPLE, DELL AFFILIATE MODEL - COUPONING, PPC COMMUNITY MODEL - WIKIPEDIA, DUCK DUCK GO SUBSCRIPTION MODEL - NETFLIX UTILITY MODEL - ONLINE TOOLS, ON THE GO MODEL