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BUSINESS
MODELS
NJCHEVALIER
IN THE MOST BASIC SENSE, A
BUSINESS MODEL IS THE METHOD OF
DOING BUSINESS BY WHICH A
COMPANY CAN SUSTAIN ITSELF.
THAT IS, GENERATE REVENUE.
BUSINESS MODELS
1 COMMISSION
MODEL Fee on transaction.
Usually marketplace and cross selling.
Ebay, paypal, Amazon.
2ADVERTISING
MODELExtension of traditionnal media.
User registration, content advertising,
classifieds.
Ex: Google, Yahoo, NY times.
3 INFOMEDIARY
MODELData about consumers and their consumption habits
are valuable, especially when that information is
carefully analyzed and used to target marketing
campaigns.
Google, Alexa,
4 MERCHANT
MODELWholesalers and retailers of goods and
services. Sales may be made based on
list prices or through auction.
5MANUFACTURER
( DIRECT) MODEL
The manufacturer model can be
based on efficiency, improved
customer service, and a better
understanding of customer
preferences
Sell, lease, licence
Dell, Apple
6 AFFILIATE
MODELIn contrast to the generalized portal, which seeks to
drive a high volume of traffic to one site, the affiliate
model, provides purchase opportunities wherever
people may be surfing.
Banner exchange, pay per click.
Couponing,
7COMMUNITY
MODELThe viability of the community model is based on user
loyalty. Users have a high investment in both time and
emotion. Revenue can be based on the sale of ancillary
products and services or voluntary contributions; or
revenue may be tied to contextual advertising and
subscriptions for premium services
Open source, open content, social network services.
Wikipedia
8 SUBSCRIPTION
MODEL
Users are charged a periodic -- daily, monthly or annual --
fee to subscribe to a service. It is not uncommon for sites
to combine free content with "premium" (i.e., subscriber-
or member-only) content.
Content services, trust services
Netflix
9UTILITY MODEL
The utility or "on-demand" model is
based on metering usage, or a "pay as
you go" approach. Unlike subscriber
services, metered services are based
on actual usage rates.
Online tools
COMMISSION MODEL - AMAZON, EBAY, AIR BNB, UBER
ADVERTISING MODEL - GOOGLE, FACEBOOK, YOUTUBE
INFOMEDIARY - ALEXA, FACEBOOK
MERCHANT MODEL - ZALANDO, RETAILERS
MANUFACTURER MODEL - APPLE, DELL
AFFILIATE MODEL - COUPONING, PPC
COMMUNITY MODEL - WIKIPEDIA, DUCK DUCK GO
SUBSCRIPTION MODEL - NETFLIX
UTILITY MODEL - ONLINE TOOLS, ON THE GO MODEL

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Episode 8 business models

  • 2. IN THE MOST BASIC SENSE, A BUSINESS MODEL IS THE METHOD OF DOING BUSINESS BY WHICH A COMPANY CAN SUSTAIN ITSELF. THAT IS, GENERATE REVENUE. BUSINESS MODELS
  • 3. 1 COMMISSION MODEL Fee on transaction. Usually marketplace and cross selling. Ebay, paypal, Amazon.
  • 4. 2ADVERTISING MODELExtension of traditionnal media. User registration, content advertising, classifieds. Ex: Google, Yahoo, NY times.
  • 5. 3 INFOMEDIARY MODELData about consumers and their consumption habits are valuable, especially when that information is carefully analyzed and used to target marketing campaigns. Google, Alexa,
  • 6. 4 MERCHANT MODELWholesalers and retailers of goods and services. Sales may be made based on list prices or through auction.
  • 7. 5MANUFACTURER ( DIRECT) MODEL The manufacturer model can be based on efficiency, improved customer service, and a better understanding of customer preferences Sell, lease, licence Dell, Apple
  • 8. 6 AFFILIATE MODELIn contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, the affiliate model, provides purchase opportunities wherever people may be surfing. Banner exchange, pay per click. Couponing,
  • 9. 7COMMUNITY MODELThe viability of the community model is based on user loyalty. Users have a high investment in both time and emotion. Revenue can be based on the sale of ancillary products and services or voluntary contributions; or revenue may be tied to contextual advertising and subscriptions for premium services Open source, open content, social network services. Wikipedia
  • 10. 8 SUBSCRIPTION MODEL Users are charged a periodic -- daily, monthly or annual -- fee to subscribe to a service. It is not uncommon for sites to combine free content with "premium" (i.e., subscriber- or member-only) content. Content services, trust services Netflix
  • 11. 9UTILITY MODEL The utility or "on-demand" model is based on metering usage, or a "pay as you go" approach. Unlike subscriber services, metered services are based on actual usage rates. Online tools
  • 12. COMMISSION MODEL - AMAZON, EBAY, AIR BNB, UBER ADVERTISING MODEL - GOOGLE, FACEBOOK, YOUTUBE INFOMEDIARY - ALEXA, FACEBOOK MERCHANT MODEL - ZALANDO, RETAILERS MANUFACTURER MODEL - APPLE, DELL AFFILIATE MODEL - COUPONING, PPC COMMUNITY MODEL - WIKIPEDIA, DUCK DUCK GO SUBSCRIPTION MODEL - NETFLIX UTILITY MODEL - ONLINE TOOLS, ON THE GO MODEL