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Project & Portfolio 1
- 1. PERSONAL BRAND EXPLORATION Colin Rudicil Project & Portfolio I: Week 1 July 12th, 2021
- 2. My name is Colin Rudicil. I am 25 years old and from Champaign, Illinois. Whether it was watching or playing, as far back as I can remember sports has been the focal point of my life. It only makes sense to turn that love and passion of sports into a career in sportscasting! I have a notable speaking voice and can deliver sport’s information in my own entertaining way. I also have prior experience announcing high school baseball games and have two original podcasts. My goal is to soak in as much information as I can here at Full Sail and make connections with students and faculty that are meaningful to my growth as a future sportscaster. In the end, I’d love to be a play-by-play broadcaster either in the NFL or the NBA. IDENTITY
- 3. PROFESSION Potential Job Titles: •NFL Broadcaster •NBA Broadcaster •Play-By-Play Announcer BRAND ARCHETYPE – In the simplest terms, a game is meant for entertainment. As a broadcaster, my goal is to add to the entertainment by calling the games in an enjoyable way. I would do this by being my candid self and focus on the flow of the broadcast being easily understandable for all viewers/listeners. Sportscaster for Television/radio
- 4. Athletic Directors/Front Office Personal TARGET AUDIENCE Tom Marcum Outreach Plan: • I will take the time to make a demo reel on how I can cover his sport’s teams.. • For initial contact, I will send an email explaining my position, and ask for an opportunity to talk on the phone or in person. • As soon as he returns my email, I will work as soon as possible to set up a time to talk that is in his schedule. Athletic Director at Lisle High School Paul Nelson Outreach Plan: • I will go to a game and see first hand what they’re team looks like and use it as a way to break the ice. • For initial contact, I would call the athletics department at Benedictine and ask to speak with Mr. Nelson • Hopefully I would be able to come see him at a football practice happening the following week. Director of Athletics at Benedictine University Trish Zuro Outreach Plan: • I would explain my situation as an aspiring sportscaster and send a demo reel of some of my work. • I will send an email provided on the Chicago Dogs website. • I imagine Trish is a busy person so whenever is a good time for them to meet I will be there. [COO at Chicago Dogs
- 5. GOALS Short Term: (Immediately After Graduation, 2022) • Land a job to build my resume and provide experience ‣ Within the next year at Full Sail, have many examples of my work through different high schools, colleges, and semi-professional teams that I have covered stories on or called games for. Also have a strong networking cast that can write me recommendations for said job. I can achieve this by growing my LinkedIn followers by 100. Mid Term: (2028) • Be in a professional broadcasting organization covering football or basketball ‣ In a 6-year span, I want to be comfortable calling sports games and have made a small following for myself. I will continue to network and connect with people who can help me punch through the glass-ceiling and add to my demo reel to send out to the major organizations for an opportunity. My goal is to reach out to at least 5 of the major networks and be able to send them my demo reel. Long Term: (2032) • Be a broadcaster on national television covering football or basketball ‣ I will show that I can go above and beyond to doing my job and show my employer that I will always follow through with whatever they ask. I’ll get opportunities to fill in for a day or two as a broadcaster and make the most of those opportunities. Finally, I will be open to all criticism and help that is provided to me by those in the position that I want to be in. My goal is to say I’ve called over 500 total games to show how ready I am for the next level.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Vocal Skills SOFT HARD Novice / Adept / Expert Video/Audio Editing Novice / Adept / Expert Ability to work on a Team Novice / Adept / Expert Organization Novice / Adept / Expert Teleprompter Reading SOFT HARD Novice / Adept / Expert Research Novice / Adept / Expert Quick reaction to unexpected changes Novice / Adept / Expert Take direction Novice / Adept / Expert
- 7. I help _sports networks_____ do __better_____ by __giving them an original, entertaining product that their fans adore_____. PROMISE
- 8. CREDENTIALS Work Experience: • Crewmember at Chipotle Mexican Grill • Sandwich Artist at Subway • Caterer at Dish Passionate Cuisine • Education: • Associates in Science, Parkland College 2020 • Sportscasting, B.S., Full Sail University (2021) Awards: • Sectional Champions Baseball 2012, 2013 • Regional Champions Baseball 2012, 2013 • State Champions Baseball 2013
- 9. COMPETITION Keith Wallace Industry Experience: • Not listed on LinkedIn Education: • Pursuing Sportscasting Bachelor’s degree from Full Sail University (2020-2021) Leadership Experience: • Instructor at Naval Weapons Station Goose Creek • Project manager at Ferreira Construction Co. (2015-2019) Skills and Proficiencies: • Teaching – 1 endorsement • Project Management - 1 endorsements • Leadership - 2 endorsements Colin Rudicil Overall Online Presence: • Average 62/100 Industry Experience: • Announcer for one season during high school for baseball • Several years of playing competitive sports. • Host of the Philly Special Podcast for two years. Education: • Associates Degree in science from Parkland College (2020) • Pursuing Sportscasting Bachelor’s degree from Full Sail University Leadership Experience: • Team Captain in baseball • Treasurer for the National Junior Honors Society • Vice President of the Key Club Skills and Proficiencies: • Team player • Fast learner • Vocalization Overall Online Presence: • Average 47/100
- 10. COMPETITION Jason Benetti Noteworthy Experience: • Adjunct Professor at Syracuse University (2013-2015) • Bilingual in Spanish Colin Rudicil Industry Experience: • Play-by-play announcer for Chicago White Sox (2016- present) • Play-by-play announcer for ESPN (2011-present) • Play-by-play announcer for FOX (2013-2015) • Play-by-play announcer for High Point University (2006-2012) Education: • Wake Forest Doctor of Law (J.D.) (2008-2011) • Syracuse University (B.A. Broadcast Journalism/Economic/Psychology) (2001-2005) Skills and Proficiencies: • Radio- 99+ endorsements • Play-By-Play- 83 endorsements • Broadcast Journalism- 52 endorsements Overall Online Presence: • Superior 95/100 Industry Experience: • Announcer for one season during high school for baseball • Several years of playing competitive sports. • Host of the Philly Special Podcast for two years. Education: • Associates Degree in science from Parkland College (2020) • Pursuing Sportscasting Bachelor’s degree from Full Sail University Leadership Experience: • Team Captain in baseball • Treasurer for the National Junior Honors Society • Vice President of the Key Club Skills and Proficiencies: • Team player • Fast learner • Vocalization Overall Online Presence: • Average 47/100
- 11. BRAND POSITION For sports networks who need strong, talented broadcasters, I provide entertainment and knowledge in sports because I will work harder and practice until I am as sufficient as I can be because this is my dream. COLIN RUDICIL
- 12. NETWORKING & MARKETING Industry Events & Organizations • Sportscasters Mentoring Group • American Sportscasters Association • National Sports Media Association Digital Marketing • Primary Content: Podcast • Primary Tools: Daily posts and weekly uploads on Twitter, Instagram, and Facebook • Website: I will use my digital portfolio to promote myself and give potential employers and followers alike a glimpse of who I am.
- 13. PROFESSIONAL DEVELOPMENT Mentor • I want a mentor who has succeeded in a similar career path. Not only that, but they did it in their own unique way and blazed a new trail. Formal Education • Dan Patrick School of Sportscasting, B.A. Full Sail University. Technical Skills • Vocalization: I will be taking vocal skills training at Full Sail while I seek my degree. I want to be able to annunciate and flow without any hesitation. I want my audience to be able to understand and follow everything that I am saying while I am reporting. • Teleprompter: Many classes at Full Sail require teleprompter work as do many jobs in sportscasting. I want to be able to follow a teleprompter without losing my spot and be able to keep up with it. I also want to get to the point where it isn’t obvious, I am reading off it. • Research: Research makes sports programs more entertaining. I want to be well versed in whatever I am covering so I can provide facts and background to make the content even more enjoyable. Soft Skills • Time Management: Obviously managing time is a crucial asset in sportscasting. I never want to miss a deadline for a story, and I want to be sure that I am ahead of the game, so I still have free time for family and friends. • Ability to take directions: There are going to be producers, directors, and coworkers constantly giving instruction and it is imperative that I can take it all on the run. • Adaptability: Things in the sports world change in a second and you must be ready to change with it. I want to reach a point that I can adjust anything I am saying on the fly to keep up with the ever-changing world of sports.
- 14. Colin Rudicil You know sportscasting? Well, what I do is share what’s happening in sports in an original, entertaining way to make people smile and remember me. In fact, checkout my website and my podcasts and join the hundreds of others that have already subscribed to see for yourself.