Haley Gillespie is exploring a personal brand in sports broadcasting. Her goals are to start at a local news station after graduation in 2023, become the main sports broadcaster at that station by 2030, and work as a sideline reporter for ESPN by 2040. She believes in creating an authentic and friendly atmosphere for clients and wants to be innovative in reaching her goals.
Christian Kirby's Personal Brand Exploration - This is a project I completed on behalf of my Portfolio 1 course at Full Sail University. Completed in May 2019.
Christian Kirby's Personal Brand Exploration - This is a project I completed on behalf of my Portfolio 1 course at Full Sail University. Completed in May 2019.
The objective of this project was to help understand my personal brand and potential ways that I can improve on it. Everyone is unique and this helped to showcase me as a person. I learned that in the sports world I have a long ways to go when it comes to my competitors. I am not very active in social media, but this project helped to show me that putting my name and content out there more can only benefit me in terms of followers and recognition. This project challenged me to dig deep into who I am and where I want to go in life. I can say confidently, now, I have a clearer picture of how I want my time at Full Sail University to go and what I want to do in career in sports media.
Personal Brand Exploration Rick SchelkerRickSchelker
This is a Personal Brand Exploration Keynote video Rick completed in month 10 of his courses here at Full Sail University. Please watch as Rick showcase his brand vision and goals for himself.
The objective of this project was to help understand my personal brand and potential ways that I can improve on it. Everyone is unique and this helped to showcase me as a person. I learned that in the sports world I have a long ways to go when it comes to my competitors. I am not very active in social media, but this project helped to show me that putting my name and content out there more can only benefit me in terms of followers and recognition. This project challenged me to dig deep into who I am and where I want to go in life. I can say confidently, now, I have a clearer picture of how I want my time at Full Sail University to go and what I want to do in career in sports media.
Personal Brand Exploration Rick SchelkerRickSchelker
This is a Personal Brand Exploration Keynote video Rick completed in month 10 of his courses here at Full Sail University. Please watch as Rick showcase his brand vision and goals for himself.
Personal Brand Exploration - DeShawn EllisDeShawn Ellis
This is a project I completed on behalf of my Portfolio I course at Full Sail University on August 06, 2023. Learn more about my evolving passion for public relations as you gain insight into his identity, brand position, goals, credentials, and brand promise.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
2. Hi I’m Haley Gillespie! I believe that the client
should always feel comfortable. I want to create
a safe space where my clients feel that they can
be themselves and have a personal experience.
Our conversations should be able to flow
smoothly and with a certain understanding
between each other. Connecting with my clients
is a huge part of what I do.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Broadcast Announcers and Radio Disc
Jockeys
• News Analysts, Reporters, and
Journalists
• Camera Operators, Television, Video,
and Film
BRAND ARCHETYPE - I create an
authentic and friendly atmosphere. I want
to have an inclusive community where my
clients feel understood, connected,
supported, and encouraged. I love to be
innovative and find new ways to reach my
goal.
Sports Broadcasting for Sports Industry
4. • DEMOGRAPHICS: Mainly a
female audience in the talent
acquisition and human resources.
• PSYCHOGRAPHICS: Hobbies and
interests include sports and
sporting events.
• IDEAL AUDIENCE MEMBERS:
Paul Richardson-Senior Vice
President, Human Resources;
Tracey Pass-Vice President Talent
Acquisition; Stacie McCollum-Vince
President, Programming and
Acquisitions; Lynn Matthews-Vice
President, Talent Acquisitions
Target Audience of ESPN
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2023)
• First job at a news station.
‣ I want to start at a local news station working in
broadcasting so that I can work my way up to my
dream job. March 31, 2023.
‣ I will complete 6 job applications by February 2023.
Mid Term: (2030)
• Become the main sports broadcaster at the local news
station.
‣ I want to be the main reporter for the sports section at
the local news station so that I can then move up to
becoming a sideline reporter for ESPN. August 1,
2030.
‣ I will complete 2 meetings with my boss to get the
promotion by June 2030.
Long Term: (2040)
• Sideline reporter for ESPN.
‣ I want to be on the sidelines of sporting events so that
I can interview players and coaches. August 31, 2040.
‣ I will complete 5 interviews to get to ESPN by June
2040.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Software Suite 63%
Leadership 88%
Dependability 75%
SOFT
HARD
Operating Computers 76%
Editing Equipment 63%
Active Listening 83%
Speaking 94%
SOFT
HARD
Marketing Campaign Management 58%
7. I help sports teams get recognition by
broadcasting plays and showing highlights.
PROMISE
8. CREDENTIALS
Work Experience:
• JV Cheer Manager for my high school
• Chick-Fil-A employee
• Leadership in my school with a freshman
mentor program
• Volunteering at an elementary school
Education:
• Sportscasting, B.S., Full Sail University
(2022)
• Entertainment Business Master’s - Sports
Management Track, M.S., Full Sail
University (2023)
Awards:
• 2nd place at the NC HOSA regional
competition
9. COMPETITION
AJ Jennings
Industry Experience:
• Game Advisor
• Podcast Host
• Technical Assistant
Education:
• Film, B.S., Full Sail University (2016-2018)
• Entertainment Business, M.S., Full Sail University
(2018-2019)
• Sportscasting, Certification, Full Sail University (2020-
2021)
Leadership Experience:
• Volunteer at Children’s Miracle Network
• Project Manager at Children’s Miracle Network
Skills and Proficiencies:
• Video Editing - Skylar Nichols
• Microsoft Office - Skylar Nichols
• Adobe Premiere Pro - Skylar Nichols
Haley Gillespie
Overall Online Presence:
• 500+ connections. No custom banner image. Headshot
is professional looking. Profile is detailed. No published
articles. No linked social media. Yes, their LinkedIn
URL customized.
• Grade unkown
Industry Experience:
• JV Cheer Manager for my high school
Education:
• High School Diploma
• Sportscasting, B.S., Full Sail University (2022)
• Entertainment Business Master’s - Sports Management
Track, M.S., Full Sail University (2023)
Leadership Experience:
• PGC Leader (freshman mentor)
• Volunteer work with an elementary school
• HOSA Leadership
Skills and Proficiencies:
• Leadership - High School Teachers
• Community Outreach - Bladen County Schools
• Adobe Creative Suite - Full Sail University
Overall Online Presence:
• 9 Connections. Banner image is customized. Headshot
is professional looking. The profile is somewhat
detailed. No published articles. Active on other social
media.
• Grade unkown
10. COMPETITION
Lakia Atkins
Noteworthy Experience:
• Teaching Assistant
Haley Gillespie
Industry Experience:
• Production Assistant
Education:
• Journalism, University of Arizona (2015-2017)
• Sportscasting, B.S., Full Sail University
Skills and Proficiencies:
• Leadership - Ty Ray and David Loewer
• Microsoft Skills - Ty Ray
• Broadcast Journalism - Ty Ray
Overall Online Presence:
• 80 connections. Banner image is customized. Headshot
is professional looking. Profile is somewhat detailed. No
published articles. No linked social media. Link is not
customized.
• Grade unkown
Industry Experience:
• JV Cheer Manager for my high school
Education:
• High School Diploma
• Sportscasting, B.S., Full Sail University (2022)
• Entertainment Business Master’s - Sports Management
Track, M.S., Full Sail University (2023)
Leadership Experience:
• PGC Leader (freshman mentor)
• Volunteer work with an elementary school
• HOSA Leadership
Skills and Proficiencies:
• Leadership - High School Teachers
• Community Outreach - Bladen County Schools
• Adobe Creative Suite - Full Sail University
Overall Online Presence:
• 9 Connections. Banner image is customized. Headshot
is professional looking. The profile is somewhat
detailed. No published articles. Active on other social
media.
• Grade unkown
11. BRAND POSITION
For my fellow sports lovers who need
representation, I provide up to date sports news
while getting personal with the players and
coaches because I want to get the real news and
real scores for your entertainment.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Orlando Invitational
‣ November 25, 2021 l HP Field House ESPN Wide World of
Sports Complex, 700 S Victory Way, Kissimmee, FL 34747
• FBC Mortgage Cure Bowl
‣ December 1, 2021 l Camping World Stadium 1800 Carter St,
Orlando, FL 32805
• Armed Forces Classic
‣ November 1, 2021 l Marine Corps Base Camp Lejeune,
Sneads Ferry Rd, Camp Lejeune, NC 28547
Digital Marketing
• Primary Content: I will create content that will give my audience
up to date news on what is going on in the sports industry.
• Primary Tools: I will use twitter, instagram, and my blog/website
to keep my audience up to date. I will take in the opinions of my
audience to tailor to what they want to see and hear about.
• Website: I will use my website/blog by updating it when major
sports stories happen as well as updating with game scores. I will
cover all of the latest sports stories so that my audience can get
a mix of everything they like.
13. PROFESSIONAL DEVELOPMENT
Mentor
• I will look for a mentor that is already in the sports industry. Specifically
someone that deals with sideline reporting so that I can learn how to
grow myself professionally.
Formal Education
• Sportscasting, B.S., Full Sail University (2022).
• Entertainment Business Master’s - Sports Management Track, M.S.,
Full Sail University (2023).
Technical Skills
• Video creation and editing software- learning during my college classes.
• Web page creation and editing software- learned how to create a web
page during my Project and Portfolio class.
• Music and sound editing software- college classes will help teach you
how to edit sound.
• Document management software
Soft Skills
• Coordination- I will learn more about the coordination of the business
during my jobs in the future.
• Judgment and decision making- I am good in stressful situations but I
can continue to improve myself.
• Reading comprehension- I need to work on my reading comprehension
when it comes to business reading.
• Speaking- I am a good public speaker but I get nervous. I will continue
to practice my public speaking.
• Critical thinking- I can continue to work on my critical thinking as I work
on my brand and my degree during college as well as in my future
career.
• Social perceptiveness
• Writing- continuing to work over time on improving my writing.
14. Haley Gillespie
You know how you seem to have to go to so many different websites just
for updates on sporting events?Well, what I do is give you up to date
information on sporting events as it happens. I also give you up to date
information on new headlines involving players, teams, and the game. In
fact, on my website I have the most up to date game stats, player stats,
and all of the latest sports articles.
15. REFERENCES
Andrew.cohen@sporttechie.com. (2020, September 15). ESPN Expands
Partnerships With DraftKings & Caesars. SportTechie.
https://sporttechie.com/espn-expands-partnerships-with-draftkings-
caesars.Â
Atkins, L. Lakia Atkins - Atlanta Metropolitan Area | Professional ... Lakia
Atkins LinkedIn. https://www.linkedin.com/in/lakia-atkins-223b89185.Â
Brand Quiz - Kaye Putnam: Psychology Driven Brand Strategist. (2019, May 22).
https://www.kayeputnam.com/brandality-quiz/.Â
Discover an audience in us who like ESPN.
https://screen.yougov.com/audience/dashboard/39da2a50de45e81b8c5a8
c5ec574fc436cbfc159/default_view.Â
Hard Skills vs. Soft Skills. Indeed Career Guide. https://www.indeed.com/career-
advice/resumes-cover-letters/hard-skills-vs-soft-skills.Â
Home. ESPN Events. (2020, May 6). https://espnevents.com/.Â
How to Get a Job in Sports Broadcasting. Be On Air. (2019, August 27).
https://beonair.com/how-to-get-a-job-in-sports-broadcasting.Â
Jennings, A. J. AJ Jennings - Game Advisor - GameStop | LinkedIn. AJ
Jennings LinkedIn. https://www.linkedin.com/in/thegingerbreadman.Â
Network Demographics. National Media Spots.
https://www.nationalmediaspots.com/network-demographics.php.Â
Service, L. L. N. (2018, May 25). Graduates earn 6,285 degrees, certificates
from Full Sail University. Baldwin Park Today.
https://baldwinparktoday.com/stories/511428762-graduates-earn-6-285-
degrees-certificates-from-full-sail-university.Â
Summary Report for: 27-3011.00 - Broadcast Announcers and Radio Disc
Jockeys. O*NET OnLine. https://www.onetonline.org/link/summary/27-
3011.00.Â
Summary Report for: 27-3023.00 - News Analysts, Reporters, and Journalists.
O*NET OnLine. https://www.onetonline.org/link/summary/27-3023.00.Â
Summary Report for: 27-4031.00 - Camera Operators, Television, Video, and
Film. O*NET OnLine. https://www.onetonline.org/link/summary/27-
4031.00.Â
ESPN Commentator, Anchor and Executive Bios. (2019, May 1).
https://espnpressroom.com/us/bios/.Â
Job Profile: Sports Broadcaster. Sports Management Degree Guide.
https://www.sports-management-degrees.com/job-profiles/sports-
broadcaster/.Â
Lynn Matthews. ESPN Press Room U.S. (2019, April 2).
https://espnpressroom.com/us/bios/lynn-matthews/.Â
Paul Richardson. ESPN Press Room U.S. (2019, March 27).
https://espnpressroom.com/us/bios/richardson_paul/.Â
Stacie McCollum. ESPN Press Room U.S. (2020, January 4).
https://espnpressroom.com/us/bios/stacie-mccollum/.Â
Tracey Pass. ESPN Press Room U.S.
https://espnpressroom.com/us/bios/178645/.Â
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
