Alijah Phifer created a personal brand exploration document to outline his career goals and qualifications as a sports broadcaster. He has a passion for engaging in public interviews and debates about sports. His short term goal is to launch a sports-focused YouTube channel in January 2022, and his long term goal is to become a millionaire sports analyst within 5 years. He is currently studying at Full Sail University and gaining skills in video editing and on-camera presence.

1. Personal Brand Exploration
Alijah Phifer
Project & Portfolio
12/17/21

2. Identity
Not too long ago back in Chicago I used to do broadcasting class during my senior
year. I then developed a love for talking and engaging with people through public
interviews. People started asking me to be in the interviews we did in the lunchrooms
and hallways because they enjoyed it as well. I even convinced my teacher to give
myself and three others our own segment which featured sports debating. Since then I
never looked back, as I now attend college at Full Sail University. I knew this was the
career path that was for me.

3. PROFESSION
Potential Job Titles:
● Sports Analyst
● Sports Broadcaster
● Media Member
I go about my work putting together things that could be useful but also relatable. In the
sports world, many people write and talk about similar topics. However, the format of
how they display that information is what makes shows and segments popular. I feel as
if that is something I do well

4. Target Audience
Kimberly White (ESPN Talent
Acquisition Specialist)
● Organize a conversation
or phone call
● Find out information on
how to join ESPN. Which
people to talk to.
● Utilize resources that
she gives me to move
forward
Lynn Matthews (ESPN Talent Recruiter)
Barbara Cattaneo (FOX Corp. Talent
Recruiter)
● Set up a phone call with Lynn Matthews
● Find out information on the ESPN
network and present my resume. Find
out which people to talk to.
● Utilize resources that she gives me to
move forward.
● Set up a phone call with Cattaneo
● Find out information on how to join
● Fox. Which people to talk to. Show
here my resume/ideas
● Utilize resources that she gives me to
move forward

5. Career Goals
Short Term - I want to start my
Youtube channel on January 1,
2022. It will be based around
sports content. Increase my
online presence and grow my
brand to where it will look good
for potential hirings.
Mid Term - I want to have
grown my channel past 500
thousand subscribers by June
2023. This will help me develop
my own brand identity. This will
require a lot of discipline and
consistency. By this point I will
be close to graduating and
looking for potential positions
as a Sports Analyst.
Long Term - By the end of
2023, I want to become a
Sports Analyst and Media
Persona doing what I love to do
professionally. By the 5 year
mark, my goal is to become a
millionaire doing Youtube
along with being a Sports
Analyst.

6. Elevator Pitch
ALIJAH PHIFER
The problem with today’s sports media is that it’s becoming
oversaturated with the same format of debate shows sitting at
desks. I feel like fan involvement along with getting out and seeing
how people feel about these topics would create a interesting and
fun style of highlighting sports. I would create a format where we
get outside and involve our supporters.

7. Skills Analysis
Technical Skills
Hard
● Adobe Editing (Adept)
● Writing (Adept)
Soft
● Positive Attitude (Adept)
● Time Management (Novice)
Transferable Skills
Hard
● On Camera Presence (Adept)
● Coordination (Adept)
Soft
● Teamwork (Adept)
● Communication (Adept)

8. ‘For everyone who played a part in supporting and
helping me reach this point, I promise to make this
journey worth the time.’

9. Work Experience
Experience - Cashier (Buffalo Wild Wings), Stocker/ Night Crew (Grocery),
Coordinator/Manager (TJX Companies)
Awards - Employee of the month (BWW)
Education - High School Diploma (2020 Bloom HS)
Full Sail UNV (Bachelor's Degree) (2023)

10. Brand Position
“Nickname” - Phif (Last Name ‘Phifer’)
For Sports channels, I provide an unique sense of creativity and ideas. Many of
my contemporaries won’t have varieties of topics that I will provide. Most of it
is rinse and repeated from things that they hear from others. My plan is to
create a walking debate style instead if a typical desk setup. This will allow fans
who watch the show to feel involved in the sports topics even more.

11. Education - Full Sail University
(2008 - 2010)
Experience -
● Production Assistant
Hawk-Eye Innovations/Sony
Aug 2015
● Production Intern
MOJO Brands Media
Oct 2014
Skills - Final Cut Pro, Microsoft
Office, Powerpoint, Time
Management, Video Production.
Online Presence -
● 500+ connections
● Customized Profile
● Professional Headshot
● Custom URL
● 95% on Website
Sam Wallace Alijah P.
Competition
Education - Full Sail University
(2020 —--)
Experience -
Operations Assistant
Primerica (2018)
Skills - Adobe, On Camera,
Editing, Working With Teammates,
Video Production
Online Presence -
● 10% Website
● Newly created profile
● No detail other then the
name

12. Tiras Ray
Education - Full Sail
University (2020—--)
Experience -
Executive director/ Host of
Say What Say It Again Sports
Podcast (2021)
Skills - Not listed.
Online Presence -
● 40% Website
● Website still being
filled with future
events
Education - Full Sail University
(2020 —--)
Experience -
Operations Assistant
Primerica (2018)
Skills - Adobe, On Camera,
Editing, Working With Teammates,
Video Production
Online Presence -
● 10% Website
● Newly created profile
● No detail other then the
name
Alijah P.
Competition

13. Qualifications
I possess great writing skills along with a personality that is perfect for
introducing subjects to the masses.
At Full Sail University I gained knowledge in skills with Adobe software. This
has allowed me the ability to put together videos that I wouldn’t have been
able to before.
I also feel that oral communication classes I gained in high school and college
will allow me to be a great talent on camera.

14. Professional Development
Formal Education - Sportscasting Degree 8/2023
Mentor - Stephen A Smith

15. Resources
● Sam Wallace - linkedin.com. (n.d.). Retrieved December 17, 2021, from https://www.linkedin.com/in/sam-wallace-4bb12a227
● Kimberly White - Albany, New York | professional profile ... (n.d.). Retrieved December 17, 2021, from
https://www.linkedin.com/in/kimberlymurphywhite