Sims Project.pdf

PERSONAL BRAND EXPLORATION

Cohlby Sim
s

Project & Portfolio I: Week
1

May 10th, 2022

IDENTITY
My name is Cohlby Sims, I was

Born and raised in Meridian Mississippi.

For me, family always comes first. I

I have been involved or playing

sports for my entire life.

I have a passion for the NFL, CFB & NBA.

HUGE personality, BIGGER mouth!

PROFESSION
Potential Job Titles
:

• Reporter / Analyst
s

• Broadcast Announcer

• Camera Operato
r

BRAND ARCHETYPE – As an
Entertainer my main goal is to have
fun while influencing others to do
the same. My personality and
energy are very contagious.
Television Broadcast for NFL Network
Picture Relevant
to Your Industry
Goes Here

Television Network Recruiters
TARGET AUDIENCE
Tamara Coughlin
Outreach Plan
:

• I will finish my LinkedIn profile before initial contact with
this person
.

• I will use LinkedIn or Email to make initial contact.

• Follow up within a week with another email or direct
message.
Senior Recruiter at

National Football League
Kimberly White
Outreach Plan
:

• I will make a resume for myself before I reach out to
this person
.


message.
PROFILE
PICTURE Talent Acquisition

Specialist at ESPN
Jenna Schafer Outreach Plan
:

• I will finish, or be much closer to finishing, my
bachelor’s degree before I reach out to this person
.


message
.

Recruiter at Bally Sports

GOALS
Short Term: (2023)

• Get a sports related job in a local market
.

‣ Behind a camera, On camera, any job I can
find inside of the sports industry to get my feet
wet.

Mid Term: (2033)
• Be a reporter or camera operator for a major
television network
.

‣ After a decade in the industry, I should be able
to get a promotion, and or move to a larger
television network.

Long Term: (2043)
• Be a play-by-play broadcaster or Anchor for ESPN
.

‣ After 20 years in sports media, I should have
the credentials to do everything in my
profession. ESPN Broadcaster being the main
goal.

Notable Skills REQUIRED in TRADE & Current Proficiencies:
Novice / Adept / Expert
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Adobe Premiere Pro
SOFT
HARD
Novice / Adept / Expert
Rundown Creator Novice / Adept / Expert
Creative Novice / Adept / Expert
Positive Energy Novice / Adept / Expert
SOFT
HARD
Writing Novice / Adept / Expert
Communication Novice / Adept / Expert
Versatility Novice / Adept / Expert
Camera Operation

I plan to help sports fanatics better
understand the sports they love by providing
insight on a topic, or simply by offering my
personal opinion.
PROMISE

CREDENTIALS
Work Experience
:

None related to my Industry
Education
:

Currently enrolled in Dan Patrick’s
Sportscasting Bachelors program
Awards:

None Related to my Industry

COMPETITION
Chase

Brownawell
Industry Experience
:

• Radio Intership at 100.5 WXKA in
Ohio
Education
:

• Fullsail University 2021- present
Leadership Experience
:

• Junior Amvets President 2017-2019
Skills and Proficiencies
:

• Skill 1 Goes Here - 0 endorsements


Cohlby Sims
Overall Online Presence
:

• Regular on social media. Not many connections.

• Poor 25/100
Industry Experience
:

• No experience.. YET
Education
:

• Sportscasting Bachelor Degree, FullSail University
:

• High School DECA Vice President
:



:

• Regular on social media. Few connections.

• Poor 25/100

COMPETITION
Peri Sheinin
Noteworthy Experience
:

• Senior Staff Writer

• 10 internships
Cohlby Sims
HEADSHOT
Industry Experience
:

• Senior Staff Writer, The Brown Daily
Herald, Inc
.

• Production Intern, Mandalay Sports
Media
Education
:

• Brown University, BA
:

• N/A
:

• 75 out of 100
Industry Experience
:

• No experience.. YET
Education
:

• Sportscasting Bachelor Degree at Fullsail (current)
:

• High School DECA Vice President
:



:

• Not many conncections. No customization. Regularly
active on Social Media.

• Poor 25/100

BRAND POSITION
I plan to provide knowledgeable insight to my
audience about the game they are currently
watching. I bring high energy commentary and
a have a burning passion for sports. My
charisma and energy are contagious! I want to
make the game being viewed easier to
understand, while also being relatable and
engaging as a commentator.
“IDK?”

NETWORKING &
MARKETING
Industry Events & Organization
s

• NFL Draft
‣ 2023 | Kansas City, Missour
i

• NCAA Men’s Final Fou
r

‣ 2023 | Houston NRG Stadiu
m

• National Sports Media Associatio
n

Winston-Salem, NC
Digital Marketin
g

• Primary Content: I want to have a podcast where I can
express my opinion on any sports topic I feel necessary. I
want to talk about all things NFL, NBA, NCAAF, NCAAB,
Oregon Ducks, International Soccer, F1, etc. High School
Recruiting is another avenue I would like to eventually venture
into.
• Primary Tools: I plan to use Instagram, YouTube & Twitter.
These are the best ways to get eyes on your content and
expand your brand. I plan to upload content weekly to begin.
Daily is the ultimate goal.
• Website: I plan to network with my digital portfolio. Get to
know as many people in my industry as I possibly can.

PROFESSIONAL DEVELOPMENT
Mento
r

• I plan on searching for a hard working mentor.
Someone who is a good teacher, and is willing to teach
me everything I need to know. I would look for someone
with experience in multiple aspects of sports broadcasts
and media.

• Early 2023.
Formal Educatio
n

• Sportscasting Bachelor Degree (enrolled 2021-2023)
Technical Skill
s

• Improve Public Speaking Skills – 2023 by taking any
opportunity I have to speak aloud.
• Improve writing Skills – 2023 by writing more often,
improving vocabulary
.

• Improve Digital Literacy – 2023 with studio experience.
Soft Skill
s

• Attention to Detail

• Self Contro
l

• Communication

Cohlby Sims
You know when you’re watching a sports on television, and you have no
idea what is going on? Well, I plan on breaking it down for anybody watching
in a way that is informational, as well as engaging/entertaining.

In fact, check out my content to see for yourself!
“

REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manage
r

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management/reference-manager

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