Keila Olea explores her personal brand as a Communications and Marketing professional in the Entertainment and Sports industries.

1. PERSONAL BRAND EXPLORATION
Keila Olea
Project & Portfolio I: Week 1
September 5th, 2021

2. Hi, my name is Keila Olea, and I am a Social Media
Coordinator and Entertainment Business student based
in Central Florida.
I have a background in
Communications, as well as a certi
fi
cation in Strategic
Social Media Marketing.
I specialize in Social Media
Strategy Planning,
Content Creation, and Data
Analysis. I love helping small businesses and
organizations de
fi
ne their target audience and
fi
nd the
best way to reach them.
I am a fast learner, and I love
to constantly challenge myself to try new things.
Whenever I'm not working, you can
fi
nd me at a theme
park, the theatre, or at a baseball game.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing and Communication
Manager
• Social Media Manager
• Digital Marketing Director
The Entertainer Next Door - I create
content that is revenant to the consumers
of a brand and showcase the fun and
emotional side behind it. I aim to engage
with my audience in a way that promotes
our reciprocated loyalty and commitment.
Marketing Manager for Entertainment/Sports Industry

4. Hiring Managers and Marketing Directors in the Entertainment
and/or Sports Industry
TARGET AUDIENCE
Kelsey Doherty
Outreach Plan:
• I will follow or try to connect with her on LinkedIn.
• A
ft
er, I will send them a private message introducing myself and
my career goals. I will ask if she’s available to chat or if she
would mind giving me some advice that would help me get
where I want to go.
• I plan on contacting Kelsey later this fall when the baseball
season ends to high up my chances of ge
tt
ing a response. It’s
also the perfect time for me to start networking within the
organization as they start hiring during the winter to prepare for
Spring Training.
Director of Marketing at Boston
Red Sox
Tara Morgan
Outreach Plan:
• I will try to connect with Tara on LinkedIn. We both used to
work for The Walt Disney Company and are part of the same
program alumni group, so I’m hoping this will facilitate my
networking.
• I will message send Tara a private message, introduce myself
and explain my career goals.
• I plan on contacting Tara in the spring once I’ve reached the
required completed credits by NBCU as I prepare to apply for
summer and fall internships.
Early Career Recruiter at
NBCUniversal
Darell Lampa
Outreach Plan:
• I will follow and/or try to connect with him on LinkedIn.
• I will send him a private message introducing myself and asking if it
would be okay for him to give me some pointers that might help me land
a job within the organization.
• I will try to contact him later this fall/early winter once the baseball
season is over, and my chances of ge
tt
ing a response are higher as they
prepare to start hiring in the spring/summer.
Director of
Talent Acquisition at Major
League Baseball

5. GOALS
Short Term: 2023
• Become an NBCUniversal Page
‣ Right a
ft
er completing my Entertainment Business
degree at Full Sail University, I will apply to the NBCU
Page Program for the Spring 2024 term.
Mid Term: 2026
• Become an In-Game Social Media Coordinator
‣ I will use my internships and freelance experience to
work my way into the In-Game Social Media
Coordinator position within the MLB Organization,
especially with the Boston Red Sox or the New York
Yankees.
Long Term: 2036
• Marketing Manager
‣ A
ft
er many years of experience, I would love to
become the Marketing Manager for an MLB team or
an Entertainment company, such as The Walt Disney
Company.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Social Media Marketing
SOFT
HARD
Novice / Adept / Expert
Graphics/Photo Imaging So
ft
ware Novice / Adept / Expert
Customer Service Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
CRM So
ft
ware
SOFT
HARD
Novice / Adept / Expert
Communications and Media Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Time Management Novice / Adept / Expert

7. I help businesses increase their brand awareness by
developing a Social Media Strategy that they can
modify on a month-to-month basis.
PROMISE

8. CREDENTIALS
Work Experience:
• Violent Delights Co., Co-Owner and Digital
Marketing Director
• Theatre Producers or Color, Social Media
Coordinator
Education:
• Strategic Social Media Marketing
Certi
fi
cation, Boston University (BUx)
• Entertainment Business, B.S., Full Sail University (2023)
Leadership Roles:
• Vice President of Communications, AIESEC Río
Piedras Local Commi
tt
ee
• Internal Communications Manager, AIESEC
Puerto Rico National Commi
tt
ee

9. COMPETITION
GINA RUJANO
Industry Experience:
• Not listed
Education:
• B.S. Entertainment Business, Full Sail University 2022
Leadership Experience:
• Not listed
• Not listed
Skills and Pro
fi
ciencies:
• Not listed
• Not listed
• Not listed
KEILA OLEA
Overall Online Presence:
• Gina has 10 connections. She does not have a banner but does
have a professional headshot. Her pro
fi
le is missing all of the
important sections and she does not have a custom URL.
• Grade: Poor, 10 out of 100
Industry Experience:
• Former Social Media Coordinator for
Theatre Producers of Color
•
Education:
• B.S. Entertainment Business, Full Sail University 2023
• B. A. Communications, University of Puerto Rico (84 credits
completed)
• Social Media Strategic Marketing Certi
fi
cation, Boston
University (BUx) 2020
Leadership Experience:
• Violent Delights Co. Business Owner and Digital Marketing
Manager
• AIESEC Puerto Rico National Internal Communications
Manager
Skills and Pro
fi
ciencies:
• Event Management - 10 endorsements
• Public Relations - 6 endorsements
• Social Media - 5 endorsements
Overall Online Presence:
• Keila has 252 connections. She has a personalized banner and
a professional headshot. , Her pro
fi
le includes most sections,
especially experiences, education and certi
fi
cations. Her pro
fi
le
does not list any social media but includes a link to a digital
portfolio. The URL is personalized.
• Grade: Average,80 out of 100

10. COMPETITION
GABRIELA SORRENTO
Noteworthy Experience:
• Super Bowl Experience Area Manager, Party Planners West,
INC.
• Marketing Inter, New York Yankees
KEILA OLEA
Industry Experience:
• Spring Training Inter at New York Yankees
Education:
• B.S. Sports Management/Marketing, University of Tampa 2022
Skills and Pro
fi
ciencies:
• Leadership - 3 endorsements
• Microso
ft
Word - 3 endorsements
• Microso
ft
PowerPoint - 3 endorsements
Overall Online Presence:
• Gabriela has 233 connections. She does not have a banner but
does have a professional headshot. Her pro
fi
le is very detailed,
but does not include any articles or references to other social
media accounts or external portfolios.
• Grade: Average, 70 out of 100
Industry Experience:
• Former Social Media Coordinator for
Theatre Producers of Color
Education:
• B.S. Entertainment Business, Full Sail University 2023
• B. A. Communications, University of Puerto Rico (84 credits
completed)
• Social Media Strategic Marketing Certi
fi
cation, Boston
University (BUx) 2020
Leadership Experience:
• Violent Delights Co. Business Owner and Digital Marketing
Manager
• AIESEC Puerto Rico National Internal Communications
Manager
Skills and Pro
fi
ciencies:
• Event Management - 10 endorsements
• Public Relations - 6 endorsements
• Social Media - 5 endorsements
Overall Online Presence:
• Keila has 252 connections. She has a personalized banner and
a professional headshot. , Her pro
fi
le includes most sections,
especially experiences, education and certi
fi
cations. Her pro
fi
le
does not list any social media but includes a link to a digital
portfolio. The URL is personalized.
• Grade: Average,80 out of 100

11. BRAND POSITION
For Entertainment and Sports organizations who need to
improve their reach and engagement with their audience,
I provide social media strategy and content creation
because I understand the essence of the business and
know what fans are looking for based on personal
experience and data analysis.
KEILA OLEA

12. NETWORKING &
MARKETING
Industry Events & Organizations
• The National Society of Collegiate Scholars
‣ September 2021| ONLINE
• LaterCon
‣ September 29th, 2021 | ONLINE
• Emmy Awards Student Membership
‣ 2022 | ONLINE
Digital Marketing
• Primary Content: Most of the content I create is either for my candle shop and
other people’s businesses social media accounts. I’m also considering creating
social media accounts exclusively to play with di
ff
erent types of contents
related to the entertainment and sports industry.
• Primary Tools: I love showcasing my professional achievements on LinkedIn
but as a very visual person, Instagram and TikTok are probably where most of
my content is going to be created. Depending on what my SMART goal is for
the month, I could be posting photos or videos once or twice a week to my
personal channels.
• Website: My online portfolio will be an essential tool when trying to get new
clients or land a new job. I do not think it will be a site where I would post
constantly, but it will de
fi
nitely be up to date with samples of my best work.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would love a mentor with who I’m close in age and who might
have a similar career path. Ideally, this person would have
worked (or is currently working) at NBCUniversal or for an MLB
team. JANUARY 2022
Formal Education
• B.S. Entertainment Business, Full Sail University 2023
• Performing Arts Industry Essentials Certi
fi
cation 2021
• Fundamentals of Global Sports Management Certi
fi
cation 2022
• Marketing or Media Internship, FALL 2022
Technical Skills
• Google Ads Certi
fi
cation , APRIL 2022
• Facebook Blueprint, SEPTEMBER 2022
• HubSpot Content Marketing Certi
fi
cation, JANUARY 2022
So
ft
Skills
• Diversity, Equity, and Inclusion Certi
fi
cate- University of South
Florida, SPRING 2022
• Leading with E
ff
ective Communication Course - CatalystX,
WINTER 2022
• Copywriting Certi
fi
cate- Coursera, JANUARY 2023

14. KEILA OLEA
You know how challenging it can be to reach your target
audience on social media? Well, what I do is
develop a personalized monthly Social Media Strategy based on your needs. In fact, I
helped Theatre Producers of Color increase their following by 300% in just a month!
“

15. REFERENCES
Boston Red Sox. (n.d.). Glassdoor. h
tt
ps://www.glassdoor.com/Overview/Working-
at-Boston-Red-Sox-EI_IE5205.11,25.htm
Brand Personality Quiz. (n.d.). Kaye Putnam. h
tt
ps://www.kayeputnam.com/
brandality-quiz/
Chuklanov, A. (2019). Desk [photo]. Unsplash. h
tt
ps://unsplash.com/photos/
DUmFLtMeAbQ?
utm_source=unsplash&utm_medium=referral&utm_content=creditShareLink
Darell Lampa. (n.d.). LinkedIn. h
tt
ps://www.linkedin.com/in/dlampa/
Del Olmo, I. (2018). Library [photo]. Unsplash. h
tt
ps://unsplash.com/photos/
NIJuEQw0RKg?
utm_source=unsplash&utm_medium=referral&utm_content=creditShareLink
Internships. (n.d.). NBCUniversal Careers. h
tt
ps://www.nbcunicareers.com/
internships
Kelsey Doherty. (n.d.). LinkedIn. h
tt
ps://www.linkedin.com/in/kelseyedoherty/
Major League Baseball. (n.d.). Glassdoor. h
tt
ps://www.glassdoor.com/Overview/
Working-at-Major-League-Baseball-MLB-EI_IE2883.11,36.htm
NBCUniversal. (n.d.). Glassdoor. h
tt
ps://www.glassdoor.com/Overview/Working-
at-NBCUniversal-EI_IE32038.11,23.htm
New York Yankees. (n.d.). Glassdoor. h
tt
ps://www.glassdoor.com/Overview/
Working-at-New-York-Yankees-EI_IE5201.11,27.htm
Owens, J. (2018). iPhone [photo]. Unsplash. h
tt
ps://unsplash.com/photos/
WUmb_eBrpjs?
utm_source=unsplash&utm_medium=referral&utm_content=creditShareLink
Summary Report for: Marketing Managers. (2021). Onet Online. h
tt
ps://
www.onetonline.org/link/summary/11-2021.00
Tara Morgan. (n.d.). LinkedIn. h
tt
ps://www.linkedin.com/in/taraemorgan/