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Project & Portfolio 1
- 1. PERSONAL BRAND EXPLORATION Sasha McElroy Project & Portfolio I: Week 1 September 5th, 2021
- 2. IDENTITY Hey there! My name is Sasha McElroy and I am a photographer and a social media manager working with other photographers around the world! I am originally from Chester, VA but now currently reside in Raleigh, NC! Growing up in VA coming from a HUGE family of a single mom (being the youngest of 6) with not too much has taught me the value of life and how to capture the perfect memory! What my goal is in life is to just change lives by capturing a perfect moment that can be cherished forever and to help other photographer deliver their best perfect moments to also have their clients cherish their work forever!
- 3. PROFESSION Potential Job Titles: • Brand Manager • Marketing Coordinator • Product Manager BRAND ARCHETYPE - Within my archetype quizzes I realized I am pretty equal within all areas. I approach my work based on the client but ultimately I love to keep things fun and entertaining throughout the whole process! Social Media Manager for Photographers
- 4. Social Media Marketers/Photographers TARGET AUDIENCE Eric Gladstone Outreach Plan: • Clean up portfolio to make presentable for specific brand. • I will reach out through email to get in contact with Eric. • Follow ups will happen one week from initial email. Team Lead at The Feast of Friends Avi Goldstein Outreach Plan: • Research company and position title. • I plan to reach out through email and social medias to get in contact with Avi. • I will follow up about 2-3 days after initial contact. Owner at StatGear Diandra Santuccio Outreach Plan: • Get my resume up to par with a great cover letter directly for company. • I will reach out through email then follow up with phone call. • Follow up with be within the first week of initial contact. Recruitment Specialist at GMA ACCESSORIES INC.
- 5. GOALS Short Term: (Immediately After Graduation, 2023) • I plan to have a consistent brand and have a set social media schedule for posting content. ‣ I will post constant information and examples of my work on Instagram and Tiktok to start growing on a daily basis. Mid Term: 2024 • Gain clients in my specific industry ‣ I would like to have at least 2-3 consistent clients to work with for an entire year. Long Term: 2025 • Have 5-10 clients per month with a pay raise. ‣ I will have at least 5, but pushing for 10 clients a month charging enough to live comfortable and quit my 9-5.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Editing SOFT HARD Novice / Adept / Expert Design Novice / Adept / Expert Novice / Adept / Expert Novice / Adept / Expert Team Player Attention to details
- 7. I help photographers post current and engaging content by running their social media pages while they handle the other more important tasks. PROMISE
- 8. CREDENTIALS Work Experience: • ShotsBySach (self-employed photographer) • JCPenny Photography Education: • Digital Marketing, B.S., Full Sail University (2023) Awards: • Double page spread in Raleigh Photographers Magazine
- 9. COMPETITION FIRST LAST NAME Industry Experience: • Industry experience goes here Education: • Education experience goes here Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements YOUR NAME Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100 HEADSHOT HEADSHOT Industry Experience: • Industry experience goes here Education: • Education experience goes here Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100
- 10. COMPETITION FIRST LAST NAME Noteworthy Experience: • Noteworthy experience goes here • Noteworthy experience goes here YOUR NAME HEADSHOT HEADSHOT Industry Experience: • Industry experience goes here Education: • Education experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100 Industry Experience: • Industry experience goes here Education: • Education experience goes here Leadership Experience: • Leadership experience goes here • Leadership experience goes here Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • How many connections?, banner image customized?, professionalism of headshot?, how detailed is the profile?, published articles?, active on other social media?, is their LinkedIn URL customized? • Grade: Poor, Average, or Superior?, XX out of 100
- 11. BRAND POSITION For photographers who need better engagement in the social media marketing area, I provide a fun, exciting & unique experience through your social medias presence because I take passion in my own artwork as a photographer and will make every customer cherish every moment until their next booked shoot!
- 12. NETWORKING & MARKETING Industry Events & Organizations • Social Media World Marketing Conference ‣ March 14-15 (San Diego) • Minnesota Marketing Summit ‣ September 14 (Minnesota) • Marvel Universe Photoshoots at Animazement ‣ May 27 (Raleigh) Digital Marketing • Primary Content: I would post content based on all thing photography and tips on how to grow social media channels with a help of a social media marketer. • Primary Tools:I would promote my content on mainly Instagram and Tiktok. Posting 3-4 times a week. • Website: I will use my digital portfolio to show what I am capable of and how I have grown within this industry. Picture of You Goes Here
- 13. Sasha McElroy You know how you social media is just sitting and not gaining any engagement because you just don’t have the time to stay on the internet 24/7? Well, what I do is take care of all thing social media. Engagement, content post, homemade content, etc. for all those times you just can’t make it to social media and gain more internet presence. In fact, I have my own personal photography page that I have grown for about a year and in my first year (not in the first 5 months) have grown within the last 4 months. Growing over 700+ followers in the past 4 months.
Editor's Notes
- Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.