Beckett Rountree is exploring a career in sports broadcasting. They grew up in Texas where sports are an important part of culture. Creating content, especially around sports, has always been a passion. Their goal is to work in sports broadcasting, with aspirations of having their own sports talk show. They are currently studying sports broadcasting at Full Sail University with the aim of entering the field upon graduation in 2023.

1. PERSONAL BRAND EXPLORATION
Beckett Rountree

2. Growing up in Texas sports are just apart of our
daily lives especially football. Creating content
has always been a passion of mine in any form
possible. Creating a show where I talk primarily
sports has given me more insight into how the
world I want to be in works and I have become
more comfortable and passionate about this
dream everyday.
IDENTITY

3. PROFESSION
Potential Job Titles:
• TV Sideline Reporter
• Play by play Commentator
• In Studio Host
BRAND ARCHETYPE - I would
introduce a different way that casual
fans can become more involved in
the game, with more personalized
info, stats, and insight into the
payers day to days.
Sports Broadcaster for ESPN
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Mike Corey
Outreach Plan:
• Go over his examples of his work (old recordings etc.)
• Would approach him via his socials
• After about a month if he didn’t respond I would re
approach him to see if he was available to talk.
PROFILE
PICTURE
Play-by-Play for ESPN
Gene White
Outreach Plan:
• Build up experiences that I can show to him so he know
that I could be a valuable member of the team.
• I would connect with him on LinkedIn
• If he isn’t responding I will reach him on other social
media platforms to see if I can make a conversation
with him.
PROFILE
PICTURE Director, Talent Acquisition
for Fox Sports
Zach Rogg-Meltzer
Outreach Plan:
• Do research on him and his company to see what they
are about and how the work and what they can improve
on.
• I could approach him via email or with his LinkedIn
account.
• Will be looking to approach them around the end of my
time at Full Sail University to see about any openings or
opportunities they may have.
PROFILE
PICTURE Manager, Talent Acquisition
- NBC Sports Group at
NBCUniversal

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Getting into a broadcasting job for a major network
‣ Apply for positions and see where I could
possibly land in the near future (2023)
Mid Term: (10-15 years)
• Grow in the company and get to a on air position
‣ Work above and beyond while creating new
was to consume sports media, and reach a
wider audience. (2027)
Long Term: (15-20 years)
• Have my own show at a major network or
independent of a major company.
‣ Build creditably as a top person in the business
with my new ideas and years of experience.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Media Presence
SOFT
HARD
Novice / Adept / Expert
Ability to make and edit audio recordings Novice / Adept / Expert
Talking about current events at high level Novice / Adept / Expert
Hard Worker Novice / Adept / Expert
Video Creation and Editing
SOFT
HARD
Novice / Adept / Expert
Webpage Creation and Editing Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Active Listening Novice / Adept / Expert

7. I will help a broadcast company be the best
that they can be, I will do this by introducing
new ideas like how to present information in
media in all kinds of ways
PROMISE

8. CREDENTIALS
Work Experience:
• School radio play by play caller (EVHS
2017-2018)
• Sports focused podcast host from 2020 to
now.
Education:
• Sports Broadcasting Program, B.S., Full Sail University (Exp. 2023)
Awards:
• GISD Radio personality of the month 3
times (2018)
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Chris Duncan Jr.
Industry Experience:
• Stadium Cordinator
Education:
• BA,Sports and Fitness Administration/ Management at
Kansas Wesleyan University (2015-2019)
Noteworthy Experience:
• Radio play by play commentator
• Podcast host
Skills and Pro
fi
ciencies:
• Industry knowledge
• Interpersonal skills
• Communications
YOUR NAME
Overall Online Presence:
• 8 connections, and a uncustomized banner. They have
the last 5 yrs work listed on the pro
fi
le and no published
articles, and have Instagram and Twitter accounts.
• Grade: Average score, 65-70 out of 100
HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Full Sail Student 2020-2023
Noteworthy Experience:
• Podcast host
• Social media team member for Texcentric Marketing
Skills and Pro
fi
ciencies:
• Recording knowledge
• Editing videos and audio
• Photoshop
Overall Online Presence:
• 2 connections, last 3 yrs of work and education info
listed, with no articles posted
• Grade: Poor score, 30-40 out of 100

10. BRAND POSITION
For Espn y’all need a new fresh perspective of
your media pages and broadcasts, I can give that
as I am a younger consumer of your product and
know what people my age would be looking for
also because I have experienced doing this for
other companies that are smaller and helped
them grow more online.
“NICKNAME?”

11. NETWORKING &
MARKETING
Industry Events & Organizations
• NAB Show 2022
‣ April 2022 | Las Vagas
• Texas Association of Broadcasters
‣ Austin | August 2022
• Linkedin Local Austin
‣ 2023 | Austin
Digital Marketing
• Primary Content: I will be creating weekly shows the gain
experience in my desired
fi
eld of work and continue to show
off my skills.
• Primary Tools: YouTube, Apple Podcasts and Anchor are the
places that I will be using to help me grow 2-3 times a week.
• Website: I will build my website with the knowledge I’ve used
in my corses to design a easy to use site that has all the links
in a quick use ability.

12. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor that I would seek is someone who
has been through similar path that I am taking, for
example of former Full Sail student. Would start
partnering with them as soon as possible (2022).
Formal Education
• Sports Broadcasting degree from Full Sail University
(2023)
Technical Skills
• Higher level of recording knowledge, 2022-2023
• Editing videos and audio, 2022-23
• Research ability on how to
fi
nd the correct Information
for what is needed of me, 2022-23
Soft Skills
• Con
fi
dence in myself and the work that I put in, 2023
• Expanding my knowledge on the topics that will be
discussed during the broadcasts, 2022
• Working in a bigger group of employees and knowing
how to bounce ideas off of each other, 2022-24

13. Beckett Rountree
You know how some newer companies are getting
more user interaction with their posts? Well what I specialize in is marketing
and branding that has more user input for example survey, polls, and
giveaways. In fact here are some of my many previous works.
“

14. REFERENCES
• Duncan, Chris. “Linkedin Christopher Duncan Jr.”
Linkedin, www.linkedin.com/in/christopher-
duncan-jr-91669318a. Accessed 4 Mar. 2022.
• “2022 NAB Show.” Nabshow.Com, nabshow.com/
2022. Accessed 4 Mar. 2022.
• Espn Pressroom Bios. (n.d.). ESPN.Com. Retrieved
March 5, 2022, from https://
espnpressroom.com/us/bios/
• Gene White | Linkedin. (n.d.). Linkedin. Retrieved
March 5, 2022, from https://
www.linkedin.com/in/gene-white-1a891a8/
• Zach Rogg-Meltzer. (n.d.). Comparability.Com.
Retrieved March 5, 2022, from https://
www.comparably.com/companies/
nbcuniversal/zack-rogg-meltzer