This is a project that I completed on behalf of my Portfolio 1 course at Full Sail University. Completed May of 2023

1. PERSONAL BRAND EXPLORATION
Alexander Ciulla
Project & Portfolio I(Sportscasting): Week 1
May 7, 2023

2. At a Glance: Strong Interpersonal skills with a thirst
for knowledge. Facts and stats junky with a love for all
things sports. I thrive in social situations and am
exceedingly comfortable in the spotlight. I’ve played
lead guitar/backup vocals in a cover band and have
two markedly different podcasts attached to my name.
IDENTITY

3. PROFESSION
Potential Job Titles: Sportscaster
• Broadcaster
• Analyst
• Journalist
BRAND ARCHETYPE(Sage) -
Methodical in approach; i.e knowledge
is power. Viewing sports through every
lens possible ranging from analytics to
physical tape scouting. Using the bigger
picture, while also mining data for
trends and outliers.
Sportscaster for ESPN/NFL/MLB

4. HIRING MANAGERS
TARGET AUDIENCE
Brian Morton
Outreach Plan:
• To prepare for initial meeting, I will ‘beef up’ my
LinkedIn Pro
fi
le
• To contact my audience, I will curate a professional,
appropriate message on LinkedIn
• If applicable I will follow up within ten days time on
LinkedIn. At this point, I will also look for another point
of contact
Sr. Manager Talent
Acquisition at ESPN
Lauren Giovannitti
Outreach Plan:
• To prepare for initial meeting, I will ‘beef up’ my LinkedIn
Pro
fi
le
• To contact my audience, I will curate a professional,
appropriate message on LinkedIn Explain one manner and
timeframe in which you will follow up with this person.
• If applicable I will follow up within ten days time on
LinkedIn. At this point, I will also look for another point of
contact
Director, HR at NFL
Beth Stravinsky
Outreach Plan:
• To prepare for initial meeting, I will ‘beef up’ my LinkedIn
Pro
fi
le
• To contact my audience, I will curate a professional,
appropriate message on LinkedIn Explain one manner and
timeframe in which you will follow up with this person.
• If applicable I will follow up within ten days time on
LinkedIn. At this point, I will also look for another point of
contact
Sr. Manager, HR at MLB
Network

5. GOALS
Short Term: (Immediately After Graduation, 1-6 MONTHS)
• Attain a career in desired
fi
eld
‣ Send out 2-3 resumes and job applications per week
Mid Term: (5-10 YEARS)
• Become a Sports Writer or Analyst
‣ I plan to focus on becoming a Sports Writer early on in
my career. Whether that be writing scripts for tv, or
writing for a company or website. Getting my work out in
front of other eyes will only improve my chances to
complete my long-term goal.
‣ Networking as much as possible — developing
relationships with people who can put me in these
positions will be key
Long Term: (10-15 YEARS)
• Respected NFL Analyst
‣ Growing a following through reputation, and continuing
to network and gain rapport within my community will
be what gets me to this goal.
‣ If I am able to make an impact in front of the camera in
the mid-term, I will be in a better position to attain this
long-term goal

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Writing
SOFT
HARD
Novice / Adept / Expert
Sports Knowledge Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Adaptable Novice / Adept / Expert
Play by Play
SOFT
HARD
Novice / Adept / Expert
On-Air Hosting Novice / Adept / Expert
Organization Novice / Adept / Expert
Originality Novice / Adept / Expert

7. I entertain sports fans through humor
and comprehensive analysis.
PROMISE

8. CREDENTIALS
Work Experience:
• Manager/Supervisor Costco(Multiple
Departments)
• Warehouse Manager, Euro Ceramica Inc.
Education:
Awards:
• 2X Costco Employee of the Month
• Co-Host Fantasy Football Podcast
• Co-Host Beer Review Podcast
• Lead Guitar/Backup Vocals(Cover Band)
• Radiologic Technology, A.A.S., Brookdale Community College
• Sportscasting, B.S., Full Sail University (Exp. 2025)

9. COMPETITION
Gregg Masneri
Industry Experience:
• Production Runner FOX Sports
• Freelance Camera Operator The NFHS
Network
Education:
• Dan Patrick School of Sportscasting, Full Sail University
Leadership Experience:
• WPIAL Football Championships
• Operated all 6 camera positions
Skills and Pro
fi
ciencies:
• Video Editing- TribLive HSSN
• Video- TribLive HSSN
Alex Ciulla
Overall Online Presence:
• 110 Connections, Banner Customized, Good Headshot,
Great Detail in Pro
fi
le, No Articles Published, active on Not
Active On Social Media, URL Not Customized
• Grade: Average 55/100
Industry Experience:
• N/A
Education:
• Dan Patrick School of Sportscasting, Full Sail University
Leadership Experience:
• Hosted Fantasy Fire Podcast
• Co-Hosted Beers &. Podcast
Skills and Pro
fi
ciencies:
• Writing- Publications from as early as 2004
• Content Creation- Beers &. Podcast (2022- )
Overall Online Presence:
• 0 Connections, No Banner Image, Good Headshot, Pro
fi
le Is
A Work In Progress, Not Active On Other Media, URL Not
Customized
• Grade: Poor 18/100

10. COMPETITION
Tripp Fuentes
Noteworthy Experience:
• NYU Campus Ambassador
Alex Ciulla
NO PHOTO
AVAILABLE
Industry Experience:
• Production Assistant, ESPN
• Production Trainee, NBA
• Video Production Intern, Brooklyn Nets
Education:
• BA Integrated Digital Media NYU
• Sacred Heart
Skills and Pro
fi
ciencies:
• Video Editing- X2 Endorsements
• Video Production- X3 Endorsements
Overall Online Presence:
• 360 Connections, No Banner Customzation No Headshot,
Pro
fi
le Has Decent Detail, Published Digital Media, Not
Active On Other Social Media, No URL Customization
• Grade: Average 59/100
Industry Experience:
• N/A
Education:
• Dan Patrick School of Sportscasting, Full Sail University
Leadership Experience:
• Hosted Fantasy Fire Podcast
• Co-Hosted Beers &. Podcast
Skills and Pro
fi
ciencies:
• Writing- Publications from as early as 2004
• Content Creation- Beers &. Podcast (2022- )
Overall Online Presence:
• 0 Connections, No Banner Image, Good Headshot, Pro
fi
le Is
A Work In Progress, Not Active On Other Media, URL Not
Customized
• Grade: Poor 18/100

11. BRAND POSITION
Analytical guru that likes to hit the ground running.
Adept at
fi
nding trends and humor in all places. If you
learn something and laugh; that’s a good day for me.
“AUTHENTICITY ABOVE ALL”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Join American Sportscasters Association
‣ Deadline August 2023
• Join National Sports Media Association
‣ DATE | LOCATION
• Attend the NAB Show New York
‣ 10/25/23-10/26/23 | New York
Digital Marketing
• Primary Content: I want to get back into the Fantasy Football
Podcasting space
• Primary Tools: At least 1 long-form podcast per week. Social
Networks: Spotify, Youtube, Vimeo, Apple Podcasts. I will also utilize
Twitter, and Instagram to advertise with shorts(multiple times per
week), and begin to build a knowledge of TikTok
• Website: I believe the best thing I can do at this point is just get my
name out there. Continuous content creation, and a nice facelift for
my LinkedIn pro
fi
le are my
fi
rst steps. Upon completion of content,
the appropriate links connections will be made to all pages.

13. PROFESSIONAL
DEVELOPMENT
Mentor
• I would be honored to have Eric Rutledge mentor me
through my early — and potentially late — career. I plan to
establish a connection with him by July of 2023
Formal Education
• Dan Patrick School of Sportscasting, Full Sail University
Technical Skills
• SEO Foundations - LinkedIn Learning Due 10/23
• Premiere Pro 2022 Essential Training LinkedIn Learning Due
11/23
• Marketing Strategy: SEO Content Writing LinkedIn
Learning Due 07/23
Soft Skills
• Purchase and read Atomic Habits, James Clear. Due 12/23
• Going Freelance: Building and Branding Your Own Success
Due 06/23

14. Alex Ciulla
You know how hard it can be to hold people’s attention
these days? Well I believe you can talk about anything, and as long as you’re having
fun; you’ll keep anyone’s interest. Here; check out these podcasts ranging from
Bagels, to Pirates and everything in between!
“

15. REFERENCES
27-3011.00 - broadcast announcers and radio disc jockeys. O*NET OnLine. (n.d.).
Retrieved May 7, 2023, from https://www.onetonline.org/link/summary/
27-3011.00
27-3023.00 - news analysts, reporters, and journalists. O*NET OnLine. (n.d.).
Retrieved May 7, 2023, from https://www.onetonline.org/link/summary/
27-3023.00
American Sportscaster Association. (n.d.). American Sportscasters Online. American
Sportscasters Association. Retrieved May 7, 2023, from http://
www.americansportscastersonline.com/
Broadcasters and writers: National Sports Media Association. National Sports Media
Association. (n.d.). Retrieved May 7, 2023, from https://
nationalsportsmedia.org/
Corey, M. (n.d.). Mike Corey - Sportscaster - ESPN | linkedin. LinkedIn. Retrieved
May 7, 2023, from https://www.linkedin.com/in/mikecoreysports
ESPN. (n.d.). ESPN hiring graphics operator I in Bristol, Connecticut, United States.
LinkedIn. Retrieved May 7, 2023, from https://www.linkedin.com/jobs/view/
3560825797/?
alternateChannel=search&refId=4FUzjsg5B%2Btrv3LVeZ%2Fz3Q%3D%3D
&trackingId=7lalZfhyX14V3Dmvq5cRcg%3D%3D
ESPN. (n.d.). Statistical analyst I jobs in Bristol, CT. Glassdoor. Retrieved May 7,
2023, from https://www.glassdoor.com/Job/bristol-ct-statistical-analyst-i-jobs-
SRCH_IL.0,10_IC1148368_KO11,32.htm?
src=GD_JOB_AD&rdserp=true&srs=EI_JOBS&jl=1008617453279&ao=1136
043&s=21&guid=00000187f255d814b362fbeb2aa92798&pos=101&t=ESR&v
t=w&uido=3B878E54C35E5B3FBD3F1DB3A390AF0D&cs=1_8c60c91a&cb
=1683397925188&jobListingId=1008617453279&jrtk=3-0-1gvp5bm3qih4r80
1-1gvp5bm4kih4t801-36c94045d8b420bf-
Fuentes, T. (n.d.). Tripp Fuentes - Production assistant - ESPN | linkedin. LinkedIn.
Retrieved May 7, 2023, from https://www.linkedin.com/in/tripp-fuentes
Giovannitti, L. (n.d.). Lauren Giovannitti - director, Human Resources - LinkedIn.
LinkedIn. Retrieved May 7, 2023, from https://www.linkedin.com/in/lauren-
giovannitti-1016968
Masneri, G. (n.d.). Gregg masneri - camera operator - triblive HSSN | linkedin.
LinkedIn. Retrieved May 7, 2023, from https://www.linkedin.com/in/gregg-
masneri-146641157
Morton, B. (n.d.). Brian Morton - Vice president operations - BEDROC | linkedin.
LinkedIn. Retrieved May 7, 2023, from https://www.linkedin.com/in/
brianmmorton
National Association of Broadcasters. (2023, March 9). NAB show New York. 2023
NAB Show New York. Retrieved May 7, 2023, from https://nabshow.com/
ny2023/
National Sports Media Association. (n.d.). Broadcasters and writers: National Sports
Media Association. National Sports Media Association. Retrieved May 7, 2023,
from https://nationalsportsmedia.org/
NEVA79. (2015, July 20). Media reporters journalist - free photo on Pixabay.
pixabay.com. Retrieved May 7, 2023, from https://pixabay.com/photos/media-
reporters-journalist-4132399/
Putnam, K. (2022, April 13). Sage brand Archetype - Kaye Putnam: Psychology brand
strategy. Kaye Putnam | Psychology Driven Brand Strategist. Retrieved May 7,
2023, from https://www.kayeputnam.com/brand-archetype-sage/