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![PROFESSION
Potential Job Titles:
• 27-4031.00 Camera Operator
• 27-4021.00 Photographer
• 11-2021.00 Marketing Manager
BRAND ARCHETYPE - Is the guy
next door. This allows me to be
more down to earth. I can get along
with people when I first meet them.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here](https://image.slidesharecdn.com/personalbrandcanvas-marotta-final-211124032445/85/Personal-brandcanvas-marotta-final-3-320.jpg)
![[CATEGORY of PEOPLE]
TARGET AUDIENCE
Annie Leibovitz
Outreach Plan:
• I will study as much as I can on her so if I do meet her, I
will be prepared.
• One method of communication I want to use is by email
it makes it easier that way.
• I will be following up with this person within a week. I
will contact her through social media or website.
PROFILE
PICTURE
Instructor San Francisco Art
Institute
Steve McCurry
Outreach Plan:
• I will conduct as much research as I can and find out
what make Steve so good.
• I will contact Magnum photos and try to contact him
from there, if I can then I will try social media.
• My plan is to contact them with in a week by contacting
them through there website or through there social
media.
PROFILE
PICTURE
Photographer at Magnum
Photos
Lindsey Adler
Outreach Plan:
• By conducting as much research as possible to help
with getting to know her more.
• I will plan on contacting her through social media
• I plan on using social media and plan on completing
this task within a week.
PROFILE
PICTURE
Owner of Lindsey Adler
Photography](https://image.slidesharecdn.com/personalbrandcanvas-marotta-final-211124032445/85/Personal-brandcanvas-marotta-final-4-320.jpg)
![I help everyone in Marketing do what they
want by helping the grow.
[WHO?] [WHAT?] [HOW?]
PROMISE](https://image.slidesharecdn.com/personalbrandcanvas-marotta-final-211124032445/85/Personal-brandcanvas-marotta-final-7-320.jpg)
![BRAND POSITION
For [Sports Audience] who [needs sports
marketing specialist], I provide [YEARS OF
EXPERIENCE WITH THE ABILITY TO THINK
OUTSIDE THE BOX WHILE CREATING
AMAZING WEBSITE AND DESIGNS] because [I
PROVIDE ALTERNATIVE METHODS OF
DESIGNS.
“BIG M?”](https://image.slidesharecdn.com/personalbrandcanvas-marotta-final-211124032445/85/Personal-brandcanvas-marotta-final-11-320.jpg)
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Personal brandcanvas marotta- final
- 1. PERSONAL BRAND EXPLORATION MichaelMarotta Project & Portfolio I: Week 1 11-15-2021
- 2. My name isMichael, and I am coming to you with years of experience in photography, website design, and more. Some of the greatest things I offer is loyalty, being on-time and more. I have been awarded with 2 Presidential Volunteer Award metals for volunteering over 400 hours. My plan is to help small business get started. IDENTITY Picture of You Goes Here
- 3. PROFESSION Potential Job Titles: •27-4031.00 Camera Operator • 27-4021.00 Photographer • 11-2021.00 Marketing Manager BRAND ARCHETYPE - Is the guy next door. This allows me to be more down to earth. I can get along with people when I first meet them. [BROAD OCCUPATION] for [INDUSTRY/ MARKET] Picture Relevant to Your Industry Goes Here
- 4. [CATEGORY of PEOPLE] TARGETAUDIENCE Annie Leibovitz Outreach Plan: • I will study as much as I can on her so if I do meet her, I will be prepared. • One method of communication I want to use is by email it makes it easier that way. • I will be following up with this person within a week. I will contact her through social media or website. PROFILE PICTURE Instructor San Francisco Art Institute Steve McCurry Outreach Plan: • I will conduct as much research as I can and find out what make Steve so good. • I will contact Magnum photos and try to contact him from there, if I can then I will try social media. • My plan is to contact them with in a week by contacting them through there website or through there social media. PROFILE PICTURE Photographer at Magnum Photos Lindsey Adler Outreach Plan: • By conducting as much research as possible to help with getting to know her more. • I will plan on contacting her through social media • I plan on using social media and plan on completing this task within a week. PROFILE PICTURE Owner of Lindsey Adler Photography
- 5. GOALS Short Term: (ImmediatelyAfter Graduation, 2022) • Land an entry level Social Media Manager job. ‣ Connect with and send a follow up promotional email to, all the local businesses in the area and also anyone on Indeed who is hiring. Mid Term: (2026) • Lead a successful media and marketing team that is creating content high end auto industry. ‣ Expand the amount of people visiting the website and help drive sales by 15%. Long Term: (2042) • Establish a scholarship program allowing young design students to help pay for there college and set them up with an internship. ‣ To create a internship program allowing students who are currently enrolled in a media program who loves exotic cars.
- 6. SKILLS ANALYSIS Notable Skills& Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Active Learning SOFT HARD Novice / Adept / Expert Complex Problem Solving Novice / Adept / Expert Monitoring Novice / Adept / Expert Social Perceptiveness Novice / Adept / Expert Desktop publishing software SOFT HARD Novice / Adept / Expert Graphic or photo imaging software Novice / Adept / Expert Critical Thinking Novice / Adept / Expert Complex problem solving Novice / Adept / Expert
- 7. I help everyonein Marketing do what they want by helping the grow. [WHO?] [WHAT?] [HOW?] PROMISE
- 8. CREDENTIALS Work Experience: • BostonCollege, Sports Photographer • Brainerd International Raceway, Head Photographer • Besler Industries, Media Manager • Outdoor Tactical, Media Manager • Valley Voice, Website Designer Education: • Southern New Hampshire University, Graphic Design • Sports Marketing and Media, B.S., Full Sail University (Exp. 2022) Awards: • Phi Theta Kappa • Presidential Volunteer Award x2 Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Mark LaFavor Industry Experience: •Industrial Photographer Education: • BPA, Commercial Advertising Photography Leadership Experience: Head of Photographers Skills and Proficiencies: • Photography - 55 endorsements • Image - 24 endorsements • Studio Photography - 22 endorsements Michael Marotta Overall Online Presence: • Mark has currently 500 connections, his banner image is adjusted, his current headshot is very professinal, His profile is very detailed, no published , unable to find social media sites, is their LinkedIn URL customized No there is no customized LinkedIn URL? • Grade: Superior?, 80 out of 100 HEADSHOT HEADSHOT Industry Experience: • Sports Marketing and Media Education: • Full Sail University – Sports Marketing and Media est 2023 Leadership Experience: • US Army Leadership • Social Media Manager Skills and Proficiencies: • Video Production - 9 endorsements • Photography - 9 endorsements • Photoshop - 7 endorsements Overall Online Presence: • Currently have 299 connections?, banner image customized, yes?, professional headshot, pretty detailed profile?, no published articles, active on other social media yes, is their LinkedIn URL customized No. • Grade: Superior, 90 out of 100
- 10. COMPETITION SaJorden Miller Noteworthy Experience: •Airport Greeter Volunteer Michael Marotta HEADSHOT HEADSHOT Industry Experience: • Marketing Education: • Full Sail University – Sports Marketing and Media Skills and Proficiencies: • Marketing- 11 endorsements • Sports Marketing - 9 endorsements • Social Media Marketing - 9 endorsements Overall Online Presence: • SaJorden has over 500 connections ?, no banner image customized, she has a professional headshot, her profile is very detailed, no published articles?, no social media, no customized LinkedIn profile? • Grade: Superior?, 85 out of 100 Industry Experience: • Sports Marketing and Media Education: • Full Sail University – Sports Marketing and Media est 2023 Leadership Experience: • US Army Leadership • Social Media Manager Skills and Proficiencies: • Video Production - 9 endorsements • Photography - 9 endorsements • Photoshop - 7 endorsements Overall Online Presence: • Currently have 299 connections?, banner image customized yes?, professional headshot, pretty detailed profile?, no published articles, active on other social media yes, is their LinkedIn URL customized No. • Grade: Superior, 90 out of 100
- 11. BRAND POSITION For [SportsAudience] who [needs sports marketing specialist], I provide [YEARS OF EXPERIENCE WITH THE ABILITY TO THINK OUTSIDE THE BOX WHILE CREATING AMAZING WEBSITE AND DESIGNS] because [I PROVIDE ALTERNATIVE METHODS OF DESIGNS. “BIG M?”
- 12. NETWORKING & MARKETING Industry Events& Organizations • National Association of Broadcasters ‣ April 23 - 27 | Las Vegas NV • Bizzado – Social Media Marketing World ‣ 2/28/21 | San Diego, CA • Bizzado – In/Visible Talks 2021 ‣ 1/14/21 | Online Digital Marketing • Primary Content: Most of what I am going to be creating online is photography and other media content. • Primary Tools: I plan on using Facebook, Instagram, and LinkedIn. I plan on advertising on these site 3 days a week at a minimum to keep people interested. ? How often? What format? • Website: publishing all my photo’s and design work that I have created to the portfolio. ? Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor • Iwill be seeking a senior-level marketing pro who has experience in the auto industry or in the sports industry. Formal Education • Full Sail University – Sports Marketing Media • NHTI – Information Technology Technical Skills • Work as a professional photographer for Brainerd International Raceway, 04 2022 • Photography - , Central Lakes College 05-2022 Soft Skills • Speech Practice – LinkedIn learning, 05-22
- 14. Michael Marotta You knowbad websites? Well, what I do is create amazing ones. In fact, just ask for the proof. Picture of You Goes Here
- 15. REFERENCES Solopheneur, T. (n.d.).Girl/Guy Next Door Archetype. Retrieved from The Solopheneur Society: https://www.thesolopreneursociety.com/next-door-archetype/ Works Cited Adler, L. (2021). Lindsay Adler Photography. Retrieved from Lindsay Adler Photography: https://www.lindsayadlerphotography.com/index McCurry, S. (2021). Bio. Retrieved from Steve McCurry: https://www.stevemccurry.com/bio Photography, L. A. (n.d.). Lindsey Alder Photography. The New York Times. (2021, Nov 4). Annie Leibozitz, the Un-Fashion Photographer. Retrieved from The New York Times: https://www.nytimes.com/2021/11/04/arts/design/annie-leibovitz-wonderland.html
Editor's Notes
- #4 Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.