Anthony Mero is exploring a personal brand in sports broadcasting. He was born to Ecuadorian immigrants in Brooklyn and learned the value of hard work through his retail career. He is now studying sportscasting at Full Sail University to pursue his dream. His goals are to co-host a small radio talk show after graduation and establish a web show with 100,000+ viewers long-term. He analyzes his skills, competition, credentials, and creates a brand positioning himself as creating an accessible community for basketball fans.

1. PERSONAL BRAND EXPLORATION
Anthony Mero
Project & Portfolio I: Week 3
July 21, 2020

2. Anthony Mero was born into a family of first
generation Ecuadorian immigrants in Brooklyn,
New York, as the youngest of 3 brothers. He
learned the value of hard work early in his adult
life, where he worked 10 years in retail, which
gave Anthony valuable experience as a leader
and developed his exceptional conversational
skills. During this time he began realizing his
dream of sportscasting. He enrolled in Full Sail
University to continue his pursuit and gain
valuable experience in professional editing
software, project oriented assignments,
microphone and on-camera work.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Morning Sports Show Host
• Sports Radio Talk Show Host
• Weekend Anchor
Guy Next Door Archetype - Creates
accessible and inclusive stories for
respective audiences. Makes
audiences feel heard, understood
and part of a community while
building connections and
friendships over NBA conversations
and debates.
Sports-Broadcasting/Writing for NBA Organizations

4. • DEMOGRAPHICS: 64% male, 35-45
years old, predominately white,
college educated, located in larger
cities in the USA and Canada.
• PSYCHOGRAPHICS: Devoted to
their jobs with limited, if any, outside
projects, religious mostly christian
or catholic, interest in stocks, varied
charitable actions, hold varied but
relevant licensing.
• IDEAL AUDIENCE MEMBERS: Mara
Nicastro- Production manger (NBA),
Sarah Balseiro- Recruiter (NBA),
Amanda Dwyer- Production
manager (NBA)
Recruiters & Hiring Managers at NBA, ESPN, and B/R
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Co-Host a small radio talk show within an NBA
organization.
‣Build a project oriented portfolio with
assignments from Full Sail and external
projects, send this portfolio and attached
resume to 35 hiring managers working with the
NBA on LinkedIn shortly after graduation.
Mid Term: (2027)
• Have an established radio show with a consistent
audience.
‣Increase viewer/listenership of this time-slot
for radio/internet by 25% over 5 years.
Long Term: (2040)
• Establish a web show continuing the basketball
conversation on a larger scale.
‣Maintain consistent viewership of 100,000 or
more people while continuing the community,
conversational style.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Word, Excell & PowerPoint 90%
Adobe Apps 55%
Time Management 85%
Customer Service 95%
SOFTHARD
Microsoft Access 5%
Varied Audio Editing Software 30%
Public Speaking 45%
Critical Thinking 85%
SOFTHARD

7. I engage NBA fans by creating a refreshing
and unique dialogue that encourages
respectful viewer participation and feedback
while creating a welcoming community for
vocal basketball fans.
PROMISE

8. CREDENTIALS
Work Experience:
• 10 years of customer service experience
at all levels, from associate to
management.
Education:
• Sportscasting, B.S, Full Sail University
(expected 2022)
• WordPress 5 Essential Training (July,
2020)

9. COMPETITION
Zachary Grady
Industry Experience:
• Production assistant internship with
the Tampa Bay Vipers
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• Chief financial officer with Chambers Sports
Performance
• Board member with West Albany Strong community
outreach
• Store manager at Footlocker, named Rookie Manager of
the Year for 2010
Skills and Proficiencies:
• Customer Service - 14 endorsements
• Sales - 13 endorsements
• Retail - 12 endorsements
Anthony Mero
Overall Online Presence:
• Over 300 Connections, lacks a professional photo,
missing a banner image, experience in customer
service, problem solving and sports organizations,
strong leadership and team building background
• Grade: Average 50 out of 100
Industry Experience:
• No industry experience yet.
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• Assistant store manager with GameStop for 2 years,
worked up from season staff and led the store to profit
margins both years.
• Store Supervisor with The White Company.
Skills and Proficiencies:
• Customer Service - 1 endorsement
• Technical Support - 1 endorsement
• Customer Satisfaction - 1 endorsement
Overall Online Presence:
• Fewer than 50 connections, minimal details added
through profile, has professional photo but is missing a
completed background image
• Grade: Poor, 5 out of 100

10. COMPETITION
David Resnick
Industry Experience:
• 6 years of overlapping play-by-play
broadcasting experience with the NBA
G-league and sideline reporting.
• 10 years of Freelance play-by-play
broadcasting
Education:
• B.S in Broadcast Journalism with Syracuse University
Noteworthy Experience:
• 9 years of hosting,writing, sideline reporting and
highlight producing for 9 different high school sports
• Freelance play-by-play work with Manhattan College,
Linacre Media, NFHS Network and LocalLive with
numerous events done
• 6 years of play-by-play broadcasting with the NBA G-
league, Westchester Knicks
Skills and Proficiencies:
• Second place for best radio sports show - Syracuse
Press Club
• Z98 Employee of the Month - WJPZ
• 15th place in STAA’s All America contest
Anthony Mero
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, one
recommendation, customized URL, has honors and
awards
• Grade: Good, 60 out of 100
Industry Experience:
• No industry experience yet
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
Leadership Experience:
• Assistant store manager with GameStop for 2 years,
led the store to profit margins both years.
• Store Supervisor with The White Company.
Skills and Proficiencies:
• Customer Service - 1 endorsement
• Technical Support - 1 endorsement
• Customer Satisfaction - 1 endorsement
Overall Online Presence:
• Fewer than 50 connections, minimal details added
through profile, has professional photo but is missing a
banner image
• Grade: Poor, 5 out of 100

11. BRAND POSITION
Creating a welcoming community of vocal
basketball fans to share ideas and thoughts
on various topics, bringing your favorite types
of debate conversations to media.
ANTHONY MERO

12. NETWORKING & MARKETING
Industry Events & Organizations
• NAB (National Association of Broadcasters)
‣ Radio and Television Membership
• NAB Show New York
‣ October 21-22, 2020 | New York, New York
• Radio Show’s “Radio Week”
‣ October 5-9, 2020 | Digital meetings
Sportscasting
• Primary Content: est. a YouTube channel named A.M in the
A.M, about the NBA and WWE, talking about the various active
stories, 15-20 minute videos 3 times a week.
• Primary Tools: Facebook, Twitter and Instagram to put
promotional posts with video links connecting to newly
uploaded content.
• Website: Provide entire Full Sail project portfolio to showcase
progression in school work; blog content for recent NBA and
WWE stories and opinions to directly converse with fans.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a NBA show host with at least 10 years of
experience in hosting or co-hosting, must hold their
shows’ community in high regard. (August 2021)
Formal Education
• B.S in Sportscasting at Full Sail University (expected
2022)
Technical Skills
• Used Udemy free tutorials for Microsoft Access -
udemy.com, August 2020
• Audition CC Essential Training - LinkedInLearning,
September 2020
• Nielsen Arianna Training Guide - nielsen.com,
November 2020
Soft Skills
• Public Speaking Foundations - LinkedInLearning,
February 2021
• Problem Solving Techniques - LinkedInLearning, March
2021
• Communicating with Confidence - LinkedInLearning,
September 2020
• Impromptu Speaking - Lynda.com, May 2021

14. Anthony Mero
You know the world of communication has been
transitioning rapidly over the last few years? With
connectivity taking massive strides but, the world of
media has remained largely the same. Well what I do is provide more
accessible and inclusive basketball conversation media by building a small
community. In fact, I’ve built small communities in my places of work over the
last 10 years in retail management. My general manager, Jessica Fong, can
attest to my ability to connect with everyone that I come into contact with.
“

15. REFERENCES
Balseiro, S. (2020). Sarah Balseiro LinkedIn Profile. Retrieved
July 22nd, 2020, from https://www.linkedin.com/in/
sarahbalseiro/
Nicastro, M. (2020). Mara Nicastro LinkedIn Profile. Retrieved
July 22nd, 2020, from https://www.linkedin.com/in/mara-
nicastro/
ONETOnLine.org. (2020). Summary Report for: 27 -3021.00
Search Broadcaster. Retrieved July 22nd, 2020, from https://
www.onetonline.org/link/summary/27-3021.00
Grady, Z. (2020). Zachary Grady LinkedIn Profile. Retrieved July
22nd, 2020, from https://www.linkedin.com/in/zacharyagrady/
Dwyer, A. (2020) Amanda Dwyer LinkedIn Profile. Retrieved July
22nd, 2020, from https://www.linkedin.com/in/
amandadwyer14/
Boronski, T. (2020). Tyler Boronski LinkedIn Profile. Retrieved
July 22nd, 2020, from https://www.linkedin.com/in/tyler-
boronski-476786159/
kayeputnam.com (2020). KayePutnam. https://
www.kayeputnam.com/brandality-archetype-everyman/
Resnick, D. (2020). David Resnick LinkedIn Profile. Retrieved
July 23rd, 2020, from https://www.linkedin.com/in/dpresnick/
radioshowweb.com (2020). Retrieved July 24th, 2020, from
https://www.radioshowweb.com
nab.org (2020). Retrieved July 24th, 2020, from https://
www.nab.org/membership/radioTV.asp
NAB.org (2020). Retrieved July 24th, 2020 from https://
www.nab.org/events/
Audition CC Essentials Training (2020). Retrieved July 24th,
2020, from https://www.linkedin.com/learning/search?
keywords=audition&u=50813145
Nielsen Arianna Training Guide (2020). Retrieved July 24th,
2020, from http://en-us.nielsen.com/sitelets/cls/documents/
arianna/TrainingGuideArianna2017.pdf
Microsoft Access Basics for Beginners. Retrieved July 24th,
2020 from https://www.udemy.com/course/microsoft-access-
basics-beginners/
Public Speaking Foundation. Retrieved July 24th, 2020, from
https://www.linkedin.com/learning/public-speaking-
foundations-2/deliver-a-great-presentation?u=50813145
Communicating with Confidence. Retrieved July 24th, 2020,
from https://www.linkedin.com/learning/communicating-with-
confidence/speaking-with-confidence?u=50813145
Impromptu Speaking. Retrieved July 24th, 2020, from https://
www.linkedin.com/learning/impromptu-speaking/welcome?
u=50813145