Stephen Jolley is rebranding his podcast "The ACC Guys" to "The Portal" and exploring his personal brand. He aims to build a fun and lighthearted community for college football fans through regular weekly content. His goals are to triple his domain ownership by 2026, reach 1 million YouTube subscribers by 2036, and start his own virtual network by 2055 through monetizing his growing show. He will develop his skills in video/audio editing, graphics, and public speaking to build his brand and attract sponsors.

1. PERSONAL BRAND EXPLORATION
Stephen D. Jolley
Project & Portfolio I: Week 1
June 2, 2023

2. I am first and foremost a father of two amazing
kids. They refuel the joy of life that I love sharing
with others I interact with. I started a Podcast 2
years ago with my Brother called ”The ACC
Guys”. I am currently rebranding the show to
“The Portal”. I use Humor a lot in my shows and
my social posts to help lighten up other people’s
days. I have always envisioned building a
community over being a creator with just
followers. The greatest skill I possess is being
able to teach myself anything set before me.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Production Engineer
• Audio Engineer
• Broadcast Engineer
Entertainer ARCHETYPE – Have a
great time and lighten up the world.
This gets others to live their lives to
the fullest creating a more
productive group.
Broadcast Technicians for Sports Industry

4. Several Industry Leaders for Sports Writing and Broadcasting
TARGET AUDIENCE
College Football Fans
Outreach Plan:
• Produce regular weekly content that relates to college
football.
• Promote thru anchor.fm (links to multiple podcast sites
at one time), YouTube, Facebook, Twitter, and
Instagram.
• I am writing a schedule for the upcoming season to
deliver content on a weekly basis. I am also planning
out Preseason content currently to be released in July
and August.
Fun filled experience seekers
Throw the Flag
Outreach Plan:
• Reach out for collaborations as they like to use humor
and talk on college football as well.
• Message them about how our goals and styles align to
create a great connection between us for both our fan
bases.
• They are in the top 90 of Podcasts to check out in
college football so offer ad collaboration to give us both
stronger connections to move up together.
Weekly Podcast
George Georgiades Outreach Plan:
• Reach out to him for a collaboration on future videos
involving his team.
• DM him on twitter and/or reach out to him after a twitter
space he helps run.
• Offer to promote his show as well thru ads and/or future
collaborations to share information and resources.
Admin for Noles – The
Renegade Report

5. GOALS
Short Term: (Immediately After Graduation, 2026)
I will Triple my domain name ownership to increase my
reach in google searches by attracting adds to my
Podcast that will cover the cost of the domains and 25%
of the costs for the show.
Mid Term: (2036)
I will increase my YouTube subscriber count to 1 Million
subscribers by the end of 2036 by using collaborations
with key influencers in sports content that have 100,000
followers or more.
Long Term: (2056)
I will start my own Virtual Network by December 21,
2055, by using ad revenue from my now thriving show
with millions of viewers to put in the infrastructure.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Graphics or Photo Imaging Software
SOFT
HARD
Novice / Adept / Expert
Presentation Software Novice / Adept / Expert
Getting Information Novice / Adept / Expert
Attention to Detail Novice / Adept / Expert
Video Creation and Editing Software
SOFT
HARD
Novice / Adept / Expert
Music or Sound Editing Software Novice / Adept / Expert
Processing Information Novice / Adept / Expert
Training and Teaching Others Novice / Adept / Expert

7. I help The Audience grow as a sports community by
building strong interactions between us, but most
importantly, creating conversation within the community.
PROMISE

8. CREDENTIALS
Work Experience:
• The ACC Guys, Weekly YouTube
content, Lead editor of Audio and Video
content
• Freelance writer / Logo Creator, Created
Business logos for new businesses, Self
Managed
Education:
• Sports Broadcasting, B.S., Full Sail University (2025)
Awards:
• "Excellence in DirecTV” I created a
management standard adopted by
DirecTV to improve employee and
management communication.

9. COMPETITION
Steve Brennan
Industry Experience:
• Sports Boadcasting 2 years
Education:
• Sports Broadcasting degree, B. S. from Full Sail University
Leadership Experience:
• Sports Broadcaster
• Producer
Skills and Proficiencies:
• Broadcast Journalism - 0 endorsements
• Sports Broadcasting - 0 endorsements
Stephen Jolley
Overall Online Presence:
• 29 connections, banner image not customized, headshot
looks professional, basic details for profile, no published
articles, not active on other social media, LinkedIn URL not
customized
• Grade: Poor, 12 out of 100
Industry Experience:
• Content creator 1 year
Education:
• Sports Broadcasting degree, B. S. from Full Sail University
Leadership Experience:
• 10+ years Customer Service Management
• 2 years of Content Creation
Skills and Proficiencies:
• Video Editor - 0 endorsements
• Audio Editor - 0 endorsements
• Sports Writing- 0 endorsements
Overall Online Presence:
• 5 connections, banner image customization needs my
colors, need profession headshot, summarized detail of
profile, 4 published articles, active on twitter and Instagram
– for live games?, Customized
Grade: Poor, 4 out of 100

10. COMPETITION
Megan Harr
Noteworthy Experience:
• 2 months – Broadcaster - Charlotte Knights
• 2 years – Broadcasting - Total Production Services LLC
Stephen Jolley
Industry Experience:
• 2+ years Sports Broadcasting
Education:
• B. S. in Integrated Marketing Communications, Sports
Communications and Promotion from University of
Mississippi
Skills and Proficiencies:
• Sports Coverage - 3 endorsements
• Teamwork - 3 endorsements
• Communication - 3 endorsements
Overall Online Presence:
• 290 connections, banner image customized with baseball
field, professional headshot, very detailed profile, no
published articles, active on other social media possibly,
LinkedIn URL customized
• Grade: Average, 33 out of 100
Industry Experience:
• Content creator 1 year
Education:
• Sports Broadcasting degree, B. S. from Full Sail University
Leadership Experience:
• 10+ years Customer Service Management
• 2 years of Content Creation
Skills and Proficiencies:
• Video Editor - 0 endorsements
• Audio Editor - 0 endorsements
• Sports Writing- 0 endorsements
Overall Online Presence:
• 5 connections, banner image customization needs my
colors, need profession headshot, summarized detail of
profile, 4 published articles, active on twitter and Instagram
– for live games?, Customized
• Grade: Poor, 4 out of 100

11. BRAND POSITION
Experienced Podcaster with weekly content for YouTube
using leading industry video and audio editing tools. I
have been awarded by DirecTV and Amazon for my
outstanding work in my 10 years of customer service
which will help me connect with my viewers. My fun-filled,
lighthearted approach will make listeners feel entertained
and full of life, as they are the foundation for a great
community.
“JOLLEY”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• LSU vs FSU (Live Game)
‣ September 3, 2023 | Orlando, FL
• EsportsTravel Summit 2023
‣ July 12 - 14, 2023 | Toronto, Canada
• Virtual Alumni National Business & Sports Mixer
‣ Thursday June 22 9:00pm (EDT) | Zoom
Digital Marketing
• Primary Content: I will continue to build more content for my
Podcast as the football season begins. This includes video
and audio production.
• Primary Tools: YouTube and Vimeo will be the main
locations I post my show. However, posting relevant content
to Twitter and Instagram on a regular basis will grow the
audience for the show faster.
• Website: My Digital Portfolio site will showcase skills I learn at
Full Sail University and side projects I have done for others to
show understanding of the skills learned in college courses.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek Mentorship from Josh Pate and other fellow
content makers to gain knowledge on the proper rate of
growth. December 2027
Formal Education
• Complete Sports Broadcasting B. S. degree by my
2025 Graduation Date.
Technical Skills
• All Adobe Creative software with LinkedIn learning and
YouTube, December 2026
• Use Writers Work to showcase Journalistic skills in sports,
August 2023
• Get involved in more Twitter spaces to practice
questioning of guests, December 2023
Soft Skills
• What Makes a Good Photograph, LinkedIN Learning,
August 2023
• Compose Clickable Thumbnail, LinkedIN Learning, August
2023
• Developing a YouTube Strategy LinkedIN Learning,
October 2023

14. Stephen Jolley
You know how hard it is to keep viewers tuning into your content? Well,
what I do is talk with the audience, not at them. In fact, I will build a virtual
community that feels like friends talking in the living room. This unique view
is why they will spend hours with me every week to see where the portal
takes them. Jump in ”The Portal” soon!
“

15. REFERENCES
SVG, Sports Video Group (2017). Image of Broadcast
Technicians "CRAS Students Train With Live Fox Sports A/V
Feed During NASCAR Event” https://www.sportsvideo.org/wp-
content/uploads/2017/03/CRAS-Students-NASCAR-at-PIR-
mixing-HR.jpg
O*NET Online (2023). Broadcast Technicians
https://www.onetonline.org/link/summary/27-4012.00
Throw the flag Podcast (2021) Listen Notes
https://production.listennotes.com/podcasts/cold-dog-soup-
throw-the-flag-network-cCMkWoQ1rD6.1400x1400.jpg
George Georgiades (2023). The Renegade Report Podcast
https://scontent-mia3-1.xx.fbcdn.net/v/t39.30808-
6/337533929_1265932610975399_7668512583814506865_n.jpg?_
nc_cat=104&cb=99be929b-3346023f&ccb=1-
7&_nc_sid=09cbfe&_nc_ohc=fPs0IKxPWs8AX-
8EvED&_nc_oc=AQnhIqyFDFARuLLOmu9ge2mQ9Vm_t0iR93k9xdibp
gAwIS2HAEAZVGvo1PSGMXfDbmMU0ldBF41Yhug03kTErSmU&_nc_
ht=scontent-mia3-
1.xx&oh=00_AfA6v42dbggRJepZY3V0tshWCyEmapRJI_qwJ3ml-xC-
mw&oe=6491380C
Dr. J. Pieter Hommen (2018). The Multi-Sport Versus Single-
Sport Athlete https://www.hommenorthopedics.com/editor-
uploads/website-755/multi-sports-blog-1530684776.jpg
Steve Brennan (2011). LinkedIN profile Retrieved from
https://www.linkedin.com/in/steve-brennan-25b47533/
Megan Harr (2021). LinkedIN Profile Retrieved from
https://www.linkedin.com/in/megan-harr/
Search Learning (2023). LINKEDIN Learning
https://www.linkedin.com/learning/search?keywords=thumbnail
%20youtube&u=50813145
The Entertainer (2022). Kaye Putnam Kaye Putnam.com
Retrieved from https://www.kayeputnam.com/brand-
archetype-entertainer/