The document discusses the importance of having effective storefronts or online presences for Rotary clubs, including websites, Facebook pages, and other social media. It emphasizes that the first things people see, like cover photos and videos and home pages, need to be exciting and engaging to attract visitors. Club websites especially need to load quickly, be easy to navigate, and clearly provide information about the club to make a good first impression on potential members. The document provides tips on creating quality content and using services that simplify website design and hosting for clubs without technical experts.

1. ROTARY STOREFRONTSt
Presenter: RPIC Sheila Bethel
Date: July 30, 2017 – Zone 34 Regional Seminar

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What IS a storefront??

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STOREFRONTS
• Website home page
• Facebook page
• Twitter
• Vimeo
• YouTube
• Instagram
• Linked-In ….. etc
They ALL have a Storefront

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STOREFRONTS
What makes a good Storefront???
• Your page's cover photo/video is easily its most
important image on Facebook. It’s the first thing fans
(and other users) see in the news feed when you
communicate with them.
• Your website’s Home Page (landing page) is the most
important on a website.
• A boring page will not encourage visitors to stay. An
exciting, vibrant photo or video up front, will.
• Engaging photos or videos that tell stories are the
currency of online communication.

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STOREFRONTS –Facebook Cover photos
Good or Not?

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STOREFRONTS –Facebook Cover photos
Better?

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STOREFRONTS –Facebook Cover photos
Best?

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STOREFRONTS –Facebook Cover videos
• 80% of Facebook pages can now add a video as their
cover image.
• Look top left in your current image. If you see a small
video camera and “Change Cover” when you drop
down you’ll see the video option.
• Videos can be from 20-90 seconds in length.
• Make sure that it’s exciting – at a project, not just a
line-up of members.

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STOREFRONTS –Facebook Cover videos

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STOREFRONTS - Websites
• The days of Rotary being the best kept secret in
the community are long gone. As a community
organization, if your club can’t be easily found, you are
not in the game.
• However, if people eventually find you only to be
confronted by a website that is confusing, cluttered,
built using dated technology, has poor design, is hard to
navigate, has stale dated information and provides little
relevant information, your site will make a negative
impression.
• Positive first impressions are everything in our
fast paced world.

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STOREFRONTS - Websites
• Dynamic and Responsive
• Positive engagement can be the beginning place for
building relationships with the community and potential
Rotarians.
• If your website is dynamic, engaging, loads quickly, is
easy to navigate and clearly provides meaningful
information about your club, chances are visitors will
want to learn more about your brand.

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STOREFRONTS - Websites
• Does your Rotary Club's website effectively tell your
club's story?
• Does the site accurately reflect your brand?

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STOREFRONTS - Websites
• Content means everything you see, hear and read.
• Quality photos
• Meaningful text
• Engaging design
• Bright colors
• Videos
• Web based blogs
• Regular updates

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STOREFRONTS

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STOREFRONTS

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STOREFRONTS – Website Creation
How do we set up a website? We don’t have any
experts in our club!
There are several options now for do it yourself sites that
don’t require a lot of expertise.
This is one example of the options available. Search for
other companies who take the stress out of web design
and hosting.

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STOREFRONTS – Website Creation

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STOREFRONTS – Website Creation

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STOREFRONTS – All Media

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STOREFRONTS – All Media

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STOREFRONTS – All Media
Ensure YOUR club’s Rotary Storefronts:
Effectively tell your club's story
Accurately reflect your brand
Have exciting, vibrant photos or videos
up front

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STOREFRONTS – All Media
Positive first impressions are
everything in our fast paced world.