The document provides an overview of the role and responsibilities of a District Public Image Coordinator (DPIC). The DPIC is responsible for promoting Rotary's public image and supporting clubs within the district. Key responsibilities include developing a district public image plan, maintaining communication with club public image chairs, promoting Rotary campaigns, and utilizing resources from the Rotary Brand Center. The DPIC has a support team including the Zone Public Image Team who can provide materials, updates, and answer questions.

1. DPIC TRAINING

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YOUR ROLE!

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YOUR ROLE
• DISTRICT LEADERSHIP TEAM
• You are an integral member of the district leadership
team, which includes the district governor, governor-elect,
governor-nominee, assistant governors, and district
committees.
• Members of the team are chosen for their leadership
experience within Rotary and their professions.
• Work with fellow team members before and during your
term to develop and implement district goals.

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MISSION - OVERVIEW
YOUR JOB AS DPIC:
To assist the District Governor, Governor-elect,
Governor-nominee, Assistant governors, Area
Coordinators (if you have them) and District
committees in informing Rotarians about Rotary’s
mission, programs, and activities and to seek
opportunities to further the aims and
accomplishments of Rotary.

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MISSION – PUBLIC IMAGE COMMITTEE
• The district public image committee should support the
promotion of Rotary to external audiences and foster
understanding, appreciation and support for the
programs of Rotary.
• The committee should promote awareness among
Rotarians that effective external publicity, favorable
public relations and a positive image are desirable and
essential goals for Rotary.

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MISSION
• Effective public relations strategies can boost the positive
impact a project has on a community. You & your
committee promote Rotary to the public and foster
understanding, appreciation, and support for Rotary’s
programs. In particular, you:
• Contact the media with stories of projects and events in
the district, and share these stories through social media.
• Promote the End Polio Now campaign, Rotary’s areas of
focus, grant successes, alumni activities, and awards to
clubs.
• Encourage clubs to make public relations outreach a
priority.

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MISSION – PUBLIC IMAGE PLAN
• Create a District Public Image Plan, with a three year
overview.
• Encourage clubs to prepare their Public Image Plan and
send to you before August 31.
• Inform clubs about the Zone 34 Public Image Citation,
ensure they have a copy of the form.

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STRATEGIES
• Gather articles, edit and publish newsletter on monthly
basis
• Maintain accuracy, appearance and content of website
• Assist with development of club-level social media
• Maintain communication with club public image chairs
and any area PI Representatives
• Develop and participate in trainings
• Forward appropriate Rotary International Public
Relations Tips, etc. to clubs
• Share clubs’ success stories, challenges, innovative ideas,
and feedback with the district team, regional leaders, and
Rotary headquarters.

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STRATEGIES
• Maintain oversight of the Public Image Committee, to
include (but not limited to) webmaster, newsletter editor
and publisher, social media resource contact
• Suggest and write, as appropriate, articles for newsletter
and website
• Direct development of PI committee goals
• Monitor postings for website
• Proof read monthly newsletter
(These responsibilities may vary by District)

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RESOURCES
• The Brand Center is the primary resource for all things
Rotary. Point your clubs to the large number of templates
available.
• Check to see that the clubs have updated their logo in
conformity with details on the Brand Center.
• Be aware that new campaign materials will be coming soon
for People of Action, which will release over the next 18
months.
• Prepare the clubs by advising them begin collecting their
action stories

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RESOURCES
• The Brand Center is the primary resource for all things
Rotary. Point your clubs to the large number of templates
available.
• Check to see that the clubs have updated their logo in
conformity with details on the Brand Center.
• Be aware that new campaign materials will be coming soon
for People of Action, which will release over the next 18
months.
• Prepare the clubs by advising them begin collecting their
action stories

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RESOURCES –PEOPLE OF ACTION
• The People of Action campaign aims to bring the Rotary
story to life for those who don’t know us, by showing
Rotarians as the people of action we are:
• Leaders who work together in communities to inspire,
transform, connect and celebrate what’s possible.
• This campaign also motivates, engages, and inspires
current and prospective members, as well as donors,
partners, and supporters.

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RESOURCES – PEOPLE OF ACTION

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RESOURCES – PEOPLE OF ACTION

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YOUR SUPPORT TEAM
• The Zone Public Image Team is available to
• Assist you
• Support you
• Advise you
• Answer your questions
• Provide you with Public Image materials
• Update you on Rotary policies and campaigns

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YOUR SUPPORT TEAM

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YOUR SUPPORT TEAM
The RPIC Team has set up a new website:
www.myrotarystory.org
On here you will find Zone information, blogs, Club &
District highlights, copies of forms/fliers for any Public
Image initiatives.
We invite you to gather the best images and projects from
your District and forward them to us for possible inclusion
in the site.

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YOUR SUPPORT TEAM

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YOUR SUPPORT TEAM

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QUESTIONS?
How can we help you now???