SlideShare a Scribd company logo
Facebook
Tips, Tricks, & Best Practices
• Introduction
• Understanding The Feed
• Housekeeping
• Do’s and Don’ts
• Content Ideas
• Getting Attention
2
Contents
Facebook is still holding out as the leading social platform user base with 2.23 billion monthly active users.
Holding the largest social media population of American adults on social media (68% of U.S. adults), it’s a no-
brainer to have a presence on the platform.
However, it’s worth noting the demographics on the platform have changed in recent years. In the last 3
years, Facebook’s American teen userbase has fallen to 50% of teens, from 71%. 35% of Facebook’s audience
is still under 25, but only about 7% of global users are 13-17. Conversely, the number of Americans 65+ on
the platform has doubled since 2012, to 41%.
Facebook can be complicated, but successfully managing a page becomes a lot easier thanks to simple
changes you can make in your content strategy. This guide will show you how to improve your Facebook
posts and go from “stressful” to “social.”
3
Introduction
*stats from Hootsuite
Facebook has been studying the way we interact with content in our feeds for years. Just like how our habits
and preferences online change overtime, Facebook changes the quality and quantity of content it displays in
the feed.
Prioritizing the types of content and fan interactions the current algorithm favors can help increase feed
impressions.
4
Understanding The Feed
5
What’s IN
• Facebook Live
• Native Video Content
• Using Link-Shares
• Facebook Reactions
• Posting News
• Tagging Other Relevant Pages
• Creating Event Pages
• Gif Sharing
What’s OUT
• Using photos for every post
• “Like-bait”
• Frequently circulated content
• Text status posts from pages
• Sales language
Understanding The Feed
• Posts receiving a lot of engagement
• Posts most relevant to each individual user
• Trending conversations
• Facebook Live
• Share-ability
• Informative posts
• Entertainment posts
• Videos posted natively
6
Understanding The Feed
What does the Facebook news feed favor?
Facebook Insights are a great way to track the performance of your Facebook page and will help you drive
strategic marketing decisions based on audience behavior
7
Analytics
Facebook Insights
• Add a smart link to your release in your About section for easy access
• Pin post with album release information to top of profile
• Use a profile picture with people in it – fans are more likely to pay attention to faces than logos
• Include new/recent release info in a cover photo/video – it’s prime real estate!
• Add a concert app (Bandsintown or Songkick) to make sure fans can always find tour dates without
digging through old posts.
8
Housekeeping
Clean up! Take simple steps to improve your Facebook presence and make your page more effective
IS THIS CONTENT…
ü Relevant to my page
ü Timely?
ü From a trusted source or safe website?
ü Interesting enough for others to share?
9
Do’s and Don’ts
Before making a post on Facebook, ask these questions:
If you answer yes to all of those questions,
you’re ready to post!
The following slides have tips
for making your updates as
engaging as possible.
10
DO:
• Tag other pages mentioned in your posts. If your
content is relevant to fans of the other pages,
Facebook may show your post in those fans’ feeds.
• Tag other artists, festival names, venues, retailers, and
websites/blogs/magazines related to your post.
Do’s and Don’ts
Tagging
DON’T:
• Introduce unrelated tags to try to reach other pages’
fans. Spam tactics won’t work here, as Facebook’s
algorithm is looking solely for relevant content to
share.
*image via BalconyTV
11
DO:
• Use link-shares. Facebook’s focus on making the feed a better
news source for users means their algorithm favors links
• Use the link format when premiering with media partners
Do’s and Don’ts
Link-Sharing
DON’T:
• Delete link-share info and use a text URL. Keep the
automatically populated info
• Post a bare link or photo with a link in the caption. Rich link
posts are clicked on at twice the rate of captions and plain links *via pronoun
12
DO:
• Share important news across multiple
platforms. Some people like Twitter, while
others prefer to check Instagram. Having
info on every platform extends your reach
and keeps you from missing fans.
Do’s and Don’ts
Content sharing
DON’T:
• Sync all your services together to post from
one source. Social networks don’t all
communicate the same way. Prevent broken
tags, poor formatting, and useless links by
taking a minute to make separate posts.
*via Snarky Puppy
*via Snarky Puppy
13
DO:
• Post about individual shows
• Tag the venue to increase your reach
Do’s and Don’ts
Event Sharing
DON’T:
• Share show posts with everyone. Instead, geotarget
fans by city or state to make sure your audience only
sees content that’s relevant to them. Geotargeting will
let you be more specific with your copy and avoid
clutter.
*via My Brightest Diamond
14
DO:
• Join or create conversations by tracking trending
topics and using relevant hashtags
Do’s and Don’ts
Joining Hashtag Conversations
*image via Snarky Puppy
DON’T:
• Go overboard on the hashtags. Limit it to one per
post and only use hashtags that are relevant, like
an album title used throughout your marketing
campaign or a common hashtag like #tbt
15
DO:
• Use the “reply” feature to answer fans within 24 hours. It is
important to connect with fans to develop and keep a strong
fan base.
Do’s and Don’ts
Interacting with fans
DON’T:
• Use Facebook like Twitter. Spread posts out and have distinct
purposes for making them. Contain conversations with fans to
the comments section of a post.
*image via RJD2
16
DO:
• Use Facebook’s crossposting video to reach
new, relevant audiences. This makes it possible
to use the same video in a new post and see
aggregated insights for posts across all pages
Do’s and Don’ts
Crossposting Video
DON’T:
• Rely on an outside video link to have a high audience reach.
Facebook seems to favor native videos over outside videos. To
bring fans to a page such as YouTube, share a 30 second teaser
natively with the link to the full video in the description.
*image via adweek
17
DO:
• Replace retail/sales posts with videos
• Go live on Facebook with a buy link to the album
in the description. Start a conversation around
the record, sharing fun facts, inspiration behind
the music, answering fan questions, etc.
Do’s and Don’ts
Retail Posts
DON’T:
• Simply tell fans to go buy your record with text
and a link to the retailer. Facebook has de-
emphasized the sales language-y post, so these
posts are appearing less in the Newsfeed *image via Michael Bolton
18
DO:
• Share videos that are HD and use text. This has
been shown to grab Facebook users attention
and encourage engagement.
Do’s and Don’ts
Videos
DON’T:
• Rely on a video’s audio to engage fans. Videos
uploaded to Facebook can auto-play without
sound.
*image via Run The Jewels
19
DO:
• Ensure that websites can share to Facebook well
• Use proper Open Graph Tags: FB Tags Best Practices
• Share links to premiers rather than caption photos
• Allows for beautiful, full-image posts
• Optimize images on your site: FB Image Best Practices
• Ensure a full-size shared image
• Preview your shares with the Debug Tool
Do’s and Don’ts
Websites
DON’T:
• Post content without optimizing it for the
platforms you’re sharing it on. Great looking
content will be more engaging and ultimately
be more share-able
20
DO:
• Create Facebook event pages for important events
• Fans will be alerted when there is an event near
them and again as a reminder when the date gets
closer
• Fans can also see which of their friends are going
as well as invite friends that may be interested
• Now, fans can even buy tickets and get reminders
through a well-crafted Event Page
Do’s and Don’ts
Event Pages
*image via Valley Maker
Developing content for Facebook can be a struggle for artists
and their teams. We have suggestions to better plan and
prepare for your Facebook posts.
21
Content Ideas
Adhering to a rough content schedule keeps your options from becoming overwhelming.
22
Content Ideas
Make a schedule
M T W R F S Su
Fans want to know you. With that in mind, posting to Facebook can be as easy as:
• Photos of gear backstage at a show
• A cross-posted Instagram video from the van/bus
• A funny GIF
• A link to a favorite song or video with a little background on why it’s important/influential
Still stuck? The next slides list different posting options.
23
Content Ideas
Never doubt that you’re interesting
24
• Album / single art
• Video stills
• Merch
• Venue during soundcheck
• Backstage
• Gear
• Screenshots of tracking
• Crowd at a show – encourage
fans to tag themselves!
• Short announcements
• Album Trailer
• Music Video Teasers
• Answers to fan questions
• Backstage tours
• Studio tours
• Acoustic versions of songs
• In-feed Track Stream
• Themed playlists; setlists,
riding in the van, songs that
inspired the new album etc.
• Recorded greeting / update
Content Ideas
Photos / Images Audio Video
25
• Schedule videos to automate your content calendar
• When video is uploaded click the arrow
next to “Publish” and choose “Schedule
Post” from there you can select the date
and the time.
• Set expiration date
• If an expiration date is necessary for your
video, once the video has expired it will no
longer be available on your timeline or
anywhere else. This feature may come in
handy when there are licensing restrictions.
Content Ideas
Uploading Facebook Video
Facebook videos automatically play on users’
Newsfeed without sound. Adding captions will help
capture fans attention even when the sound is not
turned on.
26
Content Ideas
Add captions to Facebook video
On computers, users can choose to turn captions
on by clicking “CC” at the bottom right corner.
Mobile Facebook video users will automatically
have captions if the device is on mute.
Find your video library under “Publishing Tools” at the top of the artist page. This is where you can manage
and edit all videos.
27
Content Ideas
Managing Your Facebook Videos
28
Facebook Live is a unique feature that can help artists directly connect with fans. Fans are able to watch and interact with real-time video that will
broadcast through your Facebook profile. Ways to utilize this feature:
Content Ideas
Facebook Live
*via Facebook
*via Facebook
BEHIND THE SCENES
Take fans backstage at a show,
into the studio with you, or
to a music video shoot.
FAN Q&A
Invite your audience to ask you
anything for an hour and watch
the comments roll in!
LISTENING PARTY
Host a virtual party for your
new album release. Answer fan
questions while they hear the new
music for the first time.
LIP SYNC LIVE
Promote tracks in a fun way
by using the “Lip Sync” feature.
Some tracks will even auto-display
the lyrics as you “sing” along.
29
• Watch Party is a co-watching experience that allows fans to see pre-recorded videos together at once. Think of it as Facebook
Live, with any pre-recorded video of your choice: music videos, interviews, etc.
Content Ideas
Watch Party
*Images via Facebook
SCHEDULE
Schedule a Watch Party,
so fans know exactly when to join.
LIVE COMMENTATING
Slowly rolling out, allowing
a host to go Live within
a Watch Party.
LIVE CHAT
So your community can
discuss what they’re watching.
30
• Have a brand new piece of video content coming? For new music videos, big announcements, and never-
before-seen footage, consider Premieres, where pre-recorded video functions as a scheduled Live stream.
Content Ideas
Premieres
*Image via AdWeek
SCHEDULE
Follow the process for posting any video,
but after clicking “Publish,” select the
“Premiere” option & select a date / time
(up to 1 week in advance).
ANNOUNCE
A Premiere announcement will
automatically appear on your Page,
where fans can request a
reminder to tune in.
DURING
During the Premiere, fans can
like, comment, and share in real time.
AFTER
Post-premiere, the video appears
like a regular video post on your Page.
31
• Similar to Instagram and Snapchat, Facebook is pushing
user-generated content with Stories. This is a great way
to connect on a more personal, casual level with fans.
HOW TO
1. Open Facebook’s mobile app
2. At the top of the timeline press “create story”
3. Take a photo or video to share with fans
4. Edit with filters, location or use the Facebook lenses
feature for something a little more abstract
5. Tap the sticker icon to add music to Stories!
Content Ideas
Facebook Stories
*Image via @cutcopy
*Image via Facebook
32
• Custom frames allow fans to use your branding on their profile
pictures or in Facebook camera.
HOW TO
• Design a frame or choose elements of your frame to upload in
Frame Studio
• Arrange elements in the editor screen
• Select an owner of the frame (which page this frame will be
associated with)
• Create a name and schedule for the frame to go live for your
use as well as all of the followers on of the page
Content Ideas
Filters
*Images via Facebook
33
• The 360 feature on Facebook is perfect for sharing a
more immersive experience with your fans. While
you need a special set of cameras to record a 360
video, it is easy to share a photo:
• Take a panorama with an iOS or
Samsung Galaxy phone.
• Use an app like Street View or Google
Camera.
• Take a 360-degree photo with a 360
camera.
Content Ideas
360 Photos
*Images via Facebook
Fans will easily discover your 360 content with the 360 icon that appears over the image before interaction
34
Content Ideas
360 Photos
WHEN TO USE 360:
• Concerts or festivals
• While in the studio, alerting fans you are recording music
• At rehearsal
• Share your favorite spots on tour
Invite your audience into an interactive full-screen mobile-only experience through a Facebook Canvas.
35
Content Ideas
Canvas
HOW TO
1. Create your canvas through Publishing Tools.
2. Add photos, videos, buy links and tour
information for your fans to discover while
they swipe up, down, left and right through
the canvas.
Pinning content on your page helps posts get noticed and stay noticed. It will keep your post at the top of your
page for up to 7 days making it the first post fans will see.
36
Getting Attention
Pin important posts
*Image via Matt Stell
• Grab the attention of users coming to your Facebook profile quickly and keep their attention on the page
with the new video option for profile and cover photos.
• The video auto-plays without sound, so be sure the video gets the point across without sound.
37
Getting Attention
Banners and Profile Photo
*Image via Jorja Smith
38
• While posts don’t need to have a sales-y tone,
fans should be able to find products easily
• Facebook pages have the ability to add a shop
tab where you can add physcial products for
your customers to browse
• After you have set up a shop tab, you will be
able to tag products in posts by clicking this
icon:
Getting Attention
Shop Products
*Images via @henrygreenmusic
twitter.com/orchtweets facebook.com/theorchard linkedin.com/company/the-orchard
Thank You

More Related Content

What's hot

Digital Marketing Plan Template 10 2015
Digital Marketing Plan Template 10 2015 Digital Marketing Plan Template 10 2015
Digital Marketing Plan Template 10 2015
Andrew Mashman
 
Content marketing ppt
Content marketing pptContent marketing ppt
Content marketing ppt
RM83
 
How to Create the Perfect Social-Media Post
How to Create the Perfect Social-Media PostHow to Create the Perfect Social-Media Post
How to Create the Perfect Social-Media Post
Guy Kawasaki
 
Lead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to GuideLead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to Guide
SlideShare
 
Instagram Marketing Made Simple
Instagram Marketing Made SimpleInstagram Marketing Made Simple
Instagram Marketing Made Simple
MeetEdgar
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
Dan Berlin
 
Digital marketing overview
Digital marketing overviewDigital marketing overview
Digital marketing overview
Ashraf Ali
 
How To Increase Social Media Followers -SoftProdigy
How To Increase Social Media Followers  -SoftProdigyHow To Increase Social Media Followers  -SoftProdigy
How To Increase Social Media Followers -SoftProdigy
SoftProdigy - We know software!
 
Viral marketing - Antonin Parma
Viral marketing - Antonin ParmaViral marketing - Antonin Parma
Viral marketing - Antonin Parma
Antonín Parma
 
Social Media Marketing Strategy For Business Powerpoint Presentation Slide
Social Media Marketing Strategy For Business Powerpoint Presentation SlideSocial Media Marketing Strategy For Business Powerpoint Presentation Slide
Social Media Marketing Strategy For Business Powerpoint Presentation Slide
SlideTeam
 
Social Media & Marketing
Social Media & MarketingSocial Media & Marketing
Social Media & Marketing
Zest Online
 
TikTok Advertising Presentation
TikTok Advertising PresentationTikTok Advertising Presentation
TikTok Advertising Presentation
Matt Gilhooly
 
Content marketing for Real Estate
Content marketing for Real EstateContent marketing for Real Estate
Content marketing for Real Estate
Social Beat
 
Influencer Marketing’s Growth Rate In One Infographic
Influencer Marketing’s Growth Rate In One InfographicInfluencer Marketing’s Growth Rate In One Infographic
Influencer Marketing’s Growth Rate In One Infographic
Influencer Marketing Hub
 
Social Media Strategy for Tropical Smoothie Café
Social Media Strategy for Tropical Smoothie CaféSocial Media Strategy for Tropical Smoothie Café
Social Media Strategy for Tropical Smoothie Café
Nicole Vecchio
 
Digital Advertising Overview
Digital Advertising OverviewDigital Advertising Overview
Digital Advertising Overview
Dung Tri
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
Vanina Delobelle
 
Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023
Jomer Gregorio
 
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022
Jonny Ross
 
TikTok Marketing: The Next Biggest Social Media Platform
TikTok Marketing: The Next Biggest Social Media PlatformTikTok Marketing: The Next Biggest Social Media Platform
TikTok Marketing: The Next Biggest Social Media Platform
Melvyn Tan
 

What's hot (20)

Digital Marketing Plan Template 10 2015
Digital Marketing Plan Template 10 2015 Digital Marketing Plan Template 10 2015
Digital Marketing Plan Template 10 2015
 
Content marketing ppt
Content marketing pptContent marketing ppt
Content marketing ppt
 
How to Create the Perfect Social-Media Post
How to Create the Perfect Social-Media PostHow to Create the Perfect Social-Media Post
How to Create the Perfect Social-Media Post
 
Lead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to GuideLead Generation on SlideShare: A How-to Guide
Lead Generation on SlideShare: A How-to Guide
 
Instagram Marketing Made Simple
Instagram Marketing Made SimpleInstagram Marketing Made Simple
Instagram Marketing Made Simple
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
 
Digital marketing overview
Digital marketing overviewDigital marketing overview
Digital marketing overview
 
How To Increase Social Media Followers -SoftProdigy
How To Increase Social Media Followers  -SoftProdigyHow To Increase Social Media Followers  -SoftProdigy
How To Increase Social Media Followers -SoftProdigy
 
Viral marketing - Antonin Parma
Viral marketing - Antonin ParmaViral marketing - Antonin Parma
Viral marketing - Antonin Parma
 
Social Media Marketing Strategy For Business Powerpoint Presentation Slide
Social Media Marketing Strategy For Business Powerpoint Presentation SlideSocial Media Marketing Strategy For Business Powerpoint Presentation Slide
Social Media Marketing Strategy For Business Powerpoint Presentation Slide
 
Social Media & Marketing
Social Media & MarketingSocial Media & Marketing
Social Media & Marketing
 
TikTok Advertising Presentation
TikTok Advertising PresentationTikTok Advertising Presentation
TikTok Advertising Presentation
 
Content marketing for Real Estate
Content marketing for Real EstateContent marketing for Real Estate
Content marketing for Real Estate
 
Influencer Marketing’s Growth Rate In One Infographic
Influencer Marketing’s Growth Rate In One InfographicInfluencer Marketing’s Growth Rate In One Infographic
Influencer Marketing’s Growth Rate In One Infographic
 
Social Media Strategy for Tropical Smoothie Café
Social Media Strategy for Tropical Smoothie CaféSocial Media Strategy for Tropical Smoothie Café
Social Media Strategy for Tropical Smoothie Café
 
Digital Advertising Overview
Digital Advertising OverviewDigital Advertising Overview
Digital Advertising Overview
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023
 
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022
 
TikTok Marketing: The Next Biggest Social Media Platform
TikTok Marketing: The Next Biggest Social Media PlatformTikTok Marketing: The Next Biggest Social Media Platform
TikTok Marketing: The Next Biggest Social Media Platform
 

Similar to Facebook Best Practices 2019

Facebook Best Practices 2020
Facebook Best Practices 2020Facebook Best Practices 2020
Facebook Best Practices 2020
The Orchard
 
Facebook Best Practices 2018
Facebook Best Practices 2018Facebook Best Practices 2018
Facebook Best Practices 2018
The Orchard
 
Facebook Best Practices 2017
Facebook Best Practices 2017Facebook Best Practices 2017
Facebook Best Practices 2017
The Orchard
 
Facebook Best Practices 2023.pptx
Facebook Best Practices 2023.pptxFacebook Best Practices 2023.pptx
Facebook Best Practices 2023.pptx
The Orchard
 
Facebook Best Practices 2022
Facebook Best Practices 2022Facebook Best Practices 2022
Facebook Best Practices 2022
The Orchard
 
New Hope for Kids Facebook workshop March 7 2013
New Hope for Kids Facebook workshop March 7 2013New Hope for Kids Facebook workshop March 7 2013
New Hope for Kids Facebook workshop March 7 2013
Penney Fox
 
Doing More with Less: 5 Social Media Tips
Doing More with Less: 5 Social Media TipsDoing More with Less: 5 Social Media Tips
Doing More with Less: 5 Social Media Tips
Bruce Floyd
 
Facebook and your business
Facebook and your businessFacebook and your business
Facebook and your business
Sayali Mahadik
 
Using Social Media As A Powerful Business Tool
Using Social Media As A Powerful Business ToolUsing Social Media As A Powerful Business Tool
Using Social Media As A Powerful Business Tool
EXHIB-IT!
 
Using Facebook To Promote Your Food-related Business
Using Facebook To Promote Your Food-related BusinessUsing Facebook To Promote Your Food-related Business
Using Facebook To Promote Your Food-related Business
Sarah Page
 
Using Facebook To Promote Your Business
Using Facebook To Promote Your BusinessUsing Facebook To Promote Your Business
Using Facebook To Promote Your Business
Sarah Page
 
Using Facebook To Promote Your Destination
Using Facebook To Promote Your DestinationUsing Facebook To Promote Your Destination
Using Facebook To Promote Your Destination
Sarah Page
 
Social Media for Writers - 3-Step Plan
Social Media for Writers - 3-Step PlanSocial Media for Writers - 3-Step Plan
Social Media for Writers - 3-Step Plan
Karen Kefauver
 
Facebook Presentation
Facebook PresentationFacebook Presentation
Facebook Presentation
ethanparker61
 
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social PlatformsFacebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
TwoBees: Digital Media Training & Consultancy
 
Arts barge presentation group 4
Arts barge presentation group 4Arts barge presentation group 4
Arts barge presentation group 4
meganomearaa
 
Organic marketing - Facebook
Organic marketing - FacebookOrganic marketing - Facebook
Organic marketing - Facebook
Niraj Bagade
 
Social Media Integration
Social Media IntegrationSocial Media Integration
Social Media Integration
Joni and Friends
 
Social Media Marketing: Facebook Edgerank
Social Media Marketing: Facebook EdgerankSocial Media Marketing: Facebook Edgerank
Social Media Marketing: Facebook Edgerank
Hook SEO
 
Social media marketing for business
Social media marketing for businessSocial media marketing for business
Social media marketing for business
Malcolm York
 

Similar to Facebook Best Practices 2019 (20)

Facebook Best Practices 2020
Facebook Best Practices 2020Facebook Best Practices 2020
Facebook Best Practices 2020
 
Facebook Best Practices 2018
Facebook Best Practices 2018Facebook Best Practices 2018
Facebook Best Practices 2018
 
Facebook Best Practices 2017
Facebook Best Practices 2017Facebook Best Practices 2017
Facebook Best Practices 2017
 
Facebook Best Practices 2023.pptx
Facebook Best Practices 2023.pptxFacebook Best Practices 2023.pptx
Facebook Best Practices 2023.pptx
 
Facebook Best Practices 2022
Facebook Best Practices 2022Facebook Best Practices 2022
Facebook Best Practices 2022
 
New Hope for Kids Facebook workshop March 7 2013
New Hope for Kids Facebook workshop March 7 2013New Hope for Kids Facebook workshop March 7 2013
New Hope for Kids Facebook workshop March 7 2013
 
Doing More with Less: 5 Social Media Tips
Doing More with Less: 5 Social Media TipsDoing More with Less: 5 Social Media Tips
Doing More with Less: 5 Social Media Tips
 
Facebook and your business
Facebook and your businessFacebook and your business
Facebook and your business
 
Using Social Media As A Powerful Business Tool
Using Social Media As A Powerful Business ToolUsing Social Media As A Powerful Business Tool
Using Social Media As A Powerful Business Tool
 
Using Facebook To Promote Your Food-related Business
Using Facebook To Promote Your Food-related BusinessUsing Facebook To Promote Your Food-related Business
Using Facebook To Promote Your Food-related Business
 
Using Facebook To Promote Your Business
Using Facebook To Promote Your BusinessUsing Facebook To Promote Your Business
Using Facebook To Promote Your Business
 
Using Facebook To Promote Your Destination
Using Facebook To Promote Your DestinationUsing Facebook To Promote Your Destination
Using Facebook To Promote Your Destination
 
Social Media for Writers - 3-Step Plan
Social Media for Writers - 3-Step PlanSocial Media for Writers - 3-Step Plan
Social Media for Writers - 3-Step Plan
 
Facebook Presentation
Facebook PresentationFacebook Presentation
Facebook Presentation
 
Facebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social PlatformsFacebook, Google Plus and Emerging Social Platforms
Facebook, Google Plus and Emerging Social Platforms
 
Arts barge presentation group 4
Arts barge presentation group 4Arts barge presentation group 4
Arts barge presentation group 4
 
Organic marketing - Facebook
Organic marketing - FacebookOrganic marketing - Facebook
Organic marketing - Facebook
 
Social Media Integration
Social Media IntegrationSocial Media Integration
Social Media Integration
 
Social Media Marketing: Facebook Edgerank
Social Media Marketing: Facebook EdgerankSocial Media Marketing: Facebook Edgerank
Social Media Marketing: Facebook Edgerank
 
Social media marketing for business
Social media marketing for businessSocial media marketing for business
Social media marketing for business
 

More from The Orchard

Twitter Best Practices 2023.pdf
Twitter Best Practices 2023.pdfTwitter Best Practices 2023.pdf
Twitter Best Practices 2023.pdf
The Orchard
 
Instagram Best Practices 2023.pptx
Instagram Best Practices 2023.pptxInstagram Best Practices 2023.pptx
Instagram Best Practices 2023.pptx
The Orchard
 
Snapchat Best Practice 2023.pptx
Snapchat Best Practice 2023.pptxSnapchat Best Practice 2023.pptx
Snapchat Best Practice 2023.pptx
The Orchard
 
2023 YouTube Best Practices
2023 YouTube Best Practices2023 YouTube Best Practices
2023 YouTube Best Practices
The Orchard
 
YouTube Best Practices 2022
YouTube Best Practices 2022YouTube Best Practices 2022
YouTube Best Practices 2022
The Orchard
 
Twitter 2021 Best Practices
Twitter 2021 Best PracticesTwitter 2021 Best Practices
Twitter 2021 Best Practices
The Orchard
 
Instagram Best Practices 2021
Instagram Best Practices 2021 Instagram Best Practices 2021
Instagram Best Practices 2021
The Orchard
 
The Orchard YouTube Best Practices 2021
The Orchard YouTube Best Practices 2021The Orchard YouTube Best Practices 2021
The Orchard YouTube Best Practices 2021
The Orchard
 
TikTok Best Practices 2020
TikTok Best Practices 2020TikTok Best Practices 2020
TikTok Best Practices 2020
The Orchard
 
YouTube 2020 Best Practices
YouTube 2020 Best Practices YouTube 2020 Best Practices
YouTube 2020 Best Practices
The Orchard
 
Instagram best practices 2020
Instagram best practices 2020Instagram best practices 2020
Instagram best practices 2020
The Orchard
 
Twitter Best Practices 2020
Twitter Best Practices 2020Twitter Best Practices 2020
Twitter Best Practices 2020
The Orchard
 
Snapchat Best Practices 2020
Snapchat Best Practices 2020Snapchat Best Practices 2020
Snapchat Best Practices 2020
The Orchard
 
Instagram best practices 2019
Instagram best practices 2019Instagram best practices 2019
Instagram best practices 2019
The Orchard
 
Snapchat Best Practices 2019
Snapchat Best Practices 2019Snapchat Best Practices 2019
Snapchat Best Practices 2019
The Orchard
 
Twitter Best Practices 2019
Twitter Best Practices 2019 Twitter Best Practices 2019
Twitter Best Practices 2019
The Orchard
 
Snapchat Best Practices 2018
Snapchat Best Practices 2018Snapchat Best Practices 2018
Snapchat Best Practices 2018
The Orchard
 
Twitter Best Practices 2018
Twitter Best Practices 2018 Twitter Best Practices 2018
Twitter Best Practices 2018
The Orchard
 
Instagram Best Practices 2017
Instagram Best Practices 2017Instagram Best Practices 2017
Instagram Best Practices 2017
The Orchard
 
Twitter Best Practices 2017
Twitter Best Practices 2017Twitter Best Practices 2017
Twitter Best Practices 2017
The Orchard
 

More from The Orchard (20)

Twitter Best Practices 2023.pdf
Twitter Best Practices 2023.pdfTwitter Best Practices 2023.pdf
Twitter Best Practices 2023.pdf
 
Instagram Best Practices 2023.pptx
Instagram Best Practices 2023.pptxInstagram Best Practices 2023.pptx
Instagram Best Practices 2023.pptx
 
Snapchat Best Practice 2023.pptx
Snapchat Best Practice 2023.pptxSnapchat Best Practice 2023.pptx
Snapchat Best Practice 2023.pptx
 
2023 YouTube Best Practices
2023 YouTube Best Practices2023 YouTube Best Practices
2023 YouTube Best Practices
 
YouTube Best Practices 2022
YouTube Best Practices 2022YouTube Best Practices 2022
YouTube Best Practices 2022
 
Twitter 2021 Best Practices
Twitter 2021 Best PracticesTwitter 2021 Best Practices
Twitter 2021 Best Practices
 
Instagram Best Practices 2021
Instagram Best Practices 2021 Instagram Best Practices 2021
Instagram Best Practices 2021
 
The Orchard YouTube Best Practices 2021
The Orchard YouTube Best Practices 2021The Orchard YouTube Best Practices 2021
The Orchard YouTube Best Practices 2021
 
TikTok Best Practices 2020
TikTok Best Practices 2020TikTok Best Practices 2020
TikTok Best Practices 2020
 
YouTube 2020 Best Practices
YouTube 2020 Best Practices YouTube 2020 Best Practices
YouTube 2020 Best Practices
 
Instagram best practices 2020
Instagram best practices 2020Instagram best practices 2020
Instagram best practices 2020
 
Twitter Best Practices 2020
Twitter Best Practices 2020Twitter Best Practices 2020
Twitter Best Practices 2020
 
Snapchat Best Practices 2020
Snapchat Best Practices 2020Snapchat Best Practices 2020
Snapchat Best Practices 2020
 
Instagram best practices 2019
Instagram best practices 2019Instagram best practices 2019
Instagram best practices 2019
 
Snapchat Best Practices 2019
Snapchat Best Practices 2019Snapchat Best Practices 2019
Snapchat Best Practices 2019
 
Twitter Best Practices 2019
Twitter Best Practices 2019 Twitter Best Practices 2019
Twitter Best Practices 2019
 
Snapchat Best Practices 2018
Snapchat Best Practices 2018Snapchat Best Practices 2018
Snapchat Best Practices 2018
 
Twitter Best Practices 2018
Twitter Best Practices 2018 Twitter Best Practices 2018
Twitter Best Practices 2018
 
Instagram Best Practices 2017
Instagram Best Practices 2017Instagram Best Practices 2017
Instagram Best Practices 2017
 
Twitter Best Practices 2017
Twitter Best Practices 2017Twitter Best Practices 2017
Twitter Best Practices 2017
 

Recently uploaded

Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
InstBlast Marketing
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
5ys5mvlp
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
Blue Atlas Marketing
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Lauren Polinsky
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
elizabethella096
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Veronika Höller
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Navah Hopkins
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
HighViz PR
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
SimpleMoneyMaker
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
Shuntaro Kogame
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Omnama Fashions
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
Ed Shimp
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu

Recently uploaded (20)

Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
 
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
 
Advanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for MarketersAdvanced Storytelling Concepts for Marketers
Advanced Storytelling Concepts for Marketers
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 

Facebook Best Practices 2019

  • 1. Facebook Tips, Tricks, & Best Practices
  • 2. • Introduction • Understanding The Feed • Housekeeping • Do’s and Don’ts • Content Ideas • Getting Attention 2 Contents
  • 3. Facebook is still holding out as the leading social platform user base with 2.23 billion monthly active users. Holding the largest social media population of American adults on social media (68% of U.S. adults), it’s a no- brainer to have a presence on the platform. However, it’s worth noting the demographics on the platform have changed in recent years. In the last 3 years, Facebook’s American teen userbase has fallen to 50% of teens, from 71%. 35% of Facebook’s audience is still under 25, but only about 7% of global users are 13-17. Conversely, the number of Americans 65+ on the platform has doubled since 2012, to 41%. Facebook can be complicated, but successfully managing a page becomes a lot easier thanks to simple changes you can make in your content strategy. This guide will show you how to improve your Facebook posts and go from “stressful” to “social.” 3 Introduction *stats from Hootsuite
  • 4. Facebook has been studying the way we interact with content in our feeds for years. Just like how our habits and preferences online change overtime, Facebook changes the quality and quantity of content it displays in the feed. Prioritizing the types of content and fan interactions the current algorithm favors can help increase feed impressions. 4 Understanding The Feed
  • 5. 5 What’s IN • Facebook Live • Native Video Content • Using Link-Shares • Facebook Reactions • Posting News • Tagging Other Relevant Pages • Creating Event Pages • Gif Sharing What’s OUT • Using photos for every post • “Like-bait” • Frequently circulated content • Text status posts from pages • Sales language Understanding The Feed
  • 6. • Posts receiving a lot of engagement • Posts most relevant to each individual user • Trending conversations • Facebook Live • Share-ability • Informative posts • Entertainment posts • Videos posted natively 6 Understanding The Feed What does the Facebook news feed favor?
  • 7. Facebook Insights are a great way to track the performance of your Facebook page and will help you drive strategic marketing decisions based on audience behavior 7 Analytics Facebook Insights
  • 8. • Add a smart link to your release in your About section for easy access • Pin post with album release information to top of profile • Use a profile picture with people in it – fans are more likely to pay attention to faces than logos • Include new/recent release info in a cover photo/video – it’s prime real estate! • Add a concert app (Bandsintown or Songkick) to make sure fans can always find tour dates without digging through old posts. 8 Housekeeping Clean up! Take simple steps to improve your Facebook presence and make your page more effective
  • 9. IS THIS CONTENT… ü Relevant to my page ü Timely? ü From a trusted source or safe website? ü Interesting enough for others to share? 9 Do’s and Don’ts Before making a post on Facebook, ask these questions: If you answer yes to all of those questions, you’re ready to post! The following slides have tips for making your updates as engaging as possible.
  • 10. 10 DO: • Tag other pages mentioned in your posts. If your content is relevant to fans of the other pages, Facebook may show your post in those fans’ feeds. • Tag other artists, festival names, venues, retailers, and websites/blogs/magazines related to your post. Do’s and Don’ts Tagging DON’T: • Introduce unrelated tags to try to reach other pages’ fans. Spam tactics won’t work here, as Facebook’s algorithm is looking solely for relevant content to share. *image via BalconyTV
  • 11. 11 DO: • Use link-shares. Facebook’s focus on making the feed a better news source for users means their algorithm favors links • Use the link format when premiering with media partners Do’s and Don’ts Link-Sharing DON’T: • Delete link-share info and use a text URL. Keep the automatically populated info • Post a bare link or photo with a link in the caption. Rich link posts are clicked on at twice the rate of captions and plain links *via pronoun
  • 12. 12 DO: • Share important news across multiple platforms. Some people like Twitter, while others prefer to check Instagram. Having info on every platform extends your reach and keeps you from missing fans. Do’s and Don’ts Content sharing DON’T: • Sync all your services together to post from one source. Social networks don’t all communicate the same way. Prevent broken tags, poor formatting, and useless links by taking a minute to make separate posts. *via Snarky Puppy *via Snarky Puppy
  • 13. 13 DO: • Post about individual shows • Tag the venue to increase your reach Do’s and Don’ts Event Sharing DON’T: • Share show posts with everyone. Instead, geotarget fans by city or state to make sure your audience only sees content that’s relevant to them. Geotargeting will let you be more specific with your copy and avoid clutter. *via My Brightest Diamond
  • 14. 14 DO: • Join or create conversations by tracking trending topics and using relevant hashtags Do’s and Don’ts Joining Hashtag Conversations *image via Snarky Puppy DON’T: • Go overboard on the hashtags. Limit it to one per post and only use hashtags that are relevant, like an album title used throughout your marketing campaign or a common hashtag like #tbt
  • 15. 15 DO: • Use the “reply” feature to answer fans within 24 hours. It is important to connect with fans to develop and keep a strong fan base. Do’s and Don’ts Interacting with fans DON’T: • Use Facebook like Twitter. Spread posts out and have distinct purposes for making them. Contain conversations with fans to the comments section of a post. *image via RJD2
  • 16. 16 DO: • Use Facebook’s crossposting video to reach new, relevant audiences. This makes it possible to use the same video in a new post and see aggregated insights for posts across all pages Do’s and Don’ts Crossposting Video DON’T: • Rely on an outside video link to have a high audience reach. Facebook seems to favor native videos over outside videos. To bring fans to a page such as YouTube, share a 30 second teaser natively with the link to the full video in the description. *image via adweek
  • 17. 17 DO: • Replace retail/sales posts with videos • Go live on Facebook with a buy link to the album in the description. Start a conversation around the record, sharing fun facts, inspiration behind the music, answering fan questions, etc. Do’s and Don’ts Retail Posts DON’T: • Simply tell fans to go buy your record with text and a link to the retailer. Facebook has de- emphasized the sales language-y post, so these posts are appearing less in the Newsfeed *image via Michael Bolton
  • 18. 18 DO: • Share videos that are HD and use text. This has been shown to grab Facebook users attention and encourage engagement. Do’s and Don’ts Videos DON’T: • Rely on a video’s audio to engage fans. Videos uploaded to Facebook can auto-play without sound. *image via Run The Jewels
  • 19. 19 DO: • Ensure that websites can share to Facebook well • Use proper Open Graph Tags: FB Tags Best Practices • Share links to premiers rather than caption photos • Allows for beautiful, full-image posts • Optimize images on your site: FB Image Best Practices • Ensure a full-size shared image • Preview your shares with the Debug Tool Do’s and Don’ts Websites DON’T: • Post content without optimizing it for the platforms you’re sharing it on. Great looking content will be more engaging and ultimately be more share-able
  • 20. 20 DO: • Create Facebook event pages for important events • Fans will be alerted when there is an event near them and again as a reminder when the date gets closer • Fans can also see which of their friends are going as well as invite friends that may be interested • Now, fans can even buy tickets and get reminders through a well-crafted Event Page Do’s and Don’ts Event Pages *image via Valley Maker
  • 21. Developing content for Facebook can be a struggle for artists and their teams. We have suggestions to better plan and prepare for your Facebook posts. 21 Content Ideas
  • 22. Adhering to a rough content schedule keeps your options from becoming overwhelming. 22 Content Ideas Make a schedule M T W R F S Su
  • 23. Fans want to know you. With that in mind, posting to Facebook can be as easy as: • Photos of gear backstage at a show • A cross-posted Instagram video from the van/bus • A funny GIF • A link to a favorite song or video with a little background on why it’s important/influential Still stuck? The next slides list different posting options. 23 Content Ideas Never doubt that you’re interesting
  • 24. 24 • Album / single art • Video stills • Merch • Venue during soundcheck • Backstage • Gear • Screenshots of tracking • Crowd at a show – encourage fans to tag themselves! • Short announcements • Album Trailer • Music Video Teasers • Answers to fan questions • Backstage tours • Studio tours • Acoustic versions of songs • In-feed Track Stream • Themed playlists; setlists, riding in the van, songs that inspired the new album etc. • Recorded greeting / update Content Ideas Photos / Images Audio Video
  • 25. 25 • Schedule videos to automate your content calendar • When video is uploaded click the arrow next to “Publish” and choose “Schedule Post” from there you can select the date and the time. • Set expiration date • If an expiration date is necessary for your video, once the video has expired it will no longer be available on your timeline or anywhere else. This feature may come in handy when there are licensing restrictions. Content Ideas Uploading Facebook Video
  • 26. Facebook videos automatically play on users’ Newsfeed without sound. Adding captions will help capture fans attention even when the sound is not turned on. 26 Content Ideas Add captions to Facebook video On computers, users can choose to turn captions on by clicking “CC” at the bottom right corner. Mobile Facebook video users will automatically have captions if the device is on mute.
  • 27. Find your video library under “Publishing Tools” at the top of the artist page. This is where you can manage and edit all videos. 27 Content Ideas Managing Your Facebook Videos
  • 28. 28 Facebook Live is a unique feature that can help artists directly connect with fans. Fans are able to watch and interact with real-time video that will broadcast through your Facebook profile. Ways to utilize this feature: Content Ideas Facebook Live *via Facebook *via Facebook BEHIND THE SCENES Take fans backstage at a show, into the studio with you, or to a music video shoot. FAN Q&A Invite your audience to ask you anything for an hour and watch the comments roll in! LISTENING PARTY Host a virtual party for your new album release. Answer fan questions while they hear the new music for the first time. LIP SYNC LIVE Promote tracks in a fun way by using the “Lip Sync” feature. Some tracks will even auto-display the lyrics as you “sing” along.
  • 29. 29 • Watch Party is a co-watching experience that allows fans to see pre-recorded videos together at once. Think of it as Facebook Live, with any pre-recorded video of your choice: music videos, interviews, etc. Content Ideas Watch Party *Images via Facebook SCHEDULE Schedule a Watch Party, so fans know exactly when to join. LIVE COMMENTATING Slowly rolling out, allowing a host to go Live within a Watch Party. LIVE CHAT So your community can discuss what they’re watching.
  • 30. 30 • Have a brand new piece of video content coming? For new music videos, big announcements, and never- before-seen footage, consider Premieres, where pre-recorded video functions as a scheduled Live stream. Content Ideas Premieres *Image via AdWeek SCHEDULE Follow the process for posting any video, but after clicking “Publish,” select the “Premiere” option & select a date / time (up to 1 week in advance). ANNOUNCE A Premiere announcement will automatically appear on your Page, where fans can request a reminder to tune in. DURING During the Premiere, fans can like, comment, and share in real time. AFTER Post-premiere, the video appears like a regular video post on your Page.
  • 31. 31 • Similar to Instagram and Snapchat, Facebook is pushing user-generated content with Stories. This is a great way to connect on a more personal, casual level with fans. HOW TO 1. Open Facebook’s mobile app 2. At the top of the timeline press “create story” 3. Take a photo or video to share with fans 4. Edit with filters, location or use the Facebook lenses feature for something a little more abstract 5. Tap the sticker icon to add music to Stories! Content Ideas Facebook Stories *Image via @cutcopy *Image via Facebook
  • 32. 32 • Custom frames allow fans to use your branding on their profile pictures or in Facebook camera. HOW TO • Design a frame or choose elements of your frame to upload in Frame Studio • Arrange elements in the editor screen • Select an owner of the frame (which page this frame will be associated with) • Create a name and schedule for the frame to go live for your use as well as all of the followers on of the page Content Ideas Filters *Images via Facebook
  • 33. 33 • The 360 feature on Facebook is perfect for sharing a more immersive experience with your fans. While you need a special set of cameras to record a 360 video, it is easy to share a photo: • Take a panorama with an iOS or Samsung Galaxy phone. • Use an app like Street View or Google Camera. • Take a 360-degree photo with a 360 camera. Content Ideas 360 Photos *Images via Facebook
  • 34. Fans will easily discover your 360 content with the 360 icon that appears over the image before interaction 34 Content Ideas 360 Photos WHEN TO USE 360: • Concerts or festivals • While in the studio, alerting fans you are recording music • At rehearsal • Share your favorite spots on tour
  • 35. Invite your audience into an interactive full-screen mobile-only experience through a Facebook Canvas. 35 Content Ideas Canvas HOW TO 1. Create your canvas through Publishing Tools. 2. Add photos, videos, buy links and tour information for your fans to discover while they swipe up, down, left and right through the canvas.
  • 36. Pinning content on your page helps posts get noticed and stay noticed. It will keep your post at the top of your page for up to 7 days making it the first post fans will see. 36 Getting Attention Pin important posts *Image via Matt Stell
  • 37. • Grab the attention of users coming to your Facebook profile quickly and keep their attention on the page with the new video option for profile and cover photos. • The video auto-plays without sound, so be sure the video gets the point across without sound. 37 Getting Attention Banners and Profile Photo *Image via Jorja Smith
  • 38. 38 • While posts don’t need to have a sales-y tone, fans should be able to find products easily • Facebook pages have the ability to add a shop tab where you can add physcial products for your customers to browse • After you have set up a shop tab, you will be able to tag products in posts by clicking this icon: Getting Attention Shop Products *Images via @henrygreenmusic