This document outlines a webinar presented by Rae Stonehouse on using social media effectively for Toastmasters membership building. During the webinar, participants explored how marketing, advertising, and public relations relate to the VP of Public Relations role. They also identified traditional membership marketing methods and discussed club branding strategies. Finally, the webinar covered how to maximize effectiveness of social media platforms like Facebook, Twitter, LinkedIn, YouTube, and Instagram for Toastmasters membership growth.
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Establishing YOUR Brand Through Social MediaDonna Duffy
The business landscape has changed and today's businesswoman has to stay on the cutting edge when it comes to social media marketing. Your presence and pertinence have to precede profit. The changes in the digital marketplace happen at warp speed and as we run our businesses and do our jobs, we find it hard to keep up.
During this information-packed presentation, you’ll learn more about enhancing the use of social media to grow your professional brand or your business brand through Facebook, Twitter, LinkedIN, Google +, YouTube, Pinterest and Instagram.
Recording: http://www.youtube.com/watch?v=FKOXlb8aE6U
You've probably heard of Twitter, but what is it exactly and how can your organization make use of it effectively?
This webinar discusses how Twitter can help you:
- Engage donors and potential donors
- Maintain relationships with supporters
- Keep up with best practices
- Gain/share advice in real-time
- Drive traffic to your website
- And much more!
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
Professional Networking with LinkedIn by Melissa McGinnisMelissa McGinnis
Learn how to use LinkedIn to connect B2B and B2C and how to develop business relationships through this powerful social media tool. Increase your exposure and sales. For more information about relationship marketing contact Melissa McGinnis, Marketing Chameleon, www.marketingchameleon.com
Effectively Market Your Events and Your CommunitySarah Page
Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".
A introduction to using Twitter for professional development or growing a business. Learn the difference between Facebook and Twitter, basic terminology, what to consider when creating a Tweet, and how you can use Twitter to research competitors and your customers.
How We Manage It: A Q&A Interview With a Wildly Successful Community ManagerGet Satisfaction
A conversation with Yola's Community Support Manager, Monique Viljoen-Platts. Learn about her secret sauce for creating and growing a vibrant and successful customer support community on Get Satisfaction.
Slides from the Building a Social Media Plan workshop in Calgary & Edmonton, Alberta (November 2009).
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
2018 IPA NSW Symposium - Feedsy Social Media PresentationFeedsy
Australians are increasingly turning to social media to communicate and network, with June 29 2017 Sensis statistics revealing that 79% of us now have at least one social media profile, and 59% of us use daily.
You'll discover:
- How having a social media presence can benefit your business
- Making content relevant
- Which social media profile(s) are right for your business
- What you should expect from social media (and what you should not expect!)
- Techniques to manage and run your business' profiles
- Advertising 101 - how to get started with boosted posts
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Establishing YOUR Brand Through Social MediaDonna Duffy
The business landscape has changed and today's businesswoman has to stay on the cutting edge when it comes to social media marketing. Your presence and pertinence have to precede profit. The changes in the digital marketplace happen at warp speed and as we run our businesses and do our jobs, we find it hard to keep up.
During this information-packed presentation, you’ll learn more about enhancing the use of social media to grow your professional brand or your business brand through Facebook, Twitter, LinkedIN, Google +, YouTube, Pinterest and Instagram.
Recording: http://www.youtube.com/watch?v=FKOXlb8aE6U
You've probably heard of Twitter, but what is it exactly and how can your organization make use of it effectively?
This webinar discusses how Twitter can help you:
- Engage donors and potential donors
- Maintain relationships with supporters
- Keep up with best practices
- Gain/share advice in real-time
- Drive traffic to your website
- And much more!
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
Professional Networking with LinkedIn by Melissa McGinnisMelissa McGinnis
Learn how to use LinkedIn to connect B2B and B2C and how to develop business relationships through this powerful social media tool. Increase your exposure and sales. For more information about relationship marketing contact Melissa McGinnis, Marketing Chameleon, www.marketingchameleon.com
Effectively Market Your Events and Your CommunitySarah Page
Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".
A introduction to using Twitter for professional development or growing a business. Learn the difference between Facebook and Twitter, basic terminology, what to consider when creating a Tweet, and how you can use Twitter to research competitors and your customers.
How We Manage It: A Q&A Interview With a Wildly Successful Community ManagerGet Satisfaction
A conversation with Yola's Community Support Manager, Monique Viljoen-Platts. Learn about her secret sauce for creating and growing a vibrant and successful customer support community on Get Satisfaction.
Slides from the Building a Social Media Plan workshop in Calgary & Edmonton, Alberta (November 2009).
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
2018 IPA NSW Symposium - Feedsy Social Media PresentationFeedsy
Australians are increasingly turning to social media to communicate and network, with June 29 2017 Sensis statistics revealing that 79% of us now have at least one social media profile, and 59% of us use daily.
You'll discover:
- How having a social media presence can benefit your business
- Making content relevant
- Which social media profile(s) are right for your business
- What you should expect from social media (and what you should not expect!)
- Techniques to manage and run your business' profiles
- Advertising 101 - how to get started with boosted posts
Motivation PowerPoint PPT Content Modern SampleAndrew Schwartz
142 slides include: understanding needs vs. wants, factors for motivation, employee rewards, offering praise/recognition, types of motivation, job enrichment, the role of money and motivation, incentive programs, motivation ironies, boosting efficiency, 30 ways to motivate, Maslow's hierarchy, how to's and more.
Motivation is like an accelerator in a vehicle. A vehicle keeps moving at the pace decided by its accelerator. The moment accelerator is reduced, vehicle’s speed reduces and it may come to a standstill if there is no further acceleration. Alternatively, if brakes are applied, there will be an abrupt reduction in the speed of the vehicle and it may come to a standstill.
This is true to human beings as well. As long as they are motivated they keep working and producing extraordinary results. The moment there is a drop in their acceleration (motivation), results start diminishing. Of course, applying brakes (dissatisfaction/demotivation) certainly bring them to a halt. The only difference is that unlike a vehicle, human beings have different types of accelerator and brake.
Therefore, the book, Why My Horse Doesn't Drink' will help readers to identify the ways that may accelerate or slow down the speed of their team members. Chapter ‘How to motivate’ talks about the points that accelerate and chapter ‘How not to demotivate’ explains the factors that may work as brakes to performance. Thereby readers will be able to make best use of their vehicle (Team Members).
Motivation PowerPoint Slides include topics such as: understanding needs vs. wants, factors for motivation, employee rewards, offering praise/recognition, types of motivation, job enrichment, the role of money and motivation, incentive programs, motivation ironies, boosting efficiency, 30 ways to motivate, Maslow's hierarchy, how to's and more. Slides can easily be tailored to your specific needs (make handouts, create overheads and use them with an LCD projector) and are available for license. 100+ PowerPoint presentation content slides. Each slide includes slide transitions, clipart and animation. System & Software Requirements: IBM or MAC and PowerPoint 97 or higher. You may use this product over and over again. Royalty Free - Use Them Over and Over Again. Once purchased, download instructions will be sent to you via email. (PC and MAC Compatible).
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Social Media: Podcasting, Blogging and Social NetworkingDawn Yankeelov
This is an overview talk regarding the state of social media on Aug. 19, 2009 by Aspectx, delivered to guests of One Southern Indiana, and Indiana Small Business Development Centers.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
Alternatives to Facebook for your 2018 Digital MarketingChris Snider
10 tools to use in your social media and digital media marketing that are not Facebook (plus some tips for Facebook). This presentation was given by Chris Snider at an Ames PRAM Lunch and Learn on May 17, 2018.
Marketing Your Self-Published Book for Maximum Impact.docxRae Stonehouse
Are you an entrepreneur and have invaluable insights and expertise to share with the world?
Self-publishing allows you to amplify your voice and solidify your position as a thought leader. In Share What You Know: Writing and Self-Publishing for Entrepreneurs, Book Five in the Successful Self-Publisher Series, Author Rae A. Stonehouse delivers an empowering guide to help entrepreneurs write, publish, and market their own book.
Share What You Know: Writing and Self-Publishing for Entrepreneurs is packed with real-world case studies, fictional vignettes, and actionable advice. Follow the prescriptive steps to craft compelling stories that resonate.
The book provides a clear roadmap to successfully publish and powerfully promote your book. Take control of your narrative and make your voice heard. If you have insights to change lives, this guide will help you amplify your message and share what you know.
Unleash your expertise by writing and self-publishing!
No matter your industry or unique insights, “Share What You Know” will reveal the boundless potential of self-publishing for you. This comprehensive guide is packed with proven techniques to help you discover your genuine authorial voice, transform your ideas into a coherent structure, and fine-tune your manuscript with effective editing strategies. Delve into practical advice on creating attractive book designs, reaching vast audiences, and deploying marketing strategies that deliver results. This book goes beyond conventional advice, offering smart monetization.
Crafting a High-Quality Book Writing and Editing Tips.docxRae Stonehouse
Are you an entrepreneur and have invaluable insights and expertise to share with the world?
Self-publishing allows you to amplify your voice and solidify your position as a thought leader. In Share What You Know: Writing and Self-Publishing for Entrepreneurs, Book Five in the Successful Self-Publisher Series, Author Rae A. Stonehouse delivers an empowering guide to help entrepreneurs write, publish, and market their own book.
Share What You Know: Writing and Self-Publishing for Entrepreneurs is packed with real-world case studies, fictional vignettes, and actionable advice. Follow the prescriptive steps to craft compelling stories that resonate.
The book provides a clear roadmap to successfully publish and powerfully promote your book. Take control of your narrative and make your voice heard. If you have insights to change lives, this guide will help you amplify your message and share what you know.
Unleash your expertise by writing and self-publishing!
No matter your industry or unique insights, “Share What You Know” will reveal the boundless potential of self-publishing for you. This comprehensive guide is packed with proven techniques to help you discover your genuine authorial voice, transform your ideas into a coherent structure, and fine-tune your manuscript with effective editing strategies. Delve into practical advice on creating attractive book designs, reaching vast audiences, and deploying marketing strategies that deliver results. This book goes beyond conventional advice, offering smart monetization.
Crafting Captivating Book Covers and Titles.docxRae Stonehouse
Are you an entrepreneur and have invaluable insights and expertise to share with the world?
Self-publishing allows you to amplify your voice and solidify your position as a thought leader. In Share What You Know: Writing and Self-Publishing for Entrepreneurs, Book Five in the Successful Self-Publisher Series, Author Rae A. Stonehouse delivers an empowering guide to help entrepreneurs write, publish, and market their own book.
Share What You Know: Writing and Self-Publishing for Entrepreneurs is packed with real-world case studies, fictional vignettes, and actionable advice. Follow the prescriptive steps to craft compelling stories that resonate.
The book provides a clear roadmap to successfully publish and powerfully promote your book. Take control of your narrative and make your voice heard. If you have insights to change lives, this guide will help you amplify your message and share what you know.
Unleash your expertise by writing and self-publishing!
No matter your industry or unique insights, “Share What You Know” will reveal the boundless potential of self-publishing for you. This comprehensive guide is packed with proven techniques to help you discover your genuine authorial voice, transform your ideas into a coherent structure, and fine-tune your manuscript with effective editing strategies. Delve into practical advice on creating attractive book designs, reaching vast audiences, and deploying marketing strategies that deliver results. This book goes beyond conventional advice, offering smart monetization.
Crafting a Compelling Self-Published Book to Support Your Goals.docxRae Stonehouse
Are you an entrepreneur and have invaluable insights and expertise to share with the world?
Self-publishing allows you to amplify your voice and solidify your position as a thought leader. In Share What You Know: Writing and Self-Publishing for Entrepreneurs, Book Five in the Successful Self-Publisher Series, Author Rae A. Stonehouse delivers an empowering guide to help entrepreneurs write, publish, and market their own book.
Share What You Know: Writing and Self-Publishing for Entrepreneurs is packed with real-world case studies, fictional vignettes, and actionable advice. Follow the prescriptive steps to craft compelling stories that resonate.
The book provides a clear roadmap to successfully publish and powerfully promote your book. Take control of your narrative and make your voice heard. If you have insights to change lives, this guide will help you amplify your message and share what you know.
Unleash your expertise by writing and self-publishing!
No matter your industry or unique insights, “Share What You Know” will reveal the boundless potential of self-publishing for you. This comprehensive guide is packed with proven techniques to help you discover your genuine authorial voice, transform your ideas into a coherent structure, and fine-tune your manuscript with effective editing strategies. Delve into practical advice on creating attractive book designs, reaching vast audiences, and deploying marketing strategies that deliver results. This book goes beyond conventional advice, offering smart monetization.
Choosing the Right Niche for Your Self-Published Book.docxRae Stonehouse
Are you an entrepreneur and have invaluable insights and expertise to share with the world?
Self-publishing allows you to amplify your voice and solidify your position as a thought leader. In Share What You Know: Writing and Self-Publishing for Entrepreneurs, Book Five in the Successful Self-Publisher Series, Author Rae A. Stonehouse delivers an empowering guide to help entrepreneurs write, publish, and market their own book.
Share What You Know: Writing and Self-Publishing for Entrepreneurs is packed with real-world case studies, fictional vignettes, and actionable advice. Follow the prescriptive steps to craft compelling stories that resonate.
The book provides a clear roadmap to successfully publish and powerfully promote your book. Take control of your narrative and make your voice heard. If you have insights to change lives, this guide will help you amplify your message and share what you know.
Unleash your expertise by writing and self-publishing!
No matter your industry or unique insights, “Share What You Know” will reveal the boundless potential of self-publishing for you. This comprehensive guide is packed with proven techniques to help you discover your genuine authorial voice, transform your ideas into a coherent structure, and fine-tune your manuscript with effective editing strategies. Delve into practical advice on creating attractive book designs, reaching vast audiences, and deploying marketing strategies that deliver results. This book goes beyond conventional advice, offering smart monetization.
In this tongue-in-cheek blog post from the Wonderful World of Rae Stonehouse, Rae shares his experience of going from wearing bell bottomed pants to bell bottomed shirts.
This chapter is an excerpt from PROtect Yourself! Empowering Tips & Techniques for Personal Safety: a Practical Violence Prevention Manual for Healthcare Workers and is intended to raise your awareness and leave you with a sense of hope. We don't have to put up with bullies anymore.
Social media platforms seem to come and go. Facebook, Linkedin, Twitter, YouTube and Instagram seem to have caught on and arguably a few others. Now along comes the latest, perhaps greatest social media platform of them all … Blab.
2. Effective Use of Social Media
During this webinar, participants will:
• Explore how marketing, advertising &
public relations relate to the VP Public
Relations Role.
3. Effective Use of Social Media
During this webinar, participants will:
• Explore how marketing, advertising &
public relations relate to the VP Public
Relations Role.
• Identify so-called Traditional Methods of
marketing Toastmasters Club
membership.
4. Effective Use of Social Media
During this webinar, participants will:
• Explore how marketing, advertising &
public relations relate to the VP Public
Relations Role.
• Identify so-called Traditional Methods of
marketing Toastmasters Club
membership.
• Discuss Club branding & strategies.
5. Effective Use of Social Media
During this webinar, participants will:
• Discuss Toastmasters Club websites and
how they work hand-in-hand with social
media.
6. Effective Use of Social Media
During this webinar, participants will:
• Discuss Toastmasters Club websites and
how they work hand-in-hand with social
media.
• Explore specific social media programs …
what works what doesn’t.
7. Effective Use of Social Media
During this webinar, participants will:
• Discuss Toastmasters Club websites and
how they work hand-in-hand with social
media.
• Explore specific social media programs …
what works what doesn’t.
• Discuss some specific actions to
maximise effectiveness of social media
usage.
11. Marketing
Advertising Public Relations
Paid Earned
Builds exposure Builds trust
Audience is skeptical Media gives third-party validation
Guaranteed placement No guarantee, must persuade media
Competitive creative control Media controls final version
Ads are mostly visual PR uses language
More expensive Less expensive
“Buy this product!” “This is important!”
12. Slide Title
• Open Houses
• Publicize club events
• Utilize promotional PR posters
• Distribute posters at key locations in your
community
• Order free brochures, pamphlets, handouts
from TI whenever you place an order
13. Slide Title
• Get out in public. Hold a meeting at libraries,
a coffee shop or a public venue.
• Publicize your speech contests and the
winners
• Create & distribute a Newsletter:
internal/external
• Conduct a Speechcraft then plug your club
and benefits of joining
14. Slide Title
• Have a sign “Toastmasters meets here” at
your meeting room
15. Slide Title
Reach out and touch somebody!
You have to touch a customer 7 to
11 times before they make a
purchasing decision.
16. The New Marketing Strategies
On-line social media platforms are
within the realms of the do-it-
yourselvers and allows Toastmasters
clubs to develop an on-line presence
that is often greater than their club
membership and their local reach.
17. The New Marketing Strategies
The whole purpose of this
presentation is based
upon one question …
18. The New Marketing Strategies
“Should you put time and
effort into social media
initiatives to attract new
members to your
Toastmasters club?”
20. Facebook: Advantages
• Relatively easy for a Toastmaster to set up.
• Good venue for developing a local following and
raising awareness of your club in your local
community.
• Many of your Toastmaster club members are
probably already on Facebook.
• A person doesn’t have to be a member to view
your Facebook Page on-line.
21. Facebook: Advantages
• Easy for a fan to “Like” and “Share” your
posts/content.
• Likes are more likely to be local.
• Facebook profile is indexed by most
search engines, actual posts/content by
some.
• Invitations can be sent out for friends to
Like.
• Integrates well with Twitter, YouTube
and your club website.
22. Facebook: Disadvantages
• As Administrator it takes considerable
amount of work to keep the momentum
going.
• Takes effort to build a following i.e. fans.
• Requires some graphic artistry skills to
add club branding to the Facebook Page.
• Few Toastmasters clubs maximize their
Facebook Page for effectiveness and
search engine optimization.
23. Facebook: Disadvantages
• Some clubs have created Facebook
Groups, instead of Facebook Pages.
(Groups are by invitation only and can
be restrictive to growing your
Toastmasters club).
• Takes considerable effort to stand out
from your competition.
• If your content is not fresh & regular,
you will lose visitors.
• Likes don’t necessarily mean active
followers. Active followers don’t
necessarily mean potential new
members.
24. Facebook: Disadvantages
• Can be attractive to a troll aka
cyberbully to hijack your Facebook
Page and post
inappropriate/damaging content.
• Can be challenging to pass on the
Administrator role to another
member when the time comes.
The learning curve can be quite
steep for some members.
25. Twitter: Advantages
• Relatively easy for a Toastmaster to set up a
Twitter account for their club.
• Good venue for raising awareness of your club
in your local community.
• Easy for a Twitter member to follow you and
“Favorite” and “Share” your tweets.
• Twitter profile is indexed by most search
engines, actual posts/content by some.
26. Twitter: Advantages
• Some search engines index individual tweets.
• Integrates well with Facebook, YouTube and
your club webpage.
• Fresh content is relatively easy to create.
• Easy to create a tweet campaign.
• A sizable Followers amount indicates social
proof. Social proof is where people believe that
if that a large amount of others are following
you … you must be worthwhile following.
27. Twitter: Disadvantages
• A person has to be a member of Twitter to follow
you and communicate with you.
• Follows are more likely to be worldwide, rather
than local.
• Number of followers doesn’t mean that all of those
Twitter members actually follow you or care what
you post.
• Takes time to create fresh content.
• You have to post frequently so that you stand out in
the crowd of other Twitter profiles.
28. Twitter: Disadvantages
• Takes considerable time & effort to create a
list of followers.
• Member to member communication can be
stilted. If you don’t check regularly, you
could miss conversations.
• You only have 144 characters for your post,
including your link i.e. url.
• Personal conversations are taking place on
Twitter that should be conducted in person.
29. Linkedin: Advantages
• Has a good reputation as a platform for
professionals to share ideas & promote
themselves.
• Relatively easy to set up a Toastmasters
Club profile, as a business.
• Relatively easy to set up a special interest
Group.
30. Linkedin: Advantages
• Relatively easy to invite professional
colleagues to connect.
• Search engines readily index your
profile.
• The free version of Linkedin will likely
meet all of your needs.
31. Linkedin: Disadvantages
• More conducive to larger groups than it is
for Toastmasters clubs.
• Takes time to collect connections.
• You need e-mail contact info to connect to
people that you are not directly connected
to.
• Group participation tends to be more self-
promotional in many groups than they are
interactive.
32. Linkedin: Disadvantages
• Linkedin has a nasty habit of penalizing you for
a list of infractions e.g., posting too many self-
promotional postings to groups, sending
invitations to people that don’t directly know
you, requiring that any of your postings require
Group Administrator’s approval before your
message is posted. This can cause problems if
your message is time sensitive.
• Takes some skill to upload artwork to be
consistent with other branding of your
Toastmaster’s club.
33. Linkedin: Disadvantages
• Messages to Groups are not indexed by
search engines.
• Linkedin sends you a lot of promotional
material trying to get you to upgrade to the
paid version.
• You need to be a member yourself to set up
a Group. Can be challenging to assign the
ownership of the group to someone else
should you no longer want to be
responsible for the Group.
34. YouTube: Advantages
• Huge global brand recognition.
• Relatively easy to upload videos.
• Easy to share videos created and/or
uploaded by others.
• Viewable on multiple devices.
35. YouTube: Advantages
• Relatively easy to create your own
channel.
• Has the ability to brand your videos.
• Gives your video an implied credibility
“If it’s on YouTube, it must be good!”
• Allows you to develop a following i.e.
fans.
36. YouTube: Advantages
• Helps you to stand out from other
Toastmasters clubs.
• Advancements in electronics e.g., smart
phones, allow almost everyone to
become a videographer.
37. YouTube: Disadvantages
• Longer videos can take a long time to
upload, sometimes up to a day.
• It’s easy to get your content “lost in the
crowd”.
• Takes time to promote your channel.
38. YouTube: Disadvantages
• Effective, semi-professional quality video
requires an understanding of sound &
lighting principals.
• While it may be easy to shoot video,
effective editing requires skills and time.
• Takes time & effort to share your
content on-line.
39. Instagram: Advantages
• Provides an instant snapshot of an idea
or concept for those that are visually-
minded.
• Usually visually appealing, attracts your
attention quickly.
• Easily allows branding to be
incorporated.
40. Instagram: Advantages
• Easily shared.
• If a picture says a thousand words … an
Instagram with words & graphics can say
considerably more.
41. Instagram: Disadvantages
• Requires significant graphic artistry skills
to create a professional looking graphic.
• Requires logistical & strategic thinking
skills to convey the message that you
want.
• Inappropriate choice of colours in your
graphic may elicit the wrong emotional
response in your viewer than you
intended.
42. Instagram: Disadvantages
• Not everybody likes “big picture”
graphics.
• Many Instagrams don’t seem to have an
actual purpose or leave you wondering if
the message might have been better
created/crafted differently.
47. Your Social Media Strategy needs to
be …
A
• Informational
• Entertaining
• Educational
B
• Thought Provoking
• Engaging
• Interactive
• Timely
• Addictive
67. • Develop a strategy
• Create a following
• Follow others
• Be consistent with
your brand
• Drive traffic to
your website
Twitter Steps For Social Engagement