This document provides an overview of a social media masterclass covering key social media platforms like LinkedIn, blogs, Twitter, and Facebook. It discusses the importance of social media, networking principles, case studies, and tips for a strategic social media presence. Specific topics covered include the basics of each platform, content creation through blogging, sharing content, search engine optimization, and developing a social media strategy and action plan. The goal is to help businesses understand how to effectively use social media to meet their marketing goals.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Powerful LinkedIn Strategies for Small Businesses by Maggie BarrKat & Mouse Co.
Businesses that have lots of partner relationships, or that sell to other businesses, spend much of their time figuring out who they should contact with search for new customers or opportunties. By using the LinkedIn website, you can find those key contacts easily by simply growing the size of your LinkedIn network, and learning a few search techniques.
The Three Pillars of Effective Social Mediasarahsteelsm
Part 1 of the "Which Works Best..." workshop presented on 19th September 2012, on behalf of Ipswich Borough Council and as part of Suffolk Business Month. Please do feel free to leave comments and feedback below. Sarah Steel Social Media.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Powerful LinkedIn Strategies for Small Businesses by Maggie BarrKat & Mouse Co.
Businesses that have lots of partner relationships, or that sell to other businesses, spend much of their time figuring out who they should contact with search for new customers or opportunties. By using the LinkedIn website, you can find those key contacts easily by simply growing the size of your LinkedIn network, and learning a few search techniques.
The Three Pillars of Effective Social Mediasarahsteelsm
Part 1 of the "Which Works Best..." workshop presented on 19th September 2012, on behalf of Ipswich Borough Council and as part of Suffolk Business Month. Please do feel free to leave comments and feedback below. Sarah Steel Social Media.
Digital Media Dinners- Facebook & Twitter for BusinessMelodie Tao
At the Digital Media Dinners you will learn hands on, tactical tips on how to implement and incorporate social media into your marketing strategy immediately. You will walk away with implementable knowledge on how to get started, strategies for building a strong community for your brand, no matter how big or small, and ultimately how to convert your community into evangelists for your business.
This first event will focus on the two most popular networks, Facebook and Twitter. Social Media Strategist and Consultant Melodie Tao will give an educational presentation on how to get started on these networks. This will be followed by a panel discussion with prominent business owners and marketing executives successfully using social media for their business or organization. The panelists will provide insight on how their business/organization is excelling through social media. The event will then conclude with audience Q&A.
What does it take to keep up with a blog and use it to build your business? Understand your market, create engaging content, post consistently, connect with the world.
Erin Thiem and Coryon Redd presented Blogging for Business (Part 2) on June 3rd 2014 for Sierra Commons.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
Dream Local Digital: latest trends in social mediaShannon Kinney
Presented to a group hosted by the Penobscot Bay Regional Chamber of Commerce in July covering tactics of how to use social media for their small businesses
Introduction to social marketing - Linkedin, Facebook, and PinterestCoryon Redd
Learn the basics for social marketing. This presentation focuses on Linkedin. How to set up your profile and start building connections to market your business.
Designing and Leveraging Your LinkedIn Profile Donna Gilliland
This presentation was delivered to the Public Relations Council of Alabama. The focus of this 60 minute presentation was to teach how to build out a highly visible and correct LinkedIn Profile, grow your network, make connections, engage in groups and garner information through various LinkedIn tools.
This slide deck is from a recent presentation I delivered on key ways to utilize LinkedIn to reconnect with alumni, market the school and share University happenings with the community. However, the information in these slides is beneficial to a broad base of LinkedIn users.
TOPICS COVERED:
Connection tips
Advanced LinkedIn searches
* University Pages Overview
* Building a robust LinkedIn Profile
* LinkedIn Company Page benefits
Circle Marketing's 13 Tips for a Bigger Business in 2013Circle Marketing
In this webinar from Circle Marketing's Louis Tanguay on Broadcast Louder's 12-12-12 webinar, we learn 13 exciting tips for your business to grow in 2013!
Everything is here from how to really use Facebook and Social Media, placing online advertisements, what your website must have to succeed, and much much more!
Digital Media Dinners- Facebook & Twitter for BusinessMelodie Tao
At the Digital Media Dinners you will learn hands on, tactical tips on how to implement and incorporate social media into your marketing strategy immediately. You will walk away with implementable knowledge on how to get started, strategies for building a strong community for your brand, no matter how big or small, and ultimately how to convert your community into evangelists for your business.
This first event will focus on the two most popular networks, Facebook and Twitter. Social Media Strategist and Consultant Melodie Tao will give an educational presentation on how to get started on these networks. This will be followed by a panel discussion with prominent business owners and marketing executives successfully using social media for their business or organization. The panelists will provide insight on how their business/organization is excelling through social media. The event will then conclude with audience Q&A.
What does it take to keep up with a blog and use it to build your business? Understand your market, create engaging content, post consistently, connect with the world.
Erin Thiem and Coryon Redd presented Blogging for Business (Part 2) on June 3rd 2014 for Sierra Commons.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
Dream Local Digital: latest trends in social mediaShannon Kinney
Presented to a group hosted by the Penobscot Bay Regional Chamber of Commerce in July covering tactics of how to use social media for their small businesses
Introduction to social marketing - Linkedin, Facebook, and PinterestCoryon Redd
Learn the basics for social marketing. This presentation focuses on Linkedin. How to set up your profile and start building connections to market your business.
Designing and Leveraging Your LinkedIn Profile Donna Gilliland
This presentation was delivered to the Public Relations Council of Alabama. The focus of this 60 minute presentation was to teach how to build out a highly visible and correct LinkedIn Profile, grow your network, make connections, engage in groups and garner information through various LinkedIn tools.
This slide deck is from a recent presentation I delivered on key ways to utilize LinkedIn to reconnect with alumni, market the school and share University happenings with the community. However, the information in these slides is beneficial to a broad base of LinkedIn users.
TOPICS COVERED:
Connection tips
Advanced LinkedIn searches
* University Pages Overview
* Building a robust LinkedIn Profile
* LinkedIn Company Page benefits
Circle Marketing's 13 Tips for a Bigger Business in 2013Circle Marketing
In this webinar from Circle Marketing's Louis Tanguay on Broadcast Louder's 12-12-12 webinar, we learn 13 exciting tips for your business to grow in 2013!
Everything is here from how to really use Facebook and Social Media, placing online advertisements, what your website must have to succeed, and much much more!
Leeds business week competitive edge with linked in yorkshire mafia #leedsb...Jonny Ross
My seminar at #LeedsBizWeek for the Yorkshire Mafia for Leeds Business week, on how to get the competitive edge on LinkedIn.
From making connections, growing your list, creating trust and more!
1 day digital masterclass - Social Media and SEOJonny Ross
Digital marketing masterclass, blogging, linkedin, SEO, twitter, PPC and more. A full day course on all things digital, resulting in a digital plan that is actionable immediately.
Blogging to the top of google for retailers - Home and Gift Show July 2016Jonny Ross
This session will examine the fundamentals of social media and how to think like a search engine when blogging. Jonny will give an overview of how to grow your community and social media content through effective planning and use the power of blogging to increase your online reputation with sites like Google. He will also show you techniques to engage with your target audience, build a community around your organisation and build an effective website. Jonny will also give away a ton of SEO tips and tricks that are easy to implement and can achieve the best/quickest results.
Blogging to increase sales - The flooring showJonny Ross
How to use blogging to increase your e-commerce sales, social media content and engagement. Editorial Calendars, content marketing and content strategies.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Leveraging Social Media for Growing your Business and Building your Personal ...Midas Touch Consultants
Radha Giri, CEO of Midas Touch, was invited to speak at an event organized by GLOW - Global Organization for Women. She spoke about how businesses can leverage social media to drive some tangible business benefits and also use it for budding a strong personal brand
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
Marketing Nutz CEO / Founder delivers this presentation with practical strategies and tips to help prioritize social networks for investment. What social media network is the best one to market my business and make money?" Small business owners frequently ask this question – and just as often – puzzle over how to get it right!
Get the answers for your business when Pam Moore, the CEO of TheMarketingNutz.com, (and one of the nation's leading online marketing experts) discusses how to use an audience-based approach to prioritize and maximize your investment in social media.
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
Describing the need for social media marketing in business, the best social sites to have presence and the means of managing content with the brand extension.
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...Doyle Buehler
What is Digital Brand Leadership?
Authority - Brand credibility
Influence - Brand “active” audience
Knowledge - Expertise in your industry/niche
Combining all the elements of digital media is what digital leadership is about. It is about combining all of the different elements of what is needed online to work with your brand.
This is my presentation for the Australian Marketing Institute Annual 2014 Congress in Perth, WA
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
Our presentation from the 2014 NEFA Funding Symposium in San Antonio, TX. The presentation covered 4 widely used social media platforms and how they can be applied to the equipment leasing / commercial finance industry for business development, brand outreach, consumer research, and traffic generation.
Learn how to build on fundamental marketing elements such as branding and focus on a target market. Internet marketing and your business in social media depend on key elements to make your SEO and social media strategy. Website design, keyword research and other tools of the trade are covered in this presentation for SBDC and Sierra Commmons.
This training covers the 4 steps to social media success using tips that even power users will find useful.
Learn best practices for:
✅ setting up a great profile
✅ connecting with the right people and growing your network
✅ creating posts that get results
✅ participating in an online community
This workshop is packed with power tips for using LinkedIn, Facebook, Instagram and Twitter to build an online presence and connect with the right people at the right time in the right place with the right message.
The Boot Camp Digital team of Digital Marketing and Social Media Speakers is in high demand and we speak to organizations and businesses of all sizes, all over the world! If you'd like one of our experts to speak to your group, or want to have a social media workshop for your organization, contact us at https://bootcampdigital.com/digital-marketing-social-media-speakers/
Ad:Venture - Strategic Marketing MasterclassJonny Ross
How to set SMART objectives
Identify who your audience is
How to build trust
All about growth hacking, looking at Dollar Shave club and dropbox
Customer Centric Marketing, looking at Virgin, Nandos and Orange (now EE)
Scarcity and Influencer Marketing
WNY Chamber Learning Lunch - Social MediaJonny Ross
West and North Yorkshire Learning Lunch Social Media event. How much time should we spend on social, What should we be doing on LinkedIn? How do we find keywords?
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
2. What we will cover …
• Why social media is important
• The key media – LinkedIn, blogs, Twitter,
Facebook
• Networking principles
• Great case studies
• Strategic social media
• Tips
• Strategy and actions for your business!
18. Nota bene!
• Social media is just another way to
communicate – don’t do in isolation
• Be strategic
• ‘Rich content’ for Google
• Important to engage with others – not push
information out
19. Search Engine Optimisation
• Create great content
• Ensure this content is accessible to search
engines
• Make pages unique and relevant
• Make the content popular
20.
21. Onsite SEO
• Keywords / Content
• Avoid duplicate content by checking there is only
one version i.e. www and non www
• Check that your site is error free use tools like
screaming frog
• Make Titles and Description tags unique and
relevant
• Image file name and tags
• Use Schema and in its simplest form Heading
Tags, also for Address, Products, Services etc
22.
23.
24.
25. Offsite SEO
• Local listing /Directories NAP same
• Directory Submissions
• Articles
• Social Bookmarking
• SE Submissions
• Classified Ads
• Forums / Yahoo Answers / Mumsnet etc
• Image Sharing Pinterest/Flickr/Photobucket
• Guest blog on sites in your vertical
• Get your content shared
• Comment on other peoples blogs
• Ask you clients / suppliers to link to you
• Social Networking (covered later on)
26. ‘Rich content’
• What content do you have in your business?
• How can you use this through social media?
• Blogging is central
33. Editorial Calendar sounds so complex…
• People think it needs to
be fancy and detailed
• Two advantages;
planning and
accountability
• There are lots of ways to
create an editorial
calendar, but let’s keep
it simple
34. Step 1: Make a list of key dates for the year
• Product launches
• Events / trade
shows
• Marketing
campaigns
• Promotions
• Holidays
• Sporting events
• Key milestones
36. Step 3: A comprehensive list of all your
products and services
• Do any of the products and services fit nicely
with your roadmap so far?
• Split them evenly throughout the year
37. Step 4: Open a Google Spreadsheet
• Use Google so it’s easy to share and update
• Everyone with permission can have access
• It’s a live spreadsheet
38. Step 5: Measure success refine and
keep to dates
• Use Google so it’s easy to share and update
• It’s a live spreadsheet
39.
40.
41.
42.
43.
44. Key points for blogs
• Good content – that your target audience wants
to read
• Vulnerability
• Engagement
• Questions
• Hyperlinks – 70% quality external; 30% your own
website
• Comments
• Topicality
• Guest blogging
50. LinkedIn – 100% complete profile
• Photo
• Two previous jobs
• A summary
• Education
• Industry and postal code
• A current position with description
• Two more positions
• At least 5 skills
• At least 50 connections
51. Why does 100% matter?
• 100% = 40x more opportunities
• Photo = 7x more likely found in searches
• 2 recent positions = 12x more likely to be
found
63. Groups – new business
• Yorkshire Mafia post ‘anyone know pensions
adviser with tax and public sector
experience?’
• Mazars responded helpfully
• Yorkshire Forward – closing down, advice for
employees
64. Promoting your blog
List your blog in blog directories
• Technorati
• Fuelmyblog
• Blokube
• Blogengage
65. Promoting your blog posts
• Social Networks
– Images on pinterest and instagram
– Facebook, LinkedIn, Google+, Twitter (5 varied
tweets) and on all the relevant company pages,
and groups
• Use on E-Mail Campaigns
• Feature on relevant product / service pages
• Bookmarking sites
• Feedburner / E-Mail delivery
66. Guest Blogging
• Should be part of your content strategy
• Marketing strategy
– Increase online brand presence
– Increase industry authority
– Helps connect with potential customers at
multiple points
• SEO Strategy
67. Guest Blog SEO Benefits / Tips
• Link Building
– Use Author Bio section
– Get Full http:// links
– Two anchor texts links
– Vary it (help look natural and cover more
keywords)
– Create a good relationship so you can get to drop
a link in the actual post too!
68. Guest Blog SEO Benefits / Tips
• Increase online touch points
– Any successful SEO campaign should have multiple touch points
– Website shouldn’t be the only focus online
– Customers can interact with your brand and then be pulled into your
website
– Helps establish you credibility as an industry thought leader
– Gives the opportunity for potential customers who have never heard
of you to learn more.
Great content marketing should focus on educating the consumer and
hitting them at every step of the buy it process. The more guest posts on
industry related blogs the more you will interact at every step of the way!
69. Guest Blog SEO Benefits / Tips
• Don’t just post once
• Create relationships and blog often, you may end up
being featured!
• Drive visitors to your website, it’s not just about SEO,
they may like what you have written and want to
know more
• The more guest blogging, the more you can power
your social media campaign and another excuse to
engage with your audience!
77. What to post?
• Try to create a resource, a reason for users to go
to Facebook
• Remember your business is more interesting to
other people then it is to you!
• Share photos - can you get photos of events,
locations, staff, your premises?
• Share links – interesting article about your
industry
• Share video – people love video
• Questions / Polls – great tool for multiple choice
78. Who to engage
• Firstly identify your target audience and
secondly go to where they hang out!
79.
80. Top Tips for more engagement
• Add your blog posts to Facebook
• Speak to your current networks to promote Facebook
• Promote Facebook in your email signature
• Promote it on your e-mail marketing / website
• Like other pages
• Use the “@” symbol e.g. Hi @nlightspr thanks so much
for a great workshop today
• Tag people in your photo albums
• Post in the evenings and weekends you and your
customers are working 9-5!
81. Be strategic
Business and marketing goals – how and where
will social media add value?
What do we want to achieve?
Who are we targeting?
What keywords do we need?
What image – photos?
What experience?
How will we measure success?
82. Creating a strategy
• What are your key marketing goals?
• Target audience?
• Keywords?
• Key messages?
• Goals for social media – what would business
success look like?
• Creating a social media strategy
83. Action plan for next 10 days
• Personal actions and dates
• Completing a survey in a week
• Identifying what help you need for next time
• Making your plan happen!
84. Social media
• Go out to others – engage
• Find – but be found
• Strategic not scatter gun
Mark Freeman – PIIGS economy and risks – File on Four interview
Claire Morley Jones – 10 employeesStill quite new for Claire and only just starting tweetingUses with people she has met as engagement tool – might have sent a brochure in the old days – quicker, costs nothing, can tailor
Different conversations on TwitterTargeting journalistsAnd researching businesses to build relaionships withShortcutAnswer – would never do email
Fans – google search horrid comments about Brendan. Confidentiality agreements - couldn’t explain what had happenedRethought insolvency process for future, blog,Radio 5 Live, Telegraph, Sky, FTCompletely changed the Google profile
Gareth Everson – built our website in return for various thingsGareth Osborne – gave a free workshop for us and we introduced him
Richard Maun – social media for students. Want to get out. Did a hashtag search for jobhunting and found Richard. Tweeted a few times and then said would love his views on our bookDM – contact details. Had hour’s chat. Emailed ideas to work together – he has a radio show, author, and gong to speakUp to me the quality of the targeting of new business – but they are there to be had