Link building. SEO, social media marketing and many insider tip and tricks are shared in this presentation. Created for Placer School for Adults for Fall 2014 Term.

1. Presented by:
Coryon Redd
coryonredd@coryon.com
www.linkedin.com/in/coryonredd
1
Win the Internet Marketing Game
Introduction to Online Marketing – Part 4
Placer School for Adults
Spring 2014
View this presentation online at:
http://www.coryon.com/placer-intro-spring-2014

2. Competitor Research Follow Up
Competitors
• Who are your main competitors?
• What were they doing well?
• What mistakes can you avoid?
• What are the main things you can use to improve your website?
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3. 3
Social Media Marketing:
Fish where the fish are!

4. 4
Internet Marketing:
Introduction to Blogging & Social Media
Social Media Marketing
• Why do you need to get social?
• Glossary
• WordPress – Build a website quickly
• Finding Blogs and Getting Started
• Blogging – Content, Prestige and Participation
• Using Blogging and Social Sites for SEO
• Facebook, Pinterest, Linkedin and Twitter

5. Why do social marketing?
• The new word of mouth.
• Build links. Build PageRank.
• Reputation counts for SEO.
• Find undiscovered markets.
• Build prestige – Content is King.
• Supports other Internet marketing.
• Listening post
- Learn about your market and reputation.
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Social Media Marketing (SMM)

6. 6
Social Media Marketing (SMM) Glossary
Part 1
• Social Networking – Websites where users can create a profile, interact
with each other through updated feeds and share content – urls, blogs,
videos, images, groups, etc.
• Blog – Contraction of “web log”. Shared opinions with regular posts and
multimedia content. Free tools like wordpress.org and blogger.com
• Blogosphere – Conversations happening in blogs / forums.
• Blogroll – List of sites shown in the sidebar of a blog. Favorites, related.
• Bookmarking – del.icio.us, Reddit – Install tool from Addthis.com for easy
bookmarking of your site.
• Forum – Section of a website where users can post questions and
opinions. Visitors comment and develop discussion threads over time.

7. • Post – Within a blog or social site, the original written blurb, essay, etc.
• Comment – Replies to a post.
• Thread – The combination of blog posts and comments that create an
ongoing discussion.
• Lurker – 90% of users don’t post – they lurk. No comments.
• Flaming – Comments based on name calling and vulgarity, not intelligent
discourse.
• Permalink – Address of the URL for a blog post or piece of content, not an
address with changing content.
• RSS – Really Simple Syndication. Subscribe to content on blogs or other
social media sites. Use Google RSS Reader google.com/reader.
• Trackback – A way for web authors to request a notification when someone
links back to content on their blog.
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Social Media Marketing (SMM) Glossary
Part 2

8. 8
Social Marketing:
Prestige and Participation
• Find Topics
• Search using: keyword lists, website
specialties, Google Alerts, target
audience and favorite topics.
• Develop prestige
• Answer questions / share expertise.
• Don’t promote your business (at first).
• The more you comment the better –
just make them good.
• Create content on your website.
– Articles, blog posts, promotions,
coupons, Facebook specials, etc.

9. 9
Social Marketing:
Why should I blog?
• Promoting website usage
• Increase search rankings with links to blog posts
• Sharing insight into your company with customers
• Promoting new products or services
• Increasing brand awareness
• Promoting upcoming promotions or events
• Providing information and news
• Reducing customer service calls

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Social Marketing:
Blogging Best Practices
• Develop an editorial policy / mission statement
• What is your voice? – Clear content, style and tone
• Show your expertise – Build your prestige
• Check your spelling and grammar
• Plan your content ahead of time – editorial calendar
• Always use multimedia content – Pictures, videos, etc.
• Use good titles – descriptive and eye catching
• Interact – reply to comments!!
• Distribute – Use social bookmarking, RSS feeds, Facebook, etc.
• Read more - http://www.coryon.com/blogging-best-practices

11. 11
Social Marketing:
WordPress - Tools of the Trade
• Wordpress – Free, open source, easy to
install on most hosts.
• Others include: blogger.com,
tumblr.com, squidoo.com, hubpages.com
• Wordpress.org – Build a website and/or
blog. Download, themes, plugins, and get
support.
• Blogging – It’s got that too.

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Social Marketing:
Finding Blogs and Getting Started
• Find Forums and Blogs
• Google search for “keyword” +forum or +blog
• Google for topic and +”leave a reply”
• Use Google Alerts.
• Find Top Users
• Who posts the most, Power users page, most
comments on posts.
• Create profile
• Add homepage of your website to profile and
honest details.

13. 13
Social Marketing:
Link Baiting
• Informational - Tips and tricks, hard to find how-to's.
• News - Breaking news, events, celebrity gossip, politics
even new products.
• Humor – Stories, jokes, odd pictures, mocking cartoons
or a video from your childhood.
• Controversy - Provide a opinion that is not generally
accepted. Use with caution.
• Tools - Make a tool that enough people will use and
talk about.

14. Social Marketing:
Blog Commenting
Good
Free.
Usually relevant
Traffic can convert if highly relevant
Develop leads over time
• Relevant blogs only – Do not bother commenting on non-relevant
blogs or ones littler with non-relevant comments.
• No advertising - Never try to sell anything unless asked.
• Useful and informational - Keep your comment on topic and useful to
the conversation.
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Bad
Low value
Tend to loose value over time or get
buried just as a blog does.
Can be deleted by blog owner.

15. Social Marketing:
Question & Answer Sites
Good
Free.
Answer questions and show expertise
Can be systemized to check in at
the best websites
Google is paying attention.
• Relevant websites only – Larger Q&A sites like Yahoo Answers and
quora.com can improve SEO. Also find the most important niche websites.
• Find relevant topics, power-users – Search for topics most discussed
in website and work to find respected users. Observe first, then interact.
• No advertising - Never try to sell anything unless asked.
• Useful and informational - Keep your answers and comments on topic
and useful to the conversation.
• Don’t get banned- Read terms of service and try to fit in. Don’t sell.
Only link if it appears that others do as well.
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Bad
Low value – Many nofollow pages
Need to answer early to be most relevant.
Need to earn status before including links.

16. 16
Social Marketing:
Facebook and Twitter
• Create a Business page and post regularly
• Ask for Likes. 25 Likes needed to pick URL
– Go to facebook.com/username
• Distribute blog and website content
http://www.coryon.com/social-media-blog-distribution
• Use tools to post blogs to Twitter and FB
– Tweetdeck.com
– http://en.wikipedia.org/wiki/Social_network_aggregation
#Social_network_aggregators
• Look into Facebook targeted advertising
– http://www.facebook.com/advertising/

17. 17
SMM Books you should read

18. 18
Blogging and SMM References
Create compelling content for your blog – Lots of ideas
http://www.copyblogger.com/
Blogging glossary
http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic-blogging-
terms/
21 Tactics to increase blog traffic
http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic
7 tips to increase your blog comments
http://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/
Tips and lots of links for small business owners
http://www.successfulblogging.com/essential-blogging-tips-from-2010/

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More Blogging and SMM References
Why a blog should have an editorial policy
http://blog.case.edu/webdev/2008/05/04/editorialpolicy.html
Blog Commenting to increase PageRank
http://www.seohosting.com/blog/link-strategies/effective-blog-commenting-to-increase-
page-rank/
How to find dofollow blogs:
http://www.smuggecko.com/seo-tips-how-to-find-dofollow-blogs/
Ad Age list of top marketing blogs
http://adage.com/power150/
2011 review of best blogging software
http://blog-software-review.toptenreviews.com/