This document discusses how to use public image and engagement strategies to publicize Rotary clubs and grow membership. It recommends having members post on social media, write for newsletters, and share photos from events. Engaging members in these public image tasks helps them feel more committed. The document also stresses being responsive to inquiries and recognizing members' contributions to build a sense of pride and community. Highlighting member profiles, stories of service projects, and inviting influential speakers can help attract new members and showcase the club's impact.

1. PUBLIC IMAGE AND MEMBERSHIP
How to use Public Image to Publicize and Grow your Club

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WILLIAM INNISS

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WILLIAM INNISS

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HOW TO ENGAGE MEMBERSHIP THROUGH PI

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HOW TO ENGAGE MEMBERSHIP THROUGH PI

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HOW TO ENGAGE MEMBERSHIP THROUGH PI
Engagement means commitment – it’s the
beginning of a lifelong member.
Have a member do the posts for the social media
page for the night or the event.
Have new members do the club/district bulletin
once.
BE RESPONSIVE to emails and social media
messages of enquiry!
PI Training* / Recognize at District Level.

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HOW TO ENGAGE MEMBERSHIP THROUGH PI
“Tell me and I forget, teach me and I may
remember, involve me and I learn.“
-Benjamin Franklyn

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PUBLIC IMAGE AND MEMBERSHIP
Create a sense of pride within the club
The 4 P’s
Phlexibility Phormat

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PUBLIC IMAGE AND MEMBERSHIP CLUB LEVEL TIPS
During meetings share photos or a video of your
recent event or work party. Not everyone is on
social media.
Allows members who could not attend to see
your activities, and feel a part of the impact and
FUN
MORE importantly, guests and prospective get
to see it too!

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SHELTERMAN UPDATE

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SHELTERMAN UPDATE

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SHELTERMAN UPDATE

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SHELTERMAN UPDATE

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SHELTERMAN UPDATE

15. TITLE | 15STORY TIME

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PUBLIC IMAGE AND MEMBERSHIP
When members are in the News, Feature them!

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WHY PEOPLE LEAVE ROTARY
Improper induction ceremony.
Clubs do not measure up to expectations.
Lack of proper recognition.
Inadequate publicity to gain community support

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HOW TO RETAIN MEMBERSHIP THROUGH PI

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WHY DID YOU JOIN ROTARY?
Friendship
Business development
Personal growth &
development
Leadership
development
Citizenship in the
community
Continuing education
Fun
Public speaking skills
Networking
Vocational skills
The opportunity to
serve

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HOW TO RETAIN MEMBERSHIP THROUGH PI
Membership Profiles in newspaper
Do weekly bios on members for Social media
Tell your members to get involved as an admin
on your page
Have social media chair use the club/district
pages to like and engage with that identity.
Ask new or inactive members to do your
newsletter

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TEMPLATES FOR NEWSLETTERS

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HOW TO ATTRACT NEW MEMBERSHIP THROUGH PI

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HOW TO ATTRACT NEW MEMBERSHIP THROUGH PI
Attract members through your stories as People
Of Action

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HOW TO ATTRACT NEW MEMBERSHIP THROUGH PI
Tell your story through the power of VIDEO

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HOW TO ATTRACT NEW MEMBERSHIP THROUGH PI

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PRESS RELEASES
Learn to write good press releases – or get help
The Most Important Information First
Secondary Details
Additional
Info
• What’s Happening?
• When is it Happening?
• Why is it Happening?
• Who is in Charge?
• Where is it Happening?
• Quotes
• Other Details in descending
order of importance
• Boilerplate copy
• List any times and dates for an
event
• Who should they contact for
more information?

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TEMPLATES IN BRAND CENTER

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PUBLIC IMAGE AND MEMBERSHIP
Invite High Profile Speakers

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HIGH PROFILE SPEAKERS

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POWERFUL SPEAKERS

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PUBLIC IMAGE AND MEMBERSHIP
Remember the 4 P’s
Phlexibility Phormat

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QUESTIONS?