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Email monetization #digicolab
The document provides tips and strategies for using email marketing to build an email list and make money. It recommends making subscription forms visible, using dual opt-in, offering incentives, and respectful popups to grow a list. It also suggests emailing weekly with compelling subject lines, images, and copy while testing different content. Additional tips include sponsorships, advertising, promoting own products, and affiliate marketing in emails. The document outlines strategies like time-limited sales, bundling products, and upselling to existing customers through autoresponder sequences tailored to individuals.
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Email monetization #digicolab
- 1. Using Email Making Money PhilHollows CEO, FeedBlitz #Selfie #NoFilter
- 2. Briefly, Back toBasics • Make your subscription forms Visible • Always use dual opt-in • Have a relevant, highly visible incentive • Provide many opportunities to subscribe • Respectful popups
- 3. Briefly, Back toBasics • Make your subscription forms Visible • Always use dual opt-in • Have a relevant, highly visible incentive • Provide many opportunities to subscribe • Respectful popups
- 4. Baseline Tips • Mailat least weekly • Open rate: 20% • Unsubscribe rate: < 0.5% • Complaint rate: < 0.1% • Images, headlines & copy • Think outside the blog! – Instagram – Pinterest – Tumblr • Test, test, test!
- 5. Maker Every EmailCount: Always Be Monetizing • Sponsorships (media kit update!) • Email-friendly advertising • Promote your own products with house ads • Affiliate marketing
- 6. People Suck • Peopleare lazy • People have no attention • People are cheap • People are selfish • People procrastinate • People are cynical • People are afraid
- 7. Put Differently… • Peopleneed convenience • People crave excitement • People love deals • People desire success • People are deadline driven • People want to trust • People thrive on inclusion
- 8. A Week ofSales in 46 Minutes • @StudioJewel turned 46 • List-only offer: – 46% off – Only on her birthday – Only 9:00pm to 9:46pm • Generated a week’s worth of sales in just 46 minutes • Trust: Personal event • Deal: 46% off • Exciting: Only 46 minutes • Deadline: No other chances • Inclusion: Many prior buyers
- 9. List Building forBloggers • Published a chapter at a time on the FeedBlitz blog • 45,000+ words emailed to the list one chapter at a time • Freely available to anyone at anytime • Self-published e-book – $24.95 PDF at ListBuildingForBloggers.com – $9.99 at Amazon on Kindle • Over 1,000 sold • Convenience sale • ASP ~$15
- 10. Premium Webcast • Paidweb cast • Tiered pricing (Eventbrite) – 5 tickets @ $4.95 – 5 @ $7.95 – 10 @ $9.95 – Up to 50 seats $49.95 • Every time a tier sold out, we emailed the list • Why did this work? – Convenient: Webcast – Trust: Social proof – Deal: Really cheap if you’re fast – Exciting: Tiers kept selling out – Inclusion: As momentum built, FOMO kicked in
- 11. Landing Page Bundles •Create multiple items for sale • Bundle them together in a separate collection • Offer the deal on the bundle only – 1-time only new subscriber price – On the new subscriber activation landing page – People are excited when they have just joined your list! • Passively promote on blog subscriptions / newsletter
- 12. Email Sells • Sellto people who’ve already bought from you first – They already trust you – Give them a deal – Set a deadline – Over-communicate • Track what you know about a subscriber – Tag with the product bought or offer they took – Plan what you want to do with them next
- 13. Autoresponders, Sequences andCampaigns
- 14. Email Marketing • Makeyour sequences smart – Don’t pitch product X if you know they already bought X • Lead the subscriber to where you want them to go – Got an affiliate program? Invite them to join it. – Just one item bought? Offer a deal on the bundle. – Bought everything? • Join your masterclass, go to an event, refer a friend, recommend related solutions that YOU are an affiliate for
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