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Email Marketing Monetization #typeacon
The document outlines strategies for effective email marketing shared at a conference in 2015, emphasizing the importance of visible subscription forms, dual opt-ins, and monetization tactics such as sponsorships and affiliate marketing. It discusses the necessity of understanding customer behavior and interests to enhance engagement and conversion rates. Tips on list building and the benefits of targeted email sequences are also highlighted, alongside examples of successful promotions.
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Email Marketing Monetization #typeacon
- 1. #TypeAConType A Conference2015 Using Email Making Money Phil Hollows CEO, FeedBlitz #Selfie #NoFilter
- 2. #TypeAConType A Conference2015 Briefly, Back to Basics • Make your subscription forms Visible • Always use dual opt-in • Have a relevant, highly visible incentive • Provide many opportunities to subscribe • Respectful popups
- 3. #TypeAConType A Conference2015 Briefly, Back to Basics • Make your subscription forms Visible • Always use dual opt-in • Have a relevant, highly visible incentive • Provide many opportunities to subscribe • Respectful popups
- 4. #TypeAConType A Conference2015 Baseline Tips • Mail at least weekly • Open rate: 20% • Unsubscribe rate: < 0.5% • Complaint rate: < 0.1% • Images, headlines & copy • Think outside the blog! – Instagram – Pinterest – Tumblr • Test, test, test!
- 5. #TypeAConType A Conference2015 Make Every Email Count: Always Be Monetizing • Sponsorships (media kit update!) • Email-friendly advertising • Promote your own products with house ads • Affiliate marketing
- 6. #TypeAConType A Conference2015 People Suck • People are lazy • People have no attention • People are cheap • People are selfish • People procrastinate • People are cynical • People are afraid
- 7. #TypeAConType A Conference2015 Put Differently… • People need convenience • People crave excitement • People love deals • People desire success • People are deadline driven • People want to trust • People thrive on inclusion
- 8. #TypeAConType A Conference2015 A Week of Sales in 46 Minutes • @StudioJewel turned 46 • List-only offer: – 46% off – Only on her birthday – Only 9:00pm to 9:46pm • Generated a week’s worth of sales in just 46 minutes • Trust: Personal event • Deal: 46% off • Exciting: Only 46 minutes • Deadline: No other chances • Inclusion: Many prior buyers
- 9. #TypeAConType A Conference2015 List Building for Bloggers • Published a chapter at a time on the FeedBlitz blog • 45,000+ words emailed to the list one chapter at a time • Freely available to anyone at anytime • Self-published e-book – $24.95 PDF at ListBuildingForBloggers.com – $9.99 at Amazon on Kindle • Over 1,000 sold • Convenience sale • ASP ~$15 • Always be monetizing – “Thank you” email contained affiliate pitch
- 10. #TypeAConType A Conference2015 Premium Webcast • Paid web cast • Tiered pricing (Eventbrite) – 5 tickets @ $4.95 – 5 @ $7.95 – 10 @ $9.95 – Up to 50 seats $49.95 • Every time a tier sold out, we emailed the list • Why did this work? – Convenient: Webcast – Trust: Social proof – Deal: Really cheap if you’re fast – Exciting: Tiers kept selling out – Inclusion: As momentum built, FOMO kicked in
- 11. #TypeAConType A Conference2015 Landing Page Bundles • Create multiple items for sale • Bundle them together in a separate collection • Offer the deal on the bundle only – 1-time only new subscriber price – On the new subscriber activation landing page – People are excited when they have just joined your list! • Passively promote on blog subscriptions / newsletter
- 12. #TypeAConType A Conference2015 Email Sells • Sell to people who’ve already bought from you first – They already trust you – Give them a deal – Set a deadline – Over-communicate • Track what you know about a subscriber – Tag with the product bought or offer they took – Plan what you want to do with them next
- 13. #TypeAConType A Conference2015 Autoresponders, Sequences and Campaigns
- 14. #TypeAConType A Conference2015 Email Marketing • Make your sequences smart – Don’t pitch product X if you know they already bought X • Lead the subscriber to where you want them to go – Got an affiliate program? Invite them to join it. – Just one item bought? Offer a deal on the bundle. – Bought everything? • Join your masterclass, go to an event, refer a friend, recommend related solutions that YOU are an affiliate for
- 15. #TypeAConType A Conference2015 You can do this
- 16. #TypeAConType A Conference2015 Dare to try
- 17. #TypeAConType A Conference2015 Do the work
- 18. #TypeAConType A Conference2015 One Last Thing… Phil Hollows @phollows @FeedBlitz phil@feedblitz.com