Let's Get Social

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Visit YolandaArrington.com to find everything you need to know about Yolanda. Yolanda has more than a decade of experience in media, having worked in radio, local news, cable, network, and private industry. Women in Film & Video DC is proud to have Yolanda as a Board Member. To learn more about WIFV DC, go to www.wifv.org.

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Let's Get Social

  1. 1. Let’s Get SocialWhat you need to know about Twitter, Facebook & LinkedIn By Yolanda R. Arrington Women In Film & Video VP, Strategic Marketing
  2. 2. Social Media 101• Twitter: cocktail party – Talk to everyone about various topics• Facebook: house party – Only your inner circle gets an invitation*• LinkedIn: office party – Industry-related & tasteful conversations*Laura Labovich, Career Strategist
  3. 3. Twitter• Decide who you want to be on Twitter 1. Will you post as an authority/expert on a topic? 2. Will you tell jokes or talk about your life? 3. Will you do a combination of both?• Keep it short & sweet (140 characters)• Make a decision and stick with it – deviating from your usual “message” can lead to problems
  4. 4. Twitter• YOU MAY DELETE A TWEET… BUT IT LIVES ON!• Every tweet has its own unique URL and embed code which can be copied, pasted and shared
  5. 5. Twitter• YOU MAY DELETE A TWEET… BUT IT LIVES ON!• Every tweet has its own unique URL and embed code which can be copied, pasted and shared• Twitter is now purging deleted tweets from its search database but crafty Twitter users can take a screen grab of a tweet before you delete it
  6. 6. Twitter• YOU MAY DELETE A TWEET… BUT IT LIVES ON!
  7. 7. Twitter• Tweet first, follow later• Many Twitter users will view you as a spammer if you follow a lot of people before sending your first tweet• You’ll quickly develop a following of like-minded people based on the content of your tweets
  8. 8. Twitter• What is a #hashtag?• Words or phrases prefixed with the number or pound symbol (#) which act as a metadata tag• Include a hashtag somewhere in the 140 characters you’re allowed to tweet• Twitter users can search a specific #hashtag and see every tweet containing that hashtag
  9. 9. Twitter• What is a #hashtag?• Hashtags help your tweets get a wider reach• Use them correctly and use them often• Most events, TV shows & popular topics have pre-set hashtags for you to use (example: #SOTU for the State of the Union address)
  10. 10. Twitter• Why retweet?• A retweet is like forwarding an email• Twitter is a community. You’re tweeting your theories, thoughts & ideas to like-minded individuals.• Your tweets can give your followers more details about a subject or point them in the direction of learning something new.• The people you follow are also sharing ideas. Retweeting an interesting tweet shows them you’re engaged in the Twitter community.
  11. 11. Twitter• Why retweet?• A retweet can be an endorsement or a way to say to your followers, “hey, isn’t this funny/interesting/inspirational (etc…)?”• You may add your own comment to a retweet if it’s under 140 characters.• Retweeting is a collaborative effort.
  12. 12. Facebook Brand Pages• Facebook: house party – Only your inner circle gets an invitation*• That’s true for PERSONAL Facebook pages, but BRAND pages are different
  13. 13. Facebook Brand Pages• Facebook: house party – Only your inner circle gets an invitation*• That’s true for PERSONAL Facebook pages, but BRAND pages are different• Brand pages can promote the organization in ways the official website cannot 1. update content on the fly 2. directly engage with members 3. encourage sharing
  14. 14. Facebook Brand Pages• Brand pages, or “fan” pages, are open to everyone which is more favorable than a “group” page that’s by invitation only• Brand pages offer better statistical data and a better range of status updates
  15. 15. Facebook Brand Pages• Create a vanity URL for ease of use (example: http://www.facebook.com/pepsi)• Our current URL: http://www.facebook.com/pages/Women-in-Film-and-Video- DC/226659960441
  16. 16. Facebook Brand Pages• CONTROL YOUR PAGE!• Admins and fans can post on a brand page, but LIMIT fan postings 1. wall comments 2. links 3. photos 4. videos• Spammers on brand pages can be reported, deleted and banned from making future posts
  17. 17. Facebook Brand Pages• Use custom tabs
  18. 18. Facebook Brand Pages• Use a landing page that every Facebook user will see when they go to your site• Landing pages can promote a special event, product or give users more information about your organization
  19. 19. Facebook Brand Pages• Additional tips: 1. engage in 2-way conversations & customer service (if someone posts a question, respond) 2. ask a question when you post something to encourage discussion and sharing 3. create photo albums of events 4. upload videos 5. post content at similar times during the day
  20. 20. LinkedIn• What is LinkedIn?• Business tool• Place to get industry-related questions answered• Information directory• Online resume• Networking site• Referral/testimonial generator• Online reputation manager
  21. 21. LinkedIn• Groups – Places for discussion• Nonprofit• Professional• Networking• Alumni• Corporate• Sororities/Fraternities• Trade Show
  22. 22. LinkedIn• Groups – Places for discussion• Nonprofit• Professional• Networking• Alumni• Corporate• Sororities/Fraternities• Trade Show• DON’T SPAM THE GROUPS
  23. 23. LinkedIn• Company Profiles• Follow companies where you’ve worked or want to work• Follow your competitors• Allows you to see the current and former employees – make these people part of YOUR network
  24. 24. HootSuite• HootSuite is a social media dashboard used for online brand management• Post status updates, tweets, photos and links• Publish (or, cross-publish) content to Facebook, Twitter, LinkedIn, Foursquare, WordPress, MySpace, Tu mblr and more• Schedule posts for the future• Communicate with fans/followers directly from HootSuite without logging in to separate social media accounts

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