Surya Mahadeva is seeking a top managerial role involving business development, marketing, branding, and public relations. He has over 21 years of experience in these areas. His expertise includes liaising with government officials, developing business strategies, and managing marketing operations. Some of his past roles involved securing government approvals for infrastructure projects, representing educational institutions, and handling marketing and sales for a valves manufacturer. He is well-versed in developing business with both domestic and international clients across multiple industries.

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Surya Mahadeva [MPR]
Address: 406 /B – 4th
Floor, Karan Center,
Sarojini Devi Road, Secunderabad 50003
Mobile:0 9493183145; Email: sccs.pr@gmail.com
Seeking a Top Managerial assignment in…
Business Development [Marketing, Branding & Promotion] / Liasioning / Public Relation &
Corporate Communication
Preferred Industry:
Manufacturing / Infrastructure / Capital Equipment / Services Industry / TURNKEY Projects / IT & Software
USP of my Competency, Skills and Knowledge is Interaction and ability to work:
The level of interaction at Central Government of INDIA can be at Union Ministers, Secretary, Jt Secretary Level in
the Ministries, and at State Government Level Ministers and Principal Secretaries, Additional Secretary, Joint
Secretary Levels, subject to Procedures, Guidelines and Notification, for Business Development (BD) purposes
includes Government Institutions, Semi Govt, Local bodies, Municipal corporations, International agencies, etc.
Profile
⇒ An accomplished and result-oriented Top Level professional offering 21 years of versatile experience
and full responsibility for Industry & Educational Administration, Institutional Policies, Business
Development, Planning & Commercial Management of diversified industries with comprehensive
business and technical knowledge.
⇒ Wide experience in understanding of Customized Solutions, Turnkey Projects, Tenders, Public Private
Projects and Industry based requirement.
⇒ Proficient in Business Procurement, Sales, served as Liaison Specialist for single Business Order value of
more than 2 Crores Indian Rupees and also handled JV Projects running to 3 Digit Multi Crores.
⇒ Adept at formulating and implementing business development strategies to enhance corporate growth.
⇒ Reputation as a good communication strategist for creative, aggressive and tactically designed business
strategies and marketing concepts.
⇒ Excellent oral & written communications skills; good team builder and leader with exceptional inter-
personal skill.
Core Competencies
Liaison, Tenders, PPP ( Business
Development)
PR & Corporate Communications
International Strategic Sales & Marketing
( For Business Procurement)
Planning & Strategy Execution
Liaise & Coordination for Turnkey
Projects
ROI Accountability
Marketing Promotion
Operations Management
Competitive Market Analysis
Manpower Management
Key Account Management
Business Procurement
Professional exposure
Channel Process
Global Platform: Adroit in handling Diplomatic Missions, International Organizations and Other Foreign
Agencies, Consular / Trade Offices, Honorary Consular offices.
Domestic Platform: Proficent in representing and ensuring comprehensive discussion with the relevant
trade facilitation, take place through: - CII, ASSHOCAM, FIEO, NASSCOM, FICCI and several such
related focused trade bodies based in Delhi, Calcutta and Mumbai.
Clients Domestic: Liaisoning with Central Government, Central Government Departments, Public
Sector Undertaking, Public Sector Banks, Massive Public + Private Participation Organizations, Ports,
Airlines, Coal Mines, SAIL & SAIL Subsidiaries, and most Important are: Projects that are handled by
TURNKEY Project Consultant’s and ECP Companies.
Global Quote & Consortium Lead: Efficient in working with international associations like
International Atomic Energy Agency, Inter-Agency Procurement Services Office, International Labour
Organization, International Trade Centre UNCTAD/WTO, United Nations Procurement Service, United
Nations Development Programme, United Nations Educational, Scientific and Cultural Organization,

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United Nations Population Fund, United Nations High Commissioner for Refugees, United Nations Office
at Vienna, United Nations Children's Fund ,United Nations Industrial Development Organization, United
Nations Office for Project Services, United Nations Relief and Works Agency, World Food Programme,
World Intellectual Property Organization. World Bank, Asian Development Bank.
Present Assignments Finished as on September 2016.
Since 2013 to 2016 - Associated with Manufacturing:
Handled – Full fledged Marketing & Sales of Valves Products for Government Procurement, as well as
Contractors procurement for Government Works, including all Major Industries, including Defence, Gas,
Petroleum, Fertilizers industry and all process Industries.
Knowledge based activities, for Social Benefits and BoP Impact:
Successfully handled complete cycle of NSDC Loan for establishing Skill Centers for Guntur,
Andhra Pradesh based Educational Society.
Successfully handled complete end to end work for Affiliation with SSC’s for Trust based in BIDAR,
Karnataka.
Outside regular Box Activity;
Extended full end to end support for FMCG, Domestic White Goods, Kitchen & Cooking Ware –
through CDS & Kendriya Bhandar.
Associated with 2009 to 2013:
Government of Andhra Pradesh@ IEG, Jawahar Knowledge Center – 2 years.
CVS, Aliah University, Government of West Bengal, Kolkata – for 18 Months.
Industry - Academic Institutions Engagement – MOU, JV and Consortiums, from 2006 until 2010 –
Full time.
*Please Note Shri Malla Reddy Ji, is Hon’ble Member of Parliament (Loksabha), elected from Malkajigiri
Constituency, Telanagana State.
• Initiated and transformed Recruitment & Hiring process by persuading industries to reach to
Village, Mandal and District Levels instead of restricting only within major cities.
• Accountable for aligning / partnering with companies like, Oracle, Microsoft, IBM, CA, SAS, NOVELL
and EMC2
and several other MNCs to enhance skill set and deploy the benefit to more than 30,000
professional graduates and 11 colleges.
• Facilitated industry (more than 400 companies) to identify, conduct recruitment process and hire
talent including verification (background check) of traditional and also professional graduates from
colleges.
• Engaged to deliver “PR and Corporate Communications” services with all major Educational Groups
namely: TRR Group, St Mary’s Group, HITS Group, MALLA Reddy Group, IARE, MLR Group.
• Designed innovative & fruitful concepts like, Combined Drive, Pool Campus and Job Fair and
implemented successfully; this idea has been followed religiously by entire Indian Academia and is
considered to be the most important achievement of the career so far.
Areas of Expertise
• Leading strategic directions with full responsibility for bottom-line factors, including long range
planning with focus on ROI.
• Executing effective business development strategies to assure achievement of targets and profit
objectives.
• Devising plan and executing all marketing programs within budgets according to the business
needs.
• Managing marketing operations for achieving pre-set goals and market development efforts.
• Preparing Service Level Agreement (SLA) and getting the same approved by the client.
• Conducting research and timely surveys to identify marketing opportunities across the country and
ensuring implementation and execution of these opportunities.
• Performing client follow-up, designed to ensure client satisfaction and gain repeat business.
• Interfacing with vendors and key clients for mapping requirements, making presentations and
delivering need based product solutions.
• Maintaining co-ordination on PR related activities to ensure integrated marketing efforts and
campaign consistency.
• Generating weekly report for higher management.

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Earlier Employments
MANAGEMENT CONSULTANT (Large Organization), Dec 2000 - August 2005 (NDA for 15 years
until 2020, could be extended for 10 years)
• Dealt with activity of Public Relations, Corporate Communications and Liaison (Most
Intricate) with large infrastructure compay engaged with Turn key Infrastructure projects (Into
Roads, Highways, SEZ’S, Malls) and PPP (Public Private Partnerships).
• Executed the entrusted projects successfully; seamlessly secured all 32 Govt Permissions, and
always kept Legal Backup to face uncertainties that might crop up unexpectedly from time to time.
• Managed positive communication with the local society and ensured no problem arised by them and
fulfilled all obligations.
Highlights & Notable Feats – 2002 to 2004.
• Ensured minimal complications from Local Society.
• Fulfilled all obligations of Local Leaders.
• Managed Current and Opposition Leaders.
Weighing and Automation Company: (1989 - Nov 2000)
Career Path:
Manager - Operations (1998 - 2000)
National Manager - Business Development & General Administration (1997)
Sr Executive - Business Development (1995 - 1997)
Executive - National Sales (1993 - 1995)
• Handled track of High value order execution and negotiated contract works at work sites.
• Ensured compliance of Taxation, ESI, PF rules & regulations and Agreement with Liaison Agents/
Associates.
• Maintained liaison with Accounts Department during crisis of notices slapped by Sales Tax Dept,
Excise Dept, Provident fund, ESI and other Statutory & Mandatory Depts.
• Conducted Internal Sales and Service meets for different regions.
• Formulated action plan on competitive Pricing Strategy and negotiated supply rate to other
manufacturers on OEM Basis.
• Contracted Software Jobs to other consortium partners and taken part in Tender related activities.
Accomplishments:
Notable feats in between 1997 - 2000
• Bagged first single order of 1.8 Crores by successful negotiation, contract was awarded by
Mahanadi Coalfields Limited.
• Obtained first single order for modernization and network establishment with necessary supply of
software & hardware from MSEB of Rail-Wagon Weigh-Bridges.
• Got Rourkela Steel Plant modernization program of weighing & measuring system in CRM & HRM.
• Successfully ventured into supply as vendor with several TURNKEY Jobs Project handlers.
• Effectively consolidated operations under one roof at Nacharam for better management, planning
and flow of information, full-fledged boarding & lodging facilities established.
Notable feats in between 1995 -1996
• Acquired Registration from NSIC, DGS & D and Ordinance Board.
• Actively participated in almost every Tender on National basis and International Field covering
supply of Modernisation, Automation & Hookingup with newly established computer networks.
• Displayed ability by penetrating into Cement Industries, Sugar Industries, Coal Plants, Steel Plants,
Construction Industry including Software’s as per Customer needs.
• Contributed substantially in gaining foothold of total northern India business.
Notable feats in between 1989 - 1994
• Successfully entered with supplies into Rice mills, Chemical Industries, Oil Extraction Units, Heavy
Engineering industries.
• Attempted first tender at L3 position and successfully bagged order.
• Joined as Management Trainee and Promoted to different levels (like Business Development, Sr
Officer) based at Delhi for coverage of Northern India states i.e. Punjab, Rajastan, UP, Haryana,
J&K, parts of MP.
• Activity was focused right from generation of inquiry, perseverance for business, recoveries and
attending customers for better relationship.

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Professional Development
⇒⇒⇒⇒ Attended several workshops / crash programs conducted by FICCI / ASSCHOM / CII / FAPPCI / SSIC /
NSIC / Productivity Councils / ITPO / Export Council through company nomination.
⇒⇒⇒⇒ Taken part in several JBC meets conducted by FICCI / ASSCHOM.
Personal Particulars
Education: Bachelore of Arts ( Humanities and Arts),
Degree awarded by Osmania University (1989)
Date of Birth: 17 September 1968
Preferred Location: Hyderabad / Delhi / Goa
Additional Information, for generic information.
MarCom (Corp Communication & PR) for Business Development
Organization Focus; Company Strengths that shall be projected:
1. Turnkey Projects Execution (Concept to Commissioning),
2. Design (Consultancy Services),
3. Contractor (Execution of Projects),
4. EPC Contractor (Engineering, Procurement and Construction).
5. BOLT and BOOT Engagement with State Organizations.
6. PPP ( Public Private Participation)
Clients Target (Potential would be):
States Topography:
626 Districts of India administered by their respective State / UT Government.
Andaman & Nicobar, Andhra Pradesh, Arunachal Pradesh, Assam, Bihar, Chandigarh Chhattisgarh, Dadar
And Nagar Haveli, Daman and Diu, Delhi, Goa, Gujarat , Haryana, Himachal Pradesh , Jammu and Kashmir,
Jharkhand, Karnataka, Kerala , Lakshadweep, Madhya Pradesh, Maharashtra, Manipur, Meghalaya ,
Mizoram, Nagaland, Orissa, Puducherry, Punjab, Rajasthan, Sikkim, Tamil Nadu, Tripura, Uttar Pradesh,
Uttarakhand, West Bengal.
76 Wings comprising of:
• Apex / Independent Offices
• Central Government (Ministries)
• Central Government (Independent Departments)
Public Sector Undertaking: 233 Organizations
Approximately 11,600 Users Departments (Major Service Oriented wings), Local Bodies, District Bodies, and
State Wide Delivery Bodies in addition, we need to explore for commercial “Win Win” situation opportunities
at every level. I shall deliver the same.
Private:
NSE, BSE Listed Companies, Foreign Companies Proposing to set up LARGE Business Establishment.
MarCom (Corp Communication & PR) for passage of Information about “Delivery of Services” to
various focused segments of “Utilities” and “Industry”.
Organization Focus; “Delivery of Services” that we shall focus, following broad target area’s (Industry
verticals), who could our Potential Clients:
General Building:
General Building
Retail
Sports
Entertainment
Distribution & warehouses
Government Offices
Education
Commercial offices
Correction Facilities

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Religious and Cultural
Health CARE
Multi Unit Residential
Hotels, Motels and Convention Centers
Transportation:
Internal Transportation (Urban and Emerging Cities / Towns)
Airports
Highways
Marine and Port Facilities
Bridges
Mass Transit and Rail
Industrial Process and Manufacturing:
Steel and Nonferrous Plants
Pharmaceuticals
Chemical Plants
Pulp and Paper Mills
Food Processing
Manufacturing
Electronic Assembly
Semiconductors
Auto Plants
Aerospace
Petroleum:
Project Pipelines
Petroleum
Refineries and Petrochemical Plans
Offshore and Underwater Facilities
Power:
Fossil Fuel
Cogeneration
Transmission and Distribution
Nuclear plants
Operations and Maintenance
Hydro plants
Telecommunications:
Telecommunications Centers
Transmission Lines and Cables
Data centers and Web houses
Towers and Antennae
Environmental:
WATER Supply
DRINKING Water Treatment
Transmission Lines and Aqueducts
Dams and Reservoirs
Sewerage and Solid waste
Sanitary and Storm Sewers
Waste Water Treatment
Hazardous Waste
Chemical and Soil Remediation
Nuclear Waste
Options for engagement with our organization for utilizing our services:
• Turnkey Projects Execution (Concept to Commissioning),
• Design (Consultancy Services),
• Contractor (Execution of Projects),
• EPC Contractor (Engineering, Procurement and Construction).
• BOLT and BOOT Engagement with State Organizations.
• PPP (Public Private Participation).

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MarCom (Corp Communication & PR) For Company Market Connectivity.
Organization Focus; Represent: in given spectrum and also coordinate with INS, FIPP, WAN too.
With Purpose To Achieve:
Image Management, Building Corporate Relations (for: Bidding Business, Joint Venture - “Business Delivery
Proposition”(B2B) , New Territory Penetration, and Branding of the Organization’s - expressing “Core
Strengths” to Private End user clients).
INS: Over 990 dailies, bi-weeklies, weeklies, fortnightlies and monthlies published in 18 languages from all
over the country
FIPP: Have more than 800 members, including subsidiaries, across 68 countries consisting of 53 national
associations, 560 publishing companies and 213 associate companies. FIPP represents more than 6,000
member magazine titles which include almost all of the world’s leading magazine brands.
WAN: Founded in 1948, the World Association of Newspapers (WAN) groups 77 national newspaper
associations, newspaper companies and individual newspaper executives in over 100 nations, 12 news
agencies, and 11 regional press organizations. In all, the association represents more than 18,000
publications on the five continents. As the voice of the global newspaper industry, it protects the
professional and business interests of newspapers and supports the growth and development of newspaper
publishing world-wide.
Sd/-
Surya Mahadeva [MPR]
Email : sccs.pr@gmail.com
Mobile: 9493183145
Connect with me, Discuss / Chat:
https://www.facebook.com/suryamahadeva
Email: sccs.pr@gmail.com