This document provides a summary of an individual's qualifications and experience in corporate marketing. It includes: 1) Contact information and an overview of the individual's marketing communications experience across sectors like IT, telecommunications, and events. 2) A summary of the individual's core leadership qualifications and professional experience, including marketing roles at Reliance Jio, Siva Group, Kochar Tech, and Bharti Airtel. 3) Details of the individual's responsibilities and achievements in each role, such as managing large marketing budgets, teams, and brand visibility campaigns.

1. PALANIVEL MUTHUVEL
Tower- C / 702, TULIP IVORY, Sohna Road, +9196503 52999; (0124)4200798
Sector – 70, Gurgaon – 122101 palani4578@gmail.com
Corporate Marketing Professional
Marketing Communications ♦ Brand Management ♦ ATL/BTL/PR ♦ Events ♦ Trade Marketing ♦ Retail Marketing
Result oriented corporate marketing specialist with experience in handling Marketing Communications for Large Corporates,
across a wide range of sectors like IT and Telecommunication in B2C as well as B2B domain. Demonstrate keen understanding of
Business to propose out-of-the box solution to address all marketing needs. Expertise in developing & implementing innovative
solutions and establishing processes that support Sales & Marketing by generating responses and leads. Have vast experience in
ATL/BTL, PR, Modern Trade, Retail Marketing, Trade Marketing, Innovative Out of Home (OOH), Experience Zone, SIS,
Digital Marketing Campaigns, Events, Promotions, and Internal/External Communications. Have proven track record in all facets
of marketing domain.
Core Leadership Qualifications
People Process Strategy Implementation
Team leadership &
management
Process definition &
management
Strategic Communication
planning
Marcom operations
People development
Process monitoring &
improvement
Budgetary planning &
management
Product Development and
Management
Training & Mentoring Change management Innovation Response & lead generation
Professional Experience
1. Reliance JIO Infocomm - Asst. Vice President - Marketing Jan 2015 to Sep 2015
Reliance JIO Infocomm, the largest Greenfield 4G Telecom project in the world from the prestigious Reliance Industries Limited
(RIL), one of the world’s largest Business Conglomerate. JIO intends to bring the larger than life digital revolution in India by
empowering every consumer to experience the futuristic digital life. It is ready for launch in 28 States PAN India with more than
1072 regional zonal office called as JIO Centers. It has planned to launch a range of products and services which includes
Handsets, Mobile Connectivity, Fiber to Home High Speed Internet and very rich digital content. It is also launching its own
mobile wallet known as Jio Money which will ensure cashless digital transactions for every aspect of life.
As Asst. Vice President – Marketing, part of Corporate Marketing Department, I am heading the Geography Marketing
Operations Department managing all States / Geographies for the organization. I am handling Marketing Communications and
Operations PAN India managing 28 states and 1072 Zonal Offices for ensuring successful launch of JIO and superior Brand
Visibility through various media options like OOH, Trade / Retail Visibility, BTL Activations etc. I am also managing the entire
operations through a specially designed Operations Centre from National Head Quarters.
• Managing a team of more than 100 individuals across 28 states of India.
• Creating strategic visibility plan through OOH solution by developing more than 10000 media sites to be owned by the
organization. These are unpaid media options created through our own channels / assets which will give a visibility of more
than 2 Million Sq. ft. across India. This is over and above the paid media which we will use to create the brand buzz.
• Heading the Trade marketing team, strategizing and executing retail visibility at more than 3Mn outlets across the country.
These will include Signages, Hard and Soft POSM, it’s monitoring, content refresh and audits.
• Heading the Operations Center from the National Head Quarters for all Marketing and Communication activities and
campaigns.
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2. • Responsible for designing and implementing systems to track and monitor deployment of marketing materials at outlets, audit
and maintenance of OOH sites and Retail Signages, tracking the efficiency of BTL campaigns through various systems like
LMS, CRM, BI etc.
• Responsible for handling a marketing budget in excess of 1000 Crores PAN India. The same to be monitored & tracked and
ensuring effective utilization across various marketing activities and elements.
• As senior member of the Management team, involved with different Business verticals in fixing strategic marketing plans
based on business objectives.
• Develop long term, medium term and short term strategies for various communications with special focus on deeper
participation across the value chain and ensuring it reaches and effectively delivers to the last mile.
• Have effectively created unpaid media assets worth rental savings of more than 120 Crores Annualized.
• Executed one of the largest signage drive ever with 4 Lac retail Signages in a span of 45 days across all geographies.
• Handle the end to end marketing plans and execution for our device Business “LYF” the second largest selling brand
currently in the market.
• Successfully executed 2 campaigns across all media options available to create dominant visibility for brand JIO and LYF.
• Developed plans to cover nearly 3 Mn outlets and 20K OOH sites to have a disproportionately high visibility vis. a .vis
competition.
• Have developed robust audit mechanisms and processes to ensure the investments are rightly handled.
• Prepared and developed Launch plans, anticipated to be the biggest launch ever by a brand across the globe.
2. SIVA Group - Company Director Jan 2015 to Sep 2015
Siva Group is a USD 3 billion group, with diversified business interests in verticals such as telecom, wind energy, shipping &
logistics, hospitality & realty, media, EPC, education and agro business.
Worked with this group from 2007 to 2014 and rejoined the group as Director for some of its group companies which includes S
Tel Pvt. Ltd, AIWO Limited, AIWO Health Care and few other subsidiaries of the group. I am responsible for all aspects of the
group companies. Alongside, I have taken additional responsibility to manage the Corporate Affairs of the company.
3. Kochar Tech – Vice President (Marketing) Feb 2014 to Jan 2015
Kochar Infotech LTD is aligned to Global Technology Infrastructure, providing IT Service Delivery & IT Service Management
Operations for leading clients across the world. Kochar Group is a pioneer in delivering the Operators, Enterprise and
Consumer, focused products and services based solutions. They deal in Information Technology, Consulting, and BPO & KPO
Services. They are focusing on Enterprise Mobility and providing Mobile Device Management solutions to leading enterprises in
India and abroad. Gizmohelp a consumer brand of Kochar is the new category creator of service delivery in Indian smart device
markets. They are also specialized in M2M solutions.
As Vice President – Marketing and Head of Enterprise and Consumer Business at Kochar Tech, I was leading one of the fastest
growing segments of the company and I was responsible for defining and implementing strategy, setting vision and overall
operations for these businesses. Proficient at managing & leading teams for running successful Process Operations, develop
strategic plans, procedures & service standards for business excellence. Well versed with Service Management methodologies
with demonstrated proficiency in Project Management Principles. Possess excellent interpersonal, communication and
organizational skills with proven track records & abilities in team management & service excellence.
• Managing the entire function of Marketing and strategizing campaigns through digital marketing, ATL, BTL and Marcom
Operations.
• To lead the business for consumer vertical, Gizmohelp and providing end to end support for planning, Go-to-Market strategy
and operations.
• Successfully launched the Brand Gizmohelp, PAN India and tied up with Brands like CROMA, Jumbo Electronics, Dawar’s
Etc. for alliances and partnerships.
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3. • Had a successful go to market strategy and launched in modern trade, SIS and retail outlets across India in a very short span
of time.
• Achieved Breakeven and positive EBITDA in the third month of operations.
• Managed a team of more than 500 across the country.
• Designing new strategies and solutions for Enterprises such as MDM, M2M Solutions, while delivering high on client
expectations and organization’s revenue targets.
• Interacting and networking with top-level Executives, negotiating and managing high value contracts (Global & domestic
customers). To engage with potential clients at CXO levels.
• Leading sales and business development functions for India & Global securing new business in various verticals with
managing a team of Business Development Managers, Account Managers & Solutions Managers.
• Overseeing a gamut of tasks such as, Project Implementations, RFP’s – Leading Telecom Companies, Large Enterprises &
Public Sector Units.
• Spearheading sales effort/annual business plan and execute campaigns in collaboration with the inside sales team, presales
team and solutions delivery team.
4. SIVA Group Aug.2007 to Jan 2014
Siva Group is a USD 3 billion group, with diversified business interests in verticals such as telecom, wind energy, shipping &
logistics, hospitality & realty, media, EPC, education and agro business.
A) S Tel Pvt. Limited (Partnership with BATELCO)
National Marketing Head May 2009 to Sep 2015
Additional Responsibility as Business Head of S Tel
S Tel Private Limited (S Tel), a new telecom operator in the Indian marketplace, a joint venture between Siva Group
(Formerly Sterling Infotech Group) and Bahrain Telecommunications Company (Batelco)
Heading the “Marketing Department” in India managing all verticals of telecom marketing (product development, Usage and
Retention, Service Marketing, Customer life cycle management, Long Distance & Roaming) and specializing in Marketing and
Corporate Communications. Responsible for building “S TEL” Brand in India. Managing all transverse specialist functions like
PR, Events, Web, Creative development (Ads, Catalogs & Collaterals) and support activities like commercials and fulfillment of
catalogs & gifts, for all business verticals within the Company within India.
• Managing a team of 20 individuals across 8 states.
• Create strategic PR plan, fix tactical activities to support it, manage implementation, monitor and report performance.
• Managing and expanding the different channels to increase the revenue share.
• Manage a marketing budget of more than 50Crores per year in six markets.
• Manage all verticals of Marketing and responsible for Subscriber Acquisitions and Revenue Generation.
• To manage all long distance and roaming partners.
• Specialized in Trade Marketing, POP/POS development, Out of Home Media, Retail Visibility etc.
• Plan and manage implementation of exhibitions and internal & external events to generate leads and communicate desired
image of the Company, basis the plan of different business verticals.
• Develop long term & medium term strategies for various product categories with special focus on deeper participation across
the value chain
• Manage the creation, updating and promotion of Company website, using it to generate leads for business. Working of Social
networking sites.
• Build performance oriented Marketing/Trade Marketing team in the various markets.
• Set up marketing, consumer research processes for the business and provide thought leadership for the function.
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4. • Manage creation of ads, catalogs & collaterals in line with corporate guidelines and designed to generate leads. Media
planning and Buying.
• As senior member of the Management team, involved with different Business verticals in fixing strategic marketing plans
based on business objectives.
• Assumed role as Business Head for S Tel, had to manage all verticals including the financials for the company and to ensure
the business is run as per the company’s plan.
Select achievements:
• Garnered a PR value of Rs. 40 crores in 10 months with spend of just 25 lakhs.
• Have made many partnerships and sponsorships to major events and have managed to build awareness of S Tel to 99% within
9 months of launch.
• Managed more than 80 events in a span of 18 months.
• Launched all our operating circles with a bang and created buzz in the markets with brand S Tel.
• Efficiently manage OOH agency with Maximum SOV at least SOE.
• Many, first time in the industry concepts, in Marcom was implemented. For Eg; Retailer picture on a signage board was a
design conceptualized and implemented by my team for the first time anywhere in the country across industries.
B) SIVA Group
Head of Corporate Affairs Dec 2011 to Jan 2014
To manage corporate affairs for the group and all its group companies and affiliates alongside S Tel responsibility.
• Managing external relations in challenging work environment.
• Steering government relations and liaison both at Centre and States.
• To create a positive environment amongst policy makers to induce change in legislative and regulatory issues in favor of
Group’s business objectives.
• Handling proposals of Mergers and Acquisitions by the Company.
• Built extensive relations in political and bureaucratic circles leading to resolution of various pending issues and strengthening
the group brand name.
Influencing policy formulations/ amendments in the interest of organization. Provide an industry perspective to all issues and a
platform for redressed of issues vies-a-vies state policy.
C) WinwinD
Marketing Manager Aug 2008 – April 2009
WinWinD is an international wind energy solutions provider with a strong position in the global multi-megawatt market.
Responsible for Brand Building & Corporate communication planning & execution of all advertising, events and other promotion
tools for Winwind.
• Responsible for corporate communications for the group.
• Management & control of all the events and exhibitions the Business Communication team.
Select achievements:
• Managed 8 events across the globe in countries like Germany, Finland, Sweden, France, Singapore and UAE.
• Won the best stall award in Renewable Energy Expo 2008 in New Delhi.
• Won Best Stall in WIND Expo 2008 in Pune.
D) Sterling Projects and Engineering Limited (SPEL)
National Head (Site Acquisition) Jan 2008 – Aug 2008
SPEL focuses mainly on turnkey program management, project management, engineering, procurement and construction
services in various sectors such as Telecommunication, Renewable Energies and Bio Fuels.
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5. Played a crucial role in the project management for Tata Teleservices Ltd. (TATA Indicom) in building 5000 telecom towers in 3
months, one of the biggest tower infrastructure projects in the country and in the world.
• Acquired the best talent from the industry and team management across the country from all the telecom circles.
• Liasioning with all senior officials in the governmental departments for clearances and approvals.
• I was also part of the Vendor negotiation team of the group and have actively participated in many negotiations and have
shown savings of more than 1 Billion USD to our clients in their commercial agreements.
E) ETH Airtv Ltd.
Project Head Aug 2007 – Apr 2009
The Organization is into Direct to Home (DTH) business.
Directly responsible for business strategy, budgeting, planning & execution of all projects for different divisions.
• I was the key person in creating this company with the estimated project cost of 500 crores and have been through all the
phases in setting up this business.
• Responsible for interacting with all Business verticals to strategise and implement business models.
• Liasioning with the Governmental departments for regulatory and other licensing activities.
5. Bharti Airtel-Mobile Services, Tamil Nadu
Senior Manager-Marketing Jan.2006 –Aug. 2007
I was heading the Revenue Planning & Business Intelligence function within marketing for Bharti Airtel Mobile Services, TN
circle. Prior to this role, I was managing the Usage and Retention (U&R) portfolio within marketing.
• To plan, forecast and strategically achieve the monthly circle revenues (Approx. Gross Revenue over Rs.1800Mn per month
approx) for the mobiles services business.
• Monitoring and tracking all the growth initiatives / projects and product data for mobile services.
• Actively monitor the cost & revenue for the business and highlight variances
• Minimise slippages & escalate major slippages for timely resolution.
• Identifying and creating awareness of alternate sources of revenues and locations to tap and increase revenue potential:
• Provided analytical insights and action points, which contributed to various verticals of Marketing like (U&R, VAS, LD,
Roaming, Acquisitions, Distribution, FWP, PCO etc.).
• I was involved in Launching new products/ variants to enhance customer usage and experience.
• Retention and loyalty programs on behalf of U&R.(Club Delite initiatives).
• Both Pre and Post evaluation of the schemes sent to the customers to track its effectiveness with the help of BI.
Select achievements:
• Successfully completed Six Sigma Green Belt Project on low users and realized incremental revenue of 8Mn.
• Using techniques of BI, achieved 250Mn Incremental revenue for the financial year 2006-2007.
6. OPTUS Communications (SingTel) Sep. 2002-Dec. 2005
OPTUS is a leading supplier of Information and Communications Technology (ICT). They are the second largest
Telecommunications provider in Australia and fully owned by SingTel Communications. They provide a complete range
Of voice, data, mobile and hosting solution.
A) States Sales Manager – Optus Business Direct Jan. 2004-Dec. 2005
• Actively involved in business planning/ analysis for assessing the revenue potential in business opportunities.
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6. • Identifying and developing new streams for long-term revenue growth and maintaining relationships with customers to
achieve repeat/ referral business.
• Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.
• Evolving market segmentation & penetration strategies to achieve targets.
• Evaluating marketing budgets periodically including manpower planning initiatives and ensure adherence to planned
expenses.
• Providing direction to consultants to increase sales in SME and Corporate space.
• Recruiting, training and providing guidance and support to the team through target setting and reviewing measures.
B) Corporate Accounts Manager – Optus Business Direct Sep. 2002-Jan.2004
Job responsibility was to provide Account Management to SME and Corporate business clients and provide them with high-end
corporate telecommunication solutions. This role involved:
• High volume outbound calling to existing customers through the customer database, referral base and competition customers.
• Managing the account by increasing customer service and satisfaction.
• Identify customer needs and propose the one complete solution.
• Introducing sales opportunities.
• Setting up of the distributor network and Channel / trade management.
7. Optus Communications – Channel Partner - Telefocus
Field Manager – Direct Sales July 2000 - Aug 2002
Educational Qualifications
Dec.2000 Masters of Information Technology
Queensland University of
Technology, Brisbane, Australia
Focus on: Information System
and Business Management
May 1999 Bachelor of Engineering (B.E)
Sri Venkateswara College of
Engineering, Madras Unversity
Focus on: Electrical and
Electronics Engineering
December
1996
Diploma In Multimedia Info-Drive Software Ltd., Chennai Focus on: Multimedia
Other Qualifications: Permanent Resident of Australia & Valid Business visa to USA.
Declaration:
I hereby declare that all information provided holds true to my knowledge.
PALANIVEL MUTHUVEL
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7. • Identifying and developing new streams for long-term revenue growth and maintaining relationships with customers to
achieve repeat/ referral business.
• Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.
• Evolving market segmentation & penetration strategies to achieve targets.
• Evaluating marketing budgets periodically including manpower planning initiatives and ensure adherence to planned
expenses.
• Providing direction to consultants to increase sales in SME and Corporate space.
• Recruiting, training and providing guidance and support to the team through target setting and reviewing measures.
B) Corporate Accounts Manager – Optus Business Direct Sep. 2002-Jan.2004
Job responsibility was to provide Account Management to SME and Corporate business clients and provide them with high-end
corporate telecommunication solutions. This role involved:
• High volume outbound calling to existing customers through the customer database, referral base and competition customers.
• Managing the account by increasing customer service and satisfaction.
• Identify customer needs and propose the one complete solution.
• Introducing sales opportunities.
• Setting up of the distributor network and Channel / trade management.
7. Optus Communications – Channel Partner - Telefocus
Field Manager – Direct Sales July 2000 - Aug 2002
Educational Qualifications
Dec.2000 Masters of Information Technology
Queensland University of
Technology, Brisbane, Australia
Focus on: Information System
and Business Management
May 1999 Bachelor of Engineering (B.E)
Sri Venkateswara College of
Engineering, Madras Unversity
Focus on: Electrical and
Electronics Engineering
December
1996
Diploma In Multimedia Info-Drive Software Ltd., Chennai Focus on: Multimedia
Other Qualifications: Permanent Resident of Australia & Valid Business visa to USA.
Declaration:
I hereby declare that all information provided holds true to my knowledge.
PALANIVEL MUTHUVEL
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