Manoj Sharma is seeking a senior managerial position with over 18 years of experience in media marketing and education management. He currently serves as Vice President of Operations for MKR Foundation for Education in Aligarh, India where he oversees operations, project management, finance, promotions and more. Prior to this role, he held leadership positions in media marketing for Hindustan Media Ventures and Amar Ujala Publications, successfully launching new editions and driving revenue growth. He has a law degree and qualifications in marketing, travel/tourism and commerce.

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MANOJ SHARMA
Vice President - Operations
MKR Foundation for Education, Aligarh
Mobile
80 571 43300 | 80 571 16000
Email
manojsharmars@yahoo.co.in
manojsharmars@gmail.com
Employment Objective:
Senior Managerial position in a challenging new field where I can add value with my more
than 18+ years of experience in Media Marketing & Education Management industry by best
contribution in revenue targets, increasing company market share, product launch,
developing new business and revitalizing non-performing sales programs successfully.
Profile:
A dynamic professional with 18+ years of experience in Media Marketing, New Launch, Brand
& Event Management, Project Management, Business Development, Key Account
Management, Operational Management, P&L Management, Delivering on EBITDA &
Optimizing Cost, Team Management, strategic planning for new market penetration,
Implementation of systems and procedures in organization, Planning for future
diversification and manpower productivity optimization.
Passionate Business Development professional with Strong Execution abilities. 18 years of
Disproportionate Revenue Growth & Client Addition, Setting up Retail operations &
Expanding Business reach in Micro Markets, in Start-up & Turnaround projects across Print
Media & Education industry.
A proactive leader and planner with cross functional expertise in planning, market
penetration, product launch & management with skills in competitor / market analysis. Adroit
in performing sales forecast by analyzing market circumstances together with the study of the
competition, sales diagnosis and support selling. Possess flair for charting out marketing
strategies and contributing towards enhancing business volumes & growth and achieving
revenue and profitability norms.
Highly successful in building relationships with upper-level decision makers, business
partners, Government agencies, clients, agencies. An effective communicator with good
analytical, innovative, interpersonal and leadership skills
Excellent consultative skills for providing innovative and creative solutions to advertisers;
able to built and sustain effective client and partner relationship. Additional areas of expertise
includes-
· Strong relationship building skills for acquiring new clients and retaining existing
client base.
· Proven ability to size-up under-performing programs and quickly identify and
implement solutions.

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· Excellent team builder and leader, managing sales teams in a highly competitive sales
environment.
· Significant success in opening up new markets and revitalizing stagnant markets and
territories.
· Demonstrated ability to win over former customers that have moved to the
competition.
Vice President- Operations
(July, 2014 to Date)
MKR Group of Institutions, Aligarh
www.mkrgi.org
MKR Group of Institutions is the fast growing educational group of northern India. A
Polytechnic, Engineering & Management College, Pharmacy College run by the Group under
the Flagship of MKR Foundation For Education.
An Ayurvedic Medical & College for BAMS course under CCIM approval for 100 Seat are in
process.
Current key job attributes-
Administer, manage the entire expansion plan, non academics affairs and all over operational
management. Following are the key job attributes-
• Operation & Project Management.
• Planning and implementation of corporate policies.
• Finance, Fund & budgetary management.
• Promotions & Media planning.
• Contract negotiations, pricing and proposal approval.
• Review of all the departments performance.
• Devising & planning of company policies
• Develops guidelines of operation processes.
• Developing plans & strategies to increase the profits.
Career Summary:
(1)
Head-Media Marketing
Hindustan Media Ventures Ltd.,
Aligarh (September, 2011 to June, 2014)
Reporting to: Business Head, West UP & Uttrakhand
A core team founder member of HT Media Ltd. launch team- with a purpose to launch a New
edition of “Hindi Hindustan” at Aligarh with objects of established the “Hindustan” Day One –
No. 1 -a clear leader of market in terms of revenue & sales in Sept 2011, within 2.5 years was
able to turnaround the unit to become a strong NO. 2. With the well laid foundation through
Branding & innovations in a traditional competitive dominated and well established market
of competitors, in recent IRS in Jan 2014 declared it at No. 2 position.
- A process oriented approach- have worked to erect a strong MIS & tracking system to drive
all line items of P&L including revenue & other new initiatives and able to drive the team to

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deliver not only a 37% growth in market share but also a 50% growth in Media Marketing
revenues.
- Building Brand Perception and Buzz around the Brand built through a series of product
improvements, new launches, and large scale public events, and consumer campaigns, ATL &
BTL activities.
- Success Record of Aligarh Unit Launch in Dec 2011. With meticulous planning and
motivation in revenue generation and branding the Aligarh team able to deliver the
Circulation Spot of No.1 from Day 1 of launch. Extensively involved since the project phase,
each activity was closely monitored with the CEO declaring Aligarh as the most successful
launch within the group till date.
- The Aligarh Unit is consistently strengthening its position not only in Media Marketing
revenues, but also in the quality of reader profiles where customers are choosing Hindustan
over 40-year-old incumbents in the region.
- Achievement: Successfully delivered Aligarh edition launch an execution heavy, focused on
marketing program to collectively drive Brand, Product, Operations & Revenue. This was a
Top Management priority Project where results were empirically measured through various
research tools. It is crafted as a Model now and is being replicated in other markets
(2)
Head-Media Solutions
Amar Ujala Publications Ltd.
Aligarh (October, 2010 to September, 2011)
Direct, sales and business development functions including new product rollouts, key account
management, client relationship development and contract negotiations. Lead district sales
and marketing team, associates located throughout the edition area. Design, implement and
adjust various sales plans and programs to achieve the target.
Being the integral part of Amar Ujala; a result oriented organization, administer and manage
the advertisement promotion, operations and recovery management. Following are the key
job attributes-
· Tracking of competition and taking immediate and effective corrective action.
· Identify & developing new clients and market segment and providing innovative
media solutions to existing and new clients.
· Market and competitive analysis. Maintain detailed knowledge of competitors.
· Manage client centric activities.
· Client acquisition strategies. Networking and development of new client base
· Manage the process of launching new products
· Recognizing for developing new territory plan.
· Contract negotiations, pricing and proposal.
· Developing SME segment in the up-country areas.

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(3)
General Manager
(Feb, 2010 to September, 2010)
MKR Group of Institutions, Aligarh
www.mkrgi.org
First Private AICTE approved & BTE-UPTU affiliated Polytechnic college of UP, a fast growing
educational group of Aligarh region.
Key Functions- administer and manage the entire expansion plan, non academics affairs and
all over operational management. Following were the key job attributes-
· Planning and implementation of corporate policies.
· Promotions & Media planning.
· Develops guidelines of operation processes, which are under the authority.
(4)
Head -Media Solutions
Aligarh (April, 2009 to Jan 2010)
Amar Ujala Publications Ltd.
www.amarujala.com
Dy. Manager-Media Solutions
Agra (August 1997 to March, 2009)
• Focus Area- UP: Mathura, Firozabad, Etah, and Mainpuri & Agra Upcountry
Rajasthan: Bharatpur & Dholpur MP: Gwalior.
Professional Qualifications:
· LL.B.
1992-95, Dr. B.R. Ambedkar University, Agra.
· P.G. Diploma - Travels & Tourism Management.
1990-91, Food Craft Institute, Aligarh.
· P.G. Diploma - Marketing Management.
1989-90, Aligarh Muslim University, Aligarh.
Academic Qualifications:
· B.Com. (Hons.)
1986-89, Aligarh Muslim University, Aligarh.
· Intermediate (Commerce)
1986, U.P. Board
· High School
1984, U.P. Board
Personal Information:
Date of Birth : 7 July, 1967
Father’s Name : (Late) Mr. G.P. Sharma
Permanent Address : 1/195, Near Radhasoami Gurudwara,
Naurangabad, Aligarh (U.P.) 202001
Aligarh, Dated: 09th. December, 2014 (Manoj Sharma)

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