This document contains the resume of Owen Yew Tiong Heng, who has over 20 years of experience in sales and marketing roles in the dental industry. He is currently the Regional Manager for South Korea, Taiwan, Philippines, and Cambodia at Coltene/Whaledent Vetriebsservice und Marketing GmbH. Previously he held sales and marketing positions at several dental companies in Malaysia and the surrounding region, where he helped increase sales and established distribution channels.

1. Owen Yew Tiong Heng
Regional Manager – South Korea, Taiwan, Philippines, Cambodia
Coltene/Whaledent Vetriebsservice und Marketing GmbH
Feldwiesenstrasse 20 | 9450 | 9450 Altstatten
Switzerland
Contact Information
Address ; 25 Jalan DU 4/2, Taman Damai Utama, Puchong
Selangor Darul Ehsan, 47180, Malaysia
Mobile No ; +6016 – 210 2062
E-Mail address ; owenyew22@gmail.com
Personal Particulars
Age ; 40 years
Date of Birth ; 22nd December 1975
Nationality ; Malaysia
Gender ; Male
Marital Status ; Married with 2 children
Spouse ; Zoe Oh Sing Yee
Spouse Occupation ; Business Development Manager
Children ; Emmanuel Yew Ee Jet Gender: Male Age: 14
Natasha Yew Ee Ning Gender: Female Age: 9
Race ; Chinese
Religion ; Christian

2. Education Background
Professional
Qualification ; Association Business Executive – Advance Diploma
Institution ; Sunway University College (1993 – 1995)
Secondary ; Sekolah Menegah Dato Jaffar – SPM (1987 – 1993)
Employment History
Company ; Coltene
Position ; Regional Manager
Industry ; Dentistry
Duration ; 2011 - Current
Assign Countries ; South Korea, Taiwan, Philippines, Cambodia, Malaysia,
Singapore, Indonesia, Thailand, Myanmar, Brunei
Responsibilities ; Ensuring company achieve its yearly sales target by establishing
effective and efficient distribution channel and create brand
awareness.
 To connect and engage local dental distributors as
representative of Coltene.
 Primary focus on Sales and Marketing activities are
selling through education and creating brand awareness.
Sales
 To ensure all sales target given by each brand of Coltene
are meet in each country.
 To gather data of local market information and feedback
to HQ.
 To exercise best possible positioning exercise of new
product in the local market.
 To create brand awareness within our local
representative and to the market.
 To instils deep sense of belonging to the sales personals
and support them in selling.
 To identify the best why to reward sales personal by
promoting Coltene’s product.
Marketing
 To employ the best marketing strategies in each local
market to promote Coltene brand awareness and help
our local distributor to increase sales.
 To plan and organized reputable foreign Key Opinion
Leaders to speak locally and promote Coltene products.
 To search for Local Key Opinion Leaders to speak for
Coltene locally in each countries.

3.  To support local dealer with any relevant marketing
materials for display and exhibition purposes.
 To arrange and organized lectures and workshops in the
region with foreign speakers and locally in each country.
 To give product talks and lecture in institutions, general
dentists, government offices and small clinic talk in the
exhibition.
Training
 To provide training to local dealers on latest product
from time to time.
 To provide professional sales training to local distributor
sales team.
 To provide management team of local distributor on how
to organize and coordinates lectures and workshops
 To coordinate and equip our local Key Opinion leaders
with training conducted overseas or directly from
manufactured
Greatest Achievement ; Sales
• From 2011 to 2014 Sales has growth – 50%.In average of
12% in average per year
• Recruited country managers for the key countries in :-
1. Malaysia
2. Indonesia
3. Thailand
• Has established an efficient and effective distribution
channel in each country depending on each market
sentiment within the 2 years.
• To engage deeply with sense of ownership into sales
team selling Coltene’s product.
Marketing
• Coordinated and organized in numerous regional
dental events like IDEM and FDI.
• Provided support to local distributor in participation
of local dental event at least 36 dental shows in the
region within the duration on 4 years
• Work with local dealers with marketing materials to
create local product brochures with locally in
Thailand and Taiwan
• Appointed 11 specialist and 6 dentist to be our local
Key Opinion leaders to speak or us in their country
• Conducted at least 50 workshops from foreign and
local speakers in the regions

4. • Being a speaker for Coltene on product talk for at
least 30 workshops combination of lectures and
hands - on in the region.
Company ; 3M Malaysia Sdn Bhd
Position ; Senior Account Specialist 3M ESPE, Dental Division,
Health Care Business
Industry ; Dentistry
Duration ; 2007 - 2011
Assign Territories ; Wilayah Persekutuan, Selangor, Kelantan, Terengganu,
Pahang, Perak, Kedah, Perlis and Pulau Pinang.
Work Responsibilities ; Responsible in dental business of 3M ESPE in the above
mention states in private and government sectors mainly
concentrate on the government hospitals, clinics as well
as the Institutions (Universiti Sains Malaysia,Universiti
Islam Antarabangsa Malaysia, Penang International
Dental College,AIMST).In charge coordinating and
conducting Continuation of Dentistry Education for the
end-user.
As for Selangor and Wilayah state, only in charge in
private sectors that consist of 46% of total Private Dentist
in the country. Monitor and work closely with
distribution channels to achieve yearly sales target.
In year 2010 company has given new responsibilities on
managing all institutions account in Malaysia public and
private. Key role is to introduce new category of our
product line in their teaching curriculum and in charge of
smart partnership program e.g. train the trainers
programmed, collaboration on social responsibility and
inter – varsities competition.
Greatest Achievement ; Have contributed significantly in the team by fully
implementing company strategies and plans achieving
growth of 63 % in government sector and 25 % for the
private sector.
Company ; Altis-Pro Marketing Sdn Bhd
Position ; Sales Representative
Industry ; Dentistry
Duration ; March 2006 – 2007
Work Description ; To introduce and promote DENTSPLY Maillefer range of
product endodontic instruments, equipment and
material under Maillefer and restorative material
example composite and bonding.
Greatest Achievement ; Enabled the company to increase the sales of territory
assigned by 62.5% within 9 months compared to 2005
whole year sales covering General practitioner and
Government sector.

5. Company ; Silk-Pro Sdn Bhd
Position ; Operation Manager
Specialization ; Automotive paintwork treatment
Duration ; 2003-2004
Work Description ; (i) To manage an operation of an Automotive
Grooming Outlet providing paint work and interior
treatment services.
(ii) Train and equip workforce of 6 – 8 persons to
deliver high quality finishing end of paint work.
Greatest Achievement ; Enabled the company to secure contractual services for
fleet Management companies such as Hertz, Orix, Roda
and Hawk. Able to provide services to luxury cars such as
Ferrari and Porsches
Company ; KC KleenPlus Sdn Bhd
Position ; Manager
Specialization ; Cleaning and Trading
Industry ; Automotive and Landscape
Duration ; 1995 – 2000
Work description ; Managed a workforce of 15 foreign workers in cleaning
business specializing in automotive as its primary
business and landscaping as secondary business.
Greatest achievement ; Secured partially of University Technology Malaysia’s
landscape project.
Summary of Skills
Language Reading Writing Speaking
English Good Good Good
Malay Good Good Good
Mandarin None None Good
Other Skills
Computer Skill ; Microsoft Window, Excel, Power Point,
Customer Relationship Management – Oracle Siebel On
Demand and Lotus Note
Proficiency ; Good
Sales ; Customer Focus Selling Skill,Proffesional Selling Skills
Presentation Skill ; Public Speaking
Additional Info
Willing to travel ; Yes
Possess Transport ; Yes

6. Willing to dislocate ; Yes
Availability ; Q3 2016
Summary
With the exposure from all the countries in Far South and Far East region, I have to learned
international market sentiments, able to identify the prospects and analyzed the market situation
of each country.
I am able to employ the S.W.O.T analysis on each market. Through these experiences I believe
the most effective way to bring a product in to the market is not only working closely with the
top management of the local company but to engage and empower the sales team.
During my tenure working in dental world I have developed skills to engage and empower the
sales representatives to sell our product even though they have wide portfolio of products. This
can be achieved by providing training and good interpersonal skills.
With great responsibilities given through the years, I was exposed to all levels of users from all
segments from private practitioners, lecturers, deans and specialists from government’s hospitals
and Ministry of Health and also dental associations in the countries. These experiences enabled
me to understand how to make business deal in different way in different field.
Working closely with more than 25 local dental companies are another added advantages, I am
able to communicate well to them in numbers, targets and number of sales call, great ability to
provide product training and sales call plan. Well experience in marketing strategies for new and
also existing product.
I am a good team player, have proven my ability to work with minimum supervision and able to
deliver results. I am an optimistic and persistent person and possess excellent inter-personal skill
in all level. Enjoy conducting product presentation to end user in mass. I always have been a great
asset to all my previous company I worked and I am confident that given the chance, I am able to
serve and grow in your esteemed organization.
Referrals
Mr Leow Kee Peng
SA DENTAL SUPPLY PTE LTD
Blk 11 KALLANG PLACE
# 07-08/10 SINGAPORE 339155
Phone: 6295 2568
Fax: 6295 2511
E-Mail: info@sadental.com.sg
Relationship ; Business Associates ( Appointed Dealer)

7. Mr Richard Lim
Eastland Dental Supplies Pte Ltd
5001 Beach Road #02-18/19/20
Golden Mile Complex
Singapore 199588
Tel ; (65) 6296 5660, 6295 3953
Relationship ; Business Associated ( Appointed dealer )
Dr Paulo Monteiro
Instituto Superior de Ciências da Saúde Egas Moniz
Campus Universitário, Quinta da Granja
Monte de Caparica
2829-511 Caparica
Portugal
paulojorgemonteiro@yahoo.ca
Relationship ; Key Opinion Leader – Speaker and lecturer for Coltene on Restorative and CAD/CAM
Dr.Chaniotis Antonis DDS,MDSc
Private practice –microEndodontics
Clinical Instructor affiliated with the University of Athens, Greece
Athens Dental School, department of Endodontics
Clinical Fellow teacher at the University of Warwick, UK.
Relationship ; Key Opinion Leader – Speaker and lecturer for Coltene on Endodontic material.
Prepare by :
Owen Yew Tiong Heng