My CV

1. SHAILENDRA SINGH
+91 90795 99999
shaili.chow@gmail.com
_____________Marketing Professional Synopsis____________
Result oriented corporate marketing specialist with experience in handling Marketing Communication for
Large Corporates, across wide range of sectors like Telecommunication and FMCG in B2B & B2C domain.
Demonstrate keen understanding of business to propose out-of-the box solutions and establishing processes
that support Sales & Marketing by generating responses and leads. Have vast experience in ATL / BTL / PR /
Morden Trade / Retail Marketing, Trade Marketing, Innovative Out of Home (OOH), Experience Zone, Digital
Marketing Campaigns, Events, Promotions and internal / External Communications. Have proven track record
in all facets of marketing domain.
______________________ Core Leadership Qualifications _____________________
People Process Strategy Implementation
Team Leadership &
Management
Process definition &
management
Strategic
communication
planning
Marcomm operations
People development Process monitoring &
Improvement
Budget planning &
management
Product Development
and Management
Training & Mentoring Change Management Innovation Response & lead
generation
________________________ Professional Experience ________________________
1. Reliance JIO Infocomm – DGM – Marketing (Brand Head Rajasthan) Jun’15 to till date…
Reliance JIO Infocomm, the largest Greenfield 4G Telecom project in the world from the prestigious Reliance
Industries Limited (RIL), one of the largest Business Conglomerate. JIO intent to bring the large than life
digital revolution in India by empowering every consumer to experience the futuristic digital life. JIO has
launched 28 States PAN INDIA with more than 1072 regional zonal office called JIO Centres. JIO has launched
a range of product and services which includes Handset, Mobility and connectivity, Fibre to home high speed
internet and very rich digital content. JIO have unique bouquet of services to offer like Jio Money / JioTV /
JioCinema / MyJio
As Dy. General Manger – Brand Head (RAJASTHAN) part of Corporate Marketing Department, I’m handling
Geography Marketing Operations Department managing all geographies of RAJASTHAN. Handling Market
Communications and Operations PAN RAJASTHAN managing 50 Jio Centres for ensuring successful launch of
Launch Media Plan Target
Brand Communication ATL / BTL / PR Trade & Retail
Marketing
ROI Accountability
Brand Strategy Digital Communication Consumer
Communication
Agency & Vendor
Management
Brand Management Unpaid Media Event & Promotions Audit Processes

2. JIO services along with other co. Brands like LYF / Jio Money etc. with superior Brand visibility through
various media options ATL – OOH / RADIO / DIGITAL MARKETING / APPS / Trade and Retail Visibility. BTL –
POSM / Road Shows / Rural Activation / Segmented Activations.
 Managing a team of 10 individuals across 50 JC.
 Creating strategic visibility plan through OOH solutions by deploying more than 500 sites and of
UNPAID to be owned by organization. These are UNPAID media option created through our own
channel / assets which has given visibility of more than 0.5mn sq.ft. across state. This is over and
above the paid media which we have used to create buzz.
 Heading the Trade Marketing Team, strategizing and executing retail visibility at more than 50K
outlets across the state. These will include Signages, Hard and soft POSM, it’s monitoring, content
refresh and audits.
 Responsible for designing and implementing system to track and monitor deployment of marketing
at outlets, audit and maintenance of OOH site and retails signages, tracking the effectiveness of BTL
campaign through various system.
 Responsible for handling a marketing budgets in excess of 100 crores for the state. The same to be
monitored & tracked and ensuring effective utilization across various marketing activities and
elements.
 As a senior member of the management team, involved with different business verticals in fixing
strategic marketing plans base of business objective.
 Develop long, medium, small term strategies for various communications with special focus on
deeper participation across the value chain and ensuring it reaches and effectively delivers to the last
mile.
 Planned and executed one of the largest signage drive ever with 2.5Mn sq.ft retail signages in a span
of 30 DAYS across all geographies.
 Have deployed robust audit mechanisms and processes to ensure the investments are rightly
handled till the last mile.
 With all media medium prepared and deployed launch plan, anticipated to be the biggest launch
across the globe.
Idea Cellular Ltd Marcomm Head (Sr.Mgr) – Marketing Jaipur (Rajasthan)
Duration: June’2008 – May’2015 (Assistant Manager to Senior Manager)
Job Responsibilities: Brand Management, Media Planning, Advertisements, Events / Promotions Planning &
Management, Product Launches & PR Coverage, Marketing Operations, Visibility
Initiatives.
Role:
 Complete responsibility for the Brand Health in state
 Developing annual brand plans and budget planning.
 Driving brand preference and consideration through a mix of brand communication, media planning
and activation.
 Consumer engagement initiatives to drive brand affinity.
 Visibility initiatives to improve brand visibility and stature.
 Playing a key role in supporting the product team by developing an effective communication plan for
product promotion.
 Plan, Develop Innovative & cost effective POP & OOH mediums for the circle to increase TOMA & ITP
of Idea Brand in Rajasthan state.
 Planning & launching of mobile service in new rural Towns across Rajasthan for new customer
acquisition.
 Deriving Proper Media Mix & Media Selection for Maximum Reach after analysis such as

3.  Regular PR activities to strengthen Media relationships.
 Evaluating Marketing Budgets periodically to ensure adherence to planned expenses.
 Other relevant functions entail:
o Supporting the research agency with various inputs to carry out research which meets the end
objectives.
o Focusing on high Impact brand launch in New towns.
o Handling BTL activities for supporting sales & doing channel engagement.
o Driving brand imagery through events targeting segments and OOH mediums to attain highest
branded cut through.
o Designing right mix of ATL & BTL activities for promotion of products & other VAS services.
o Ensuring proper media coverage in all leading publications.
o Interacting with agencies specialized in different fields.
o Negotiating best rates with the help of commercial.
Significant Achievement’s
 Successfully planned & launched Jodhpur & Bikaner Zones (120 towns) of Rajasthan Circle in one single
day with proper Marcom support which made the brand most visible in the market.
 Launched 1250+ New Town across Rajasthan circle with complete package, like van activity, branding,
sale promotion, Flex Gate at Shop front, Customized POP, Gifts for customers, retailers.
 Developed the New Town Module: Idea “Khelo Aur Jeto” new town van activity. Successfully activated
brand in new towns with a robust revenue model in place. Operated at a ROI (return on Investment)
of 260%.
 Conceptualized & executed Retail Engagement Program named “Great Retail Challenge”(Display
Contest) Both the initiatives generated Top-of-Mind Recall and were successfully replicated pan India.
 Initiated to develop a process defining timelines and TAT in creating Opex requests through Oracle
resulting decrease in PO generation time.
 Success-fully completed 4 Yellow Belt Project on “Reduction in Marketing OPEX Cost” & “Tracking of
POP” & “New Town Launch’s”.
Coca Cola India Marketing - Brand + Key Accounts (DM) Jaipur (Rajasthan)
Duration: Oct’2006 – May’2008 (Executive to Deputy Manager)
Job Responsibilities: Handling Market Communication and Key Accounts (Across Rajasthan – 6 Zones).
Role:
 Handling ATL & BTL activities, Branding, and Visibility creation with Modern Trade Retail Chains & OOH
Mediums.
 Planning and implementing activities like sale promotions through Service Activities to increase
visibility and thereby increasing revenue through various marketing activities.
 Planning and Implementation of marketing strategy related to Product, Trade Marketing, Launch
programs, Shows, Sponsor events, Promotion and Communication with in Budget
 Managing activities like finalization of technical specification, tendering, procurement, scheduling,
progress monitoring, testing, site management, manpower planning.
 Handling leading Brands of Coca Cola, list down the resource needs for projects, after considering the
Budgetary Parameters set.
 Execute market research by closely monitoring competition activities, offering value added services
and new schemes.
 Dealing with all media partners agency related work like briefing, follow ups proper coordination.
 Support launch of new products through execution of branding and local communication initiatives.
 Key accounts generation and maintaining them for their Sales, Supply, and Revenue Assurance.
 Keen stress on the Profitability and Organizational aspects of Key accounts managements that examine
the leadership qualities and negotiation skills required for world-class key account management.
Significant Achievement
 Increase Market share by 8% & Key Account Sales & Revenue increased by 68%.

4. Reliance Communication Ltd. Key Accounts – Executive Delhi/NCR
Duration: Apr’2005 – Sep’2006 - Key Accounts for Delhi NCR
Job Responsibilities:
 Handling Key Accounts for Sales of Wireless Products and Services & Revenue Assurance
 Responsible for churn management, customer satisfaction, and revenue enhancement.
 Responsible for identifying large corporate customers on competition networks and building strategies
for account break-in.
 Responsible for a team of 6 people.
 Providing training, motivating and solving their queries.
 Achieving sales targets by closely monitoring competition activities, offering value added services and
new schemes.
Significant Achievement
 Highest number of Key Accounts in the organization through Out India.
 In that very competitive atmosphere thrice the company awarded.
Idea Cellular Ltd Team Leader (Corporate Sales) Delhi/NCR
Duration: Aug’2004 – April’2005
Job Responsibilities:
 Handling large corporate accounts in (Public & Private Sector) for sales promotion in Delhi and NCR.
 Leading a team of 8 sales executives from franchise, organizing road show and manages presentation
to board of directors.
 Customer Relationship Management by way of customer satisfaction surveys and individual user
feedbacks
 Knowledge of day-to-day operations of the programs being handled.
 Providing feedback to the team as received from the client and in turn informing the client about any
improvements in the team
 Roaster Management, Shift Planning, Staffing, Reporting to clients.
Significant Achievement
 Expanded territory sales by 200%.
 Developed Excellence in sales training course.
 Expanded sales to include mass-market accounts.
__________________ Academic Credentials ______________________
YEAR DEGREE INSTITUTE CORE
2002 – 2004 Masters of Business
Administration
R.A. PODAR INSTITUTE
OF MANAGEMENT,
Rajasthan University
Focus On: Information
System and Business
Management
1999 – 2002 Bachelor of Commerce Sri.Venkateshwar
College, Delhi University
Focus On: Business
Management
Declaration: I hereby declare that all information provided holds true to my knowledge
SHALENDRA SINGH