This document contains a summary of Muhammad Rauf Ali's professional experience and qualifications. It includes his contact information, educational background which includes a graduate degree from Punjab University and a diploma in printing and graphic arts. He has over 10 years of experience in sales, marketing, and project management roles in Pakistan and Oman. His experience includes developing marketing campaigns, new product launches, customer relationship management, and budget management. He is seeking a new opportunity with a company that offers opportunities for career growth.

1. Muhammad Rauf Ali
Address: House # 159 R-Block Model Town Lahore Pakistan.
00923214280031
Muhammad.rauf28@gmail.com
PERSONAL SUMMARY
A forward thinking, hardworking and dynamic Manager who will ensure that what has to be done is done
effectively and efficiently within the constraints of budget and time. I am a person who gets a kick out of going
above and beyond the call of duty and has the proven leadership skills along with the necessary tenacity
needed to get the most demanding of jobs done. Maxine is a born negotiator who can successfully talk through
disagreements between highly entrenched parties. Right now I am looking for an opportunity to build a career
with a company that has a friendly, flexible working environment where i can learn, develop and thrive.
HIGHLIGHTS
 Graduate from Punjab University
 DAE (Diploma in Printing & Graphic Arts From Polytechnic Institute of Printing & Graphic Arts
 10+ Years of Experience in sales & Marketing
 Hands On Experience in:
• Process optimization • Cost reduction • Alternate Source Utilization
• Project Management • Customer preferences • New Product Development
• Co Extrusion
• Continuous Improvement
Process
• Estimation
• Marginal Product Costing • Working Capital Management • Scheduling
• Customer Satisfaction • Change Management • Supply Chain Management
• Operation & Strategic Planning • Waste Reduction • Oracle based ERP
WORK EXPERIENCES
Marketing Manager in Prime Packages (October 2009 – Present)
Selected Accomplishments:
 Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that
propelled sales by 2008 year-end.
 Led market launch of 21 new products. Identified opportunities, researched new product possibilities,
collaborated with engineering team and created campaigns and major increase in annual sales.
 Wrote catalogs, course guides and training brochures that enhanced the sales reps’ understanding of
complex product features and helped them sell more effectively.
 Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet
market needs ahead of the curve.
 Produced media kit that demonstrated key marketing analytics and demographics for use in sales
presentations. Efforts were credited as instrumental in closing numerous high-level deals.

2.  Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an
average of 15% under-budget (without compromising business growth goals).
 Branding, managing and positioning product lines.
 Designing creative product marketing campaigns
 Responsible for design and implementation of marketing promotion material.
 Established and improved client communications; maintained ongoing relationships
 Budgeting/ Forecasting
 Addressed customer inquiries; interpreted and delivered information; proposed suggestions; provided
guidance; identified, investigated and negotiated conflicts
 Coordinated, planned and contributed at trade shows and special events..
 Key Accounts handling
 Manage & evaluate the sales forecast.
 Maintain optimal level of performance within the budget.
 Strong interaction with the operation on daily basis for timely delivery of orders.
 Give training to subordinates of planning team as per prescribed policies & procedures of planning.

Clint List
• Bank Alfalah • PIA • Beadon Group of Industries
• Hajvery University • CFE College • FFC
• Gunsmoke Restaurant • Oriental Restaurant • OPTP
• Café Zouk • Hi Tech Lubricants • Leisure Club
• Leisure Club
Assistant Manager Sales Grapho Scan Supplies Pvt. (Jan 2008 – Sep 2009)
They are the distributors in Graphic Arts Material they have got the whole range of Kodak Polychrome
Graphics, Foma Industrial X-ray film from Chec Republic, Graphic arts chemistry from Malaysia and TPS PS
Plates from China.
 Promoted products and services; generated leads and initiated sales.
 Distilling value, overcoming objections and securing hard to close deals
 Tender Scanning.
 Tender Business with Private & Government Sector.
 Key Accounts Handling.
 Budgeting/ Forecasting.
 Served as representative and liaison
 Conducted surveys and analyzed results
 Sales work sheet.
 Product wise & SWOT analysis.
 Looking after regions like Multan, Gujarawala and Lahore.
 Working with major products (Kodak Scanners ADF, printing plates, CTP Plates, usage film).
 SWOT analysis.
 Making product awareness.
 Furnishing feasibility reports for the new products being inducted for sales.
 Surveying new areas to improve sales potential.

3. INTERNATIONAL EXPERIENCE
Sales Executive in AL-Felaig Trading & Contracting in Muscat Oman manufacturers ofplastic items – (Dec 2005 –
Aug 2007)
Developed marketing programs for a variety of business-to-business clients. Used an integrated approach
to create balanced programs for clients to build their respective brands and businesses.
 Expanded client base by 78% in three years by consistently delivering goal-surpassing marketing results
and ensuring complete client satisfaction.
 Closed new accounts as a member of business-development team.
 Earned commendations from client executives for communication deliverables that targeted desired
audiences and articulated the value of products and services
 Elaborate and implement strategic, key packaging Innovation/Renovation Projects and support regional and
local packaging projects.
 Conducts analysis of results and translates into actionable recommendations.
 Identify technical and financial feasibility on packaging programs & projects.
 Act as a key member of cross-functional teams, providing technical expertise and appropriate linkages back
to the R&D community.
Clint List
• Carre Four • Lulu Huper Marts • Spinney,s Al Fair
• Khimji,s Mart • Al Jadeeda Stores • Sultan Center
Key accounts in AL-Felaig Trading & Contracting (Aug 2007 – Dec 2008)
 Area extended from Muscat to Sohar city.
 Managed client relations to promote long-term relationships
 Product availability.
 New items listing.
 Handling accounts.
 Collection of checks.
 Promotional activities.
 Marketing planning.
 Trained new employees on aspects that include product knowledge and sales pitch
Other Experience
 Worked as a Trainee on Gravure Machine (Cerrutti 6602, 6603) 8-Color, Rotomac 6-Color, in PACKAGES
LIMITED, Lahore Pakistan from August 2003 to October 2003.
 Worked as a commission agent printing different kind of packing boxes from August 2001 to January 2003.
 Worked in Ac NEILSON Pvt Limited as a part of a marketing team company’s scenario was to offer
consultancy to different multinational companies from Sep 2000 to Mar 2001.
 Worked in DAWN BREAD Pvt. Limited in Lahore Pakistan as a Sales Representative from May 1998 to June
1999.

4.  Adoption of appropriate styles and methods in guiding individuals and groups towards “process
implementation”.
 Effectively work across different departmental functions and levels of the organization. Reduce or eliminate
impediments to inter-departmental decision making.
EDUCATION
Particulars Year
Graduate from Punjab University 2005
D.A.E (Diploma in Printing & Graphic Arts) 2003
Secondary School Certificate (SSC) 1998
TECHNICAL SKILLS, KNOWLEDGE & ABILITIES
 Ability to work under pressure and meet stringent deadlines.
 Result oriented, self-starter, quick thinker and team player.
 Willing to accept new challenges and adapt to new working environments
 Excellent communication skills and ability to interact at all levels within the organization
 Strong Analytical & Reporting Skills.
IT& ERP SKILLS
 DOS
 GW-Basics & Email/Internet
 ORACLE based ERP
 Microsoft Office 2007 & 2010 (Excel, Word and PowerPoint)
SUMMARY
 Date of Birth: 2nd
Feb 1982
 Nationality: Pakistani
 CNIC: 35202-8499145-7
 Passport No: BL1791452
 Omani Driving License No: 71028693
 Linguistic Abilities: Reading, writing & speaking English, Urdu & Arabic .
REFERENCES
 References will be made available on request