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Charu_Goswami
- 1. CHARU GOSWAMI Mobile: +91-9811008349 E-Mail:charu_goswami23@yahoo.co.in, goswamicharu1@gmail.com TECHNOLOGIES WORKED ON Academic Credentials Post Graduate Diploma in Advertising and Marketing from Bhartiya Vidya Bhavan, Delhi in 2008 Bachelors in Mass Communication from JIMS, Kalkaji in 2007 Graduate Diploma in Mass Communication (GDMC) from JIMS, Kalkaji in 2007 Areas of Excellence Strategic Planning & Leadership Brand Management Corporate Communication Media Planning Advertising Event Management Client Servicing Key Account Management Supplier Relations Management Operations Management BRAND MANAGEMENT PROFESSIONAL Client Servicing | Corporate Communication | Brand Management PRECIS Target- Oriented and Creativity-driven professional with over 9 years of multi-industry experience in complete strategic brand management of globally acclaimed companies in: • Automobile Industry (Maruti Suzuki, Ashok Leyland, General Motors) • Consumer Electronics (Whirlpool) • Tourism Industry (DTDC, RTDC) • Building Material Industry (Nippon & Dulux Paints, Greenply Industries, Moen Bathroom & Kitchen Fittings) • Medical Equipment/Diagnostic Industry (Boston Scientific & Dr. Pathlabs) • Finance Industry (Muthoot Finance) • Beverage Industry (Carlsberg Group) • Real Estate Industry (Vasundhra Infratech, D Bali Developers, The Hyde Park, Shree Group, Dreamland & Landmark) • Education Industry (MVN Education, Evergreen Publications & Blue Been School of Animations) • FMGG Industry (KRBL Limited, Anmol Biscuits, B.L Agro, Dinesh Oil & Mahesh Oil) • Heavy Industry (Cheema Boilers, Indo German Steels & DDE Power System Pvt Ltd.) Demonstrated excellence in organising global level media events with dignitaries (Dr. Manmohan Singh, the then Hon’ble PM, Ms. Sheila Dixit, the then Delhi CM and others), various live concerts and media campaigns involving world-class artists/ performers(Shahrukh Khan, Sonu Nigam, Sunidhi Chauhan, Mika Singh, Sukhwinder Singh, Farhan Akhtar, The Great Khali etc) Excptional communication & leadership skills to coach, manage & Motivate teams of 23-30 diverse professionals in challenging environments and with outstanding results CORE FUNCTIONAL SKILLS Overseeing Branding, Advertising, Promotions, Public relations, Media Planning & communication activities ensuring maximum brand visibility & capturing optimum market shares Creating & executing various communication tools for Branding & Promotions for various products Planning and preparing advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies Managing brand communication mix, liaising with advertising agencies, designers, printers, etc. for development of copy/content, creative & designing of marketing communication materials Formulating communications strategy, crisis communications, and arranging media interview in print and electronic media Networking with media personnel and establishing long-standing associations with them
- 2. MS Officeand Internet Applications PROFESSIONAL EXPERIENCE Since’ Oct 15 – Present: KRBL LIMITED. Noida as Brand Manager Key Deliverables Accountable for developing and executing the brand communication on all sources of media channel Managed entire brand communication & product marketing cycle – Planning and applying the use of various sales strategies. Managed the budget of the marketing department. Initiated and coordinated advertising campaigns and promotional activities. Conducting frequent surveys among the customers regarding the requirements of products at present and estimating the requirements in the future. Analyzed current market trend and competitor information. Significant Accomplishments Managed brand, design, graphics, illustrations and structure, ensuring consistent brand standards across public sites, trade show exhibition displays and collateral. Developed strategic plans to generate business from wholesalers and vendors involved with construction/renovation. Supported Sales and Product Marketing webinar sign-ups and attendance through webinar coordination and e- campaigns. Proofread, wrote and edited copy for print and website materials, maintaining consistency across multiple projects. Differentiated business through extensive follow-up to assess organization requirements Generated lead reports to measure campaign results. Since Apr’13 – Nov’14: Gravity Entertainment Pvt. Ltd., Gurgoan as Manager Key Deliverables Accountable for development, production and delivery of projects from proposal stage to delivery Ensuring healthy client relationships through managing appropriate communication Administering operational and administrative functions to ensure on time delivery of the projects Responsible for on-site inspection and event management Searching and negotiating suitable venues or locations as per the requirement and budgetary constraints of client Determining the suitable layout and theme for the event as per client’s specifications Imparting training to new and existing staff prior to the event to ensure smooth execution of all the activities as per clients’ guidelines Significant Accomplishments Lead the Team and successfully organized International Dealer Conference, Annual Sales Conference, Spare Part Conference for India’s largest car manufacturer, Maruti Suzuki Played a prominent role in media management in the launch of Maruti’s new models like Ciaz & Celerio Stellar contribution in creative design and execution of star events like Family Day Out, Treasure Hunt, Rally Maruti Suzuki Lead 10-25 member team for new range launch and test drive of one of India’s leading tyre manufacturers, Apollo Tyres Ltd. including arranging Ferrari Car’s Test Drive at Buddh International Circuit with all international employees and niche customers of Ferrari and Apollo Lead the team for the new product launch of Greenply Industries and also organized “Employee Day Out” and also planned the factory visit by international employees/ partners. Resourcefully handled Clients such as Maruti Suzuki India Ltd., Apollo Tyres Ltd., Akzo Nobel India Ltd., Greenply Industries Ltd., Boston Scientific India Pvt. Ltd., Nippon Paint India Pvt. Ltd., Whirlpool of India Ltd., Ashok Leyland Limited and General Motors Distinctly handled events such as Launches, Conferences, International Conferences, Dealer Meets, Vender Meets, Annual Sale Conferences, Fun, Product AV’s and Internal Client’s AV, Mall Activities for various clients Successfully delivered events on time within budget that meets customer’s expectations Aug’11-Mar’13: Wizcraft International Private Limited, Gurgaon as Assistant Manager
- 3. Key Deliverables Shoulderedthe responsibility of communications and business development of Govt. departments Developed strong relationships with key contacts in existing accounts and develop new accounts Liaised with the different departments like the Art Directors, copy writers, operation team, production department, vendors to meet the client requirements Conducted an in-depth market Research and coordinated with Creative Department to develop an effective campaigns and ground level activity Ideated creative routes for launch of ad campaigns and BTL activities in sync with the Creative Department. Significant Accomplishments Leveraged technical and industry-specific knowledge to develop strategic business development plans Successfully handled Clients such as WHO, DTDC, , Gail AGPS + Inauguration, RTDC and NDMA Played a significant role in World Cup Kabbadi 2012 - Opening and Closing ceremony with celebrities like Sharukh khan, Sukhwinder Singh, Miss. Pooja, The Great Khali, etc. Important contribution in Gail AGPS + Inauguration of India’s largest pipeline by the then Honorable Prime Minister Mr. Manmohan singh through Video conferencing Planned and executed the innovative project “Rajasthan on wheels” for RTDC Created massive awareness posters and publicity material for NDMA Arranged a highly successful event for DTDC for celebration of 100 years of Delhi by orgainising one week’s food festival on Baba Kharak Singh Marg (CP) Innovative design and execution of WHO exhibition stall at Delhi office Aug’10-Aug’11: AB&M Communication Private Limited, Gurgaon as Account Supervisor Key Deliverables: Conducted an in-depth market Research including SWOT Analysis and coordinated with Creative Department to develop an effective launch campaign for Carlsberg Elephant in print and radio. Also, designed designing packaging, Internal & market communication collaterals for Carlberg Palone 8, Carlsberg Tuborg and Tuborg Stron Re-launch and also surrogate branding umbrella for these Worked proactively to provide client marketing needs with the greatest amount of added value by communication with successful media campaigns for Dr. Lal Path Lab and Muthoot Finance Received client’s briefs and analysed the input of client together with background knowledge, research, field feedback, etc. to produce creative brief for the Creative & Media team and designed communication collaterals with print campaign for Moen’s and Dr. PathLab Provided creative, production, media, public relations and interactive department personnel with well-documented input, support data and production materials as required; ensuring that advertising strategies are clearly defined, approved by clients, and understood by the creative and media groups Coordinated and authorized quotations for client approval & assists in preparation of client invoices Ensured prompt collection of account receivables and ensures that they don’t exceed the given limits Aug’07-Aug’10: Sepia Advertising Private Limited, Noida as Senior Account Executive Key Deliverables: Handled the campaigns of Anmol Biscuits, B.L. Agro, Dinesh Oil, Mahesh Oil, Cheema Boilers, Indo German Steels & DDE Power System Pvt Ltd, Curio Crafts, Sterling Skills, MVN Education, Evergreen publications & Blue Beans school of animations, Vintron & Ricardo, Vasundhra Infratech, D Bali Developers, The Hyde Park, etc. Served as a Brand Custodian for the Clients Identified, qualified and pursued business opportunities through market surveys and mapping as per targeted plans as well as through lead generation Coordinated with the creative team to conceptualize and coordinate the shoot of commercial ads for some of these clients Carried regular research on the brand and its environment for value addition and growth
- 4. PERSONAL DOSSIER Date ofBirth: 23rd August, 1987 Address: 181 A Anukampa Apartments, Abhay Khand 4, Indirapuram, Ghaziabad: 201014 Languages Known: English & Hindi Location Preference: Delhi/ NCR