1. DHARMENDRA SINGH
Tel.: +91-99990-34279 (Mobile) +91 987328-4698 (Alternate Mobile)
A-10, Sector -61, Noida.
Email: ij.dharmendra@gmail.com
Business Development professional with over 7 years experience of Managing Strategic Business
Units in the Telecom Infrastructure and Value Added Solutions (VAS).
PROFESSIONAL SNAPSHOT
Marketing and Sales professional with 7 years rich cross functional experience covers Sales and Marketing
Management, Business Development, Corporate Communications, Relationship Management, Public
Relations. Presently serving as Manager – New Media with Saregama India Ltd (The largest music
archive and catalogue in India and a flagship company of the Entertainment sector of the RP-Sanjiv
Goenka Group)
Enterprising leader with abilities in motivating teams towards enhancing their performance standards. Possess
excellent communication skills that have been honed through interacting with people at various levels;
inclusive of the Media, Industry, Corporate Executives, Politicians, Strategic Alliances in India. The varied work
experience has brought with it an ample understanding of the global market dynamics in the said fields.
Distinction of instituting proactive initiatives towards improving the quality & impact of Management education.
Highly successful in building relations with key decision-makers in Corporates, Management / Professional
Bodies with focus on constantly bettering the bottom line and customer satisfaction. Adept at people
management, maintaining healthy employee relations, handling employee grievances thus creating an
amicable & transparent environment. A globally focussed, learned and aware professional who is now looking
to leverage the above experience with top Indian/ multinational Organisations.
WORK ASSIGNMENTS IN SALES AND BUSINESS DEVELOPMENT : TELECOM INFRA AND VAS
(WIRELESS AND WIRELINE) :
 Approximately 7 years in Sales and Business Development of Telecom Infra and Services and Networking
Solutions.
 Extensive experience in both- Operator as well as Enterprise Sales moulds.
CAREER HIGHLIGHTS
PRESENTLY
MANAGER – NEW MEDIA
SAREGAMA India Ltd
Posted in : BO (Delhi)
Industry : Telecom VAS (LBS Couponing company)
My job entails the business development and product development functions
atop Saregama India Ltd, through national telecom partnerships in suitable
Digital based Media/Content and applications across different media platforms
for Music, CRBT & Voice based content. Being a part of the core group which
is currently involved in establishing the organisation in the Digital Music
segment.
The KRAs of this role are :
· Looking after the business operations encompassing conceptualizing
new strategies, handling business operations, and driving revenues of
CRBT and other VAS products, portfolios.
· Handling entire Music lifestyle portfolio of Saregama in the Airtel
Corporate & Circles, including CRBT, HT WAP, Apps, Recommendation
Engine, IVR Products, Karaoke Services and Airtel Music Masti Service.
· Digital Marketing - Coordinating with various Mobile Ad
network/Agencies (Vserv, Google etc.) on regular basis to have Product
performance reviews.
· Scouting Ad-network medium (Open Magazine, Saregama website &
distribution of Posters & kites on event to ARC) to promote maximum HT
and provide maximum exposer to the end user.
· Scouting for cross selling (like HT on off Deck WAP), giving discounted
Price of HT for downloads & using their traffic to sell our products.
· Revenue generation by selling other CP content through various
Product. Analysis performance reports on daily basis for designing &
assessing strategy for building subscriber base for Voice service and

2. customer engagement
· Taking decision on up-gradation of existing service for bundling offers,
low value packs, content packaging, ease of use, etc.
· Ensuring via operator that VAS reaches to customer through marketing
communication deployments such as Outdoor, Radio, press, single
sheeter at Retail, selling through call centre.
· Developing strategies for revenue enhancement, churn & retention,
etc.
· Creating new target segment based business models, promotional
strategies, roadmaps & bridge plans
· Maintaining a high recall value for existing products and developing
easy access mechanism for new products
· Looking after the customer engagement at product level by activities
like increasing female base by making promotion on female base, female
special show sms, reminder sms, etc.
· Evaluated MIS and carried out data analysis for all vertical’s VAS
products & Waterfall analysis across KPIs
· Handling accounting of day-to-day Promotions on circle levels with the
help of respective circle managers of saregama & revenue assurance,
· Product end-to-end experience designing to go-live responsibility and
incorporation of changes as per product life cycle
PREVIOUS
MANAGER – ALLIANCES &
RELATIONSHIPS with
Y2CF Digital Media Pvt Ltd
Posted in : HO (Gurgaon)
Industry : Telecom VAS (LBS Couponing company)
Company incubated by IIM, dealing in Telecom (LBS) USSD, SMS Voice
Technologies, MVAS etc. The organisation is head-quartered in GURGAON,
INDIA.
· My job entails being a part of the core group which is currently
involved in establishing the Relationship & Alliances with the
operator’s in the Indian Telecom VAS markets as well as Delivery/
Operator service activities.
· Also responsible for new product development & business analyst for
coupons & Location check-in services.
· Proffering offers of the merchants to the users through USSD, SMS &
Voice.
· Responsible for Circle-vise promotional activity with different modes
such as USSD, SMS & VOICE (ATL & BTL).
· Responsible for subscriber addition, base management & enhance
revenue and profitability for product.
· Also responsible for integrations with the operator’s platforms. UAT &
Launching of the product is also a part of my business.
· Key operator’s Relationships management – Airtel, Tata Docomo,
Reliance.
PREVIOUS
ACCOUNT MANAGEMENT
(A.M) with
One97 Communications Ltd
Posted in : HO (NOIDA)
Rep to : VP
Industry : Telecom VAS (IVRS/ Voice Technologies on Telephony)
Company incubated by DEC-DELHI, dealing in Telecom (Voice Technologies),
MVAS etc. The organisation is head-quartered in NOIDA, INDIA.
· My job entails being a part of the core group which is currently
involved in establishing the Contents & Applications in the Indian
Telecom VAS markets as well as Delivery/ CS activities. Also
responsible for new product development & business analyst for WAP
services & voice services for operators & enhance revenue and
profitability for products and services, also looking after Videocon
WAP services and OBD including CRBT services. Taking care of
Ericsson PRBT Services for BSNL.
MAR 10 to OCT 10
PROJECT MANAGEMENT
One97 Communications Ltd
Posted in : HO (NOIDA)
Industry : Telecom VAS
One97 ( TATA DOCOMO WAP/SDP Project PAN INDIA) Tata
Docomo Onsite
My KRAs include :

3. Rep to : GM
· Collect the MIS and discuss with the team and with project manager
and then seek out the best content which is giving revenue and on
the basis of that analysis and proffer the best content to the
subscriber
· Keeping hawk eye on the market scenario and demand of the content
in the market.
· Analyzing the portal with competitors and seeking out the loopholes
and advice the team member to update the same with more flavor.
· Coordinating with the CP's regarding content and helping the team to
get the content from the CP’s
· Handling the aforesaid responsibility by prioritizing the needs of the
clients and ensuring that deliverable within the timelines.
· Develop and execute promotional strategy in improving penetration
and conversion, coordination with the MIS team for fetching data and
approaching operation team for updation in the portal by uploading
the fabulous content.
· Drilling on customer life cycle to increase the MOU and ARPU.
· Advise the team for proper testing of the links which we use to
promote in the respective circles.
· Seeking out the opportunity cost of the content on portal and analysis
the demand of the contents
· Planning with the team and project manager to create short term and
long term strategy plans and to be revising periodically in line with
client requirement.
· Taking approval from the Tata for new product/services which we
want to proffer to the users.
· Making strategy with the CP to enhance revenue and profitability.
· Sharing strategy with the Tata for better output in terms download.
· Responsible for all the activities handled by SPOC of Business
operation team, and to assist Project Head.
Dec’09-Mar’10
BUSINESS DEVELOPMENT
MANAGER –
SALES/MARKETING (VAS) with
Mobisoft Telesolutions Pvt
Ltd (Phoneytunes)
Posted in : HO (NEW DELHI)
Rep to : VP
Industry : Telecom – VAS
MOBISOFT is a telecom Vas Company.
Projects Handled:
BSNL PAN INDIA, TATA DOCOMO PAN INDIA, MTS PAN INDIA
My KRAs include:
· Handling the aforesaid responsibility by prioritizing the needs of the
clients and ensuring that the deliverables within the timelines.
· Handling OTA, WAP (BSNL LIVE) and GPRS services for BSNL pan
India.
· Looking after, DSTK, WAP (SDP), KIOSK and IVR services for Tata
Docomo pan India.
· Looking after, BREW, KIOSK and Text services for MTS pan India
· To enhance revenue and profitability for products and services
· Revenue Collection
· Build positive client relationships.
· To introduce new products and services across telecom operators.
· Call center operation support for our services.
· MIS and required data to client.
· Customer support and enhancement process.
· Product enhancement.
· Technical Resolutions.
· Co-ordination with technical team for fetching out data and changes
to be made in the application for application enhancement.
· To counter part on the strategies of competitor.
· Drilling on customer life cycle to increase the MOU and ARPU.
· Testing and successful implementation of application on the circle
level for new VAS to be launched

4. Sep07-Nov’09
ACCOUNT MANAGEMENT
(Executive) (S&M- VAS) with
Cellnext Solutions Ltd.
Posted in : HO (NEW DELHI)
Rep to: Sales/Marketing Head.
Industry : Telecom – VAS
Cellnext then under ESCORTS GROUP, dealing in MOBILE-VAS SOLUTIONS).
The organisation is one of the oldest of the Mobility VAS providers with a
very wide spectrum of client and operator partnerships. The Company has
been especially strong in the BFSI and Enterprise segment.
Projects Handled:
BSNL : PAN INDIA (From Sep 07 to Mar 09)
MTNL : DELHI (From Sep 07 to Mar 09)
VODAFONE : PAN INDIA (From Mar 09 till date)
AIRCEL : PAN INDIA (From Mar 09 Nov09)
Acqusition of all new operators / telecom partners (Sistema Shyam,
STEL, Comviva, i2i Telesource)
My KRAs include :
· Heading the complete gamut of sales and marketing on a Pan-India
basis,
· Handling Voice, SMS Push & Pull, IVR, WAP and GPRS services for
Vodafone pan India, Aircel, MTS. (Earlier for BSNL & MTNL)
· Responsible for all licensing and agreements for services to be used in
MVAS provided by Cellnext and In-charge of relationship
management being responsible for the overall operator.
· Responsible for execution of the agreements as per the deals
negotiated and also renegotiate the existing ones for renewals
· To enhance revenue and profitability for products and services
· Revenue Collection
· Build positive client relationships.
· To introduce new products and services across telecom operators.
· Call center operation support for our services.
· MIS and required data to client.
· Customer support and enhancement process.
· Product enhancement.
· Technical Resolutions.
· Co-ordination with technical team for fetching out data and changes
to be made in the application for application enhancement.
· To counter part on the strategies of competitor.
· Drilling on customer life cycle to increase the MOU and ARPU.
· To achieve the month wise revenue targets
· Testing and successful implementation of application on the circle
level for new VAS to be launched
· Planning: To create Short Term and Long Term strategy plans and to
be revising periodically in line with client requirement.
CORE COMPETENCIES
SALES MANAGEMENT AND BUSINESS DEVELOPMENT
 Key Accounts Development and Management and strategies of breaking-into and retention.
 Relationship Management with key Operators at various echelons to maximise customer satisfaction.
 Identifying and Nurturing of New Operators.
 Maximising the sell-through from the Subscribers and organising various programs/activity & applications
for developing more business.
 Oversee the sales through the complete network of Circle managers pan-India ; devising tacticular entry-points
to ensure maximum footfalls ; devising strategies for promotion within the respective catchment
area.
 Working towards meeting the stipulated KRAs and targets for self as well as the whole team (wherever
applicable).
 Ensuring the meeting of stipulated milestones quarterly and annually.
 Reviewing the development on a periodic basis and plugging-in the loopholes with cohesive adequity.

5.  Ensuring increase in overall market share of respective products,
 Ensuring Customer Satisfaction at all levels.
Public Relations
 Handle appropriate media selection as per communication needs.
 Liaison with Govt Depts / Industry for smooth flow of operations.
 Promote various Programs in target markets and segments.
ACADEMIC CREDENTIALS
 Masters in Business Administration (MBA) – From KIET GHAZIABAD 2004– 2006
 B.I.M – Kurukshetra University, 2001-2004
ACHIVEMENTS
 Got top achiever award for driving Vodafone contest.
 Got Rock star for the month for Recovering 10 million from ericsson within one & half month
 Played the crucial role in establishing Cellnext as a leading content aggregator for SMS/IVR/WAP/GPRS
platforms/services, also responsible for monetization of that content across the carriers and service
providers.
 Did exclusive deals for Cellnext with Operators like AIRCEL, MTS, Comviva and Vodafone.
 Successfully launch various Festival based promotion services over the period of last 2 year.
 Played the pivotal role in launching Cellpaper and WAP in BSNL North and WEST zone.
 Scored highest marks continuously in Job Knowledge Quiz conducted by the Training and Audits team.
COMPUTER SKILLS
 Efficient in Office Software i.e. Microsoft Word, Excel, Power Point and well – verged in E-mail &
Internet.
 Responsibility to communicate and direct all relevant departments, where necessary, on actions and
issues relating to the channels;
 Handling Company’s web store
 Updating the Company’s Webstore by making the latest content live by the time so the product hits
the market
DECLARATION
I am here by declaring that all the above-mentioned details are true to the best of my knowledge and belief.
Place: Noida
Date: (Dharmendra Singh)

6.  Ensuring increase in overall market share of respective products,
 Ensuring Customer Satisfaction at all levels.
Public Relations
 Handle appropriate media selection as per communication needs.
 Liaison with Govt Depts / Industry for smooth flow of operations.
 Promote various Programs in target markets and segments.
ACADEMIC CREDENTIALS
 Masters in Business Administration (MBA) – From KIET GHAZIABAD 2004– 2006
 B.I.M – Kurukshetra University, 2001-2004
ACHIVEMENTS
 Got top achiever award for driving Vodafone contest.
 Got Rock star for the month for Recovering 10 million from ericsson within one & half month
 Played the crucial role in establishing Cellnext as a leading content aggregator for SMS/IVR/WAP/GPRS
platforms/services, also responsible for monetization of that content across the carriers and service
providers.
 Did exclusive deals for Cellnext with Operators like AIRCEL, MTS, Comviva and Vodafone.
 Successfully launch various Festival based promotion services over the period of last 2 year.
 Played the pivotal role in launching Cellpaper and WAP in BSNL North and WEST zone.
 Scored highest marks continuously in Job Knowledge Quiz conducted by the Training and Audits team.
COMPUTER SKILLS
 Efficient in Office Software i.e. Microsoft Word, Excel, Power Point and well – verged in E-mail &
Internet.
 Responsibility to communicate and direct all relevant departments, where necessary, on actions and
issues relating to the channels;
 Handling Company’s web store
 Updating the Company’s Webstore by making the latest content live by the time so the product hits
the market
DECLARATION
I am here by declaring that all the above-mentioned details are true to the best of my knowledge and belief.
Place: Noida
Date: (Dharmendra Singh)