Sean O'Connell has over 20 years of experience in product marketing roles for companies including IBM, Cast Iron Systems, Cisco Systems, Genesys Telecommunications, and Nortel Networks. He currently works at IBM leading product marketing for their Enterprise Marketing Management solutions. Prior experience includes developing marketing strategies and programs, managing marketing budgets, product launches, messaging and positioning, events, tradeshows, collateral, and sales tools. He holds an MBA from Babson College and a BS in Mechanical Engineering from the University of Massachusetts Amherst.

1. SEAN L. O'CONNELL
Redwood City, CA
650-464-7019
seanloc@me.com
http://www.linkedin.com/in/seanloc
EXPERIENCE
IBM
Product Marketing, Enterprise Marketing Management (EMM), 2012 – present
Product marketing liaison lead with Smarter Commerce and SmartCloud teams for Enterprise Marketing Management (EMM) solutions, consisting
of acquisitions Coremetrics (2010), Unica (2010), Tealeaf (2012) and DemandTec (2012)
• Social media evangelist via Twitter and LinkedIn
• Project managed 70+ Market track session presentations, including speakers and scheduling, for IBM Smarter Commerce Global Summits
Orlando (2012) and Nashville (2013)
• Presented solution overviews and product demos at tradeshows/conferences including IBM Smarter Commerce Global Summits and
Forrester's Forum For Marketing Leaders Los Angeles; featured speaker at IBM roadshow event “Generation C: Connected Marketer Tour”
Partner Marketing, WebSphere Cast Iron Cloud integration, 2010 - 2012
ISV partner marketing lead for Cloud/SaaS application integration solutions
• ISV partner sales training including sales tools development (i.e. live sales training, sales presentation, solution brief collateral, pre-recorded
demo, and pre-recorded sales overview)
• Updated Cast Iron ISV “PoweredBy” partner program sales presentation, solution overview, website, and podcasts
Cast Iron Systems (acquired by IBM)
Product Marketing, 2008 - 2010
Product marketing lead for Cloud/SaaS application integration solutions; reported to VP Product and Partner Marketing
• Developed joint marketing initiatives with Cloud/SaaS leaders including Salesforce.com, Oracle, Google, NetSuite, RightNow, Astadia, etc.
• Created and evangelized messaging/positioning including webinars (Cast Iron bi-weekly, Oracle & XTG, Astadia & AmerisourceBergen,
Grizzard, OSI Systems), tradeshows/user groups (Salesforce.com Cloud Tour Austin; Salesforce.com San Francisco, Silicon Valley, and
Philadelphia; RightNow Summit; RightNow Los Angeles; IBM Impact Partner Forum; Astadia Connecting the Clouds Tour; Centerstance
Portland), collateral, customer case studies, and Cast Iron website
• Created and delivered field sales tools and training including presentations, demos, ROI/TCO tools, competitive analysis, pricing calculators,
proposal templates, etc.
• Managed company-wide marketing transition to as-a-service Cloud solution from on-premise appliance
• Increased innovation/collaboration/productivity of Marketing team through use and training of on-line/virtual wiki (Confluence)
Cisco Systems
Solutions Marketing, Unified Communications Customer Contact Business Unit (CCBU), 2004 - 2008
First product marketing hire for new Unified Communications Customer Contact Business Unit (CCBU); reported to VP Product Marketing
• Created and executed first formal global marketing plans that helped to drive 50% consecutive annual revenue growth for Cisco’s new contact
center business unit (CCBU)
• Executed multiple aspects of global marketing strategy including product launch, messaging/positioning, analyst relations (AR), public
relations (PR), Website, sales tools, events, and speaking opportunities
• Managed annual global marketing budget resulting in positive return-on-investment (ROI) realized in increased demand generation to support
field sales efforts
• Increased Web presence via innovative on-line seminars, advertising, website, search engine optimization (SEO), blogs, and podcasts
• Developed new processes for cross-functional communications, including use of internal wiki, leading to more rapid concept to delivery for
marketing programs
Genesys Telecommunications (acquired by Alcatel)
Product and Channel Marketing, 2000 - 2004
First product/partner marketing hire for new Genesys Express mid-market solution; reported to VP Product Marketing
• Led global marketing efforts for launch of new mid-market business unit with 50% quarterly revenue growth
• Responsible for marketing efforts to support launch of new Genesys software adapter for Microsoft CRM solutions
• Developed market positioning/messaging including extensive competitive and pricing analysis

2. • Implemented new processes for coordination of marketing deliverables across entire suite (10+ product groups) for Genesys enterprise
software applications product launch
Field Marketing, 1999 - 2000
Provided direct sales support to Telco account executives for enterprise products
• Coordinated corporate resources and ensured the appropriate marketing materials were presented to customers and prospects at the right
time in the sales cycle
• Launched first global lead generation webcast at Genesys, designed to promote partnership between BroadVision and Genesys
Nortel Networks
Product Management, 1997 - 1999
Product Management lead for Symposium Call Center Server Release 1.1
• Balanced time-to-market, market requirements, and customer satisfaction criteria to successfully introduce next generation, client-server
software technology for call centers
• Managed development of external beta customer sites including Time Warner, CN Rail and PC Connection
EDUCATION
Babson College (F.W. Olin Graduate School of Business)
Master of Business Administration (MBA)
University of Massachusetts Amherst
Bachelor of Science (BS), Mechanical Engineering