Extra Space Storage needed to integrate their CRM (Salesforce.com) and ERP (Centershift STORE) systems for real-time visibility across customer contact channels. Their existing custom code solution was not scalable and too resource intensive. Cast Iron Cloud was selected to synchronize customer data between the two systems in under 3 weeks, saving $97k compared to custom code and providing integration without additional coding.

1. 1©2008 Cast Iron Systems, Inc. • Confidential
Case Study: Customer Master Integration
Picture here
Extra Space Storage: Leading Self Storage CompanyExtra Space Storage: Leading Self Storage Company
Business Problem
Competing Technologies
Custom code: not scalable, too
resource intensive
Needed real-time, bi-directional
integration between CRM
(Salesforce.com) and ERP
(Centershift STORE)
− Poor call center visibility across
customer contact channels
− Account and contact info
Needed Cloud-based
application integration solution
to align with corporate strategy
Salesforce.com  Centershift
Custom CodeCustom CodeCustom CodeCustom CodeCustom Code

2. 2©2008 Cast Iron Systems, Inc. • Confidential
Cast Iron Cloud selected:
− Synchronize customer contact
channels (call center, store, and
web)
− Real-time, bi-directional integration
between CRM (Salesforce.com)
and ERP (Centershift STORE)
Fast and easy integration
Solution
Results
Extra Space Storage: Real-time integration delivered in 21 daysExtra Space Storage: Real-time integration delivered in 21 days
Project delivered in 21 days
100% configuration-based, no
coding
$97k first year savings compared
to custom code
Salesforce.com  Centershift
Case Study: Customer Master Integration
Cast Iron Cloud™