This document contains Benjamin Wardell's resume and portfolio. It outlines his career history working in marketing and technology roles over 15 years, including his current role as a Marketing & Technology Strategist at Abbvie. It also lists his skills, tools, and methodology experience as well as feedback from previous clients and colleagues praising his passion, creativity, organization, and skills in digital marketing.

1. APPROVED
WWW.HEY.DIGITAL
+44 (0) 7538 732 566
hey.iwannatalk@gmail.com
BENJAMIN
WARDELL

2. Scoping
Project
Mgmt
Skillset
Tools
Competency Framework
Personal
Service
Reporting
Pitch Develop/Delivery
Preferred Vendor Assess/
Manage
Technical Specifications
Risk Assessment
Pre-Programmed Branded
Presentation Templates -
Ms Word/PPT Master Files
Pitch Identities
Wireframing - Web, App,
Responsive
UX Modelling
Information Architecture
A/B | MVT Testing
Content Planning
Scheduling
Content Production -
Visual / Media
Content Strategy
Drip Communications
Modelling
Cloud Management
System
A/B | MVT Testing
H.L.D Planning (Project)
Matrix Working
Briefing
Conceptual
Design - Digtal/Social/
Print
Gamestorming
Logic & Functionality
Mapping
Build Modelling
Social Strategy
Proposals/Pitches
Training/Guides
Campaign Strategy
Planning /Management
Stakeholder Group
Communications
Macro & Micro Market
Evaluation | Budgetary
Management | ROI Analysis
| Supplier Management
| Resource Management
| Critical Path
Responsive Template Design
| App Design | User Interface |
Brand Management | Digital /
Brand / Print Design
Strategy | Detailed Scoping
Documentation | Logic
Mapping | CMS Mapping
| Development | Project
Management | HTML | CSS |
UX/UI
Creative Copywriting
| Content Sourcing | Pub-
lishing | Media Production |
Offers | Strategic Advertising |
Affiliates
Behaviour Driven Messaging
| Responsive User
Centric Omni-Channel
Communications |
Marketing/Sales Automation
Content Kit
Methodologies
SDLC/Waterfall
Agile
Prototyping
Brandwatch / Rant & Rave
Adobe Cs6
Animated Images
CRM - Act /Salesforce /
Veeva
Project - Basecamp,
Harvest, Ms Dynamics
Google Analytics
CMS - .Net | PHP | CQ5
Social Dashboard Suite
Content Marketing
Promo Portals
Keyword Demographics
Smartfocus
Campaign Monitor
Infusionsoft
Swiftpage
Veeva / Salesforce
Strategic Consulting -
Group, 1-On-1, F2F
360 Thinking
Multi-Concept Approach
Relationship Management
Detailed Insights
Adaptive Marketing
Expertise
Tone Of Voice
Training
Coaching
Integrated Thinking
Outcome Focuse
Audience First Approach
Project Wash-Up
Project Analyisis
Optimisation and
Recommended Future
Improvements
Cost
Campaign Impact
Attitudinal & Behavioural
Metrics
Metrics Reporting
Adwords Reporting
Detailed Analysis Review
Report &
Recommendations
Social Metrics Reporting
Detailed Analysis Review
Report &
Recommendations
Channel Reporting
Data Cleansing
Campaign Reporting
HEY.DIGITALHEY.DIGITAL

3. Career
History
Marketing & Technology Strategist
Abbvie | Jan 2015 – Present | Maidenhead, UK
Key Responsibilities
Strategic Consulting (Brand/Comms/Digital/Multi-Facet/
Infrastructure/Technlology)
Conceptual Planning (Brand/Product/Experience/SaS)
User Experience Strategy (Patient/Practitioner/Public)
Product Development (Existing/Brand/New/Trials/Launch)
Project Scoping (Brief/Budget/Time/Stakeholders)
Project Management (Scoping/Team/Stakeholder
Management/Reporting/UAT/Demo)
Solution Development (RWD/App/Mainstream/Custom)
Solution Management (Maintain/Report/Evaluate/Evolve)
Communications (User/Admin/Maintenance/Stakeholder)
Senior Digital Project Manager
Quintiles | Apr 2014 – Dec 2014 | Reading, UK
Key Responsibilities
Project Inception (Technical Enquiries/RFI/ RFP/Proposals/
Pitches)
Project scoping (Brief/Budget/Time/Pre-Planning/
Stakeholders/)
Budget development/management (Avg 100-250K)
Project delivery management (Project Tracking/Stakeholder
Management/Reporting/UAT/Client Demos/)
Responsive Modular Portal Development
App development (Medical/Learning/Data)
Elearning/Training development
Research & Focus Groups
Digital Brand Manager
Addingvalue | Oct 2012 – Apr 2014 | Twickenham, UK
Key Responsibilities
Digital Strategist (Client/Vendor/Technology)
Web manager (Maintenance/Development/Positioning/Digital
Lead Generation)
Communications Manager (Strategy/Design/Development,
Reporting)
Social Media Marketing Manager (Build/Maintenance/Brand/
Strategy/Campaign/Reporting)
Digital Brand Executive
Bluesky | Dec 2010 – Oct 2012 | Guildford, UK
Key Responsibilities
Digital Strategist (Business/Client/Vendor/Technology)
Web manager (Maintenance/Development/Positioning/Digital
HEY.DIGITALHEY.DIGITAL

4. Career
History
Lead Generation)
E-communications manager (Strategy/Design/Development/
Reporting)
Social media marketing manager (platform build/maintenance,
brand champion/strategy/campaign strategy/reporting)
Project Management
Trainer
Marketing Executive
Romans | May 2010 – Nov 2010 (Contract) | Bracknell, UK
Key Responsibilities
Sales, Flower IFA and Boyer Planning marketing campaigns
Sales, Flower IFA and Boyer Planning marketing collateral
Sales, Flower IFA, Web, SEO, PPC activity
Marketing & Events Coordinator
CIM | Dec 2007 – May 2010 | Cookham, UK
Key Responsibilities
Redevelop, launch and maintain the Mailing List Service (eMar-
keting & DM service)
Generation of new leads through integrated communications
projects (full marketing mix)
Education and redevelopment (conversion) of lapsed, inactive
and warm leads (full marketing mix)
Development and marketing of CIM’s central events portfolio
Account Executive
PMI |Jun 2005 – Nov 2007 | Maidenhead, UK
Key Responsibilities
Manage UK strategic team for Scottish & Newcastle client
Manage live results, reporting and presentation of all strategic
activity (Scottish & Newcastle)
Monthly field accompaniments with field staff to develop/
monitor team and ensure accuracy of field work
Account management of the Innocent Drinks account
Assist in tactical and strategic on other team accounts where
required (Kodak, P&G & Universal)
Management of company events team
Account Coordinator
Reach | May 2004 – June 2005 | Maidenhead, UK
Key Responsibilities
Co-manage UK strategic team for Nestle Rowntree client
Management of team of 20 Managers & 200 staff, fleet and logistics
Monthly sales report generation
HEY.DIGITALHEY.DIGITAL

5. “Ben lives and breathes all things
social and digital. He’s never dull, always
idiosyncratic and has a passion to
deliver great projects for his clients.”
Randle Stonier | Founder & CEO |
Addingvalue
“Ben is an extremely talented & dedicated
marketing professional to work with. He
is very driven and creative, yet focused
on the task at hand. His experience within
branding and digital marketing enabled
me to trust him to grasp the key messages and to
communicate these in a manner, which I am proud to
attach to my brand.
I have no hesitation in recommending Ben and look
forward to working with him again”
Tarun Shaunak | UK Digital Marketing Manager | HTC
Some
Feedback
“I worked with Ben when developing our
leadership transformation programme
with Bluesky. Ben is very passionate about
his area of expertise and very quickly
understood our needs. He was able to
interpret what we were trying to achieve into a first class
branding and social media solution which added value
to and helped bring the change programme to life.”
Phil Hepburn | European HR Director | Formica
“Ben manages to mix high energy and
creativity with a very structured and
practical approach to his work. This makes
him and those who interact with him very
productive and collectively achieve a
staggering amount of work in an unfeasibly short
amount of time. Looking forward to the next project
Ben!”
Simon Wainewright | Sales & Marketing Director | Adam
Phones
HEY.DIGITALHEY.DIGITAL

6. “I have worked with Ben on a number of
projects and found him very organised
and detailed-oriented brand manager.
Ben’s understanding of web technologies
and trends has always inspired me and it
was a treat to work with him.”
Zeshan Ilyas MBCS CITP, CSM – Senior Consultant/
Scrum Master - Capgemini
“Ben is a talented, creative and hard
working individual. He cares about the
quality of his work and has a good depth
of knowledge in the digital marketing
space.”
Marc Jantzen – Founder & CEO – Bluesky
Ben is a passionate and dynamic
individual, who has added real value to
Blue Sky since joining. His creative mind
and ideas have stretched my own
personal thinking and have positively
impacted on the work we have done with clients. Ben
has a great understanding of social media, but more
importantly how to use it to engage and bring people
together
Sean Spurgin – Principal Consultant - Bluesky
Why not!
No
ORANGES
were hurt in
the making
of any of these
materials
Check out my detailed career
experience download for more
juicy bits.
www.hey.digital/my-profile/
detailed-career-experience-role
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7. Say
Hey :)
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