Kai Rostcheck has over 15 years of experience in marketing, communications, and business development roles across multiple industries including healthcare, IT, manufacturing, renewable energy, and sustainability. She has a track record of creating and executing strategic marketing and communications plans that drive revenue, lead generation, and bottom-line results. Her experience includes directing marketing and change management for a large healthcare system, leading expansion efforts for a digital signage manufacturer, and consulting for energy and compliance companies.

1. KAI ROSTCHECK
(508) 275-0415 kai@kairostcheck.com
Greater Boston Area www.linkedin.com/in/kairostcheck
MARKETING DIRECTOR
BU S I N E S S PL A N N I N G | GO -TO -MA R K E T ST R A T E G I E S | CO M M U N I C A T I O N S
Discovery-driven leader with 15+ years of experience creating marketing and communications initiatives for companies in
the healthcare, IT, manufacturing, renewable energy and sustainability industries. Influential communicator comfortable
liaising between matrixed teams, C-level executives, and diverse stakeholders to balance contrasting objectives and prioritize
strategies; strong talent for understanding both consumer and partner worldviews. Proven mentor and coach of sales teams
aligned with aggressive performance metrics. Analytical thought leader; adopts visions and messages with enthusiasm and
develops product marketing, promotion, and advertising programs that generate consistent bottom-line results.
SIGNATURE SKILLS
Change Leadership ! Project Management ! Talent Selection & Mentoring ! Organizational Development
Product Strategies & Roadmaps ! Branding ! Campaigns & Promotions ! Market Analysis ! Competitive Positioning
Sales Training / Coaching ! Negotiation ! Relationship Building ! Customer Acquisitions ! Needs Assessments
Risk Management ! Program Improvement ! Business Development ! Channel Management ! Lead Generation
C A R E E R H I S T O R Y
EXECUTIVE COMMUNICATIONS CONSULTANT, 2014—Present
BAYSTATE HEALTH, Springfield, MA
Directed change management for one of the largest health systems in New England. Improved collaboration and
performance between IT division, executive leadership teams and thousands of employees during major initiatives, by
implementing an upstream communications process. Generated insights for communications plans by developing
stakeholder reports, risk assessments, and executive positioning statements then establishing effective feedback loops
between business leadership and various stakeholder teams.
− Oversaw all central communications during rollout of Ambulatory Computerized Provider Order Entry (ACPOE)
to 79 healthcare practices, affecting nearly 750 Providers
− Managed outbound marketing for system-wide go-live of MyBaystateHealth Patient Engagement Portal and the
public launch of TechSpring, Baystate’s Healthcare Informatics Innovation Center
DIRECTOR OF MARKETING, 2011—2014
ZEEVEE, Littleton, MA
Led expansion into new vertical markets for a manufacturer of TV and digital signage applications while globalizing the
company and repositioning the brand. Directed domestic and international launches of two new product lines (18
individual skus), successfully transitioning the entire portfolio from legacy models in one year.
− Created programs and offers that booked $500K in immediate revenue while contributing an additional $3.5M to
forecast and saving $146K annually in recurring advertising costs
− Generated nearly 5,000 leads and grew prospect database 71% by producing three campaigns, five promotions, 16
case studies, and a published article; improved open rates 48%
− Improved on site time 78% and pages per visit 29% through website redesign and optimization

2. KAI ROSTCHECK
C A R E E R H I S T O R Y , P A G E 2
MANAGING PARTNER, 2009—2011
ROI BLITZ INTERNET MARKETING AGENCY, Hopedale, MA
Created “Free Marketing Made Easy”, a program teaching entrepreneurs how to leverage SEO, Site Optimization, Email
Marketing, and other tactics, and converted it into a full-service marketing agency offering website development, traffic
generation, SEO, PPC and content development. Recruited and developed an international team of 14 copywriters,
designers, programmers, social media managers, and keyword analysts.
− Repositioned Employee Performance Solutions, a Boston-based Performance Management firm, by generating new
content, developing illustrative graphics and enhancing website design; managed inbound marketing via HubSpot
and attained front-page ranking while generating dozens of qualified leads
− Performed business analysis for Pearl’s Premium, a boutique manufacturer of organic grass seed; expanded channel
sales strategy and developed online presence including landing pages, calls to action, videos and media placements
MARKETING & STRATEGY CONSULTANT, 2007—2008
SUSTAINABLE ENERGY SOLUTIONS (SES), Littleton, MA
Researched metering, co-generation and energy management system technologies then evaluated regional / national energy
efficiency markets to determine positioning while defining SES’s value proposition, competitive differentiators, and strategic
vision. Developed company brand, built corporate identity, architected second generation website, and created a family of
comprehensive case studies, white papers, and capabilities reports.
− Identified regional markets and developed a database of the top 100 prospects (including principal contacts) in each
− Created a local speaking engagement plan that generated meetings with 24% of top decision makers in six months
INTEGRATED MEDIA CONSULTANT, 2006—2009
CONFORMITY MAGAZINE, Littleton, MA
Pioneered an industry exclusive lead generation program for international regulatory compliance publication; extended
advertiser base and increased margins, renewals, and repeat advertising.
− Coordinated lucrative trade show promotion reaching 100% sell-through
− Closed 30% of media sales through collaboration with advertising agencies
− Exceeded 100%+ sales goal for 22 consecutive periods (media sales averaged $650K annually)
NATIONAL ACCOUNTS & BUSINESS DEVELOPMENT MANAGER, 1999—2004
3COM CORPORATION, Marlborough, MA
Launched two new user-driven technology product categories for global provider of networking solutions. Promoted
products through trainings, customer visits, and trade shows. Increased end user sales of computer networking hardware by
managing senior-level client relationships in multiple industries and expanded market share by originating new strategic
partnerships in non-traditional markets. Quarterly revenue exceeded $1M.
SALES DEVELOPMENT & INSIDE SALES REPRESENTATIVE, 1997—1999
CABLETRON SYSTEMS, Rochester, NH
ED U C A T I O N A N D P R O F E S S I O N A L D E V E L O P M E N T
BACHELOR OF ARTS, HUMANITIES, UNIVERSITY OF NEW HAMPSHIRE
DALE CARNEGIE SALES TRAINING – Highest Achiever Award
LANDMARK EDUCATION: Self Expression & Leadership Coaching Program
SEA CHANGE DESIGN PROCESS DEVELOPMENTAL PROGRAMS:
Designing a Life Worth Living and Designing Work Worth Doing