Eddie Gonzales, over 12 years of channel and business development

1. EDWARD GONZALES
820 Valencia Dr. Colton CA 92324
Egonzales1969@yahoo.com
(949)370-3973
QUALIFICATIONS
Over 12 years of channel sales, business-to-business sales & marketing, Channel Marketing and Business Development .
Exceptional skills in market penetration, Cold-Calling/Prospecting, achieving goals and growth while building strong customer
relationships.
• Extensive knowledge of diverse business segments including; Resellers, corporate Accounts, government and
education, and wholesale distribution.
• Strong people management skills, planning/organizational skills, and negotiation skills.
• Goal oriented and financially motivated.
• Excellent analytical and problem solving skills along with excellent communication, verbal, written and presentational
skills. Experience with Microsoft Word and Excel.
EXPERIENCE
05/09 – PRESENT Director Business Development
mUrgent – Santa Ana, CA
• Develop and execute Reseller Partner Program targeting ad agencies, marketing firm, and the food and beverage
industry. Development includes processes, training, marketing & business planning.
• Oversee Partnerships with American Advertising Federation, National Restaurant Association, Gordon Foods, Sysco
Foods, Ingram Micro, Orange County Restaurant Association.
• Increase brand awareness within North America.
07/05 – 02/09 Channel Sales Manager
JABRA/GN NETCOM – Nashua, NH
• Developing and executing strategic sales and marketing plans with the goal to meet and exceed the company’s target
growth rate; Increase Ingram Micro (Distribution) Sales by 50% in 05’, Increase Ingram Micro Sales by 40% in 06’;
Increase Ingram Micro Sales by 35% in 07’, Increased Gov/Ed Sales by 25% in 08’; increased breath of customers by
15% in 2008
• Developing and coordinating sales efforts through distributors and indirect channels; (VARS, DCC, Brick & Mortar
partners) while monitoring P&L and marketing spend, MDF, Quarterly and Yearly Business plan reviews.
• Manage & Oversee partnership with CDW, Insight, PC Connection, ZONES, PC Mall, Buy.com, Amazon.com, Newegg,
Tiger Direct, Ingram Micro, and many more)
• Build relationships with inside/field sales reps, training of resellers & partners
• Manage short term and long range planning regarding market share and product mix. Recommend and monitor sales
and profit plans, goals and quotes.
• Product forecasting, , inventory control, pricing, measure return on investments on planned marketing programs.
• Business to Business Development and Sales with Fortune 1000 companies
• Targeting and developing sales plans for go-to-market partners including distributors, dealers and value added
resellers.
• Implementing product launch programs with specified channels;
• Execute Marketing programs with Distribution and Down-line Partners and Retail
• Responsible for the planning, management and implementation of all activities and performance to drive distribution
and partner development
• Execute plans to increase product exposure and sales revenue
• Identify key market opportunities and growth areas within GN sales channels
• Key liaison between the distribution and reseller partners and internal cross-functional teams
• Business to Business Sales Wireless Office and Mobile Solutions. Selling to VP’s, IT Directors and upper management.
10/01 – 07/05 Channel Account Manager
CP Technologies – Irvine CA
• Increase monthly sales revenue and increasing market share within the Peripheral category by 25% in ‘04
• Executed retail programs within core national accounts and key regional accounts. (CompUSA and Fry’s Electronic)
• Negotiate and close large bid/volume opportunities in a Business-to-Business arena.
• Build relationships with inside/field sales reps.; perform joint sales calls/visits to larger corporate end users.
• Develop and maintain relationships with Ingram Micro, Tech Data, Insight, D&H, Zones, PC Mall, Tiger Direct,
Buy.com, Amazon, Newegg and many others. Retail Accounts such as Fry’s Electronics, CompUSA business, Micro
Center and Office Max, while increasing sales via Distribution by 10% in 02, 15% in 03, 25% in 04.
• Exceed monthly, quarterly and yearly sales goals through superior account and sales rep. Management in ’03 – ‘04
• Responsible for reseller partnerships including: sales, marketing, merchandising, pricing, promotional activity, training
and in-store merchandising with national and regional retail accounts.

2. • Launch new USB and Firewire Product in 2004/05 through the Channel Distribution and Mac Campaign in 04’
EDWARD GONZALES
820 Valencia Dr. Colton CA 92324
Egonzales1969@yahoo.com
(949)370-3973
10/00 – 04/01 Western Regional Sales Manager
Targus Group International – Anaheim CA
• Business-to-Business Toshiba laptop accessories (high value product services).
• Developed sales and marketing business plans for the Western Region; work with Toshiba and Targus Sales Reps.,
product focus, channel marketing plans, regional tradeshows, special events and product roll-outs.
• Provided product training/corporate presentations to Toshiba major account executives, resellers and channel
distributors.
• Maintained and continuously sold, educated and trained with new products to fortune 1000 companies: Walt Disney,
Dream Works, Pacific Care, Cisco, Tosco, Jack n’ the Box, Palm, Nordstrom’s, Government & Education, Peregrine
Systems.
• Increased SHOPTOSHIBA.COM Sales by 10% in 00’.
• Achieved Quarterly Sales Goals of 2.7M.
03/97 – 10/00 Western Regional Sales Manager
WSA Distribution – San Diego CA
• Sold Business-to-Business wireless telecommunication equipment (high value product services).
• Responsible for maintaining existing business, developing new business and working with national accounts.
• Increase business and account base by 30% in ‘99
• Managed operations of the wireless wholesale distribution: National and internet.
• Developed a sales and marketing strategy for the Western Region: covering Motorola and QualComm product, product
focus, channel marketing plans, regional tradeshows and special events.
• Achieved sales objectives within expense budget by 20% in 98’, 27% in 99.
EDUCATION
1987 – 1989 ITT Technical Institute
A.S. Electrical Engineering
1989 – 1991 ITT Technical Institute
B.S. Manufacturing Engineering
1992 Army Officer Cadet Course
1st Lieutenant with 349th Medical Battalion (1992 – 1999)
EMT Certified.