1. Mary Nashed-Curriculum Vitae Page 1
Mary Nashed
A Marketing graduate with a global mindset and experience in marketing and e-commerce in multinational companies
5011 Eliot Avenue
Apt. # 303, H7W 0G1
Laval, Québec, Canada
marynashed@hotmail.com
Cell: (438)-994-5543
WORK EXPERIENCE
Bond Street Ltd.
E-Commerce Coordinator Mar. 2014 - Oct. 2014
Roles:
 Maintained a high traffic volume on company website and managed clients’ portals
 Assisted in photo shoots when needed; organized photo library and quality control of photos uploaded to the
websites
 Researched and created new web store pages ensuring consistency and accuracy of information, for all the
company’s products and brands
 Processed customers’ internet based orders with the shipping department
 Managed the shipping department in inspection of merchandise, and the packing and shipment of all orders
in an extremely timely manner
 Updated the retail online stores to ensure proper movement of merchandise
 Assisted the content specialist in providing in-depth description of content for new items and existing
products
 Worked with the Customer Service team to resolve consumer issues or requests
 Ensured that reported inventory is accurate and up to date by conducting regular physical inventory counts
 Data entry of sales and inventory information
 Sent relevant offers and seasonal promotions to all customers and web store pages
 Assisted the warehouse with inventory transfers
 Conducted a sales analysis report and created promotions for low sales volume items with the Sales
department and updating price lists
 Responsible for customizing products by placing customers logos as desired
 Created customer accounts by recording account information and maintained customer records by updating
accounts
 Provided innovative and creative ideas and suggested alternatives
 Created a duty relief report for customs billing
 Analyzed checks and send out statements
Heineken
Trade Marketing Coordinator May 2011 - Dec. 2012
Roles:
 Responsible for administrative duties for the Commercial Operations
 Searched and negotiated with the most suitable suppliers for Heineken’s fridges, wine dispensers and
draught machines
 Received the artwork from the headquarters and implemented them on the commercial assets
 Travelled internationally to the suppliers and followed up on branding Heineken’s assets
 Received and dispatched the assets to the outlets according to the tier classifications using AC Nielson
reports with the ‘Route to Market’ team
 Created contracts for the outlets that maintained the high brand image of the commercial assets
 Assisted in designing plan-o-grams and experimented with different product assortments
 Communicated ‘Promotional Guidelines’ to Sales and Marketing
 Responsible for large corporate events for all Heineken brands
 Introduced the Heineken Extra Cold draught machine innovation
 Worked on a project for spare parts and the planning of maintenance procedures and tracking assets
nationwide
 Handled the fund applications projects for 2012, which involved analyzing the current fleet process to re-
order depreciated assets
 Worked on the SAP software for all documentation for the Commercial Technical Services module (AS IS –
TO BE blueprints)

2. Mary Nashed-Curriculum Vitae Page 2
 Structured a Commercial Equipment pillar and worked on its policy and procedures
 Responsible for Commercial assets ordering for more than 3000 units.
 Handled all orders starting from the fund application, Purchase Request/Purchase Order, and artwork
approval that required multiple visits abroad to the suppliers
 Assisted the Commercial Operations Manager in preparing presentations for the CEO and board meetings
Management Trainee Apr. 2010 - Apr. 2011
Purpose: Carry out several projects in the following four departments:
1. Marketing department – Assistant Brand Manager
Roles:
 Directed agencies to develop new product packaging
 Assisted the Marketing team to create and manage promotional campaigns
 Finalized ‘Point of Sales Materials’ (POSM) with the Supply Chain department
 Brand positioned Meister Max and defined the brand activation strategy following BDS system
 Supported Heineken Brand activation plan execution
 Worked on new product introduction plan and execution (NPI Multipack)
 Event management (UCL Final screening)
 Launched Heineken XLN Multipack
 BTL & ATL plan and execution (NVI and Heineken Music Thirst concept)
 Further developed Meister Max as strategic brand with a relevant and differentiated positioning
 Improved Heineken equity through image building activation and value driven promotions, and perfect
execution
 Communicated the plan-o-grams to the Sales Representatives, followed by market visits and
implementation
 Developed and executed yearly forecast sheets
 Conducted activations for customers in supermarkets, cafes and restaurants
 Worked on flyers and danglers for both on and off premise outlets together with the graphic designer
 Responsible for large corporate events
 Participated in the launching of new SKU’s
 Quarterly investment plan and update – By Brand and By Channel
 Participated actively in the Monthly Forecast Review process
 Participated in the Quarterly national review meetings
2. Internal Audit department
Roles:
 Responsible for auditing the marketing departments by revising contracts with: Advertising companies,
Media Agency, Market research agency, Design agency, and Consultants
 Audited the Free Products
 Studied the POS Materials reports in detail for the previous two years
 Supervised sponsorship events for all Heineken events
 Analyzed Actual Expenses versus Budget
 Reviewed all Trade Marketing activities
 Followed up on the RCC report findings
3. Sales department - Project Coordinator
Roles:
 Worked with IT in creating a software to track Heineken’s commercial cooling equipment in the market in a
three months duration
Managed a project of insourcing the maintenance and restructuring the processes (incl. policy & procedures),
developing the supporting IT systems and ensuring sufficient human resources
4. Finance department
Roles:
 Created a ‘Corporate Social Responsibility’ ratio of Heineken’s product portfolio in a three months duration
 Came up with a simple metric that helps the ranking of SKUs not only on their profitability, but on their
environmental impact as well.

3. Mary Nashed-Curriculum Vitae Page 3
Growth from Knowledge - Market Research
Client Service Executive in Retail and Technology Nov. 2008 - Mar. 2010
Roles:
 Sent the deliverables to the dispatch list of clients
 Handled and responded to client specific inquiries
 Maintained excel reports and power point charts according to presentation targets
 Created and analyzed presentations using the GfK software, Startrack
 Maintained a sales analysis report to inform clients of risks and competition
 Negotiated deals with new and existing clients
 Assigned certain roles to auditors depending on client requests
SKILLS
 Proficient in spoken and written English and Arabic, intermediate knowledge of French
 Excellent knowledge of Microsoft Office (Excel, Word, Power Point, Outlook)
 Good knowledge of Quark Express and Adobe Photoshop
 Capable user of SAP (creating Purchase Requisitions and Purchase Orders)
 Worked with AC Nielsen reports
 High knowledge in Seller Cloud for Ecommerce web stores
 Excellent user of Ebay, Amazon, Wayfair, Overstock, Hayneedle, Shoebuy, etc. portals
EDUCATION
The American University in Cairo – AUC, Cairo, Egypt Sep. 2004 - Jun. 2008
 Bachelor of Mass Communication
o Major Concentration: Integrated Marketing Communication
o Minor: Economics
o Coursework included: Consumer-Buyer Behavior, Management Fundamentals, Advanced
Advertising, Public relations and Advertising, Introduction to Graphic Communication, Editing and
Design, Mass Media Ethics and Responsibility.
American International School - A.I.S., Cairo, Egypt Sep. 1999 - Jun. 2004
 American Diploma
 International Baccalaureate Diploma (I.B.)
o Graduated with Honors
CAREER RELATED PROJECTS
 Developed various advertising and marketing communication campaigns including designing printed
materials, TV and radio ads
 Won an award of excellence for best use of research and insights in "Encouraging Community Service"
advertising campaign from JWT
 Conducted several researches on consumer-buyer behavior, media ethics and history
 Designed magazines layouts, picture stories and posters using Quark Express and Adobe Photoshop
ACTIVITIES
 National Honor Society Participant, AIS, 2004
 Fundraising head, AIS For Egypt Cancer team, AIS, 2002
 Tutored seventh grade Math, AIS, 2004
 Participated in student teaching action for refugees (STAR) for a semester, AUC, 2007
References Available Upon Request