The document provides a summary of Barbara Armour's career experience including her roles, responsibilities, and accomplishments. She has over 20 years of experience in marketing, with a focus on product marketing, business intelligence, marketing operations, and demand generation. Her experience spans various industries including retail, consumer packaged goods, wireless, automotive, digital payments, internet service providers, and IoT/telematics. She has a proven track record of delivering revenue growth, improved marketing ROI, and maximizing operations through strategic marketing initiatives.
Adweek 2019 Data-Driven Marketing at the CrossroadsMark Osborne
Survey of over 300 Marketing Leaders for trends and insights on data-driven marketing, includes trends in technology investment, challenges to implementation of data-driven marketing strategies, prioritization of objectives, challenges with improving the customer experience, impacts of privacy and compliance and forward looking predictions
The 2014 Marketing Score Report: An Inside Look at How Professionals Rate The...PR 20/20
The 2014 Marketing Score Report takes an inside look at how 318 marketers, executives, and entrepreneurs rate their organizations using 132 factors across 10 sections. The factor ratings (0-10 scale) are combined with 27 profile fields (e.g. annual revenue, revenue goals, marketing budget, employee size, industry, sales cycle length) to provide strategic insights, and help drive change and improved performance.
* Learn how hundreds of marketers, executives, and entrepreneurs rate their marketing programs.
* Drill into charts, data, and analysis from 27 profile fields and 132 assessment factors.
* Compare your Marketing Score report to the benchmark findings.
* Gain insight into critical questions to consider as part of your 2014 marketing strategy.
* Discover how high performers excel in key marketing metrics.
* Get 15 tips to improve your marketing performance
About Marketing Score
PR 20/20's Marketing Score is a free online marketing assessment tool designed to rate the strength of business and marketing foundations, forecast potential, and align expectations. The product was released into public beta December 2012.
Marketing Score is based on the principle that every element of an organization, as it relates to marketing, can be divided into assets, neutrals, and escalators. Assets are strengths that can accelerate marketing success, and escalators are weaknesses that require additional resources to improve.
Conducted in September 2009, this online survey of 39 senior b-to-b marketing leaders (mostly CMOs and VPs of Marketing) examines how they are managing the turbulent economic climate and what changes to budgets, strategies and programs they have made this year and are planning to make in 2010.
Adweek 2019 Data-Driven Marketing at the CrossroadsMark Osborne
Survey of over 300 Marketing Leaders for trends and insights on data-driven marketing, includes trends in technology investment, challenges to implementation of data-driven marketing strategies, prioritization of objectives, challenges with improving the customer experience, impacts of privacy and compliance and forward looking predictions
The 2014 Marketing Score Report: An Inside Look at How Professionals Rate The...PR 20/20
The 2014 Marketing Score Report takes an inside look at how 318 marketers, executives, and entrepreneurs rate their organizations using 132 factors across 10 sections. The factor ratings (0-10 scale) are combined with 27 profile fields (e.g. annual revenue, revenue goals, marketing budget, employee size, industry, sales cycle length) to provide strategic insights, and help drive change and improved performance.
* Learn how hundreds of marketers, executives, and entrepreneurs rate their marketing programs.
* Drill into charts, data, and analysis from 27 profile fields and 132 assessment factors.
* Compare your Marketing Score report to the benchmark findings.
* Gain insight into critical questions to consider as part of your 2014 marketing strategy.
* Discover how high performers excel in key marketing metrics.
* Get 15 tips to improve your marketing performance
About Marketing Score
PR 20/20's Marketing Score is a free online marketing assessment tool designed to rate the strength of business and marketing foundations, forecast potential, and align expectations. The product was released into public beta December 2012.
Marketing Score is based on the principle that every element of an organization, as it relates to marketing, can be divided into assets, neutrals, and escalators. Assets are strengths that can accelerate marketing success, and escalators are weaknesses that require additional resources to improve.
Conducted in September 2009, this online survey of 39 senior b-to-b marketing leaders (mostly CMOs and VPs of Marketing) examines how they are managing the turbulent economic climate and what changes to budgets, strategies and programs they have made this year and are planning to make in 2010.
Great report by Accenture consolidating research insights and high-level tactics for B2B organizations and leaders to transform their B2B go to market in a post-Covid era.
Here are four clear paths for winning over—and retaining—customers in the digital era. For more from s+b, see: http://www.strategy-business.com/marketing_media_sales.
A guide for your 2020 programs covering:
-Programmatic Advertising
-The Adaptive #ABM process
-Account segmentation
-#MediaPlanning, #budgeting & much more.
Technology has come to play a crucial role in delivering marketing programs and helping with meeting your marketing objectives. In a space filled with over a 1,000 marketing tech companies providing all kinds of products, platforms & services how do you decide which tools and platforms to invest in?
We polled and received responses from 260 B2B marketers in the United States and internationally. The special report that follows gives you a snapshot of how B2B marketers such as yourself are placing their bets on technology.
A forecast of what's shaping the digital era with insight from marketing executives. Interested in learning more? Check out our website at www.Mondo.com.
S.O.T.I.: The Future of the Programmatic Forward MarketDigiday
Jeff Green, CEO and co-founder of The Trade Desk presented the findings of Digiday's State of the Industry survey, which draws on the most influential leaders in digital advertising to offer their assessment of agency efficiency and their evolving role in the creative process.
A Guide to Effective Lead Generation - The Journey from List to LeadReshma Nigam
This white paper delineates Markable Solutions’ high impact lead generation techniques to develop marketing qualified leads for an organization’s sales pipeline.
You will learn how to:
1. Define a lead and understand the buying process
2. Build a robust B2B lead generation strategy
3. Use various list-to-lead techniques by Markable Solutions
ENTERPRISE SAAS AND PROFESSIONAL SERVICES TECHNOLOGY SALES LEADERCarl Larson
Sales and marketing subject matter expert with hands-on B2B sales leadership experience at small, medium and large organizations. Consistently successful and notably grows sales revenue, gross profit margins and market share to exceed objectives. Recognized as a champion at building, re-building and transforming best in class sales organization performance, operational process excellence and customer outcomes. Develops new business customers, grows existing customer revenues and introduces new product offerings to penetrate new markets. Recognized for excellence in effective sales prospecting, business-value qualification, executive relationship building, proof of value, win-win contract negotiation and closing sales.
This document is built to understand the scope of online branding in current market, to understand our capabilities and gaps in analytics and propose a business case to build on a framework and its target markets
Carl Larson Resume v1 ENTERPRISE SOFTWARE AND SERVICES SALES LEADERCarl Larson
Sales, marketing, and customer success subject matter expert with hands-on B2B sales leadership experience at small, medium, and large organizations. Consistently successful and notably grows sales revenue, gross profit margins, and market share to exceed objectives. Recognized as a champion at building, re-building, and transforming best in class sales organization performance, operational process excellence, and customer outcomes. Develops new business customers, grows existing customer revenues, and introduces new product offerings to penetrate new markets. Recognized for excellence in effective sales prospecting, business-value qualification, executive relationship building, proof of value, win-win contract negotiation, and closing sales.
Strategic Marketing Services is a 360 Degree Marketing Agency & Marketing Services Outsourcing expert. Our clients value our relentless focus on results and Return on Marketing Investment. Our approach is, first and foremost, anchored around your pain points and objectives. Secondly – tools and channels – always with a clear objective and ROMI focus in mind. To that end, our Strategic Marketing Consulting Unit and our Client Performance Units are instrumental in meeting and exceeding our clients' expectations. Since its inception in 1999, Strategic Marketing Services is committed to providing result oriented digital marketing. Strategic has grown to be an 1800+ strong company. Spread across US and India, we have catered to over 40% of Fortune 500 companies in both B2B and B2C.
Strategic Marketing Services is a one-stop shop for the entire range of marketing services and solutions. We create marketing concepts, develop strategies, execute and help companies' market services and solutions on a global scale.
Un estudio reciente del Boston Consulting Group (BCG) ha revelado que los editores que aprovechan por completo la oportunidad programática, que crece rápidamente, obtienen unas ganancias económicas medidas y una mejor posición en el mercado a largo plazo.
BCG completó recientemente un estudio global realizado entre 25 editores y aplicado a una serie de segmentos para entender mejor la contribución de la programática a los resultados finales de un editor.
Los resultados indicaron que los mejores editores que utilizan la programática de forma estratégica superan el promedio del mercado, lo que genera un porcentaje elevado de ventas programáticas a la vez que aumenta los CPM generales. Utilizan la tecnología con efectividad para operar de forma más eficaz y aumentar los ingresos y los márgenes.
En el informe se describen las cuatro mejores prácticas que los principales editores aplican para crear su sólido camino hacia los beneficios.
The case study describes how Symyx Technologies developed and executed an integrated go-to-market (GTM) strategy that grew revenue and bookings, penetrated new market segments, and increased brand equity for the Symyx Electronic Laboratory Notebook (ELN).
In my retail/ eCommerce career I have become passionate about being a results-oriented thought leader with 12+ years experience planning various categories merchandise life cycles and coordinating with cross functional teams to execute sales strategies cradle to grave. I have developed exceptional skills in the negotiation of end of life, distressed and overstock, closeout, liquidation, shelf pull and off-priced goods. My aptitude for achieving aggressive revenue growth by developing strategic supplier partnerships, and then translating those strategic buys into digital marketing strategies is why I have always thrived as an influencer thriving in highly competitive retail markets.
Great report by Accenture consolidating research insights and high-level tactics for B2B organizations and leaders to transform their B2B go to market in a post-Covid era.
Here are four clear paths for winning over—and retaining—customers in the digital era. For more from s+b, see: http://www.strategy-business.com/marketing_media_sales.
A guide for your 2020 programs covering:
-Programmatic Advertising
-The Adaptive #ABM process
-Account segmentation
-#MediaPlanning, #budgeting & much more.
Technology has come to play a crucial role in delivering marketing programs and helping with meeting your marketing objectives. In a space filled with over a 1,000 marketing tech companies providing all kinds of products, platforms & services how do you decide which tools and platforms to invest in?
We polled and received responses from 260 B2B marketers in the United States and internationally. The special report that follows gives you a snapshot of how B2B marketers such as yourself are placing their bets on technology.
A forecast of what's shaping the digital era with insight from marketing executives. Interested in learning more? Check out our website at www.Mondo.com.
S.O.T.I.: The Future of the Programmatic Forward MarketDigiday
Jeff Green, CEO and co-founder of The Trade Desk presented the findings of Digiday's State of the Industry survey, which draws on the most influential leaders in digital advertising to offer their assessment of agency efficiency and their evolving role in the creative process.
A Guide to Effective Lead Generation - The Journey from List to LeadReshma Nigam
This white paper delineates Markable Solutions’ high impact lead generation techniques to develop marketing qualified leads for an organization’s sales pipeline.
You will learn how to:
1. Define a lead and understand the buying process
2. Build a robust B2B lead generation strategy
3. Use various list-to-lead techniques by Markable Solutions
ENTERPRISE SAAS AND PROFESSIONAL SERVICES TECHNOLOGY SALES LEADERCarl Larson
Sales and marketing subject matter expert with hands-on B2B sales leadership experience at small, medium and large organizations. Consistently successful and notably grows sales revenue, gross profit margins and market share to exceed objectives. Recognized as a champion at building, re-building and transforming best in class sales organization performance, operational process excellence and customer outcomes. Develops new business customers, grows existing customer revenues and introduces new product offerings to penetrate new markets. Recognized for excellence in effective sales prospecting, business-value qualification, executive relationship building, proof of value, win-win contract negotiation and closing sales.
This document is built to understand the scope of online branding in current market, to understand our capabilities and gaps in analytics and propose a business case to build on a framework and its target markets
Carl Larson Resume v1 ENTERPRISE SOFTWARE AND SERVICES SALES LEADERCarl Larson
Sales, marketing, and customer success subject matter expert with hands-on B2B sales leadership experience at small, medium, and large organizations. Consistently successful and notably grows sales revenue, gross profit margins, and market share to exceed objectives. Recognized as a champion at building, re-building, and transforming best in class sales organization performance, operational process excellence, and customer outcomes. Develops new business customers, grows existing customer revenues, and introduces new product offerings to penetrate new markets. Recognized for excellence in effective sales prospecting, business-value qualification, executive relationship building, proof of value, win-win contract negotiation, and closing sales.
Strategic Marketing Services is a 360 Degree Marketing Agency & Marketing Services Outsourcing expert. Our clients value our relentless focus on results and Return on Marketing Investment. Our approach is, first and foremost, anchored around your pain points and objectives. Secondly – tools and channels – always with a clear objective and ROMI focus in mind. To that end, our Strategic Marketing Consulting Unit and our Client Performance Units are instrumental in meeting and exceeding our clients' expectations. Since its inception in 1999, Strategic Marketing Services is committed to providing result oriented digital marketing. Strategic has grown to be an 1800+ strong company. Spread across US and India, we have catered to over 40% of Fortune 500 companies in both B2B and B2C.
Strategic Marketing Services is a one-stop shop for the entire range of marketing services and solutions. We create marketing concepts, develop strategies, execute and help companies' market services and solutions on a global scale.
Un estudio reciente del Boston Consulting Group (BCG) ha revelado que los editores que aprovechan por completo la oportunidad programática, que crece rápidamente, obtienen unas ganancias económicas medidas y una mejor posición en el mercado a largo plazo.
BCG completó recientemente un estudio global realizado entre 25 editores y aplicado a una serie de segmentos para entender mejor la contribución de la programática a los resultados finales de un editor.
Los resultados indicaron que los mejores editores que utilizan la programática de forma estratégica superan el promedio del mercado, lo que genera un porcentaje elevado de ventas programáticas a la vez que aumenta los CPM generales. Utilizan la tecnología con efectividad para operar de forma más eficaz y aumentar los ingresos y los márgenes.
En el informe se describen las cuatro mejores prácticas que los principales editores aplican para crear su sólido camino hacia los beneficios.
The case study describes how Symyx Technologies developed and executed an integrated go-to-market (GTM) strategy that grew revenue and bookings, penetrated new market segments, and increased brand equity for the Symyx Electronic Laboratory Notebook (ELN).
In my retail/ eCommerce career I have become passionate about being a results-oriented thought leader with 12+ years experience planning various categories merchandise life cycles and coordinating with cross functional teams to execute sales strategies cradle to grave. I have developed exceptional skills in the negotiation of end of life, distressed and overstock, closeout, liquidation, shelf pull and off-priced goods. My aptitude for achieving aggressive revenue growth by developing strategic supplier partnerships, and then translating those strategic buys into digital marketing strategies is why I have always thrived as an influencer thriving in highly competitive retail markets.
I have had great success helping companies with innovative, complex solutions develop a sales story and process that helps make those solutions commercial successes. Help generate revenues for companies in: advanced analytics, sensors, business intelligence, food safety, marketing technology, enterprise software, mobile payments, mobile technology and other areas,
Marketing Automation Specialist - Carly (CJ) Gorka - Resume:
CJ Gorka is a marketing operations professional experienced in marketing automation and project management. She is skilled in building complex workflows, advanced audience segmentation, and analyzing user data. CJ excels in translating technical ideas into simple solutions.
Lindsey bohm 5 - PDF of LinkedIn Profile and Experiencelbohm
Overview of LinkedIn PDF downloaded via their archive feature to save any and all of your accomplishments should anyone ever want to take them away from you or you need to re-create an account due to computer programs running systems.
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Barbara Armour_Resume 2021_March
1. BARBARA ARMOUR CANTON, GA 30114678.296.5622barbaraarmour1@hotmail.com Linked In Profile
Senior Integrated Marketer, Product Marketer and Marketing Operations Leader
Proven revenue generator and leader with diverse experience delivering improved MROI, sales growth, integrated 360
advertising, retention, and maximized operations in fast-paced B2C and B2B companies.
Industry experience: Retail, CPG, Wireless, Automotive, Digital Payments, ISP and IoT/Telematics.
Channel experience: DTC, Mass Merchandisers, Grocery, C-Store, Call Centers, OEM & Carrier Retail, Ecommerce and
Affiliate Partners.
Skills: Strategic Marketing I Digital Analytics I Marketing Analytics I Business Intelligence I Ecommerce Marketing I
Channel Marketing I Omnichannel Media I OEM Marketing I Shopper Marketing I Acquisition Marketing I Category
Marketing I Team Leadership I Agile Method Advocate I Vendor Procurement I Promotions I Pricing I Packaging I
Merchandising. Technical Snapshot: Adobe Analytics Suite + Audience Manager; + Experience Manager. Google
Analytics, PowerPoint, Tableau, Sitecore, Salesforce, Pardot, Trello, JIRA/Kanban. Certifications: MS Project 2003;
Advanced Excel 2010.
CLIENT COMMAND AGENCY, Atlanta, GA March 2018 – Current
Sr. Director, Product Marketing & Business Intelligence & Marketing Operations Lead B2B Automotive
Spearheaded product marketing, new messaging, brand content and demand generation improvement to expand company footprint,
optimize revenue growth, and sustain client relationships. Set, implemented, evaluated, and continuously improved business intelligence
strategies and data methodologies on campaign KPI, customer acquisition, demand generation, product usage by segment, and
shopper journey insights.
Co-author new branding & messaging in advertising media and sales collateral driving 150% increase in Leads.
Owned 4 successful product launches: Spanish Shopper, Attribution Reporting, Value Calculator, and AI-based Active Shopper KPI
portal. Owned gathering user requirements and project management for go-to-market efforts.
Created the strategy for Business Intelligence and process for clean data, analytics and reporting on product claims.
Key contributor on delivering 8:1 MROI. Increased revenue by 26% YoY and decreased costs by 18%.
Owned and project managed stand up of Pardot/Salesforce automation, email cadences, scored leads and tracked funnel KPI
improving demand generation for Direct and Agent Channels. Improved sales close rates from 12% to 26% in 6 months.
VERIZON INC., Atlanta, GA September 2015 – March 2017
Sr. Product Marketing Manager (Media, Research & Operations) B2C Telematics/Wireless Retail &DTC
Led consumer acquisition via integrated marketing/advertising, media analytics, and business intelligence efforts on national product
launch. Oversaw a $106.8M budget for digital and traditional media planning, creative development, shopper research, consumer
messaging, reporting & operations, and retention campaigns. Hands on management for DMP performance and DSP targeting
optimization. Directed cross-marketing efforts, enhanced new messaging and creative outputs. Key strategist on planning the positioning
and media mix to attain key purchase funnel KPI.
Led focus groups and insights on consumer segments, and shopping journeys to provide new positioning and new media targeting
resulting in 17% lift in sales units within 90 days of relaunch.
Managed 4 employees, 2 agencies, tag management activities, delivered website content/UX, and creative messaging.
Leader on Adobe tools initiative. Led contract negotiations, Business Requirements and Project Management for Adobe Analytics,
Target, Data Work Bench, Audience Manager, and Experience Manager through deployment and reporting.
Strategic owner for iterative AB testing for email and website, using Adobe Analytics/Target to look for best-performing emails,
display and web pages. Utilized Experience Manager to serve content and finally automate for faster learnings,
Led audit of BlueKai DMP data, new Adobe DMP with fresh data improving targeting and media ROI by 37%.
AUTOTRADER.com & KBB.com., Atlanta, GA January 2012-April 2015
Sr. Manager Market Intelligence & Operations B2C/B2B Automotive
Directed competitive, consumer, and industry insights market intelligence research while managing 14 vendor contracts. Developed and
presented consumer insights for emerging technology for use by C-level in integral decision-making.
Co-author and project manager on the Forrester 5-year Addressable Market Sizing study with key insights to inform sales, product
and support IPO decision for Finance. Owner on definitions, methodology, quality assurance, and sales forecasting for the study.
Led 20 strategic projects from ideation project to completion and subsequent products and messaging. (i.e., Millennial Shopper
Journey, Hispanic Shopper Journey, Uber Impact to Car Sales, Competitive Third- Party Funnel Journeys)
CAREER SUCCESS
2. Owned 14 data vendors and digital tracking platforms used to inform Product, Sales, Branding and Media decisions.
Owned stand-up of Comscore website tracking and reporting for all Autotrader and KBB websites.
SEARS HOLDING CORP., Chicago, IL September 2009–December 2010
Marketing Director, Ecommerce B2C Retail
Directed B2C integrated campaign planning and Site Catalyst reporting for Sears.com to increase revenue per visit and overall store
revenue across 18 business units. Directed 50 digital marketing programs that drove $443.4M+ in revenue. Managed $38.7.M promotional
budget. Designed fully integrated campaigns, digital &in-store showcases, sweepstakes, POS, and managed two digital agencies for the
Ecommerce vertical. Owned tagging, URL page maintenance, and level one web support.
Increased YoY sales by +7% and achieved $53.9M in new digital marketing revenue throughout tenure.
Set digital campaign policies/processes. Served as key member on Security, Attribution, Brand, Procurement boards.
Onboarded $850K in new net revenue by delivering the first real time, auto-trigger email effort in company history.
EARTHLINK, INC., Atlanta, GA October 2003 –September 2009
Sr. Product Marketing Lead High-Speed B2C ISP
Directed a robust array of integrated marketing campaigns for new products to drive $344.7M+ in annual high-speed and home
networking subscription revenue. Managed three agencies and one cross functional team. Defined and executed pricing analysis,
integrated product marketing strategy, developed branding, co-branding, and messaging campaign elements. Continually grew sales
revenue. Owned Site Catalyst reporting and insights for UX, and optimization of conversion.
Exceeded High-Speed sales forecast by 6% for DSL product portfolio deploying TV, Outdoor Direct mail, Emails.
Delivered targeted Email offers to upgrade dial-up base to high-speed products. Converted 21%; <12months vs. forecast of 10%.
Designed branding co-branding programs with leading companies including AARP, Apple, Sprint, Dell, and others.
Built Affiliate/Partner Channel marketing plans, offers and sales collateral driving $281.9M an average net new revenue annually,
growing from 41% to 58% of total revenues from 2003-2006.
Created first 210 DMA's analyses of High Speed BDI & CDI improved media and market spend efficiency by 28%.
NOKIA, INC., Dallas, TX March 1999–July 2003
Sr. Channel Marketing Manager B2C Wireless/OEM/Retail
Led a cross-functional sales and integrated marketing team in delivering strategic marketing/media and consumer acquisition
campaigns. Collaborated with sales and marketing senior leaders to drive strategy while holding full P&L responsibility for $18M
advertising budget. Designed marketing rollouts for product launches, messaging, in-store marketing efforts, online campaign
deliverables. Carriers included Sprint, Qwest Tracfone, Cricket, Nextel, Alltel.
Consistently captured +60% market share for Nokia products across 7 CDMA Carriers with 4,300 Carrier Stores, and Walmart, Best
Buy and Target locations.
Grew CDMA category/ Brightpoint Channel to second largest LOB at Nokia valued at $373M in revenue annually.
Led CDMA product launches, trade promotions, marketing events, and supported brand campaigns that continually boosted
revenue.
Recipient of the President’s Club Award for three consecutive years (2000 – 2003).
Led co-brand activation on Sugar Bowl, Brickyard 400, March Madness, Kentucky Derby, Winter Olympics.
Delivered Nokia's first promotional "tool kit" comprised of 32 "Idea Connection" offerings of co-branded, turnkey POS, radio &
print plus offer fulfillment allowing Carriers to quickly implement robust local marketing programs.
EQUIFAX, INC., Atlanta, GA B2C January 2011–December 2011
Sr. Director Marketing -Consultant
Key contributor for B2C acquisition and new product launch efforts encompassing email, search, display, and DRTV campaigns to drive
$329M in sales. Sourced and secured sponsorships, oversaw a $32.8M budget, managed digital and traditional marketing initiatives.
Oversaw all Braves & Falcons Sponsorship promotions/ media.
Conducted new agency search and full onboarding plus owned related benchmarks. Authored creative collateral brand position, voice
of the customer surveys. Launched Audience Science behavioral tagging/tracking to improve media spend by 6%. Provided product
marketing for 3 new products via 2 new national campaigns.
US BANCORP INC-ELAVON B2B April 2017–March 2018
Sr. Director, Product Marketing Consultant
Led Product Marketing launch efforts for new Digital Payments products across SMB space. Led go to market campaign
and pricing for Agent, Integrator, Direct Sales and Customer Account Manager teams. Created offers, fulfillment, sales
CONSULTING WORK-Finance & Digital Payment Space
3. enablement collateral and training. Program delivered product mix shift of +19%.
EDUCATION
MBA: University of Phoenix: Phoenix, AZ. GPA 3.5
Bachelors Business Admin,
Minors in Marketing & Economics: Benedictine College: Atchison, KS
40 ONLINE REFERENCES
https://www.linkedin.com/in/barbaraarmour/
PHONE REFERENCES
Mr. Robert Kennedy III
(337) 912-5489
Vice President /Marketing
Sears.com
Hoffman Estates, IL
Ms. Angela Wells
(404) 849-3609
Sr. Director; Insights & Innovation
EarthLink, Inc.
Atlanta, GA
Ms. Stacey Maude
(770) 235-8149
Vice President Strategy
ADP Inc.
New York City, NY
Ms. Terry Griffin
(404) 386-9044
Chief Marketing Officer
Equifax PSOL
Atlanta, GA
griffintm@comcast.net
Mr. Jonathan Lucenay
(404) 593-3677
Chief Executive Officer
Client Command
Cumming, GA
jhl@clinetcommand.com
Mr. Ian Gomar
(203) 722-2027
Chief Marketing Officer
Sears Holding Corp
Hoffman Estates, IL
riangomar@gmail.com
Mr. Art Oleszczuk
(404) 353-0090
Vice President
True Car
Los Angeles, CA
Mr. Rocco Tricarico
(301)785-1961
Chief Marketing Officer
Verizon, Inc.
Westport, CT
RTricairco@hotmail.com
Jennifer (Kelly) Dominiquini
Chief Marketing Officer
Evite, Inc.
Houston TX
jdominiquini@gmail.com