Our module info-sheets provide in-depth information about what makes the Brand Centre® technology function efficiently. Integrate these Brand Management Tools to achieve a customised and complete Brand Asset Management solution.
1. European HQ
5 Copper Row, Tower Bridge Piazza,
London, SE1 2LH, United Kingdom
T. +44 (0) 20 7378 6777
North America
150 North Michigan Avenue, Suite 800,
Chicago, IL 60601, USA
T. +1 312 588 3358 The home of intelligent brands
BRAND CENTRE®
Activity Task
Management
Review
&
Approval
Brand
Awards
Artwork
Automation
Brand
Academy
Media
Delivery
Creative
Review
Print
FulfilmentCommunity
Advertising
Showcase
Social Media
Sentiment
Analysis
Centralised
Production
Ordering
Profession
alServices
Profession
al Services
Profession
alServices
Profession
alServices
Brand Centre®
solution offerings
2. Monitor and track
marketing activities and budget
Key features include:
• Plan projects/tasks and assign
them to specific staff members
and/or agency partners
• Schedule and initiate project tasks
• Simple day, week and month view
of an online calendar to show a
broad view of marketing activities
• Workflow templates that can be
edited for individual projects
allowing for greater control
• Filterable status screens by
timeline, publication dates,
budget or content type
• Real-time status notifications per
campaign and schedule tasks to
individual members
The Activity Task Management module helps to achieve maximum ROI on your brand assets. It enables
effective planning of time and resource, ensuring projects meet deadlines and remain compliant with
guidelines and governance. Scheduling, executing and monitoring tasks becomes a straightforward, single
dashboard experience for brand managers and marketing professionals, ensuring consistency, transparency
and control.
Our Activity Task Management module ensures delivery of projects
on time and within budget. This scalable module can be deployed
alongside any of our additional modules for a complete brand
management solution or as a focused tool for invaluable insights
into marketing spend across multiple channels.
European HQ
5 Copper Row, Tower Bridge Piazza,
London, SE1 2LH, United Kingdom
T. +44 (0) 20 7378 6777
North America
150 North Michigan Avenue, Suite 800,
Chicago, IL 60601, USA
T. +1 312 588 3358
For more information please
contact our new business
development team:
sales@adgistics.com
The home of intelligent brands®
BRAND CENTRE®
Integrated Brand Centre®
solutions
Activity Task Management
3. Achieve simple, watertight
proofing and approval of assets
Key features include:
• A secure online environment
for real-time, shared mark-up
of multi-media assets
• Flexible approval cycles that are
easy to set up and easy to change
• Real-time review and online
commenting for press, web,
video and digital materials
• Custom review and responses
• Intuitive version control tool
that compares versions as the
approval process progresses
• A transparent, accountable
audit of all activities,
amendments and approvals
• Brand compliance across
multiple territories
• Improvements in speed-to-market
across teams, departments and
international divisions
Our review and approval module will assist CMOs, Brand Managers and supplier partners in the accurate
deployment of digital brand assets. The module helps create a reliable, customised workflow for the
collaborative review process. It also allows participants to score one another’s work, a process that can
provide valuable insight into the workings of a brand in a local or global setting. The review function takes
place in an intuitive, visual interface, which allows high resolution proofing, commenting and approval
for multiple media formats. Users from various business areas can clearly visualise what projects are
scheduled, the scale and progress.
Our Collaborative Review and Approval module enables Brand Managers
and Marketing Operations to create customised workflows for a
collaborative review process and to monitor real-time reviews and
online commenting of press, web and digital communication materials.
European HQ
5 Copper Row, Tower Bridge Piazza,
London, SE1 2LH, United Kingdom
T. +44 (0) 20 7378 6777
North America
150 North Michigan Avenue, Suite 800,
Chicago, IL 60601, USA
T. +1 312 588 3358
For more information please
contact our new business
development team:
sales@adgistics.com
The home of intelligent brands®
BRAND CENTRE®
Integrated Brand Centre®
solutions
Review & Approval
4. Reward high quality,
on-brand creative work
Key features include:
• Awards submissions, judging
and archive of winners on a
single platform
• Submit nominations
in a standardised
online environment
• Aggregated comparison
and analysis of nominations
and utilisation
• Generates an ease-of-share
method of high quaility
creative work to achieve
brand communication objectives
Our global clients know that with the recognition of great work comes the desire to replicate it.
Our Brand Awards moudule is simple and inexpensive to deploy, and produces motivating, high impact
results. When teamed up with the Advertising Showcase module, the ease of sharing and cost reducing
methods encourage further achievement of brand communications. Any approved member can submit
nominations or form a judging panel. Scoring or ranking can be as specifically quantitative or generally
qualitative as required. Recognition of success comes in the form of a specially created showcase that can
include judges’ comments and an indication of the prize.
The Brand Awards module offers new insight to CMOs, Marketing and
Brand Operations personnel. They can encourage and reward well
performing regional and / or global creative work. Being a cohesive
element of the Brand Centre or part of a focused strategy, the module
encourages best practice through the celebration and reward of success.
European HQ
5 Copper Row, Tower Bridge Piazza,
London, SE1 2LH, United Kingdom
T. +44 (0) 20 7378 6777
North America
150 North Michigan Avenue, Suite 800,
Chicago, IL 60601, USA
T. +1 312 588 3358
For more information please
contact our new business
development team:
sales@adgistics.com
The home of intelligent brands®
BRAND CENTRE®
Integrated Brand Centre®
solutions
Brand Awards
5. Gain control, speed and accuracy
for multi-campaign executions
Key features include:
• Create artwork with precision
and quality in seconds
• Simple to change products
and offers to suit market
and availability
• Build artwork templates to be
populated by marketing teams
• Dynamic templates control
the layout and level of
adaptability for campaigns
• Cross-media post-creative
solutions from adaptation,
through approval, to fulfilment
• Drive down adaptation costs from
agencies and reduce time to market
• Dispatch artwork to print
suppliers as high quality PDFs
• Integration with 3rd party
media distributors
The Artwork Automation module provides speed and on-brand accuracy for the creation of multi-channel,
multilingual and multi-product campaign executions from a single master file that can be created in
minutes. Our innovative web-to-print / web-to-web solution delivers controlled access to marketing assets
and materials, ensuring their use is consistently accurate and on-brand. Customised advertisements,
factsheets, brochures and leaflets can be created instantly from master templates and configured to
allow exactly the right amount of localisation. Data files can be imported into the produced materials
in real time, and represented in various chart types and formats. Image editing tools enable controlled,
intelligent cropping and scaling of selected artwork to ensure its most effective incorporation.
With our Artwork Automation technology, brand managers can create
multi-channel, multilingual and multi-product campaign
communication collateral with unprecedented speed and accuracy.
Brands can deploy this module for the creation of ‘multi-dealer’
advertising, brochures or point of sale materials to add brand value
through enhanced consistency.
European HQ
5 Copper Row, Tower Bridge Piazza,
London, SE1 2LH, United Kingdom
T. +44 (0) 20 7378 6777
North America
150 North Michigan Avenue, Suite 800,
Chicago, IL 60601, USA
T. +1 312 588 3358
For more information please
contact our new business
development team:
sales@adgistics.com
The home of intelligent brands®
BRAND CENTRE®
Integrated Brand Centre®
solutions
Artwork Automation
6. Support internal brand training
programs and initiatives
Key features include:
• Tailored courses and
materials across multiple
territories / languages
• Instant access to multiple
formats of training material
• Organisational structure to
create one-off events or
series of training courses
• Social media tools to
share options, discuss
challenges and find solutions
Educating and inspiring staff grows brand value by creating brand ambassadors. The Brand Academy module
supports in-house brand training programs, providing course materials, scheduling and facilitation on-line
(or real world) lectures and seminars, along with discussion forums to keep the topic alive.
Every aspect of training courses can be supported from registration and pre-reading materials,
all the way through to post-course support and networking between attendees.
The Brand Academy supports the in-house brand training programs
by providing course scheduled materials, along with discussion
forums allowing organisations to create an environment of concrete
brand knowledge and expertise. The Brand Academy enables rapid
induction for newcomers and continuing development for established
professionals.
European HQ
5 Copper Row, Tower Bridge Piazza,
London, SE1 2LH, United Kingdom
T. +44 (0) 20 7378 6777
North America
150 North Michigan Avenue, Suite 800,
Chicago, IL 60601, USA
T. +1 312 588 3358
For more information please
contact our new business
development team:
sales@adgistics.com
The home of intelligent brands®
BRAND CENTRE®
Integrated Brand Centre®
solutions
Brand Academy
7. Innovative print editing
and ordering system
Key features include:
• Request localised assets straight
from the Brand Centre
• Upload and order customer data
against a print template
• Collateral order is fulfilled
at pre-approved prices
• Can also be used with
ad-hoc printing requests
• Print partner facilitates
final mile of order
The Print Fulfilment module is a natural extension to the Artwork Automation module. It enables clients
to upload custom data against a print template. Once the template reflects data and localisation needs,
it can then be ordered for fulfilment at pre-approved prices through contractual print partners.
Alternatively, this functionality can also accommodate multi-supplier bids for ‘ad hoc’ print requests.
Our Print Fulfilment module is an effective print editing and ordering
solution for brands. It can be deployed as part of a complete brand
management solution to enable effective ordering of print material.
European HQ
5 Copper Row, Tower Bridge Piazza,
London, SE1 2LH, United Kingdom
T. +44 (0) 20 7378 6777
North America
150 North Michigan Avenue, Suite 800,
Chicago, IL 60601, USA
T. +1 312 588 3358
For more information please
contact our new business
development team:
sales@adgistics.com
The home of intelligent brands®
BRAND CENTRE®
Integrated Brand Centre®
solutions
Print Fulfilment
8. Safe and secure delivery of
data-heavy, high-quality assets
Key features include:
• Transfer high-quality large files,
even in locations with poor
internet connectivity
• Integration with 3rd party
media distributors
• New assets can be tracked and
monitored via a unique identifier
• Receive real-time notifications
such as file updates, transfer status
• Perfect for high definition
video files, data-heavy files
Users that need to share or download data-heavy digital assets around the world often have difficulty
accessing a central server due to bandwidth restrictions or unreliable local networks. Under these
conditions, the transfer of large files can be time consuming and prone to interruption and failure.
Our Media Delivery module consists of a media transmission server sited within every local network, which
can upload and download large files to and from the Brand Centre as an uninterrupted background task.
The Media Delivery module is a secure, fast and reliable delivery
system for high-quality, data-heavy files. The module performs uploads,
downloads and sharing of assets as an uninterrupted background task.
Users do not need to concern themselves with connectivity issues and
can complete their tasks despite bandwidth restrictions.
European HQ
5 Copper Row, Tower Bridge Piazza,
London, SE1 2LH, United Kingdom
T. +44 (0) 20 7378 6777
North America
150 North Michigan Avenue, Suite 800,
Chicago, IL 60601, USA
T. +1 312 588 3358
For more information please
contact our new business
development team:
sales@adgistics.com
The home of intelligent brands®
BRAND CENTRE®
Integrated Brand Centre®
solutions
Media Delivery
9. Building stronger
brand relationships
Key features include:
• Unite colleagues with blog
and forum functionality in
secure environment
• Fully integrated into the
Brand Centre or accessible,
in whole or part, to the public
• Benchmarking tools for research
and performance monitoring
• Provide social media tools for
brand enquires, helpdesk
and guardianship
• Educate and learn from people
working and engaging with
your brand
• Extend your reach and build a fan
community around your brand
• Make your Brand Centre a
conversational tool rather a one
way content delivery mechanism
Helping your staff to become brand ambassadors requires a forum for the exchange of ideas and experiences.
By creating an environment where users can take a free-form approach to sharing and learning, on a private,
internal basis, or by involving the general public as well where appropriate, the Community module helps
enrich a brand through the relationships it encourages. Facilitate discussions about individual assets or
entire brand initiatives and build a community of knowledgeable brand ambassadors through the exchange
of rich & interactive content. The Community module entirely reflects your brand’s look and feel, creating
a consistent, familiar environment, in which users will add to the store of business knowledge associated
with your brand assets.
The Community module is designed to unite colleagues in a single,
secure online environment. It enables users to start informal
discussion, through to scheduled ‘seminars’ and enquiry or helpdesk
functionalities. This module supports and nurtures the internal
workings of your brand as part of a complete brand management
solution or a brand-led focused communications strategy.
European HQ
5 Copper Row, Tower Bridge Piazza,
London, SE1 2LH, United Kingdom
T. +44 (0) 20 7378 6777
North America
150 North Michigan Avenue, Suite 800,
Chicago, IL 60601, USA
T. +1 312 588 3358
For more information please
contact our new business
development team:
sales@adgistics.com
The home of intelligent brands®
BRAND CENTRE®
Integrated Brand Centre®
solutions
Community
10. Global visibility for
multi-campaign ROI
Key features include:
• Collaborative review of
marketing materials
• Evaluation session scheduling
• Measures campaign effectiveness
• Communication of best practice
to increase overall quality
• Audit of materials and Agency
performance against SLA’s
• Scoring per campaign and market
• Brand compliance across
multiple territories
• Detailed analysis of
local advertising
• Insight into success stories
to inspire regional brand managers
The Creative Review module facilitates the collaborative review of brand materials, either internally or
with the inclusion of supplier partners. Participants can submit work from their market or division for
review, scoring and comment from colleagues. The results can be assessed in scheduled group sessions to
allow scores to be compared and opinions to be discussed. An engaging way of establishing common high
standards for creative work across a business, the Creative Review module offers a cultivating environment
for collaborative learning.
The Creative Review provides a thorough and systematic 360-degree
review of campaign creativity. Users can use a consolidated scoring
system to clearly identify trends by campaign and market. It can be
deployed as part of a complete Brand Centre solution or configured
independently to help users identify, analyse and replicate positive
performance across a range of materials and geographies.
European HQ
5 Copper Row, Tower Bridge Piazza,
London, SE1 2LH, United Kingdom
T. +44 (0) 20 7378 6777
North America
150 North Michigan Avenue, Suite 800,
Chicago, IL 60601, USA
T. +1 312 588 3358
For more information please
contact our new business
development team:
sales@adgistics.com
The home of intelligent brands®
BRAND CENTRE®
Integrated Brand Centre®
solutions
Creative Review
11. Inspire and educate by
showcasing exceptional campaigns
Key features include:
• Advertising galleries
or showcases based
on filtering system
• Reduces costs and
shortens production cycles
with shared materials
• Distributed in attractive,
on-brand ‘players’
• Grows a deep cultural
understanding within
the organisation of
best practices
The Advertising Showcase module draws together the best communications from across your business
and displays them in an on-brand, easy to use player to a general audience or a specific user group.
Straightforward to assemble ‘by hand’, the Advertising Showcase can also be auto-generated based on any
number of indices such as, regional, most shared, most highly reviewed, etc. As a tangible recognition of
success, the Advertising Showcase module helps to grow a culture of best practice as well as communicating
assets and campaign ideas that can, through Brand Centre linkage, be readily implemented in new markets,
offering greater brand consistency and cost efficiency.
The Advertising Showcase module enables organisations to develop
a rich cultural understanding of best practice. The module measures
the performance of regional and / or global creative work. This is an
efficient way to communicate raised standards and to breed a culture
of excellence.
European HQ
5 Copper Row, Tower Bridge Piazza,
London, SE1 2LH, United Kingdom
T. +44 (0) 20 7378 6777
North America
150 North Michigan Avenue, Suite 800,
Chicago, IL 60601, USA
T. +1 312 588 3358
For more information please
contact our new business
development team:
sales@adgistics.com
The home of intelligent brands®
BRAND CENTRE®
Integrated Brand Centre®
solutions
Advertising Showcase
12. Control and efficiency
for local asset delivery
Key features include:
• Request prepared localised assets
• Option to manage ordering
through a network of
specialist distributors
• Reduce time to market
for multi-channel
marketing campaigns
• Understand asset usage
in campaigns across
numerous territories
Marketers spread widely across territories will often need to utilise specific, centrally approved marketing
materials for campaigns. Our Centralised Production Ordering module runs throughout a Brand Centre,
enabling users to request marketing collateral from a central marketing team for regional and local use.
This easily managed module ensures consistency in execution and introduces efficiencies through reduced
time to market.
The Production Ordering module enables users to request localised
assets directly through the Brand Centre. This online order process
enables your organisation to manage localisation of advertising and
deliver accurate media-ready materials.
European HQ
5 Copper Row, Tower Bridge Piazza,
London, SE1 2LH, United Kingdom
T. +44 (0) 20 7378 6777
North America
150 North Michigan Avenue, Suite 800,
Chicago, IL 60601, USA
T. +1 312 588 3358
For more information please
contact our new business
development team:
sales@adgistics.com
The home of intelligent brands®
BRAND CENTRE®
Integrated Brand Centre®
solutions
Centralised Production Ordering
13. Brand People:
Automation with human attention
Key features include:
• Content management of
Brand Centre site
• User registration management
• Core site reporting ranging
from unique site visits to
number of downloads
• Notification management
• On-going training
• Asset upload, consolidation,
audit and tagging
The Professional Services module consists of highly skilled brand people, who ensure cost effective solutions
to managing your brand assets.
Our professionals offer full support and assistance in answering all enquiries associated with your Brand
Centre. Whether your launching a new brand site or adding functional modules, you will be safe in the
knowledge that expert assistance is only a phone call / email away.
Brand People support you from day one. We become an extension
of your team, answering brand queries and managing assets.
Furthermore, extensive training is given for new users as well as for
additional functionalities and features. From forgotten passwords to
artwork approval and system analytics - no task is too big or too small.
European HQ
5 Copper Row, Tower Bridge Piazza,
London, SE1 2LH, United Kingdom
T. +44 (0) 20 7378 6777
North America
150 North Michigan Avenue, Suite 800,
Chicago, IL 60601, USA
T. +1 312 588 3358
For more information please
contact our new business
development team:
sales@adgistics.com
The home of intelligent brands®
BRAND CENTRE®
Activity Task
Management
Review
&
Approval
Brand
Awards
Artwork
Automation
Brand
Academy
Media
Delivery
Creative
Review
Print
FulfilmentCommunity
Advertising
Showcase
Social Media
Sentiment
Analysis
Centralised
Production
Ordering
Profession
alServices
Profession
al Services
Profession
alServices
Profession
alServices
Integrated Brand Centre®
solutions
Professional Services