Felix Ruiz has over 15 years of experience in marketing and strategic partnerships within the photography and imaging industry. He has a proven track record of managing large budgets and teams to execute over 300 trade shows and marketing events. Ruiz is skilled in graphic design, photography, and collaborating with third party vendors to launch new products. Currently, he is seeking a new marketing management role where he can apply his expertise in brand messaging, project coordination, and partnership development.
An innovative, entrepreneurial leader with an extensive background in printing and photography who delivers high-end results in digital and print media venues. Over 19 years of experience in photography, publishing, production, design, and fashion. Specialties include production solutions, streamlined process development, project management, and photography evaluation for print and web.
An innovative, entrepreneurial leader with an extensive background in printing and photography who delivers high-end results in digital and print media venues. Over 19 years of experience in photography, publishing, production, design, and fashion. Specialties include production solutions, streamlined process development, project management, and photography evaluation for print and web.
1. FELIX RUIZ
White Plains, NY 10605
914.643.9102
fjruiz100@gmail.com
MARKETING MANAGER
TRADE SHOW MANAGEMENT • STRATEGIC ALLIANCES • MARKETING COLLATERAL PRODUCTION
Manager with “getting the job done attitude” experienced with marketing professional Canon Cine and
DSLR cameras, projectors and printers. Organized with a strong background in simultaneous
management of multiple projects and deadlines. Vetted and collaborated with over 50 strategic 3rd
party partners and vendors.
AREAS OF EXPERTISE INCLUDE
Training and Sales Support, BrandAmbassadorCreator,Vendor Partner Relations, Budgeting, Planning &
Organizing, Graphic Design, Photoshop Instructor, Manage Geographically Dispersed Staff, Photography
PROFESSIONAL EXPERIENCE
CANON USA, Melville,
NY 2005–2015
Strategic Alliance Technical Advisor 2011–2015
Promoted to establish strategic alliances with 3rd
party vendors creating products that interfaced with
Canon’s cinema, DSLR, printer and projector products. Advised vendors on product design, integration
and marketing.
• Teamed vendors with education department, which enabled vendors to showcase their products
with Canon products for improved sales for both and creating brand ambassadors for Canon.
• Provided 3D drawings, prototypes and products for trade shows and that allowed 3rd party vendors to
have their products ready for simultaneous launch with Canon's newest products.
• Assignments included, world product launches (Canon Cinema series camera, DSLRs, printers) and
NAB, largest trade shows of the year.
Marketing Manager 2008–2011
Managed events team ensuring that over 300 tradeshows and events ran successfully, on time, and on
budget, 10 were major industry shows. Aligned all events with the corporate strategy and goals, and
integrated marketing platform.
• Directed creative to maintain unified message with outside advertising agencies, web designers and
other vendors.
• Managed materials production to create a unified message about Canon pro products to all
professional markets. Materials were used at trade shows, dealer meeting, and trainings.
• Provided strategic leadership for the Explorers of Light program. Brought the Explorers program in
line with the business direction established by the upper management team, and Education
Department, without changing the ethos “to educate and inspire”.
• Managed a $16 million budget and staff of five.
Marketing Supervisor 2006–2008
Senior Marketing Specialist 2005–2006
• Instituted a dealer-training program and location training events to help create awareness of the
wide format printers to improve market share. Within Explorers program created Print Master’s
program, which promoted wide format printers to help gain market share.
• Oversaw all budgeting, logistics, including flights, ground transportation, accommodations,
instructors and a support staff of three.
2. PROFESSIONAL EXPERIENCE, cont.
FUJI PHOTO FILM, Valhalla, NY 2001–2004
Technical Sales Advisor
Coordinated and provided technical support, training and demonstrations on Fuji professional and consumer
digital products (cameras, scanners, printers, color management software) for eastern half of United States.
• Organized training for 22 sales reps and key dealer accounts; assured sales force had the support
and equipment to do their jobs effectively and surpass sales quotas by 113%.
• Supported vertical markets including law enforcement, forensics, ophthalmology, veterinarian, event
photography, PPA and government at conferences/trade shows (approximately 21 per year) and
provided support for national speakers at various venues across US.
• Trained high visibility clients such as NSA, Secret Service, DIA, FBI, White House Staff and NYPD anti-
terrorism bureau on Fuji equipment.
DIGITAL DESIGN CONSULTANT, White Plains, NY
1992–2001
Photographer/Sr. Graphic Designer
Fashion Institute of Technology, New York, NY
1995–2001
Adjunct Professor: Adobe Photoshop
THE BERGEN RECORD, Hackensack, NJ
1984–1992
Photographer/Presentation Specialist
FREELANCE PHOTOGRAPHER, White Plains, NY
1982–1984
AMERICAN EXPRESS COMPANY, New York, NY
1981–1982
Media Supervisor
Anthology of above-mentioned employment
• Art direction and graphic design consultant for various design, marketing, advertising firms and
website developers.
• Designed hi-res files for use in ads, trade journals and consumer magazines. Prepared digital files for
output. Proficient in major software packages, digital cameras, film scanners, printers, scanners and
other computer hardware.
• Executed photography for marketing, advertising, public relations and editorial uses.
• Executed location and studio photography for advertising, marketing, public relations and editorial
clients. Assignments included corporate executives & industrial photography used in annual reports,
magazine covers, and multi-image presentations.
• Conceptualized, budgeted and designed multi-image marketing presentations.
• Supervised internal artists and production studios. Assisted in research, budgeting and purchase of
desktop equipment for marketing department.
• Created multi-media presentations used to pitch potential advertisers.
• Color printer for The Associated Press at the 1984 Olympics, Democratic and Republican National conventions.
• Reorganized production of slides used by American Express Company, its subsidiaries, and outside
clients, resulting in increased efficiency and cost effectiveness.
• Managed the production of several multi-image presentations ranging in size from $10,000 to
$70,000; supervised assistants and animation camerapersons.
EDUCATION • TRAINING • MILITARY
Westchester Community College, Area of Concentration: Electrical Technology
Have attended numerous industry seminars
Fluent Spanish
Honorable Discharge
