Edward Gonzales has over 12 years of experience in channel sales, business development, and account management. He has a proven track record of developing strategic partnerships and achieving sales growth targets across multiple industries. His background includes managing regional sales teams and developing channel marketing programs to increase product distribution and revenue.

1. EDWARD GONZALES
820 Valencia Dr. Colton CA 92324
Egonzales1969@yahoo.com
(949)370-3973
QUALIFICATIONS
Over 12 years of channel sales, business-to-business sales & marketing, Channel Marketing and Business Development .
Exceptional skills in market penetration, Cold-Calling/Prospecting, achieving goals and growth while building strong customer
relationships.
• Extensive knowledge of diverse business segments including; Resellers, corporate Accounts, government and
education, and wholesale distribution.
• Strong people management skills, planning/organizational skills, and negotiation skills.
• Goal oriented and financially motivated.
• Excellent analytical and problem solving skills along with excellent communication, verbal, written and presentational
skills. Experience with Microsoft Word and Excel.
EXPERIENCE
05/09 – PRESENT Director Business Development
mUrgent – Santa Ana, CA
• Develop and execute Reseller Partner Program targeting ad agencies, marketing firm, and the food and beverage
industry. Development includes processes, training, marketing & business planning.
• Oversee Partnerships with American Advertising Federation, National Restaurant Association, Gordon Foods, Sysco
Foods, Ingram Micro, Orange County Restaurant Association.
• Increase brand awareness within North America.
07/05 – 02/09 Channel Sales Manager
JABRA/GN NETCOM – Nashua, NH
• Developing and executing strategic sales and marketing plans with the goal to meet and exceed the company’s target
growth rate; Increase Ingram Micro (Distribution) Sales by 50% in 05’, Increase Ingram Micro Sales by 40% in 06’;
Increase Ingram Micro Sales by 35% in 07’, Increased Gov/Ed Sales by 25% in 08’; increased breath of customers by
15% in 2008
• Developing and coordinating sales efforts through distributors and indirect channels; (VARS, DCC, Brick & Mortar
partners) while monitoring P&L and marketing spend, MDF, Quarterly and Yearly Business plan reviews.
• Manage & Oversee partnership with CDW, Insight, PC Connection, ZONES, PC Mall, Buy.com, Amazon.com, Newegg,
Tiger Direct, Ingram Micro, and many more)
• Build relationships with inside/field sales reps, training of resellers & partners
• Manage short term and long range planning regarding market share and product mix. Recommend and monitor sales
and profit plans, goals and quotes.
• Product forecasting, , inventory control, pricing, measure return on investments on planned marketing programs.
• Business to Business Development and Sales with Fortune 1000 companies
• Targeting and developing sales plans for go-to-market partners including distributors, dealers and value added
resellers.
• Implementing product launch programs with specified channels;
• Execute Marketing programs with Distribution and Down-line Partners and Retail
• Responsible for the planning, management and implementation of all activities and performance to drive distribution
and partner development
• Execute plans to increase product exposure and sales revenue
• Identify key market opportunities and growth areas within GN sales channels
• Key liaison between the distribution and reseller partners and internal cross-functional teams
• Business to Business Sales Wireless Office and Mobile Solutions. Selling to VP’s, IT Directors and upper management.
10/01 – 07/05 Channel Account Manager
CP Technologies – Irvine CA
• Increase monthly sales revenue and increasing market share within the Peripheral category by 25% in ‘04
• Executed retail programs within core national accounts and key regional accounts. (CompUSA and Fry’s Electronic)
• Negotiate and close large bid/volume opportunities in a Business-to-Business arena.
• Build relationships with inside/field sales reps.; perform joint sales calls/visits to larger corporate end users.
• Develop and maintain relationships with Ingram Micro, Tech Data, Insight, D&H, Zones, PC Mall, Tiger Direct,
Buy.com, Amazon, Newegg and many others. Retail Accounts such as Fry’s Electronics, CompUSA business, Micro
Center and Office Max, while increasing sales via Distribution by 10% in 02, 15% in 03, 25% in 04.
• Exceed monthly, quarterly and yearly sales goals through superior account and sales rep. Management in ’03 – ‘04
• Responsible for reseller partnerships including: sales, marketing, merchandising, pricing, promotional activity, training
and in-store merchandising with national and regional retail accounts.

2. • Launch new USB and Firewire Product in 2004/05 through the Channel Distribution and Mac Campaign in 04’
EDWARD GONZALES
820 Valencia Dr. Colton CA 92324
Egonzales1969@yahoo.com
(949)370-3973
10/00 – 04/01 Western Regional Sales Manager
Targus Group International – Anaheim CA
• Business-to-Business Toshiba laptop accessories (high value product services).
• Developed sales and marketing business plans for the Western Region; work with Toshiba and Targus Sales Reps.,
product focus, channel marketing plans, regional tradeshows, special events and product roll-outs.
• Provided product training/corporate presentations to Toshiba major account executives, resellers and channel
distributors.
• Maintained and continuously sold, educated and trained with new products to fortune 1000 companies: Walt Disney,
Dream Works, Pacific Care, Cisco, Tosco, Jack n’ the Box, Palm, Nordstrom’s, Government & Education, Peregrine
Systems.
• Increased SHOPTOSHIBA.COM Sales by 10% in 00’.
• Achieved Quarterly Sales Goals of 2.7M.
03/97 – 10/00 Western Regional Sales Manager
WSA Distribution – San Diego CA
• Sold Business-to-Business wireless telecommunication equipment (high value product services).
• Responsible for maintaining existing business, developing new business and working with national accounts.
• Increase business and account base by 30% in ‘99
• Managed operations of the wireless wholesale distribution: National and internet.
• Developed a sales and marketing strategy for the Western Region: covering Motorola and QualComm product, product
focus, channel marketing plans, regional tradeshows and special events.
• Achieved sales objectives within expense budget by 20% in 98’, 27% in 99.
EDUCATION
1987 – 1989 ITT Technical Institute
A.S. Electrical Engineering
1989 – 1991 ITT Technical Institute
B.S. Manufacturing Engineering
1992 Army Officer Cadet Course
1st Lieutenant with 349th Medical Battalion (1992 – 1999)
EMT Certified.