
Organization / Workplace
Verizon Telematics Inc.Location
Greater Atlanta Area United StatesOccupation
Senior Marketing Manager, Acquistion VerizonIndustry
Technology / Software / Internet
About
An Integrated Marketing, Strategic Marketing Planner, and Digital Analytic's Executive for Fortune 100 Companies in E-commerce, Retail, CPG and Recurring Revenue products. A creative strategist (with an Agency background) complimented by a solid ROI approach. Proven revenue generator for Wireless/Telematics, Online/Ecommerce, Big Box, Mass Merchandisers, Grocery, C-Store, and Call Centers. Minimum of 15 years in these Core skills: 1] Digital Marketing Programs: SEM + Website Creation + Usability + Banner Ads + Social Media + Email 2] Digital Analysis:Tagging, Omniture Site Catalyst +Test &Target, comScore MediaMetrix, Radian6. KPI Tracking on Conversion Rates, ROI, ARPU, CPA, LTV,...