Download to read offline
Uploaded byMansa Systems
How to market with the cloud: destroying data silos
This document discusses how marketing is transitioning to the cloud. It notes that modern marketing focuses on permission and inbound techniques like content marketing rather than interruptive outbound approaches. The cloud allows integrating marketing automation tools and centralizing data in a CRM like Salesforce to eliminate data silos. Integrating applications through connectors and plugins streamlines processes and allows marketing to be replaced by automated apps. The future of marketing involves technology like predictive analytics and CMOs becoming chief marketing technologists.
More Related Content
Similar to How to market with the cloud: destroying data silos
How to market with the cloud: destroying data silos
- 1. How to Marketwith the Cloud: Destroying Data Silos Daniel Sisson Marketing & Business Development Director Mansa Systems
- 2. First things first Supportlinks outside the frame Q&A Please feel free to put questions into the chat box. I will answer at the end. 297
- 3. Agenda • Introductions –Daniel • Introductions – Mansa Systems • Modern Marketing vs Old Marketing • Marketing in the Cloud • No data silos • What next? • Recommended reading 297
- 4. Myself • Perpetual studentof Marketing, Advertising, Sales, Copywriting, Productivity, and Efficiency • BS International Business, Saint Louis University, Madrid Career Highlights • Ocho Eventos – Nightlife – Madrid • Basis of my marketing skills • Daily Crowdsource – Tech / Crowdsourcing – San Diego • Marketing, Business Development, Advertising and Sales • Startup life •Mansa Systems – IT / Salesforce – San Francisco • Marketing and Business Development • Stealth Startup 297
- 5. Salesforce Consulting and appexchange Apps Quick Summary Global Locations Founded in 2006 Headquarters One Market St 50 Employees San Francisco 15 Certified Consultants 300+ projects 120+ Customers 2.5 projects / Offshore Center customer Delhi, India Growing Product Business 297
- 6. Marketing Then andNow •Interruption vs. permission marketing • Inbound vs. outbound • Internet Marketing and Digital Marketing 297
- 7. Marketing Then andNow Interruption Definitions •“Marketing” as a loose term • Drive Revenue • Get Leads and Sell • Brand Awareness, Ad Campaigns, Social Media Old or Traditional Marketing Town Criers / Heralds Radio > TV > Banner Ads / Popups Difficult to quantify and you are interrupting peoples lives, or tv show, etc. 297
- 8. Marketing Then andNow Permission Marketing – Seth Godin •Drive Revenue • Get Leads and Sell • Trust, Authority, Thought Leadership, etc Blog Posts, Webinars, Content Educate Give Value First Put out great content and they will come to you 297
- 9. Marketing Then andNow Inbound VS. Outbound Marketing • Inbound is blogging, content, SEO, social media presence, LinkedIn, Webinars, Interviews, Etc • Email Marketing • PPC – Google Ads • Outbound is Ad Campaigns, Radio, TV, direct mail, etc 297
- 10. Marketing in theCloud Cloud embraces the changes CRM Content Marketing on the Internet Marketing Automation Lead Nurturing Campaigns 297
- 11. Cloud Products andServices to the rescue •All in one products / services Marketo / Silverpop / Predictive Response Integration to CRM is FUNDAMENTAL I don’t recommend, but you could use various specialization products • In-house email provider or external email provider • Analytics - KissMetrics, Google Analytics • Unbounce – Landing page design • Hootsuite – Social Media • Bonus tip! LastPass 297
- 12. Cloud Products andServices to the rescue Take all your marketing online with ONE central database Salesforce CRM Your CRM must be the one all be all Data lives and dies Forget about old marketing, ROI is not there 297
- 13. Data Silos area thing of the past •Integrations to the rescue •Connectors •Plug-ins 297
- 14. Replace your MarketingManager with an App • Repetitive Processes are room for automation • Integrations, Automation, Syncing • If it seems like there should be an easier way, there definitely is 297
- 15. Replace your MarketingManager with an App • SlideShare – Marketing Collateral and Presentations • Static URL – updating is easy, embedding • Lead Generation tool • Leads go to Salesforce CRM • Exporting and Importing leads from SlideShare to Salesforce • Slide2Lead – Auto sync your leads from SlideShare to Salesforce Slide2Lead
- 16. The future ofmarketing • What happens next? • Speculation on the future of Marketing, Sales, Advertising, etc. • CMOS will buy more technology, • Are you prepared to be a CMTO or a CIMO
- 17. Recommended Reading Chief MarketingTechnologist • http://chiefmartec.com/ Seth’s Blog • http://sethgodin.typepad.com/ Hubspot Blog • http://blog.hubspot.com/
- 18. How To ReachMe? Daniel Sisson Marketing & Business Development Director 1.619.715.8122 daniel.sisson@mansasys.com 297