A successful, experienced global product management leader with a broad knowledge of the Storage and Instrumentation markets and a proven track record of bringing products from conception to distribution. Accomplished in corporate product strategy and development roadmaps, he demonstrates cross-functional leadership, influence, strong communication skills and integrity that produce sales growth, teamwork and collaboration.
Piloting Performance Sales in the Margin-tight Airline Industry - Matt Bailey...PerformanceIN
In a sector as competitive and margin tight as the airline industry, it is increasingly important to be able to effectively harness data to drive the strategies adopted with affiliate partners and large scale flight comparison sites.
In this case study British Airways and Performance Horizon will show how the collation and visualisation of data has helped to shape strategies and driven impressive results, changing the way that BA operates with these partners.
Piloting Performance Sales in the Margin-tight Airline Industry - Matt Bailey...PerformanceIN
In a sector as competitive and margin tight as the airline industry, it is increasingly important to be able to effectively harness data to drive the strategies adopted with affiliate partners and large scale flight comparison sites.
In this case study British Airways and Performance Horizon will show how the collation and visualisation of data has helped to shape strategies and driven impressive results, changing the way that BA operates with these partners.
Lindsey bohm 5 - PDF of LinkedIn Profile and Experiencelbohm
Overview of LinkedIn PDF downloaded via their archive feature to save any and all of your accomplishments should anyone ever want to take them away from you or you need to re-create an account due to computer programs running systems.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Simon Wheeler Resume - Product Management and Marketing
1. Simon P H Wheeler
2566 Betts Circle, Erie, CO 80516 | (303) 956-7418 | simonphwheeler@gmail.com
Career Summary A successful, experienced global product management leader with a broad knowledge of the Storage and
Instrumentation markets and a proven track record of bringing products from conception to distribution.
Accomplished in corporate product strategy and development roadmaps, he demonstrates cross-functional
leadership, influence, strong communication skills and integrity that produce sales growth, teamwork and
collaboration.
| ACHIEVEMENTS |
o Restructured Seagate’s disk based, Cloud connected PBBA data storage portfolio and development roadmap.
o Defined and implemented the product roadmap strategy for Micro Motion's $250M flow measurement business.
o Successfully led a full portfolio upgrade project from concept to distribution for Micro Motion's Density and Viscosity
meter business, realizing double-digit sales growth year over year.
o Nominated as an Emerson ‘high-potential’ leader, successfully completing the Emerson European leadership course.
o Authored 9 patents.
| PROFESSIONAL EXPERIENCE |
Seagate Technology, Inc. - Longmont, Colorado March 2015 – Present
Senior Staff Product Manager – Seagate Cloud Connected Backup & Recovery Appliances
Core Competencies:
Managed the Cloud connected Backup & Recovery Appliance portfolio, the business growing 39% year over year.
Successfully commercialized Seagate’s Advanced Hybrid Cloud Backup & Recovery Appliance – incorporating value
based messaging, comprehensive competitive landscape analysis and price point evaluation.
Refreshed and implemented strategic D2D2C storage portfolio tiering to complement Seagate’s Cloud based Software-as-a-
Service (SaaS) and Disaster-Recovery-as-a-Service (DRaaS) products.
Micro Motion, Inc. - Boulder, Colorado October 2013 – March 2015
Product Line Business Manager – Measurement Performance
Core Competencies:
Portfolio strategy & roadmap lead for Micro Motion’s $250M flow business, realizing 8% unit growth year over year.
Successfully led a cross functional team through the 'Stage Gate' product development process for a mid-tier
specification upgrade project – creating best practice requirements documents through harvesting world area
feedback (Voice of the Customer), competitive analysis, application based value proposition messaging and market
commercialization strategies.
Recruited, managed and mentored direct reports covering Micro Motion’s Measurement Performance portfolio.
Micro Motion, Inc. - Boulder, Colorado April 2010 – October 2013
Product Line Business Manager – Density and Viscosity
Core Competencies:
Marketing and Strategic management for all Micro Motion Density and Viscosity projects creating requirements
documents containing qualitative market research, competitive landscape analysis, value messaging development,
commercialization planning and training.
Successfully led a multidisciplinary team from concept through trial meter usability testing to full commercialization
for a portfolio wide hardware/software refresh project.
Solartron Mobrey Ltd - Slough, United Kingdom January 2002 – April 2010
Global Marketing Manager – Micro Motion Density and Viscosity
Core Competencies:
Led the strategic product planning, positioning and competitive displacement tactics for the Industrial/Marine
Viscosity business, resulting in a 3-year compound annual growth rate of >70%.
Defined corporate growth strategy and best practice development roadmap planning to maximize market penetration
and price, resulting in increased gross profit margins.
Solartron Mobrey Ltd - Farnborough, United Kingdom September 1991 – January 2002
Engineering & Customer Support roles – Density and Viscosity products
Core Competencies:
Design, development and manufacturing leadership roles in cross-departmental projects.
Education 1
st
Class Honors Bachelor of Science in Physics
Leeds University, Leeds, West Yorkshire, United Kingdom
Interests A swimming, biking and running enthusiast completing 10 sprint length triathlon races over a 4 year period.
Enjoys the outdoors and family life - including an energetic 7 yr old daughter.
