Edmar Lago is a seasoned CRM and MRM sales engineer with over 30 years of experience, specializing in pre-sales activities, technical support, and product evangelism in the software industry. He has a strong background in systems analysis and marketing, with expertise in cloud computing and sales force automation tools. Notable achievements include a successful international career, significant contributions to sales processes, and recognition as a top presenter and valuable contributor at Microsoft.

1. Edmar Lago
CRM & MRM Sales Engineer
* Customer Relationship & Marketing Resource Management

2. GRAPHIC RESUMÉ

3. Age:
54 anos
E-mail:
edmar.lago@hotmail.com
Phone:
+55 (11) 9 9119 3509
Address:
Rua Damasco 277
06709-340 – Cotia/SP
São Paulo area
EDUCATION
Pontifícia Universidade Católica de Campinas
Gaduation: Bachelor Systems Analysis
1981 – 1985
Instituo Mauá deTecnologia
Post graduation: Systems Information
1988
Escola Superior de Propaganda e Marketing
Marketing Business Administration
1991 - 1993

4. Pre Sales Cycle Domain
CRM & Enterprise Software
Marketing Resource Management
Campaign Management
Customer Service
Cloud Computing - SaaS
Infor Epiphany CRM
Infor Orbis MRM
SKILLS / TOOLSLANGUAGES
Inglês
Espanhol
Sales Force Automation
Microsoft Dynamics CRM
Salesforce.com

5. Head of pre sales activities for all sales cycle aspects regarding
Solutions Epiphany CRM and Orbis MRM in Latin America.
The role include product evangelism and support and sales of
new/additional modules to existing customers. Pre-sales consultants
would liaise with the Product Management, Product Marketing, ICS
and Support teams to ensure that our customers receive solid Infor
services and on-going support.
Desde 2012 (e entre 2005/2006)
CRM/MRM Pre Sales – LatAm
Management virtual-team planning and implementation on Partner
Skills Builder for ERP and CRM competencies advising internal and
external clients on overall architect solutions.
Responsible as the expert for formulating and leading presales
technical / functional support activity to prospective clients and
customers targeting on large or complex sales opportunities
requiring creative and complex solutions.
Consistently led Microsoft Pre Sales community in evangelism and
partner enablement.
Entre 2006 e 2011
Fundap Account Manager
Partner Technology Specialist
EXPERIENCE SUMMARY 1/3

6. Within a Sales Cycle owner of relationship with prospects regarding BI,
Reporting, Integration, Infrastructure, etc;
Support the Partner Account Executive to review of key sales
processes, and proposed changes to future strategies;
Consistently ensured significant results related to both revenue and
partner readiness for an extended period of time (2 years);
Proactively solved difficult cross-team implementation andTechnical
and Architect planning issues, which resulted in "win-win" solutions.
Entre 2003 e 2004
CRM Business Consultant
Co Responsible, with an Account Executive, for the Vignette’s Sales
Operations ‘start-up’ in Brazil.Technical sales resource in charge to
address product and ‘value added’ demonstrations to the prospects.
Understanding the Customer business in order to customize
demonstrations and workshops to show the best fit forV/5 Enterprise
software.
Technical and Business issues from ‘Request for Proposal’ and
Quotations.Senior Sales Engineer
EXPERIENCE SUMMARY 2/3
Entre 2000 e 2002

7. Product presentation/demonstration:
• Support with technical qualification
• Provide answers to (technical) questions in a Request for Information
or a Request for Proposal
• Build custom demo’s
• Provide first-line technical support for software evaluations and/or
pilot projects
• Proof Of Concepts
Entre 1996 e 2000
ERP & CRM Technology Pre Sales
- Developing solutions and related products;
- Producing project feasibility and costings report;
- Presenting proposals to clients;
-Working closely with colleagues, developers, testers and a variety of
end users to ensure technical compatibility and user satisfaction;
- Ensuring that budgets are adhered to and deadlines met;
- Drawing up, supervising and documenting testing schedule for
complete system
Entre 1986 e 1995
Analista de Sistemas Sr.
Analista de Sistemas Jr.
EXPERIENCE SUMMARY 3/3

8. DIFERENTIAT
ORSAbroad
Experience
Volunteer
Work
Awards
• three months working for
Vignette in New York City
(2001),
• four months working for SSA
Global in Mexico City (2004)
• Five weeks at Microsoft HQ in
Redmond, USA (2006).
• Several international trips for
technical visits, seminars,
sales meetings, MVP Awards,
Club Of Excellence, etc
Avaaz has a simple democratic
mission: close the gap between
the world we have and the world
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Our community is unique in its
ability to mobilize citizen
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opportunities anywhere, within
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demo2Win© 2008 Top
Presenter
www.demo2win.com
Microsoft Training’s recognition
to the ‘Most Valuable Person as a
combination of skills, processes
and tools that turn the prospect
presentations and
demonstrations into orders’;
Top Subsidiary Award 2008 -
Emerging Large
Microsoft Circle Of Excellence
September 2009